How LA Chef Roy Choi Made His Hot Cheeto Restaurant Dreams Come True

For Los Angeles-based chef Roy Choi, Hot Cheetos aren’t just chips but a relic of his childhood he still loves today. He can still remembers his first bag of Flamin’ Hot Cheetos. When the spicy snack first came out, he grabbed a bag from his local liquor store and instantly knew this was something special.

“I was hooked right away and I’ve been lovin’ the Puffs ever since.” Choi says.

That’s why it’s no surprise that Choi decided to team up with Cheetos to create the Flamin’ Hot Spot, a three-day pop-up restaurant in LA with dishes made with—you guessed it—Flamin’ Hot Cheetos.

more to read