food and drink

The Election Hurt Latino Confidence In This Beer Company, But Trump’s Performance Is Helping Turn That Around

GAGE SKIDMORE / @CORONA

Last year was anything but normal for Constellation Brands, the company behind beers like Modelo Especial, Corona Extra and Pacífico. Constellation’s CEO Rob Sands said President Trump’s campaign rhetoric on immigration and Mexico created a “disproportionately negative impact on Latino consumer confidence.” Trump’s proposed border tax also affected the company’s stockholders’ confidence.

As Trump dialed up his rhetoric against Mexico, Corona pushed back with commercials like “The Wall” starring Diego Luna.


Corona dropped this advertisement with Diego Luna as the political season was at a boiling point. The response was mostly positive, considering it was an advertisement, unlike that Kendall Jenner / Pepsi commercial that was ?? just ?? so ?? wrong.

However, Corona’s CEO said that sales are now rebounding thanks to PresidentTrump’s performance.

TRUMP BEER
GAGE SKIDMORE / FLICKR / @CORONA

As the political tensions of the election dissipate, many latino consumers are now relaxing a little according to Corona’s sales. The reason for this, the Chicago Tribune reports, is because of President Trump’s struggle to push meaningful legislation. Consumers who once worried that the President’s “wall” talk now doubt Trump’s ability or desire to actually build that wall. Sands reportedly said consumers now see President Trump as “business as usual in Washington.”

As a result, stocks for Constellation Brands skyrocketed.

Screen Shot 2017-04-06 at 4.05.30 PM
GOOGLE.COM

Yeah, it rose 10 dollars in a single day.

So now that National Beer Day is upon us…


Pretty much every day is beer day if you’re winning at life.

The quesion is…


[H/T] CEO of Corona parent says ‘Trump factor’ is diminishing as rhetoric hits wall

READ: These 9 Posts Were Perfect For National Burrito Day

What’s your favorite beer? Leave a comment below and don’t forget to share!

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Here's Why Mexico's Tortillas Just Taste Better

food and drink

Here’s Why Mexico’s Tortillas Just Taste Better

Who doesn’t love a good tortilla? They make everything better.


They’re so popular, tortilla sales in the U.S. are expected to double by the year 2025.

JAMES STRANGE / YOUTUBE

This will put sales at a whopping $30 billion dollars, Reuters reports.

And Mexican farmers and scientists have a secret weapon to make big money: heirloom corn.


Unlike the majority of corn – a.k.a. GMO corn – found in the United States, heirloom corn is known for its rich, delicious flavor. Foodies are willing to pay more for tortillas made from these types of corn, which means the market has become more lucrative for Mexican farmers, Reuters reports. Heirloom corn can sell for as much as three times more than standard corn.

Heirloom corn is delicious and it is part of Mexico’s storied culture.

Corn Heirloom
Oregon Department Of Ag / Eamon Bohan / Flickr

According to Eco Watch, Mexico has around 59 individual types of heirloom corn, which have been cultivated for more than 12,000 years. Unlike Mexican corn, most of the corn in the United States has been genetically altered for production, and as a result, much of the flavor has been lost.

Even chefs prefer the “Mexican Gold” standard for corn.

Corn Bayless
Chiot’s Run / Rick Bayless / Instagram

As Chicago-based celebrity chef Rick Bayless told Reuters, “I live in GMO corn-country and it is the most tasteless corn in the world.” However, when it comes to corn from Mexico, Bayless said, “It has taste. That’s the whole thing.” Scientists are currently developing a certification process that will ensure that consumers who buy heirloom based products are getting this “Mexican gold.”

As demand increases, certification of heirloom corn will ensure Mexican farmers are protected.

Heirloom Farmer
@RANCHOGORDOMeghan Hess 

While many farmers have an intimate understanding of how to grow and cultivate corn, they don’t always understand the value of the corn they are making. Often times they put their trust in “coyotes” who act as salespeople for their products. If a coyote wants, they can easily exploit these farmers. Certification will give farmers information on factors like how much their corn is worth, making it harder for people to take advantage. Mexican farmers generally produce around 5 million tons of heirloom corn every year.

As farmer Octavio Tejeda told Reuters, “We’re going to keep our traditions alive and rescue the varieties of corn that are important to us.”


[H/T] Chase for tastier tortillas starts with age-old ‘Mexican gold’

READ: Mexico Wants To Teach President Trump A Lesson, But U.S. Farmers Might Suffer The Biggest Hit