Up Next: Meet Katalina, The Colombian Funny Girl-Turned-Pop Singer You Need To Know
Up Next is a FIERCE series highlighting rising Latina and Latin American women artists you might not know about but definitely should.
Katalina is used to the spotlight. For years, the colombiana has cultivated an audience of millions on Instagram with her hilarious short videos about relationships and womanhood. But now, the social media influencer-turned-singer is using her mic to explore these themes.
Debuting her first song, “Sacude,” a carefree pop-urban dance jam, last November, the Miami-living entertainer followed up this month with the heartbreaking ballad “Adios” featuring Cuban-American singer JenCarlos Canela, showing her musical versatility.
“With me, there will definitely be both. This is something I think I have been very clear about,” Katalina, 27, told FIERCE. “I feel that music is more free now and you do not have to limit yourself to only one genre. I like challenges and I dislike routine, so you can always expect a mix.”
We chatted with the rising star about her lifelong love of singing, transitioning from social media influencer to music artist, saying goodbye to loved ones and what to expect from the beauty in the months that follow.
FIERCE: Most people who are familiar with Katalina know you as a social media influencer with hilarious videos, but last year you took the leap into music. Why?
Katalina: I have always liked to sing. I come from a very musical and talented family, but we always practiced it as a hobby. A year ago, I gave myself the opportunity to develop it professionally with my manager, Kito Sunshine, and I am totally grateful and in love with this. Music is what I love the most — it frees me.
FIERCE: Was this shift from social media influencer to singer strategic? Did you know you always wanted to sing and saw social media as an avenue to build your popularity and get you there or was this an unexpected but welcomed outcome?
Katalina: Since I was a little girl, I have known that I liked to sing and play the piano. From 9 to 11 years old, I sang in the choir of a church when I lived in Colombia, and for me it was something magical, so I’ve always known it. As far as social media, I entered by accident, but from the first day, I enjoyed the opportunity to reach so many people and show them my musical side as well. It was not a strategy. I did not upload many videos singing, but people motivated me more and more to try to develop music professionally, so I gave myself the opportunity, and, well, here we are.
FIERCE: But you’re not just a pretty girl with a following who is trying to use her fame to dabble in something she has no business doing. You are talented! Still, several social media influencers have attempted to break into music, some like Cardi B and Jenn Morel finding success, but others not so much, oftentimes not because they lack talent but rather because they’re not taken as seriously. What has this transition been like for you?
Katalina: It is a bit difficult for people to see social influencers in another facet that they are not used to, but, in my case, I always showed them that musical side, so it was not totally a surprise. The same people asked me and the reception was very special. I hope to reach many people with my music.
FIERCE: As you stated, you have been passionate about singing and playing the piano since you were a child. What sort of music did you grow up listening to and how do you think it’s influenced your Latin pop sound today?
Katalina: I grew up listening to a lot of pop and ballads. My mom always listened to this music, so she did influence me a lot. I remember locking myself in my room and practicing these songs all the time. I still do this.
FIERCE: Colombian music is having a major global moment right now. What do you think you bring to the game that’s different and helps you stand out among the rest?
Katalina: Together with my work team we are creating our own seal. Our sounds are different and the vocal arrangements are unique to what we want to project. We are focused on the urban wave but keeping my romantic side.
FIERCE: I can see that for sure! You recently released “Adios,” a ballad featuring Cuban-American artist Jencarlos Canela about saying goodbye to an ex-love with the hope of returning to each other again in the end. This is very relatable because a lot of times during breakups there’s this hope that time away will bring you two back together. Sometimes it’s because the couple really is good for each other, but other times it’s just a matter of costumbre. How do you, Katalina, decipher between the two?
Katalina: Saying goodbye is always going to be difficult, either out of love or habit. I think that if you are with someone just out of habit and not because you love him, it is better to say goodbye definitely. “Adios,” to me, has another meaning. Beyond the circumstances for which you have had to say goodbye to your ex-partner, it is the goodbye that makes your heart hurt. It’s the memories of the shared moments that make you miss a person and want to have them again, that’s “Adios.”.
FIERCE: In the music video, the song took on new meaning. It wasn’t just about an ex but about losing someone you love to death and never being able to be with them again. Why did you all want to dedicate this song and video to those who lost their partners?
Katalina: These are very common situations in all of our lives. The message also has to do with those who have lost a loved one, not just their partner. In my case, I recently lost my grandmother suddenly, who was a mother to me, and, for this reason, I, and many others, can identify with this video.
FIERCE: I’m so sorry to hear that! And I think you’re right. The video really extends to loss outside of romantic relationships. We are in an era of collaborations, especially for Latin music, and in this song, your and Jencarlos’ voices blend very beautifully. Tell me, who are some of your other dream collaborations?
Katalina: I’ve always believed you find strength in unity, so working in a team, to me, is a very wise decision. I have a long list, but I’d want to start with artists like Natti Natasha, Karol G, Becky G, Ivy Queen, Cardi B — these are strong women and great examples of what it means to be an empowering woman. Also, J Balvin, Daddy Yankee and others. They are artists with careers worthy of admiration.
FIERCE: I know you’ve been working on a lot of music for this year. What can you tell us is in store for Katalina in 2019?
Katalina: There are incredible songs written by international composers. I will also have my debut as a songwriter in a song that I think people will really identify with.
FIERCE: Can we expect more ballads like “Adios” or more dance songs like “Sacude” or a mix of genres?
Katalina: With me, there will definitely be both. This is something I think I have been very clear about. I feel that music is more free now and you do not have to limit yourself to only one genre. I like challenges and I dislike routine, so you can always expect a mix.
FIERCE: You are so young, at the start of your career, what do you hope people can say about Katalina in 10 to 15 years?
Katalina: My dream is to become an icon in music worldwide. I would love for people to say that I inspired them to fulfill their dreams, that I helped empower other women, that my life has been a great example of triumph. In 10 to 15 years, with the help of God, I will leave my mark throughout the planet.
Watch Katalina’s latest single, “Adios,” below:
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