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Up Next: Meet Kim Viera, The Nuyorican Powerhouse Singer Soaring Over Tropical Beats

Up Next is a FIERCE series highlighting rising Latina and Latin American women artists you might not know about but definitely should.

Kim Viera is a star — but don’t take it from us. That’s what Daddy Yankee told the rising Nuyorican vocalist when he worked with Viera on her debut single, “Como.”

The hit, a tropical treat about a paradisal romance that features the Big Boss, dropped last July, garnering more than 25 million views on YouTube. Since then, fans of the Bronx-born artist have been hungry for more. Lucky for them, Viera is holding on to enough musical goodies to feed their appetite all year long.

Most recently, the singer, who is signed to Republic Records, released “Here For Ya,” a playful jam that flips Ghost Town DJs’ classic “My Boo” beat into an anthem for every girl who was ever feelin’ someone who was already in a relationship.

“It’s not about pursuing anything. It’s not about taking another woman’s man. It’s more like how you are feeling in your head, what you’d want to do with that person if the situation was different,” Viera says of the banger.

We chatted with the rising act about her musical upbringing, her varied sound, her long journey to the spotlight, working with Daddy Yankee, new music and more.

FIERCE: You’ve described your sound as American Latina. What does that mean to you?

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rehearsal flow.

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Kim Viera: I was born in New York, in the Bronx, and I always had my heritage. It was strongly a part of my life. But I also grew up with American culture. That also influenced who I am as an artist. For me, basically, I always felt like I was somewhere in the middle of my culture and American culture. It’s American Latina. The first culture I knew aside from my own is American. I didn’t grow up speaking Spanish. I learned that as I got older. American Latina is a new generation of Latinas who experience culture different. It’s the third-generation types. I was born in the states, and my parents were also born in the states.

FIERCE: Who were your biggest musical influences, English and Spanish, and how do you think they’ve influenced this “American Latina” vibe you embrace?

Kim Viera: I definitely listened to everything. I love Selena, Marc Anthony, La India, J Lo as well as the large voices of Christina Aguilera and Mariah. They all had an influence on me as an artist. Growing up and seeing people who look and sound like you or have similar stories as you was encouraging for me as a little girl. That influenced me to feel like I was OK. They don’t speak the language either, but they love their culture like I do. I wanted to learn more. If they could do it, then I could, too. So it influenced me to push myself to do the same thing I saw artists I love do. I took some of the things they went through in their journey and applied it to my own and how I approach struggles. For instance, Marc Anthony didn’t speak Spanish, and he learned and became one of the best salseros of all time. Selena and J Lo didn’t either, and they’re Latin icons. Seeing them break through these cultural barriers was very helpful for me.

FIERCE: You grew up in a musical home. Your dad launched, owned and operated a live production company, and your mom sang backup for major Latin acts like Willie Colón and Rubén Blades. That’s really dope! When did you realize that you wanted to follow in your parents’ footsteps and pursue music professionally as well?

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I just wanna ride witchu ????❣️

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Kim Viera: I’ve always wanted to do music since I was little. I was always naturally an entertainer since a little girl. I decided I wanted to do it professionally or as a career when I was a teenager. At times, it seems like you have the talent but dreams still seem so far away because it takes so much to get to that place. Opportunities started popping up, and I was like, if I don’t take them now, I may not get them again. So I went for it. There were people who took me under their wing as an artist and songwriter, who helped teach me and help me grow. I started getting in the room with the right people. It’s been a whirlwind, but I realized early that I wanted to do music. I just didn’t know if it was attainable or not.

FIERCE: This is a difficult, brutal and in many ways insecure industry, which I’m sure your parents were aware of. Knowing this firsthand, were they concerned about your musical pursuits, hoping you’d do something more “stable” instead, as many Latinx parents do when their children profess interest in the arts, or did they fully embrace and support this decision?

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On the rocks, no chaser. #miami #ipromiseimworking

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Kim Viera: It was a split decision with my family, or my parents. They’ve done this before. They were always supportive of me and what I wanted, but they wanted the best for me and were scared for me, because there’s a lot of rejection, a lot of nos before yeses, a lot of hard work with no payoff. You really have to love what you do. They were always concerned about me finding a way to make a living and how I would be perceived. My dad was like “go for it,” and my mom, who was a singer, was more hesitant because she had a deeper understanding of what you’re up against as an artist and also saw how I reacted to rejection as a child. She saw me go through auditions as a kid and not understand why I was getting rejected. But I had to show her that’s how I reacted as a kid because I was a kid, and I’m older and smarter now.  

FIERCE: You started off songwriting, including for major acts like Lil Wayne, before landing your own deal with Republic Records three years ago. A lot of young aspiring artists think big breaks and fame come overnight, which is actually very rarely the case. Talk to me about hustle, about your grind in this industry that’s taking you from working in the background to becoming the star of your own show?

Kim Viera: It’s taken me so many years to get where I’m at: sleepless nights and a lot of sacrifices with friends and family. When you are young, you want to hang with friends but you can’t do that when you are trying to strive for a dream. I sacrificed a lot of my own money to invest in myself. I spent years writing very crappy songs to get to good ones. There were so many nos, so many doors closed. It was about eight years of that, constantly going and going, nights you don’t sleep because you’re editing videos you need to put out the following day for content. You are sleeping and breathing what you’re working toward till you get there. Then you get there and think you can relax more, but you actually have to work hard to keep it. It’s definitely not an overnight situation. People don’t know who you are or your story or situation. They just think this person came out of nowhere. Some people do pop off in a year. Every journey is different. But it’s very hard and you have to try to not get discouraged and just keep pushing through. If you don’t enjoy the journey, then you won’t enjoy the destination.

FIERCE: Last year, you get on everyone’s radar with your hit “Como” featuring Daddy Yankee. What was it like working with the boss, one of the originators of urbano music, so early in your own career?

Kim Viera: It’s really cool. Freaking amazing is what it was. We had the song. I wrote it like a year before, and he had heard it through a close friend of mine, who was one of his stylists. He was playing it for him at a shoot, and Yankee heard it and kept singing it over and over. He said he thought it was catchy. His stylist told him, “that’s my girl Kim.” The conversation started there. At that time, I didn’t have a record deal. He ended up hearing it again and asked my friend if I was signed yet. At that time I was. He was just like, “I want to jump on it.” This all happened organically, just because my friend was showing love. Next thing you know, I’m in Puerto Rico shooting a music video with Daddy Yankee.

FIERCE: Wow. That’s an amazing story! You have to love community. What was it like working with Daddy Yankee?

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Agradecida. ???????? #Como #kimviera #daddyyankee

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Kim Viera: Exactly. It was crazy. I can’t explain it. It was wow. The word to describe it would be surreal. I remember listening to his music growing up. Then I’m on set with him and he’s like, “Kim, you look like a star. You look beautiful.” My heart sank. Like, wow, my first record being signed with Republic and I’m in Puerto Rico shooting my first major video with a legend, Daddy Yankee, whose music I would dance to in my car as a kid with my friends. Now I’m standing next to him shooting a video. It goes to show your dreams really can happen and sometimes God has better plans for you than you have for yourself. It was one of the best days of my life, and I’m so grateful and humbled.

FIERCE: Most recently you dropped “Here For Ya.” Like “Como,” this is a fun, upbeat song about a lighthearted romance or affair. How do you want people, particularly women, who listen to these songs to feel?

Kim Viera: I mean, this song is about someone you are interested in that’s taken already. It’s not meant to be taken seriously. It’s a lighthearted thing. I think a lot of girls can relate to being attracted to someone and then being like, damn, they have a girl. That’s what it is, a feel-good, summer, retalateble record.

FIERCE: That is hella relatable. And it’s not like you’re going to pursue anything with this person, just highlighting that feeling of, “damn, why you ain’t single, dawg?”

Kim Viera: Right. It’s real shit. It’s not about pursuing anything. It’s not about taking another woman’s man. It’s more like how you are feeling in your head, what you’d want to do with that person if the situation was different.

FIERCE: Before “Here for Ya,” you released “Never Listen,” which had a much different sound. This wasn’t a playful, dance, pop song. Rather, this was a slowed-down, raw ballad about the pain, rather than joy, of romance. Artists today, in many ways, don’t have genre or thematic constraints that existed just a couple decades ago. How do you think this allows you to be a more authentic and better artist?

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D&G ???? #vmas2018

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Kim Viera: I never really put constraints on myself in terms of what I should sound like to people. I try to be truthful in my music and aesthetic. In my writing, sometimes it shows up differently in the way it sounds, thematically or genre wise. I think, for me, before I listened to so many different types of music growing up and that diversity made me different because I don’t put constraints on my creativity. I like to take people on different journeys musically. I don’t think every song has to sound the same. I don’t need to be in a box. I can be Kim. People can be multifaceted, and that’s how I am with my music. I love those things that make me different. People should embrace difference.

FIERCE: You have dropped back-to-back songs that bang, undeniably, over the course of a year. What can we expect next from Kim Viera? What are you working on that you’re excited about and can tell us about?

Kim Viera: I’m dropping another record in the next month or so with a huge a feature.  I can’t say who just yet, but it’s a major feature. And I have my EP coming out at the top of the summer. You’ll have that by the beginning of summer. I’m working on projects and doing a lot more shows, possibly a tour. But I’m working on some dates to make people more familiar with me. I have a body of work people can live with for the summer.

FIERCE: That sounds so exciting. You are at the start of your career and it’s already looking very bright. In 10 to 15 years, what do you hope people can say about Kim Viera?

Kim Viera: I just hope that people would say a few things, see that I was a person who broke barriers for young girls in this music industry, culturally but not just for my own culture. I want to show that you don’t have to fit a mold. You’re enough as you are. That I am a person who tried and cares about people and really touches people. That’s what I care about.

Listen to Kim Viera’s latest song “Here for Ya” below.

Read: Up Next: The Emerging Orlando Puerto Rican Singer-Rapper Ballin’ With Bad Bunny, Anuel AA And Becky G

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Selena Gomez Releases New Spanish-Language Single ‘De Una Vez’ and Teases Full Spanish Album: ‘I’m Targeting My Heritage’

Entertainment

Selena Gomez Releases New Spanish-Language Single ‘De Una Vez’ and Teases Full Spanish Album: ‘I’m Targeting My Heritage’

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Good news, Selenators! Word on the street is that Selena Gomez will soon be dropping her first-ever Spanish language album. The rumors started after Gomez dropped a surprising (and beautiful!) new Spanish-language single, “De Una Vez”.

Soon after the single dropped, rumors of a full Spanish-language studio album began to swirl when murals promoting “De Una Vez” and a yet-unreleased single “Baila Conmigo” popped up across, Mexico.

To make matters even better, Selena already dropped “De Una Vez”‘s music video.

The lush and imaginative video has been garnering praise for its inclusion of Latin American visuals and symbols. Gomez hired Tania Verduzco and Adrian Perez to direct her video–a husband and wife team who hail from Mexico and Spain, respectively and go by the moniker Los Pérez.

Of hiring Spanish speakers to direct her video, Gomez revealed to Vogue online that the decision was intentional. “If I was going to completely immerse myself into a project inspired by Latin culture, I wanted to work with native Spanish speaking creators,” she said.

And indeed, Verduzco and Perez tried to infuse as much Latin spirit into the video’s conception as possible.

“Magical realism has always been part of the Latin culture, whether it be in art or telenovelas,” Gomez told Vogue. “I wanted [to capture] that sense of a supernatural world.”

They accomplished this sense of magical realism by utilizing motifs from Mexican folk art, like Milagro, which is symbolized by the glowing heart that is beating within Gomez’s chest throughout the video.

“We wanted to play with powerful language and images. We designed the heart—we call it the Milagro in Mexican culture—and its light to be a metaphor for the healing throughout the story,” Verduzco told Vogue.

Selena Gomez fans are especially excited about this project because Gomez has long hinted at her desire to release a Spanish-language album.

Back in 2011, Gomez tweeted about her plans to eventually record an entire album in Spanish. “Can’t wait for y’all to hear the Spanish record;) it’s sounding so cool,” she wrote.

She retweeted the sentiment on Thursday with the comment: “I think it will be worth the wait”–which many fans took as confirmation that a full studio album is on its way.

It’s worth noting that Gomez has already dipped her toe into the Latin music scene with 2010’s “Un Año Sin Lluvia” and 2018’s DJ Snake, Ozuna and Cardi B collab, “Taki Taki”.

As for the difficulty of recording songs in a second language, Gomez said that it was a practice that came naturally.

“I actually think I sing better in Spanish. That was something I discovered,” she said in an interview for Apple Music. “It was a lot of work, and look, you cannot mispronounce anything. It is something that needed to be precise, and needed to be respected by the audience I’m going to release this for.”

She continued: “Of course I want everyone to enjoy the music, but I am targeting my fan base. I’m targeting my heritage, and I couldn’t be more excited.”

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Bad Bunny Talks Depression And Says Sometimes He Still Feels Like The Boy Who Bagged Groceries Back Home

Entertainment

Bad Bunny Talks Depression And Says Sometimes He Still Feels Like The Boy Who Bagged Groceries Back Home

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Bad Bunny is on top of the world. Or, at least, that’s how it appears to all of us on the outside enjoying his record-breaking year. Not only did he release three albums in 2020 but he also landed his debut acting role in the Netflix series Narcos: Mexico and from his Instagram stories, he seems to be in a happy, contentful relationship.

But like so many others, Bad Bunny has his experience with mental health issues, of which he recently opened up about in an interview with El País.

Bad Bunny recently spoke up about his struggle with depression.

Despite his immense success that’s catapulted him to, arguably, the world’s biggest superstar, Bad Bunny admits that sometimes he still feels like the young man who bagged groceries in a supermarket.

The reggaetonero revealed in an interview with El País that right as his career really started to take off, he was not happy. “You asked me before how I hadn’t gone crazy. Well, I think that was the moment that was going to determine if I was going to go crazy or not. From 2016 to 2018 I disappeared, I was stuck in a capsule, without knowing anything. The world saw me, but I was missing,” he said.

Although no doctor diagnosed him, he is sure of what was happening. it only did he feel lost and empty but he had stopped doing many of the things that brought him joy, like watching movies and boxing. Without realizing it, he had also fallen out of contact with much of his family, with whom he was typically very close.

“And that’s when I said: who am I? What’s going on?” he told El País. When he returned home to Puerto Rico from spending time in Argentina, he was able to get back into the right state of mind and remember who he was.

Despite his success, Bad Bunny still worries he’s in financial trouble.

Although today, he is the number one Latin artist on Spotify and the awards for his music keep coming, there are times when Bad Bunny still thinks that he has financial problems.

“Not long ago, I was 100% clear in my head what I have achieved, maybe a year or six months ago; but until then, many times I forgot, I felt that I was the kid from the supermarket. He would happen something and say: “Hell!” And then: “Ah, no, wait, if I have here,” he said, touching his pocket.

Much like Bad Bunny, J Balvin has also been candid about his own mental health struggles.

Bad Bunny is just the most recent to speak to the emotional havoc he experiences despite being a global superstar. And, thankfully, like many other celebrities, he’s been able to find refuge in a reality that allows him to keep his feet on the ground so that he too can enjoy the achievements of his career.

Much like El Conejo, J Balvin is known for the brightness of his style and mentality. But he’s long addressed the importance of caring for one’s mental health. During his Arcoíris Tour, he encouraged people to not be ashamed of seeking professional help, and let the audience know they are not alone.   

“Las enfermedades de salud mental son una realidad. Yo he sufrido de depresión y he sufrido de ansiedad, así que tengo que aceptarlo. Y eso me hace más humano, me hace entender que la vida tiene pruebas,” Balvin said. “Pero si alguien está pasando una situación difícil, no están solos, siempre llega la luz. Tarde o temprano llega la luz.”  

“Mental health illnesses are a reality. I have suffered from depression and anxiety, so I have to accept it. And this makes me more human. It makes me understand that life has challenges,” Balvin said in Spanish. “But if someone is going through a difficult time, they are not alone, light always comes. Sooner or later, the light comes.”  

We need more men like Benito and J Balvin to speak up about their mental health struggles, to help destroy the stigma that exists within our community.

And in the same interview, he also spoke about why he works to elevate the Spanish language.

As for the possibility of singing in English, the answer remains the same: a resounding no.

“You have to break this view that the gringos are Gods…No, papi,” he told El País. And, although he’s collaborated with artists like Drake, Cardi B and Jennifer Lopez, he has always sang in Spanish and with his famous accent.

“I am very proud to reach the level where we are speaking in Spanish, and not only in Spanish, but in the Spanish that we speak in Puerto Rico. Without changing the accent,” he said.

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