‘Black-ish’ Actress To Take On Beauty Industry With New Curly Haircare Line That Offers Cheap But Big Products
The Golden Globe-winning actress, Tracee Ellis Ross, is launching a haircare line for folks with 3B to 4C curls. As an Afro-Latinx with very thick 4C hair, I cannot be more excited for this. Most hair products are simply not made for black hair in general, but to have a dedicated line for coily hair is bound to be a game-changer.
Our afro-textured hair is often considered a deviation from the “norm” of long, fine hair. In 2019, New York and California had to take extra precautions to protect natural textured hair by passing laws that ban discrimination against afro-textured, natural hair. Can you imagine the way your hair growing out of your head being perceived as so “unkempt,” “unclean,” and “undesirable,” that there is enough discrimination to warrant laws to outlaw said discrimination? Well, no more of that pelo malo nonsense.
Rejoice because Miss Ross has got our backs now, too. Ross has become something of a cultural and fashion icon in her own right. She has never shied away from wearing her big, voluminous natural curls even when the look was “unpopular” to see in the mainstream.
Tracee Ellis Ross bares it all in her new campaign.
Ross stripped down to nothing but the beautiful brown skin she was born in to announce the launch of Pattern. The clever slogan crowns Ross’ head of curls reading: sometimes it’s just all about the hair. She’s right, Diana Ross’ daughter is completely naked and your eye goes straight to her hair because it literally looks magnificent.
“Thrilled to introduce PATTERN // my new haircare brand specifically for curly, coily, and tight textured hair,” Ross wrote on Instagram.
A dream come true.
Ross says she has spent 20 years dreaming about her own haircare line, 10 of those trying to get it made, and the past 2 working with scientists to develop the products.
“Pattern Beauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all,” she wrote.
Who is Pattern for?
Sorry, my non-3b to 4c friends but this line is just for us. We don’t get to feel special very often, please let us have this moment. I am sure you want to give Ross your money too but just watch “Black-ish” instead.
“Pattern is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know because my panel and I tried 74 different samples to get these 7 formulas for phase one,” Ross continued.
Now here is the gamechanger (for me at least).
She understands: we need so much more product than people with other hair textures. We need the whole bottle. Sometimes we even need two. Ross is promising larger quantities of conditioner and accessible pricing.
Prices range from $9.00 – $42.00, while sizes range for 3-ounce bottles to 29-ounce bottles. Pattern will also include hair oil serums for $25, a $20 hair clip, and a $19 microfiber towel.
“Pattern is for those of us who need more than a quarter size of the product. Large conditioner sizes that actually fulfill the unmet needs of our community. Accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are,” she announced.
Mark your calendars, morenas. On September 9th, at exactly 9 AM EST, we are going to feel like royalty with giant elephant-sized bottles of conditioner made just for us.
Tracee’s hair journey is what inspired the launch of Pattern.
Ross recently discussed how accepting her hair was profoundly intertwined with accepting herself.
“I can literally chronicle my journey of self-acceptance through my journey with my hair,” she writes. “Growing up, society told me there was a right way to wear my hair and a right way to look. Those ideals didn’t match what I saw in the mirror, so I tried to beat my curls into submission — putting body lotion in my hair, sleeping in rollers, blowouts, relaxers, texturizers, ponytails so tight they gave me a headache, and I even whipped out an iron (the kind you use for clothes) in an attempt to straighten it that way. ”
The actress has clearly embraced her luscious locks since then. Ross’ visibility in the media is paramount to society accepting the wonderful, beautiful and inexplicable diversity of all features in humanity.
Check out Pattern Beauty to learn more about Ross’ hair care line just for the curly-blessed.
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