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‘Black-ish’ Actress To Take On Beauty Industry With New Curly Haircare Line That Offers Cheap But Big Products

The Golden Globe-winning actress, Tracee Ellis Ross, is launching a haircare line for folks with 3B to 4C curls. As an Afro-Latinx with very thick 4C hair, I cannot be more excited for this. Most hair products are simply not made for black hair in general, but to have a dedicated line for coily hair is bound to be a game-changer. 

Our afro-textured hair is often considered a deviation from the “norm” of long, fine hair. In 2019, New York and California had to take extra precautions to protect natural textured hair by passing laws that ban discrimination against afro-textured, natural hair. Can you imagine the way your hair growing out of your head being perceived as so “unkempt,” “unclean,” and “undesirable,” that there is enough discrimination to warrant laws to outlaw said discrimination? Well, no more of that pelo malo nonsense.  

Rejoice because Miss Ross has got our backs now, too. Ross has become something of a cultural and fashion icon in her own right. She has never shied away from wearing her big, voluminous natural curls even when the look was “unpopular” to see in the mainstream. 

Tracee Ellis Ross bares it all in her new campaign.

Ross stripped down to nothing but the beautiful brown skin she was born in to announce the launch of Pattern. The clever slogan crowns Ross’ head of curls reading: sometimes it’s just all about the hair. She’s right, Diana Ross’ daughter is completely naked and your eye goes straight to her hair because it literally looks magnificent. 

“Thrilled to introduce PATTERN // my new haircare brand specifically for curly, coily, and tight textured hair,” Ross wrote on Instagram.

A dream come true.  

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DREAM COME TRUE ~ thanks for all the love

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Ross says she has spent 20 years dreaming about her own haircare line, 10 of those trying to get it made, and the past 2 working with scientists to develop the products. 

“Pattern Beauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all,” she wrote. 

Who is Pattern for? 

Sorry, my non-3b to 4c friends but this line is just for us. We don’t get to feel special very often, please let us have this moment. I am sure you want to give Ross your money too but just watch “Black-ish” instead. 

“Pattern is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know because my panel and I tried 74 different samples to get these 7 formulas for phase one,” Ross continued.

Now here is the gamechanger (for me at least).  

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LATE TEENS // EARLY TWENTIES – me #fbf

A post shared by Tracee Ellis Ross (@traceeellisross) on

She understands: we need so much more product than people with other hair textures. We need the whole bottle. Sometimes we even need two. Ross is promising larger quantities of conditioner and accessible pricing. 

Prices range from $9.00 – $42.00, while sizes range for 3-ounce bottles to 29-ounce bottles. Pattern will also include hair oil serums for $25, a $20 hair clip, and a $19 microfiber towel. 

“Pattern is for those of us who need more than a quarter size of the product. Large conditioner sizes that actually fulfill the unmet needs of our community. Accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are,” she announced. 

Mark your calendars, morenas. On September 9th, at exactly 9 AM EST, we are going to feel like royalty with giant elephant-sized bottles of conditioner made just for us. 

Tracee’s hair journey is what inspired the launch of Pattern.

Ross recently discussed how accepting her hair was profoundly intertwined with accepting herself. 

“I can literally chronicle my journey of self-acceptance through my journey with my hair,” she writes. “Growing up, society told me there was a right way to wear my hair and a right way to look. Those ideals didn’t match what I saw in the mirror, so I tried to beat my curls into submission —  putting body lotion in my hair, sleeping in rollers, blowouts, relaxers, texturizers, ponytails so tight they gave me a headache, and I even whipped out an iron (the kind you use for clothes) in an attempt to straighten it that way. ”  

The actress has clearly embraced her luscious locks since then. Ross’ visibility in the media is paramount to society accepting the wonderful, beautiful and inexplicable diversity of all features in humanity. 

Check out Pattern Beauty to learn more about Ross’ hair care line just for the curly-blessed.

Adam Ray Okay Is Launching A New Clothing Line

Entertainment

Adam Ray Okay Is Launching A New Clothing Line

@adamrayokay

The time is finally here chicas.

Adam Ray Okay, the voice and face behind the iconic Instagram character named Rosa, has officially announced that they’re launching a clothing and merch line! That’s right, and you better believe the upcoming line will come with a whole lot of sass that will make the butterflies in your stomach go awfff.

In a post to fans on Instagram, Okay shared the big news.

“I’M SO EXCITED TO FINALLY SHARE THIS WITH YOU ALL. My new collection is dropping 05/21/2020 at adamrayokay.co!!! I’m so happy I was able to include 2 of my best friends that helped create the Rosa Cinematic Universe (RCU) in this with me. I want ALL of you to experience a little bit of Rosa when wearing these pieces head to my IG stories to find out how you can win a full set of merch when we launch! a portion of the proceeds will be going to those currently being affected by COVID-19,” the TikTok and Instagram star wrote in an Instagram post.

Okay announced that their new line is part of their new “Rosa Cinematic Universe (RCU)” which looks to be aiming to sell a full set of merch. What’s more, for every item sold a percentage of the proceeds will go to those currently being affected by COVID-19.

As of now, it looks like the site that will sell Okay’s items is not quite yet up and running.

The site Adamrayokay.co currently says that the site is “opening soon” but you CAN sign up with your email to find out when it will launch. The Instagram and TikTok user AdamRayOkay shot to fame late last year when the character they created named “Rosa” captivated viewers with her playful laugh and chismosa ways.

So far, Okay (as Rosa) has wrangled about 1.6 million followers on Instagram and nailed some amazing publicity.

Paper Magazine/ Instagram

“I’m just trying to stay positive [and] I want to make other people feel positive,” 20-year-old Adam Ray Okay told Paper. “So I’m just trying to put as much content on there as possible, on the internet. Just because right now both the internet and the actual real world are in a really dark place. So yeah, I’m just trying to stay positive.

On what inspired them to create Rosa, Okay explained she was easy to come up with because everyone can relate to her.

Paper Magazine / Instagram

In late March, Okay was featured in a magazine spread published by Paper Magazine. Just weeks before, Okay made her debut on Fenty Beauty.

“I had downloaded the TikTok app and I was just scrolling, doing my thing. I wasn’t really thinking of making my own content. And then I just got inspired by myself, my childhood growing up and, like you said, everybody knows this Rosa character and I felt that she had been forgotten about… So once I brought her back, everybody was just so familiar with her and that’s why I felt she did really well,” Okay told Paper in the interview with Paper magazine. “She’s everywhere. So, even if you didn’t grow up with somebody like her, you know how she is. She’s predictable in an unpredictable way. She’s just so familiar… she is part of everybody.”

Cardi B Waxed Her Bikini Line With Veet And Shared It On Instagram

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Cardi B Waxed Her Bikini Line With Veet And Shared It On Instagram

iamcardib / Twitter

It’s tough times everywhere. And by everywhere I mean everywhere.

On top of everything, the current pandemic has kept so many of us away from our regular beauty treatments which has meant that for months so many of us have had to do without the very personal waxes and hair removal prosses that we all invest in so religiously. Cardi B knows this truth and opted to embark into the world of DIY hair removal. And fortunately for us, she documented the whole process.

Recently the rapper shared a clip of herself doing a WFH AKA a wax from home and things got wild.

“Guys, wish me fuckin’ luck,” Cardi asked users in the post as she showed off a bottle of Veet 3 in 1 Gel Cream. “I hope I don’t burn my pussy off.”

Anyone whose done a wax from home knows that the experience is never very pretty and for Cardi, it wasn’t much different. The rapper documented the process for her Instagram stories and revealed that she didn’t get very far in the process.

To follow up, she tried Veet, a hair removal cream that is supposed to painlessly dissolve the hair shaft, as opposed to yanking it out.

Photo credit: Instagram/cardib
Photo credit: Instagram/cardib
Photo credit: Getty Images
Photo credit: Getty Images

And it looks like things got along pretty smoothly. Cardi B called the experience “a positive thing” that she discovered thanks to quarantine. In fact, she went as far as to describe the process as “a positive thing” she discovered in quarantine.

Of course, there’s nothing wrong with growing out your hair and letting it be free, no matter where your sprouts are located. BUT if you’re like me, you might not feel quite so comfortable and are likely desperately wishing you hadn’t taken your easy access to wax salons for granted. So, how to deal?

We scoured Instagram and Youtube for the best at-home wax kits and tips for Brazilians. Check them out below!

Get a good exfoliator.

GLOSSIER.COM

According to P&G’s site Reward me, exfoliating helps soften body hair and opens up hair follicles. Doing this before a wax will make the process easier and less painful.

Plan for the pain.

People don’t cringe at the sight of Steve Carrel getting a wax in “The 40-Year-Old Virgin” for nothing. Waxing HURTS. But the process can be made a bit more pleasant if you take a painkiller like Alieve half an hour before waxing and if you apply a numbing cream to the area you want to wax. And don’t be silly by trying to wax during or a few days before your period!

Don’t let yourself sweat.

TWITTER.COM

Make sure you keep the area dry and clean during removal. Do so by avoiding creams and moisturizers and instead apply baby powder. The powder will make the removal process all the easier once your done and have strings of wax left over.

Sweetly Bare Sugaring Hair Removal Kit

ETSY.COM

One of the top reviewed sugaring kits on Etsy.

“At home sugaring success! I would have never done this at home if it wasn’t for COVID. Now, I don’t think I’ll ever need to pay a salon again! This is a quality product!” – Etsy review.

BrownSugarShop Body Sugaring Paste

This news my first time sugaring ever (I’ve brevet waxes either) all things considered I think it went well. I definitely think next time I’m going to leave the sugar I’m not using in the fridge to help it stay stiffer longer when I use a new piece.” – Etsy reviewer.

And there you have it. Now, let’s not fool ourselves, waxing on your own will likely be way less pleasant and much more difficult than it is at a salon, but it is possible! Hang in there, Sis.