Fierce

This Mom Has Gone Viral For Making and Passing Out Hundreds of Tortas to Mexico’s Impoverished Citizens Every Week

Moms are truly our greatest allies. They’re the people who we go to first when we’re in trouble. They’re the ones who always have the best advice and the warmest love. It’s not just their own children they offer this maternal affection to. Think about all the tias, abuelas and other women in your life who have in some way ⁠— big or small ⁠— given you kindness and support when it’s really mattered. It’s those women we talk about when we extol the virtues of maternal nature. That considerate giving of oneself is what we can always depend on from these women. 

An especially valid example of this is the weekly service one mother performs for the hungry and impoverished in her local community. 

Twitter / @guera_trizz

Earlier this month, Twitter user Beatriz (@guera_trizz) shared a video of her mother passing out sandwiches and tortas to long lines of calmly waiting people in her Mexican neighborhood. In the caption, Beatriz explained that her mother assembles and serves hundreds of sandwiches to the hungry every week. Her mother, Joy, makes the sandwiches herself with her own funds and labor ⁠— asking for nothing in return for this good deed. Instead, every week, she does what mothers do best: she feeds those who are not always able to feed themselves. 

On Twitter, responses to Joy and her torta philanthropy were extremely supportive and Twitter users began asking how they could help her efforts. 

Twitter / @guera_trizz

Expressing their appreciation for Joy, many tweets suggested that a GoFundMe or some other donation system be set up in effort to contribute funds to her weekly sandwich offerings. Soon after these responses began to come in, Beatriz set up a GoFundMe in her mother’s honor. In the week that it has been active, Joy’s sandwich fund has raised more than $2,100 thanks to nearly 180 contributors. That’s a whole lot of tortas for a lot of hungry people!

Others on Twitter were quick to praise Joy and thank her for being a good role model and such a giving force in her community.

Twitter / @guera_trizz

Many responses to Beatriz’s initial tweet called Joy “an angel,” “a blessing” and “a queen.” Some Twitter users suggested that people like Joy should always be fully funded in order to carry out their missions while others expressed the hope to one day join in and personally help with this wonderful cause.

One tweet by @SessiStassia suggested other ways that Joy’s fans can help if they are unable to contribute to her fund. 

“For anyone who is not in a position financially to donate to the awesome GoFundMe that’s set up, remember that your local food bank or soup kitchen would love even one afternoon of your time to volunteer. Even if you can donate, consider emulating this angel & her good works.” 

Beatriz also posted a follow-up video of her mom once the initial tweet went viral.

In the short video, Beatriz says to her mother, “Ma, you’re famous; what do you think?” In response, Joy says, “That’s good,” while giving a peace sign and thumbs up. Of course, this video ⁠— along with her charity ⁠—  just made the internet love her even more. 

“She’s so pretty and sweet…I’m obsessed,” one person tweeted while another followed up with, “I’m sorry ma’am. But she is OUR mother now. We are all adopting her and we’re all proud and you’re just gonna have to deal with it!”

Joy’s weekly food donations come at a time when Mexico is feeling some of its most difficult economic pressures. 

Twitter / @TheEconomist

In December of 2019, Mexico’s new president Andrés Manuel López Obrador (AMLO) took over as the country’s leader. One of his first acts as president was to cancel the construction of a $13Billion airport that would have benefited the private sector and the economy as a whole. The first leftist president Mexico has seen in its modern era, AMLO has hoped to stabilize the country’s economy by slashing spending. Unfortunately, this has stalled the economy instead. Additionally, the issues that Mexico has had with the repeal of NAFTA has impacted the country’s ability to export to Canada and America ⁠— a business that it greatly depends upon. 

Mexico also has one of the worst class distributions in the developed world. The richest citizens have 14 times as much income as the poorest and food accessibility is a problem. The mass migration of displaced people from Central America has also resulted in more individuals in need of resources like food and shelter. 

It’s people like Joy who are actively helping those who most need it. Let’s take this charitable lesson and apply it to positively impact our own communities. It’s sure to make Mamá Joy proud.

Ok, So You Got The Baby Jesus Figurine In The Rosca De Reyes, Now What?—Here’s What Día De La Candelaria Is All About

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

elchapo701 / Instagram

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

View this post on Instagram

@granexpoventa @lalalaladyboss701 @tulum

A post shared by elchapo701 (@elchapo701) on

Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards