Fierce

This Former Corporate Employee Founded Her Own Company To Empower Latinas

Marines Duarte is no stranger to the corporate grind. When she was in her twenties, Duarte was the publisher for Harper’s Bazaar, Cosmopolitan, and Good Housekeeping for the U.S. Latino market. After 7 years in that gig (and 3 years as a sales director for Terra Network), Duarte decided to leave corporate America behind and make it out on her own with her social and digital media company En Tus Zapatos. Her company is all about helping women find that balance between work, social life, and family life.

Marines Duarte is the founder of En Tus Zapatos “a multi-media platform for today’s modern woman.”


“We give easy and practical advice to help us carry out the greatest challenge we have – to be women,” reads the En Tus Zapatos About Us page. “What does that mean in our society today? It means being a mom, wife, professional, friend, and feeling beautiful on the outside and inside.”

As a mother of four with an impressive résumé, Duarte knows the complexities of being a modern woman.


A lot of making it all work, as she told Forbes, is about time management.

“I wish I could give you a magic formula but to tell you the truth, 80 percent of it is instincts and, of course, experience,” Duarte told Forbes. “The key is having your priorities and goals well set, sometimes we can get excited and carried away in the moment but that’s when you need to take a step back and think: if it affects my top priorities I will automatically spend less time on it.”

Duarte admits that since she was a young girl she knew that she wanted to empower women for her career.


“Another one of my passions was to work, to have a dream job,” Duarte said in a podcast. “At that time it was to be a CEO, to work in the corporate world and then my priorities changed and I wanted to create my own business. So all of that combined made me really realize that the dream job and that was actually empowering women. Just by realizing that women can do so much, that we have so many qualities, that women are needed in the world, the workforce, at home, with families. I also realized that now, that women work more outside in the workforce and we are changing the world but society is not changing at the same speed. Women are entering the workforce but men are not entering the kitchen.”

Part of how Duarte is empowering women is by talking and educating society about domestic violence.


En Tus Zapatos has an entire section of the website dedicated to speaking for and with Princesas Guerreras “Warrior Princesses” who are overcoming and battling physical, mental, psychological, and workplace abuse. The movement is not just an empowerment movement to give women the tools to fight back. Duarte started Warrior Princesses to bring attention and raise awareness of the statistics of abuse women face on a daily basis.

Duarte stands firm by her decision to start Princesas Guerreras.


“I needed Princesas Guerreras to be a two-way communication channel,” Duarte told Forbes. “[I needed it] to build a community and to keep growing without limits and [ultimately] to be managed and owned by the people since social media is our own media.”

¡Bien dicho, Marines!

Golden Globes Awards 2017 / GIPHY
CREDIT: Golden Globes Awards 2017 / GIPHY

(H/T: Forbes)


READ: This Is How This Mexican Mom From Oaxaca Is Running Successful Mole And Michelada Businesses

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AOC’s Quote About Being The Only Daughter In A Latino Household Is Getting Latinas Fired Up

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AOC’s Quote About Being The Only Daughter In A Latino Household Is Getting Latinas Fired Up

Brittany Greeson / Getty

As young Latinos, there’s no denying the fact that learning to fold our family culture into the customs we acquire as Americans can shape our abilities to handle pressure. In the process of assimilation, we learn how to meet the demands of our parents and our peers all the while juggling the everyday expectations we shoulder while in school.

Congresswoman Alexandria Ocasio-Cortez knows all about managing these expectations. Last year, while addressing the media’s desire to see her pursue her career and fulfill societal expectations of her personal life (AKA get married) the politician reminded her followers that she can handle pressure because she grew up in a Latino household.

To boot, she was the only daughter in her home.

But what about the rest of us?

Those of us who maybe aren’t quite yet thriving politicians but manage to succeed in our everyday lives and do it all? We asked Latinas on FIERCE about how they’re able to relate to AOC’s comments and the responses were not only enlightening but a good reminder of Latina strength.

“And the oldest for that matter!! You not only learn to be tough, but also to be resourceful and amazingly great at delegating.” – emramirez1

“So true ughh the oldest child the only female and the first American born and the first to go to college oyeeeee the PRESSURE #mujerfuerte AINT NO ONE CAN TAKE ME DOWN lol por que our familia made us strong!” –paulinacastrellon

“Or the OLDEST daughter.” –m0zz_

“And be a food server for many years…” –kimoti_87

“Only daughter and only child! Thats some other level of #latinohousehold.” –wellnessparalamama

“Or a daughter in a Latino household with a strict father period!” –elliev03

“Look i went through allot and none of it made me stronger im a very shaky person theres a difference between trauma and tough love , i think she had tough love trauama fucks u up.” –__head___in___the____clouds__

“Oldest daughter, of 3 girls! You are the example!” – _cynnrenee

“I only wish the means to becoming tough and handle pressure for a Latina daughter didn’t root in traumatic machismo (male chauvinism) and systematic inequalities experiences. Surely there are ways to learn to have an affirmative tone and handle pressure without the trauma.” – marimukkii

“Or just being in a Latina household, period.” –mar_knut

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Black And Afro-Latino Businesses You Can Support To Financially Uplift The Communities

Things That Matter

Black And Afro-Latino Businesses You Can Support To Financially Uplift The Communities

partyshopavenue / ashantiheadwraps / Instagram

Black and Afro-Latino businesses are crucial to the growth of wealth within their communities. Latinas are the fastest-growing population of entrepreneurs. Here is a list of Black and Afro-Latino businesses you can support to help build them up.

Cafe Con Libros

Cafe Con Libros is a feminist bookstore and coffee shop serving the Brooklyn area with conversations about things that matter to the community. Though they are closed because of COVID-19, there are several ways you can continue to support the bookstore.

Azteca Negra

Azteca Negra is a textile, jewelry, and accessories line that is all about being culturally conscious. Marisol Catchings, the artist behind Azteca Negra, is a Black/Chicana artist living in the San Francisco Bay Area. Catchings also aims at recycling by reusing resources to create her products.

Kimpande Jewelry

Kimpande Jewelry is telling the history of African life and people in Puerto Rico. Eduardo Paz, the designer of the products, wanted to highlight the different African cultures brought to Puerto Rico during the slave trade. The brand is all about buying a piece of history with every piece of jewelry.

Marisel Herbal Bath & Body

Based in Puerto Rico, Marisel Herbal Bath & Body is giving people herbal and natural alternatives to the bath and body products on the market. The store, which has been dealing with the COVID-19 lockdowns, is slowly coming back to life and is offering to ship orders to customers.

Ankhari Crochet

There is something so fun about crochet. It might be that it makes us think about the vintage clothing that we have seen in our parents’ photos. It is fun, stylish, and the colors really giving us some life right now.

Ashanti Headwraps

If you are looking for some new and fun headwraps, this is the place to check out. The brand has stores in Puerto Rico and New York and the stores offer up some beautifully crafted headwraps that anyone can wear.

Pensar Africa

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Fatima – in traceable, ethically made Swag 😷😍💚 . . . Matching mask, Fanny pack and Headwrap available by custom order. DM for more information ℹ️ . . Prevention is better than cure 🦠 😷 . . Local Puerto Rican designer Sanel @disenador_sanelrivera and Pensar Africa have worked together to produced these beautiful masks to protect yourself and others from the spread of Corona Virus – best protection and prevention is to observe social distancing by staying at home but if you need to go out CDC recommends wearing a mask with two layers of tightly woven 100 percent cotton fabric. . . We have created these beautiful reversible, washable mask using high tread count pure Tanzanian 🇹🇿 cotton fabric with pellon interfacing in between for a filter. It also has a pocket to add additional filter if you choose to do so. . . Limited quantity and available in San Juan for drive through pickup only and shipped worldwide 🌍 🌎 . These masks have been disinfected, aired out, packed and ready to go. . . Fanny pack in collaboration with @jashbags . . #facetimephotoshoot with @jorlyfloress #Teamwork #togetherwecan #socialdistancing #coronavirus #protection #protectionisbetterthancure #cdcrecommendation #wearamask #stayathome #coronachronicles #protectivestyles #pensarafrica #sanelriveradiseñador #mask #facemask #santurce #sanjuan #sanjuanpuertorico #puertorico #africanprint #africanfabric #kitenge #ankaramask #africanprintmasks #afroboricua #afrolatina

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Pensar Africa is more than a place to buy things, it is a place to empower African creators. According to the website, Pensar Africa’s mission is to bring African goods to the Americas while providing the creators the opportunity to make money off of their products.

The Salvi Vegan

This food blogger is showing how you can take your favorite Salvadoran dishes and make them vegan. It is a nice reminder that not all support has to cost something. Some times you just have to show support to help those in the community attract opportunities that come with money.

Party Shop Avenue

This is one company we should keep in mind after this is all over. Who doesn’t want a nice balloon structure at their party? These are truly some beautiful pieces of art that you can use to celebrate just about anything.

READ: This Boricua Is Bringing An Indie Bookstore To Her Neighborhood Of 1.4 Million

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