While living in a machista country, these women are taking a stance and climbing ice cold mountains…in their skirts.
An indigenous group of women in Bolivia, known as “Cholitas,” are mostly recognized for their traditional attire, including round hats, large earrings, and colorful skirts. These women are sticking to their indigenous attire while they battle against gender roles of women in Bolivia.
What started off as a group of women who once worked as cooks in the mountains, then turned into a group of women who had a passion for mountain climbing. Leader of the mountain climbing Cholitas, Jimena Lidia Huayales, points out the criticism they’ve received such as, “How could a woman climb a mountain? That’s wrong!” Although mountain climbing is not under the expected criteria of what it means to be a “proper” Bolivian woman, being on top of a mountain is what makes them feel so free – above the world and above every oppressive inequality.
French designer Olivier Rousteing is giving women of every color space to be themselves and own it.
If you are a fashion junkie then chances are you’ve heard of the Balmain Army, a group of models who own the runway everywhere they go. But they’re not just pretty faces. French designer Olivier Rousteing is the man who assembled the star-studded and diverse entourage who are proud to be part of his army and he’s making sure there’s a message behind his muses. Some of the most notable models in the group include Alessandra Ambrosio, Adriana Lima, Jourdan Dunn, Bhumika Arora, Gigi Hadid, and Kendall Jenner. In the Allure video above, several models gush over the kind of person and designer that Rousteing is and how the Balmain Army has empowered them to be fierce and strong women.
“Balmain, it’s all about being strong yet classy, embracing your femininity,” Lima said in the video. “So I feel grateful when I see designers like Olivier embracing the modern woman.”
Rousteing wants fashion designers all over the world to start thinking about the women before the clothes.
“Personalities are really important. I think a lot of designers today forget that you talk to women, you don’t talk to hangers,” Rousteing said in the video. “You talk to girls who actually have power so I think you need to feel it on the runway.”