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Some People Are Calling Out Makeup Companies For Crossing The Line Of Cheeky Names To Racial Tropes

We’ve never worked in the cosmetic industry, so we can only assume that finding the perfect name for a product can be tricky to say the least. There are products with hilarious, and even NSFW names —NARS we’re talking to you. Apparently, the more scandalous the product is named, the better. Even some of the most trendy cosmetics have cheeky names, so it seems like in the world of beauty, anything goes. From cheeky, to ridiculous to just down-right offensive, here are some names that left us wondering; who approved these?

1. Chantecaille Foundation in the shade; ’Banana’.

www.nordstrom.com

As opposed to the cute names appointed to lighter shades, such as “Aura” and “Vanilla;” the darker shade was named “Banana”. Now, maybe it’s just me, but giving a darker skin tone the name ‘banana’ sounds like a good enough reference to the monkey comparison. Comparing dark-skinned people to monkeys is a racial stance as old as America and we’d love to find out what the Chantecaille team was thinking when they gave that name to a dark skin tone —smdh.

2. Color Pop Cosmetics’ “Yikes” and “Typo” sculpting stix. 

www.colorpop.com

In the same way, as we noted in the previous example, here the lighter skin tones had names like “Castle” and “Dove,” whereas the darker ones were titled “Typo” and “Yikes.” Yikes, is there anything shocking or alarming about a darker skin tone? Nobody’s skin is a typo, Color Pop.

ColourPop issued an apology statement and quickly renamed the deeper shades. The Sculpting Stix as a whole has since been discontinued.

2. MAC Cosmetics’ “Vibe Tribe” Collection.

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I mean… do we have to keep saying this? Indigenous cultures are not fashion —or in this case beauty— trends. This 2016 collection was instantly accused of cultural appropriation and enforcing Native American stereotypes. The packaging of the collection featured ‘tribal’ patterns and the shades had names such as “Arrowhead” and “Call of the Canyon.” What’s worse, the campaign featured models wearing Native American headdresses —which we’ve established time and again, is disrespectful AF.

3. MAC Cosmetics x Rodarte “Juarez” polish.

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Ciudad Juarez is a city known for the phenomenon of female homicides, called feminicidio in Spanish. The city has been—famously, may I add—plagued by the violent deaths of hundreds of women and girls since 1993. MAC and fashion house Rodarte collaborated in a highly anticipated collection inspired by Mexico in 2010. One of the nail polishes in the collection was named ‘Juarez’, which disturbed customers and social media users. 

MAC apologized but kept the product on its shelves —guess they weren’t that sorry. The makeup brand did, however, “give a portion of the proceeds from the MAC Rodarte collection to help those in need in Juarez.”

4. The Balm’s “Meet Matt” eye shadow palette.

www.thebalm.com

Every shade in this eye shadow palette, which is still available under the site’s bestseller section, was named for a different “Matt,” and many found it’s choice of last names questionable. 

The brand paired the last names Lin, Lopez, Kumar, and Ahmed to yellow, brown, brick red, and black shades, which a lot of customers —ourselves included— found racist. 

5. Ben Nye’s Cream Character Base.

Back in 2015, Ben Nye, the special FX and stage makeup brand, sold a deep complexion base cream called “Minstrel Brown”. FYI —and get ready to have your mind blown— Minstrels were theatric shows performed by white actors in blackface during the 19th century. The shows were specifically intended to mock and degrade black people. 

Ben Nye renamed the shade —and every shade in the collection— but the brand never apologized or commented on the incredibly inappropriate name. 

6. “Iris I Was Thinner” OPI nail polish

www.makeupalley.com

Because women need to be reminded of the toxic beauty ideal that we ‘should strive to be thin’. This nail polish is a no from me, dog. 

7. “Miso Happy With This Color” OPI nail polish.

www.ebay.com

We’ll admit that some of OPI’s nail polish color names make us giggle. But not when they’re making puns that suggest a stereotype of how Asians speak. According to portrayals in pop culture, an Asian face must mean an Asian accent — and often, the accent is for comedic effect in movies and television shows.

8. Fenty’s “Geisha Chic” highlighter

Instagram @trendmood1

Ok, we love queen RiRi but more often than not, Asian targeted racism gets glossed over and we’re not here for this name. A Geisha or ‘Geiko’ is a Japanese woman who entertains guests through talents such as dance, music, and singing —the tradition can be traced back centuries, and it’s not fair to minimize it. 

Fenty team members personally messaged the people that left comments about the product on Instagram and quickly pulled the highlighter from their online store. “We wanted to personally apologize. Thank you so much for educating us,” read their apology.

9. Wycon’s “Black As A N***a”

www.wyconcosmetics.com

At this point, I feel like brands are using racial insensitivity as a marketing ploy. Because in what world does it seem right to give a product —or anything else for the matter- this name? A quick scroll through the Italian beauty brand will leave you pressed to find any representation of people of color —but of course hip-hop culture is up for grabs when it comes to the naming of product shades for the brand, which also uses names like “Drop it Like It’s Hot” and “Bootylicious.” #cancelled

10. Kat Von D’s “Selektion” lipstick shade

twitter @thekatvond

Kat Von D has been accused of anti-semitism time and again, and I guess we’ll never know if it’s a real claim or if it’s just a product of Twitter users’ machinations. But one thing is true, her eponymous makeup line launched a lipstick shade with the name “Selektion,” which in German simply means “screening,” or “picking.” However, the use of the German word in English speek has become taboo due to the use it had by Nazis in the selection of prisoners for death in concentration camps. 

Whether the name was a deliberately insensitive pick or just an honest mistake, we would’ve erred on the side of caution and steered clear of a polemic word. 

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Yalitza Aparicio Stars In Dior’s Women-Centric Film Series

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Yalitza Aparicio Stars In Dior’s Women-Centric Film Series

Dior/ Youtube.com

In the two years that have passed since her debut as an actress in the 2018 Academy Award-winning film Roma, Yaltiza Aparicio has established herself as a Hollywood “get.” The Indigenous actress has appeared countless times on the cover of magazines, ones like Vogue México and Vanity Fair, and has been featured in ad campaigns for designers like Rodarte. So it’s no surprise that she has now been tapped to be part of Dior’s new campaign “Dior Stands with Women.”

As part of an effort to celebrate women across the film, beauty, and health industries Dior has launched its “Dior Stands with Women” campaign.

On Monday, the fashion brand announced it had launched a series of short films honoring women and their contributions to the industries and communities which they occupy. The campaign features actresses like Yaltiza Aparicio, model Paloma Elsesser, dancer Leyna Bloom, Cara Delevingne, Charlize Theron, Parris Goebel, and others.

In a statement about the campaign, Dior announced their intent in a post on Instagram. “Inspired by the exceptional women who have marked its history, Christian Dior Parfums unveils a series of short filmed portraits that give a chance to speak to extraordinary women,” it reads.

Speaking in the portrait series, Aparicio explains “For me, being a woman means being strong, always holding your head up because they tell you what they say, you must be sure of what you are capable of,” she went onto say that as “as an ambassador for UNESCO, my role is to represent indigenous communities with dignity. Give them a voice and visibility, which is something that we have lacked for a long time… Women have fought for many years for gender equality. It is not about being superior to men, it is about having the same opportunities, that in your work they give you a fair salary and not simply because you are a woman they pay you less or that they consider that you have fewer capacities simply because you are a woman.”

Speaking about their journeys, actresses Cara Delevinge and Charlize Theron touched on being unapologetic and part of male-dominated industries.

Check out Yalitza and the others in the Dior campaigns below.

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These $1,200 Gucci Jeans Are Designed With Grass Stains Around The Knees And Are Not Worth The Joke

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These $1,200 Gucci Jeans Are Designed With Grass Stains Around The Knees And Are Not Worth The Joke

Gucci / Twitter

In these tough times, Gucci’s latest line proves that you might be able to get a fortune out of the jeans you use as workwear in the yard. The upscale label recently launched a new line of jeans and overalls featuring a grass stain effect on their knees. But these are not your father’s cutting the lawn jeans.

The oversized pants retail for a cool $1,400 and feature large pockets and side buttons…

Users on Twitter were quick to question whether or not the new jeans were a joke by Gucci or a reflection of just how tone-deaf the high-end label is.

“How did it take so long for this to become a thing? My entire wardrobe just became more valuable!” one user tweeted in response. A second user commented, “Yeah not a Good Look!!! Wouldn’t buy those Jeans at the Thrift Store for a Dollar!!!”

It wasn’t long ago that the designer brand received criticism for selling warn-in sneakers that were “treated for an all-over distressed effect.”

The kicks were valued at $870. The brand’s description of the shoe design boasted that it was inspired by “vintage” 70s styles.

“The Screener sneakers — named for the defensive sports move — feature the Web stripe on the side and vintage Gucci logo, treated for an allover distressed effect,” the website explained.

Takeaway? Money sure can’t buy good taste.

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