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Latinas Are One Of The Fastest Growing Demographics According To This Study And We’re Also Becoming Businesswomen

Ain't Your Mama / Nuyorican Records

A recent study conducted by HOPE has found that Latinas are driving economic growth in California – and the nation as a whole. HOPE surveyed Latinas to find out a little bit about who they are and what they are doing for work. This, coupled with the growing demographic of Latinas in the U.S., has shown that Latinas will soon be a large demographic worth paying attention to.

According to the survey, there are 27.9 million Latinas living in the U.S., or about 8.7 percent of the total U.S. population.

latinas.org
CREDIT: latinas.org

In California, Latinas make up 19.2 percent of the total state’s population. Not only are Latinas a fast growing demographic, expected to represent 1 in 4 women by 2060, they are also on average 17.8 years younger than white women. The study also found that more Latinas have access to an education growing by 6.9 percent to a total of 88.3 percent furthermore securing more financially stable futures.

But, the biggest news from the survey is that the number of Latina-owned businesses in California has increased by 111 percent since 2007.

SelenaVEVO / YouTube
CREDIT: SelenaVEVO / YouTube

“We want to see Latina business owners get the support, the contracts, the capital,” HOPE executive director Helen Torres told LAWeekly. “If they have access to those, we see them growing their businesses and hiring more people.”

According to the study, there were 433,300 Latina-owned business in existence in 2016 in California alone.

Unfortunately, the increase in Latina-owned business and the growing Latina population has not translated into decreasing the wage gap.

Ain't Your Mama / Nuyorican Records
CREDIT: Ain’t Your Mama / Nuyorican Records

In fact, the study found that the wage gap has gotten worse for Latinas.

“The wage gap between Latinas and white, non-Hispanic men in California grew by nearly 5 percent between 2011 and 2015. Latinas earned less than 43 cents for every dollar earned by white, non-Hispanic men, lower than the 45 cents they earned in 2011,” the study states. “Latinas in the San Jose and Los Angeles metropolitan regions fared even worse, earning only 35.5 and 37.5 cents, respectively, for every dollar earned by a white man.”

Check out the full study here.


READ: This Is How This Mexican Mom From Oaxaca Is Running Successful Mole And Michelada Businesses

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This Trans Puerto Rican Voguing Master Is So Iconic That Even Beyonce Imitated Her Dance Moves

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This Trans Puerto Rican Voguing Master Is So Iconic That Even Beyonce Imitated Her Dance Moves

@wond3rwoman1 / Instagram

Leiomy Maldonado has been on the Voguing/Ballroom scene for a while and she is undoubtedly one of the biggest names in that world. Her moves have inspired the choreography of some of music’s biggest stars, including Beyoncé. Yet, she didn’t join the scene to make it big. This trans puertorriqueña from the Bronx found an escape and stress reliever in dance. It was later in her career that she realized that it was what she was called to do. Maldonado spoke to mitú about dance, life, and inspiring major music stars.

Leiomy Maldonado is a dance icon but it wasn’t always that way.


Maldonado was first introduced to voguing when she was only about 14 or 15 years old. She was at the Boys and Girls Club in the Bronx when a chance encounter with a stranger introduced her, via VHS, to the world of voguing.

Maldonado admits that she was immediately fascinated by voguing and wanted to know more. Before she knew it, it became her stress reliever.


“From the beginning, I really didn’t think that I’d be making a career or that I would have grown this passionate about dance,” Maldonado told mitú. “For me, in the beginning, I just fell in love with that style and me going through the transition in my life, I didn’t know how to express that and I used voguing to do that. With using voguing as a stress reliever, I fell in love with the style and fell in love with just the dance overall and from there, people started seeing me and people started telling me that I was going to be something and that I had something special.”

Maldonado said that she always felt supported by her family in her dance career.

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My Dad ^__^

A post shared by Leiomy (@wond3rwoman1) on


“They [my family] always did [support my ambitions]. For me, I’ve always been the person to go for what I like and what I believe in and things like that,” Maldonado told mitú. “I didn’t really rely on support from my family even though they were supportive. It was just something that I was like, “This is what I’m going to do and I really don’t care who has anything to say about it or who thinks anything about whatever. I’m just doing it because I want to.’”

But it wasn’t until “America’s Best Dance Crew” that Maldonado’s family truly understood what their daughter meant by transitioning and pursuing a serious career in dance.

“It wasn’t until I was on “America’s Best Dance Crew” that they kind of started to understand more because I was able to express myself through TV and explain a little bit of my story and they were able to see that themselves and see why I wasn’t around,” Maldonado told mitú about a moment she realized dance was what she was supposed to be doing. “After that, they understood my career; they understood the woman that I’ve always been and that I’ve grown into. You know, just being confident.”

Maldonado also said it helped her family learn about her transition. “When I began my transition, my family didn’t quite understand what it was because, back then, people weren’t really educated on what being trans was. You either were gay or a lesbian. Like, if you were born a male and showed signs for femininity they would just automatically label you as being gay.” She continued saying, “It wasn’t until I was on “America’s Best Dance Crew” that they kind of started to understand more because I was able to express myself through TV and explain a little bit of my story and they were able to see that themselves and see why I wasn’t around. After that, they understood my career; they understood the woman that I’ve always been and that I’ve grown into. You know, just being confident.”

As her dance career grew, so did the number of people imitating her style until it reached peak mainstream culture a la Beyoncé.

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Have a beautiful and blessed day everyone 😘😘😘

A post shared by Leiomy (@wond3rwoman1) on


At first, Maldonado says that she was excited and a little flattered that big stars were using her dance moves but after a while, she realized that people weren’t giving her any credit and only people who knew her knew that she created the moves.

So, she did what any dance icon does (not really). She started her own ballroom house, The House Of Amazon.

The House of Amazon is not about walking balls and being “fab”. I created my house to help my kids grown individually in…

Posted by Leiomy Maldonado on Tuesday, February 23, 2016


“I’ve been a part of a few houses. Actually last year, I introduced my house, which was the house that I opened, the House of Amazon, I introduced to the ballroom scene. We’ve been open for about two years now,” Maldonado told mitú. “Houses are like families so that all depends on what kind of people you want to be around. Every family has their own style their own kind of surroundings or people who they deal with or things that they do and it all depends.”

If there is anything Maldonado would tell other LGBTQ Latinx about thriving it’s to build confidence in who you are.

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Feeling myself after class tonight ^__^

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“I would like to share that I was an underdog in the beginning. I feel like it took a lot of struggles and things for me to go through that I went through within the ballroom for me to become as strong and confident as I am now,” Maldonado tells LGBTQ youths. “I feel like a lot of people look for confidence and they look for acceptance in other people but they don’t accept themselves yet and I feel like that’s very important. You have to love yourself and accept yourself before you can grow and be part of other people.”


READ: After Trump’s Anti-Trans Order, Carmen Carrera Has Some Words For Him

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