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The Jefa Behind The Beauty Blender Empire Had To Watch People Rip Off Her Approach To Make Up Before Starting A Business

Beauty Blenders. If you check your makeup bag right now, you probably have one in there. The same thing goes for your favorite beauty bloggers. They are more than likely using this product in their videos right now. There’s a reason for this. This tool was the one that revolutionized the beauty game and it was created by a Latina entrepreneur.

The original Beauty Blender was created by makeup artist Rea Ann Silva, a Latina with more than 20 years in the makeup and beauty game. She channeled her expertise to create a product that is now used by makeup artists, beauty bloggers, celebrities and average consumers around the world. 

Her invention has inspired numerous copycats and earned even more awards for its innovation and creativity.  

While the Beauty Blender has sold multi-millions since it was first dreamed up back in 2007, a lot went into first creating the tool.

Twitter / @thisisinsider

As a makeup artist, Silva started her career on the set of music videos for Tupac, Dr Dre, Brandi and Eve. Soon, Silva moved up to movies — doing makeup for films like “Set It Off” and “Friday.” It was on these sets that she learned to work with different skin tones and textures. The Mexican-American became especially good at working with darker skin, something that most makeup artists at the time were not specializing in. 

It was this expertise that led her to a role as makeup artist for the UPN series “Girlfriends.” Working with the actresses on the series was challenging because of how television had evolved. TV was now being shot in High-Definition, a format that showed every detail of the actors’ faces — especially the ones they wanted to hide the most. 

 “On ‘Girlfriends’ I had a unique challenge,” Silva explained to INSIDER, “Suddenly, in HD, you were able to see every pore. You were able to see every bump. You saw everything on the skin as opposed to film where you blast a lot of light and you wear 5,000 pounds of makeup.” 

Airbrushing the actresses with makeup was the best option the crew had to combat this HD issue. However, it wasn’t viable when it came to productivity and practicality. 

“It was a very challenging thing to do,” says Silva, “because you have to pull your actors off the set. Pretty soon it’s a whole production wrangling thing. I would airbrush everyone in the morning, but by the end of the day, the makeup looked heavy.”

There had to be a better option and Silva was determined to find it. 

In order to solve this issue and still get flawless coverage, Silva drew from her background with special effects.  

Twitter / @Jezebel

In the course of her makeup career, the Latina had taken a special effects makeup class to enhance her technique. During one of these classes, the instructor explained that cutting sponges can be done in order to give the right shape for the exact job. This was the moment that Silva was struck with inspiration. 

“I was totally enraptured and I thought, oh my God, this could be it,” she explained to ALLURE.

After experimenting with different shapes and materials, Silva settled on the one that we recognize as the classic Beauty Blender shape. Impressively the formula hasn’t changed since. The special hydrophilic sponge is designed to absorb water. Back in 2007, this was an unusual trait for makeup sponges. The understanding at that time was that this would waste product; soaking it up into a porous sponge. So, sponges were designed to repel water instead. 

However, Silva discovered that if the sponge was wet before applying makeup, water would fill those pores and product would apply smooth. She began by cutting the edges off of traditional triangle sponges to get a more rounded tool. This shape offered beautiful coverage for Silva. Originally created to apply liquid concealer, the makeup artist found that it worked wonders with powder as well. Additionally, it can be used to touch up makeup throughout the day. 

These newly created sponges would be tested first hand by the lead actresses of “Girlfriends” but the true proof of their success came from somewhere else. 

Twitter / @SharSaysSo

Silva and the other members of the “Girlfriends” makeup team had to make new blenders every day. Part of the demand came from their actual use on set but it also originated with frequent theft of the blenders. 

“It was like they sprouted legs and walked away off of the set and I realized people were stealing them,” Silva explained to INSIDER. “When I realized people were stealing them, I was like, I have an opportunity here.”

Seeing the demand, Silva came up with a business plan. From here, she developed the sponge for commercial sales, branding it the Beauty Blender and manufacturing it in the lovely pink shade that has now become so recognizable. Since the sponge went to market back in 2009, the Beauty Blender has sold 50 million units worldwide. 

The Beauty Blender has really has become a cultural icon beloved by those who use it. 

Twitter / @originalspin

What started as a bit of problem-solving has turned into a multi-million dollar endeavor. Since the inception of the Beauty Blender, Silva’s company Rea.deeming Beauty Inc, has branched out. She now offers her own line of makeup, setting sprays, different types of blenders and cleaners. No doubt more innovation is in store for this little sponge in the near future.

The story of Rea Ann Silva and her invention is one of ingenuity and creativity. Is there any wonder that such a nifty little invention came from a Latina? As always, seeing a boss entrepreneur who is solution oriented in her passion inspires us to pursue our own dreams.  

 
 
 

This Mom Got Asked Out While Working And She Just Couldn’t Help Herself

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This Mom Got Asked Out While Working And She Just Couldn’t Help Herself

One thing that is definitely true about Latina moms is they are pros at multitasking. They can be cooking and watching the kids at the same time or cleaning and simultaneously be scolding you too. Where does this come from, and how can we attain this skill? If you’d like further proof of this magic that Latina moms possess, look no further than this brilliant woman who can hustle and score a date in less than two minutes flat.

Meet Laura Cisneros, a stylish mom who hustles as a Mary Kay rep.

Credit: Instagram/@cisneros7546

Cisneros takes her job very seriously, which is why she’s an excellent Mary Kay rep. “I truly believe that serving customers is one of the great factors that sets us apart from every other company,” Cisneros states on her company’s website. She’s so serious about selling Mary Kay products that it seems she’s willing to reach out to her customers at the drop of a dime, even if she’s in her car.

Cisneros was recently conducting a live Mary Kay seminar in her car, and while she was speaking to her followers, a man approached her, and straight-up asked her on a date.

Credit: Twitter/@ChabelyyBD

“Sorry to interrupt,” the stranger says in the video. “My name is Leon.” Cisneros is clearly taken aback by this person who just approached her car while doing a live chat. He goes on to say, “I just thought you were way, bonita.” So, apparently, he knows some Spanish. He asks her where she’s from (she says Mexico) and what she’s doing (working!! what else!!??). He then just goes in for the kill (not like that).

The stranger says, “sorry to be so forward, but, can I have your number?” She says yes, and it takes her a hot minute to locate her business card.

Credit: Twitter/@ChabelyyBD

The two make some small talk including exchanging information about where she lives and whether it would be okay if he called her to go on a date, maybe grab a drink. She, again says, yes, to call me. Perhaps he didn’t hear her the first time? So she gives him her card, and he leaves, and what does she do? Go back to her live seminar. Classic!

“Sorry, Chicas,” Cisneros says about the minor interruption of her live seminar.

Credit: Twitter/@ChabelyyBD

Yeah, they didn’t seem to mind.

Her daughter shared this hilarious encounter on Twitter, and it has been shared more than 30,000 times.

Credit: Twitter/@ChabelyyBD

Her daughter said now that her mom’s video has gone viral they’re planning to make shirts out of her mom’s signature closing statement, “sorry, chicas.”

Cisneros is so popular now that she launched her own Twitter account!

Her daughter tweeted, “My mom really enjoyed everyone’s support, so she activated her twitter, the one and only go follow her @analauracisner4,” and added, “@MaryKay, please make my mom an ambassador or shareholder because business is booming honey.”

A few months ago, her daughter posted this sweet tribute to her mom on her birthday.

Credit: Instagram/@chabelybris

“Where to begin…as I grew older, I learned about your struggles growing up and as young women. From being a young mom dependent on my dad with no English to being fully independent and successfully running her own business, I admire your resilience and strength. You taught me how to be a mother, how to love unconditionally, how to be loyal. You’re an amazing grandmother and the best mom, happy birthday queen.”

But we know what you’re thinking. Did the mystery man ever call her?

Credit: Instagram/@cisneros7546

No, he has not!  What the heck? All that game for nothing. What a typical guy! Right when you think a confident man comes along to ask out an ambitious, hard-working Latina, he goes on to be a letdown. So basic. Her daughter offers up this theory, “No, he hasn’t called yet maybe he saw this and got scared.” Maybe! It would make so much sense because it is so common for a guy to be intimidated by an incredible woman. Well, it’s his loss because he clearly is missing out.

Don’t worry, Laura, we do not doubt that you’ll be scoring more dates and profitable opportunities thanks to this viral tweet.

READ: 21 Beauty Products Our Latina Moms Forced On Us In The ’90s

Latinas Are Sharing Their Best Interview Tips For Those Of Us Ready To Be A Jefa

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Latinas Are Sharing Their Best Interview Tips For Those Of Us Ready To Be A Jefa

@weallgrowlatina

There are few things as nerve-wracking as interviewing for a new job. The job hunt can be really stressful and the uncertainty of it can make the process even more difficult. However, we can’t deny how invigorating it feels when you get that job you’ve been aiming for. With this in mind, we wanted to gather some of the best interview advice our readers had so they can help their fellow Latinas get those jobs and start getting that bread. 

Here’s what they had to say about the interview process.  

 1. A thank you goes a long way. 

Instagram / @donnerletter

“One day I interviewed 15 young ladies, 1 Latina on her way out handed me a thank you card!!!!! Never have I seen that. The card just hand written “thank you for taking the time to interview me“ her full name and number! I was impressed!” — @luciernaga825

2. Do a little research of your own.

Instagram / @orthorexianervosa_vu

“Look up the company’s website and do your research! Believe it or not, a lot of people don’t do this before an interview. Get to know their history, products, etc. It helps in so many ways.” — @saidagua

3. Great advice from an HR expert. 

Instagram / @kudoswork

“HR here- have someone knowledgeable of the company. Ask questions such as what does the training consist of? Other than the job requirements? What does the department manager look for in a candidate? What are the primary/daily tasks of the position? Why is there a vacancy? Who provides support to your position? Be confident, but not fake. Interviewers, believe it or not, can sense the BS from the get-go. Dress well and professional. Even if you are going to interview for a fast-food job or a cashier position, put on your best. It reflects well.” — @natadlcz

4. Confidence is the key.

Instagram / @aliciasfinancialcorner

“Confidence but not overly confident – Bring a copy of your resume on resume paper- smile- short and concise answers – ask questions – arrive 15 mins early.” — @makeup_duchess

5. Don’t overlook the receptionist. 

Instagram / @graphic.mooi

“Be nice to the receptionist! We always compare notes after the interviews to see if we got the same vibe.” — @gabyseeeta

6. You can never be too prepared. 

Instagram / @theholtworkspace

“Come PREPARED! That means researching the place you’re interviewing at! Bring copies of your resume and carry a padfolio! Also, dress the part! Buy a suit if possible. There are always sales at outlet stores. And also PRACTICE! It’s obvious when someone hasn’t practiced before the interview. Visit the career center at your school if you’re in college, or look up YouTube videos. Practice with a friend or in the mirror! You can never be over-prepared!” — @getitgens

7. A whole treasure trove of advice. 

Instagram / @recruiterlady

“HR professional here! Some tips: come prepared with knowledge of the company and the position you applied to. Don’t be negative about previous bosses or workplaces (this happens so often and it’s usually when you get too comfortable in interviews). We are analyzing your answers, tone and body language. Be conscious of this the entire time! Come prepared with questions relevant to the role/company (I suggest writing them down the night before and bringing them with you) but don’t just google what questions to ask. Really think about what you’d want to know and how the job will impact you/your growth/quality of life. Being well-groomed is a no brainer – always dress professionally! Lastly, start looking up common interview questions online (I like the website The Muse for career advice) and start thinking about how you’d answer them by recalling different scenarios you’ve been in such as a disagreement with a coworker, a difficult project, a challenging boss, etc. Most importantly, be yourself!” — @danielaotto

8. Personal grooming makes an impact.

Instagram / @opi

“This might sound shallow but NAILS !!! 💅🏼Coming in with cracked nail polish or dirty fingernails tells a lot about how you carry yourself :/ I’ve personally been pushed in another direction when I’ve seen this and I’ve even seen others disqualify candidates due to this. They don’t need to be French tip acrylics but at least cut and clean!” — @marlenahhh

9. How will you contribute to the team? 

Instagram / @ipmahr

“When I conduct interviews I like to use the behavioral method style, I ask questions that lets me in on the person you are & how you handle situations. Make sure you have questions to ask & how you will contribute to the team/ company, but most importantly why we should hire you, what is it about you! Relax, be yourself & good luck to all my hermanas out there!💗” — @ra_nay

10. Follow up with your thanks. 

Instagram / @jonesnetworkingclt

“Always, always, always send a post-interview thank you email!” — @cruzzie02

https://www.youtube.com/watch?v=Pjo2RiCQYWg