Machismo isn’t just bad for society — apparently, it’s also hurting our planet.
According to a new study published in the Journal of Consumer Research, environmentally-friendly practices like recycling and using reusable canvas bags are considered “feminine,” so men aren’t that interested in doing it even if that means ruining our earth.
In their research, which included conducting various experiments, the authors of the study found that people who are green are thought to be more feminine.
One survey asked participants to describe a shopper with masculine, feminine and gender-neutral terms based on their shopping behaviors, like carrying either a plastic bag or a reusable canvas bag. On average, men and women saw consumers who engaged in green shopping practices as more feminine than those who did not.
Even more, the study found that men will intentionally avoid green products and practices if their gender identity is questioned.
“[Men] might be more attuned to this and try to make sure that they are projecting their masculine identity,” Mathew Isaac, one of the study’s authors and an associate professor at the Albers School of Business at Seattle University, told Broadly.
According to his research, men are more likely to adopt green behaviors when they consider them “masculine.”
When branding for green practices refer to it as doing it “like a man” or if logos for green products are visually darker and bolder, they are more inclined to purchase it or get behind it. For example, in one survey, researchers learned that men were more likely to donate to a nonprofit called Wilderness Rangers, which had a howling wolf as its logo, than an organization called Friends of Nature, which had a green and light tan logo.
“These findings identify masculine branding as a managerially-relevant boundary condition and complement prior research in suggesting that perhaps men would be more willing to make environmentally-friendly choices if the feminine association attached to green products and actions was altered,” the researchers write.
While the study could help green brands better market to men, it spotlights an unceasing problem: even as women advance in the workplace, academia and politics, even as gender roles begin to shift at home, even as we have become more financially independent, women are still considered inferior to men, so much so that associating themselves with something feminine, even if it means creating a better future for themselves and their offspring, feels dehumanizing for men.
“That says what’s feminine is bad, is lesser, is second class,” Carrie Preston, associate professor of the Women’s, Gender, and Sexuality Studies program at Boston University, told the Washington Post about the study’s results.
She continued: “Although men’s and women’s roles have changed significantly, masculinity hasn’t changed as much.”
At the height of her fame, Selena was a Tejano star whose concert attendance shattered records both abroad and at home while also gaining her certain type of love and adoration that can only be attributed to her fans.
Here’s a look at the best tributes to Selena’s legacy.
Country music star Kacey Musgraves paid homage to the late Tejano reina at Rodeo Houston where Selena gave her final performance.
The six-time Grammy Award winner’s reverent rendition of the beloved Selena song couldn’t have been performed on a more appropriate day. In keeping with Selena’s performance at the Houston Astrodome, which was song 24 years to the day, Musgraves entered the dome on a horse while wearing a white jumpsuit.
Musgraves’ decision to sing in Spanish lends a thread of unity to her audience.
In recent years, Musgraves has proved herself to be a far cry from the traditional image of a country music star. Country music has long been part of a history of anti-gay, racist, and conservative sentiment. The imageries most associated with the genre, ones related to empty bottles of whiskey, pick up trucks and blondes in cowboy beats aren’t ones that many liberals of colors are either eager to hitch their wagons to.
It’s why, when the LGBTQ+ affirming singer sang to a crowd of country music lovers in Spanish so many outside of the country music community felt particularly touched and optimistic.
Fans of Selena have been quick to comment on posts about the country singer’s cover with one fan writing “Kacey musgraves Spanish accent is pretty good and why? because she’s Different she’s that new type of country.”
Others were quick to share how immediate Kacey’s gesture to include Spanish speakers in her lineup affected her fans. “The crowd surrounding me were chatting and I heard comments such as, “Who is this?” and “Is she speaking Spanish?” They were younger non-kids of color so she may have unknowingly introduced Selena to a new crowd!” another Twitter user wrote.
Cardi B Paid Also Tribute to Selena Before Her Record-Breaking Performance at the Houston Rodeo
Cardi B has always repped her Latinx heritage loudly and proudly, including supporting and collaborating with fellow Latinx artists like Bad Bunny and Bruno Mars. She took the Latinx love even further by taking to social media to pay tribute to the Queen of Tejano music herself: Selena Quintanilla.
As we previously reported, Cardi B was chosen to perform at the famous Houston Livestock and Rodeo Show–otherwise known as the biggest rodeo in the world. In line with her heretofore history-making career, Cardi B broke further boundaries by smashing the rodeo’s previous attendance record and playing to a massive audience of 75,580 people.
Before hitting the stage, Cardi took to social media to share with fans how nervous she was to perform in front of such a large audience.
Wearing a very fitting sparkly pink cowgirl outfit, Cardi stood in front of a picture of Selena, also dressed in a western-style outfit, and addressed her 41 millions followers.
“I was so nervous to perform in front of 70,000-plus people, but when I saw this picture,” Cardi said, pointing to the photo of Selena wearing her signature bustier and an off-the-shoulder leather jacket, “…I knew I was gonna be alright.”
According to Cardi, the outfit Selena was wearing in the photo was the style inspiration for her recent “Please Me” music video.
In her “Please Me” music video, Cardi B wears a very similar purple bedazzled Western-style leather jacket and matching bustier along with corn-rowed hair stacked with gold beads, effectively repping both sides of her Afro-Latina heritage.
Cardi continued to stan for Selena by singing along with a recording of “Como La Flor” that was playing in the background, including turning and serenading the picture of Selena on the wall.
Twenty-four years after her death, Traveling Selena made sure the singer’s influence is still being felt across the world.
Today, nearly 30 years after her death, the American singer’s legacy has continued its stretch across the globe, partially in thanks to a devoted Instagram profile called Traveling Selena which features the late singer in Barbie doll form at some of the most recognizable sights around the world.
In the style of a traveling gnome, the Instagram account is taking n the Tejano singer to some of the most recognizable sights in the world. Even more exciting the page’s creator features Selena wearing some of her more memorable outfits. The page’s account describes itself as taking pics in front of some of the most beautiful places! Outfits and pics are all my own.”
So far Selena has gone to the Grand Palace in Bangkok.
During her career, Selena expanded her fan following by touring New York City, Argentina, Puerto Rico, the Dominican Republic, and Central America. At the time of her death, despite her broad international fan base which included countries such as Japan and Australia, she had not traveled much outside of the Americas. Now ya girl is getting to do the Bidi Bidi Bom Bom wherever the account goes. Including.
Where even ancient dragons aren’t as fire as her replicated outfits.
They’ve even taken her to San Fran…
Where Selena’s most basic fan base will adore the Instagrammable pics taken by the bridge and the house from “Full House.”
And to see one of the world’s most iconic figures of all: Selena herself in wax form.
And to San Diego
I love that they have Selena being a true millenial taking pciks in front of mural art.
As well as the zoo
And heading off to bless the animals at the zoo with her presence.
Even to her own mural
The best part of these pics is that we now get to add locations to our bucket list.
And Khao San Road
Literall watching Selena head off to all of these places is giving me so much wanderlust.
The Phi Phi Islands
Her trip to Thailand looks like the best ever and now I want to go take a vacay at a tropical get away.
On a Tuk Tuk
This is the best look above all and now I want to hop on a tuk tuk and take a ride!
All of the way to Sunset Station
Nothing more divine than Selena in her Dreaming of You outfit.
Selena visiting the Caribbean?! Hope the account takes her back to Puerto Rico.
And Multnoham Falls
Selena literally living our best lives beyond the grave is everything.
And of course Avatar Land!
James Cameron would be so lucky to include the Latina icon in his wonderfully made up land.
BB even got to Palace of Fine Arts
Selena being her most real Barbie self outside of the palace of fine arts is everything .
And to the Cola factory!
And look at her chilling next to her favorite beverage of choice.
Girl got herself to Vegas!
Seeing the diva showing off a totally classic outfit on the strip will give you major going out vibes. Bidi bidi bom bom.
And The Full House house
Selena rocking her fullest self at the Full House house will give you all kinds of nostalgia for forever.
Of course Her favorite place in all of the land!
Selena went to visit her favorite state in the country: Texas for Halloween and got dressed up as the true reina that she is.
And last but not least the gum wall
Wearing one of her iconic outfits, Selena suited up to go to the gum wall.
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