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From Swimwear To Summer Tanks, These Are The Brands Owned By Women Of Color To Buy For Your July Look

Birthdays are always an excuse to blow a little money and do some shopping. In our capitalist-based society, America’s birthday is no exception. However, if we’re going to dip into our bank accounts we can at least make sure to support Latinx and Black-owned businesses.

We’ve compiled a list of July buys you should shop to support these POC and Black entrepreneurship.

Let the shopping spree commence!

1. Chigona

Instagram / @soychigona

Established in 2013, Chigona is owned and operated by boss Latina entrepreneur, Julia Carrillo. Whether you need bags, jewelry, notebooks or sunglasses, this shop’s apparel is designed for chingonas of all walks of life. Chigona is celebrating America’s birthday and its owner’s birthday at the same time with a double discount of 20%. This will be applied automatically to your total purchase.

2. AC Cosmetics

Instagram / @accosmetics_

AC Cosmetics is a Black-owned beauty, cosmetics, and personal care business. It specializes in translucent powder but the company also sells lashes and hair care products. For the 4th of July, all cosmetics are 40% off with the promo code “FIREWORKS.”

3. Maldición

Instagram / @maldicionbrand

Focusing on the Xicanx and Mexican communities, Maldición explores the spaces where our Mexican and American identities meet. An apparel company that caters to both men and women Maldición’s colorful graphics make for substantially beautiful clothing. Starting today, the clothing brand will offer 15% total purchases through the 4th of July weekend. Just use promo code “CorazonDeLaGente” to redeem the deal.

4. Hey Mijita

Instagram / @heymijita

San Antonio-based Hey Mijita is a clothing and accessories shop with las mujeres in mind. A lifestyle brand that promotes Latina entrepreneurship, empowerment and self-worth, you’ll especially love Hey Mijitas fun tees and flirty skirts. On Thursday the 4th and Friday the 5th, the entire store will be 15% off.

5. Miradela

Instagram / @miradela

One part podcast and one part apparel shop, Miradela is a hip Houston-based, Latina owned brand. As if that wasn’t “fetch” enough, it’s also home of the “You’re Like Really Bonita” shirt. For America’s birthday, Miradela will have a 24-hour sale on all apparel. Use code “Sparkler” at checkout for your discount.

6. Cha Cha Covers

Instagram / @chachacovers

If you need your nails to be as on point as the rest of you, check out Cha Cha Covers’ 4th of July sale. Created by the crafty Ana Guajardo, these decals are both kind to your skin and really mesmerizing. For 25% off your purchase, use code “Stranger” from July 3rd through the 5th.

7. Glamlindo Artesania

Instagram / @glamlindo_artesania

Mixing artesania with modern fashion, Glamlindo Artesania embraces Mexico’s Indigenous communities. Founded by a Latina mother-daughter duo, Glamlindo partners with artisans to create unique items. On the 4th of July, the brand will offer 15% off your total purchase on their website.

8. Frida Inspired Shop

Instagram / @frida_inspired

Frida Kahlo is one of the most beloved Latina artists to ever live. Honoring the artist, the Frida Inspired Shop is filled with all things Kahlo. To get your hands on discounted artista jewelry or accessories, visit the Frida Inspired Shop on July 4th for 20% off your total purchase.

9. Mija Culture

Instagram / @mijaculture

The Texas-based Mija Culture is all about Emo Chola energy mixed with street wear. The Latina-owed shop offers hats, tees and accessories for both mijas AND mijos. Swing by their online shop on July 4th to get a 20% discount on your total purchase with promo code “Cuetes.”

10. Alni Body Care

Instagram / @alnicbd

CBD is beginning to find it’s way into more of our health and beauty products. It’s soothing power is awesome for aches and pains. That’s why Alni Body Care uses it in their homemade salves and oils. Through out the month of July, you can get free shipping on your order of CBD-infused body care items. Just use code “JulyFreeShip” at checkout.

11. Valfré

Instagram / @valfre

If you’re looking to add some hip new pieces to your summer wardrobe, Valfré is for you. Mexican artist Ilse Valfré founded the clothing, home goods, accessories and makeup brand. As such, you’ll find her creative cuties slapped on to most of her goods. From now until 11 PM on July 4th, you can get an additional 30% off of already on-sale items. CV

12. Viva La Bonita

@vivalabonita/Instagram

Viva La Bonita, the Latina lifestyle and apparel brand that is “inspired by the women who are fearless” has a delightful collection of one-piece swimsuits in any color that suits your fancy. Sizes run from XS to XXXL. Shop for your Bonita-wear here.

13. Night In Gail

Instagram / @nightingailcollection

Night In Gail wants you to take your self care to a whole new level. The California-based bath and body company was founded by a Black woman and uses CBD in their products for women, men and pets. Until July 8th, Night In Gail is offering 20% off of all orders. Use code “Summer” at check out.

14. Eye Candy Boutique

Instagram / @heyeyecandy

If you’re plus-sized, it can be especially hard to find awesome clothes that actually fit. Eye Candy Boutique have made it their mission to help ease this burden with their gorgeous clothing and shoes offerings. The Latina-owned boutique offers a live shop in San Antonio, Texas as well as an online store. Both will be open and offering a BOGO half-off promo until July 8th. Just apply code “BOGOFreedom” at check out.

15. Bruja Shop

Instagram / @OnceUponABruja

Something wicked this way comes. If you’re a little witchy and are looking for the perfect accessories to show it, check out the Bruja Shop. Specializing in Bruja-inspired jewelry, you can find rings, necklaces and other shiny things. The Bruja Shop will be offering 20% off your total July 4th order.

16. Vive Cosmetics

Instagram / @vivecosmetics

The fireworks won’t be the only things dazzling on July 4th. Latina-owned Vive Cosmetics wants to help you find the perfect shade from their cruelty-free and vegan product line. On July 4th and 5th, use code “HereToStay” for 20% off. Also. To celebrate the contribution of Latinx Immigrants, Vive Cosmetics will be donating an additional 20% from each sale to nonprofits helping with the border crisis.

17. Hija de tu Madre

Instagram / @hijadetumadre

If we’re going to acknowledge everything that makes the US great, we need to point out its atrocities as well. Lifestyle brand Hija De Tu Madre is doing just that with their new shirt. Dropping on July 4th at 8 am, their “Fuck Ice” shirt will be available for purchase. There’s no discount here but a portion of proceeds from this tee will go to Border Kindness.

18. Cholas x Chulas

Instagram / @cholaxchulas

Get your face glamorous just in time for the neighborhood 4th of July party with discounted goodies from Cholas x Chulas. The Latinx makeup brand features to-die-for eyeliner kits and fashion accents gems. Cholas x Chulas is going big for their 4th of July sale with 50% off of your total purchase. Use code “CXC50” at checkout to redeem.

A Black Female-Owned Company Was Flooded With 1-Star Reviews By White Women After A Target Commercial Feature

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A Black Female-Owned Company Was Flooded With 1-Star Reviews By White Women After A Target Commercial Feature

Target / Youtube

This week an online infantry of women unleashed an unwarranted backlash after a commercial for the popular plant-based feminine care line Honey Pot, was featured by Target. The bitter comments ultimately forced the brand’s founder Beatrice Dixon, to deliver a response that was not so sweet but really sticks.

An ad by Target featuring  The Honey Pot Company and its owner launched a trove of trolls to claim that it was racist.

The ad, which has been running since early February, recently caught the attention of white women online who didn’t like a portion of the ad which sees Dixon promote her brand and praise Target for spotlighting a Black business.

“The reason why it’s so important for The Honey Pot to do well is so the next black girl that comes up with a great idea — she can have a better opportunity,” Dixon says in the commercial.

Dixon’s comments highlighted a major issue for black women and minorities in business.

As pointed out by CNN “Venture capitalists identify and finance the innovators who create our future. But there’s a problem with how some VCs are identifying the next big thing: They’re leaving out female and ethnically diverse entrepreneurs.”

It’s why Target’s decision to feature Dixon as part of their “Founders We Believe In” campaign is such a big deal. It’s also why it’s so disappointing that the comment, which was meant to be empowering and meant for Black women, was hijacked by a group of white women reviewers and turned into something about them.

Women on the review site Trustpilot quickly took to the comments and rating buttons to lower Honey Pot reviews.

According to a spokesman for Trustpilot who spoke to CNN the review site received almost 18,000 reviews between Sunday night and Monday morning. Reviews became so bad that posts were blocked by artificial intelligence filters because they contained hate speech and staff members of the site to manually remove offensive comments. Honey Pot’s dropped to two stars. Trust pilot has turned off the ability to make reviews for the company, but there are dozens of reviews of Target from people who vowed to never shop there again because of the commercial.

“Our customers were the ones that really got on top of it,” Dixon told CNN explaining that the company’s ratings ultimately jumped back up to a 4.9 in less than a day. “I think one of our customers put it up as a social media post. And then it completely got turned around.”

Dixon has also, needlessly, assured that Honey Pot is for everyone.”Our tagline is ‘Made by humans with vaginas, for humans with vaginas,'” she said. “That means anybody.”D

In response to the backlash, Target issued a statement in support of Honey Pot.

“Target has a longstanding commitment to empowering and investing in diverse suppliers that create a broad variety of products for our guests,” a Target spokesman said in a statement. “We’re proud to work with Bea Dixon and The Honey Pot team to highlight Bea’s journey to build her brand and bring her products to Target. We’re aware of some negative comments about the campaign, which aren’t in line with the overwhelmingly positive feedback we’ve received from guests who love and have been inspired by Bea’s story.”

Here Are A Few Products To Show Your Love For La Virgen de Guadalupe

Entertainment

Here Are A Few Products To Show Your Love For La Virgen de Guadalupe

Once a year on Dec. 12, Guadalupanos gather all over the world to honor their patron, La Virgen de Guadalupe. In Mexico City, the Basílica of Guadalupe hosts thousands of devotees to throw what is probably the biggest party for la morenita complete with dozens of indigenous dancers, the most celebrated Mexican singers and only the best mariachis. Across the U.S. there are hundreds of mañanitas that take place on a smaller scale, but still as touching. Regardless of where people attend, attendees show up to these celebrations wearing their favorite pieces with the Virgen de Guadalupe. If you are a believer but don’t own any pieces with La Virgen on them, here are a few you can purchase from our mitú Shop.

Virgencita de Guadalupe Necklace

This necklace is an exclusive from our collaboration with Colombian jewelry designer, Mercedes Salazar. Take the Virgen with you anywhere you go with this gold-plated design that is small enough to wear under any outfit and just big enough to make a statement. This also works well layered with other necklaces. Perfect for someone who likes to accessorize or someone who is looking for their first Virgen piece.

Maria Is My Homegirl Sweatshirt

No matter how big or small your circle gets, there is one homegirl who will always have your back and her name is Maria. Cozy up in her mantel this winter in this ultra soft sweatshirt that will give you all of her celestial vibes.

Guadalupe Socks

Just like the necklace, these Guadalupe socks are subtle enough to wear even to the office but also a statement maker. Keep your little patitas warm with the coziness that only the Virgen can give you.

Guadalupe: First Words

Books are a great way to educate younger generations with the traditions we were raised on. This Lil’ Libros book will teach youngins who the Virgen de Guadalupe is and why she is such a prominent figure in our culture.

Maria Is My Homegirl Pin

Take a little bit of the Virgencita everywhere you go with this multi-colored Virgen pin. Whether you’re someone who makes the sign of the cross every time you’re about to drive onto the freeway or you just like the Virgen because it reminds you of home, this is a sweet gift for anyone — or yourself.