Jessica Alba And Valentina Are Some Of The Opening Ceremony’s ‘Year Of Mexico’ Faces
In the heart of the SoHo district of Manhattan, there’s a very unique store that stands out among the rest. It’s a shop called Opening Ceremony that was founded in 2002 by Carol Lim and Humberto Leon, two friends that met while students at UC Berkeley. The store can be compared to that one cool person in high school that had the best style, but you could never quite place where they actually shopped. Opening Ceremony is that place. The store combines a curated collection from Lim and Leon that takes clothes from the very best designers in the world, and emerging ones too, and sells it all under one roof. They’re also the creative directors of KENZO. All of this is to say, Opening Ceremony is the bomb, and here’s their latest inspiring campaign.
In June, Opening Ceremony announced they’d pay tribute to Mexico and its people by featuring campaign entirely dedicated to the country, and they’re calling it, “The Year of Mexico.”
“Throughout our lives, and particularly through our Year of Mexico project, we have been privileged enough to witness the breadth of talent and soul that emanates from the Mexican community. In our current political climate, and at a most crucial time to celebrate diversity on both our home front and abroad, we decided to bring together friends new and old who pioneer conversation in the global cultural dialogue,” Leon stated on their website.
A critical aspect of this campaign is that it shows how non-Latino creatives can be inspired by Latin culture without appropriating from it.
Opening Ceremony is not taking designs from Latino designers. They are not featuring non-Latino models to wear Mexican brands. Everything about this campaign begins and starts with Mexican people, even down to the photographer. In this case, every image was shot by acclaimed photographer Stefan Ruiz. Opening Ceremony is also partnering with the nonprofit group Fondos Semillas — the largest fund in Mexico dedicated to supporting women’s causes and working closely with women-led grassroots groups with the goal of improving the living conditions of local communities and promoting gender equality.”
Now let’s take a look at some of their beautiful models.
The campaign is perfectly titled “The Familia: A Portrait Series,” and it features “inspiring and influential figures in the Mexican creative community,” Opening Ceremony posted on Instagram. “The series, shot in Los Angeles and New York, captures a cast of established and emerging individuals – artists, actors, chefs, designers, musicians, photographers, entrepreneurs, multi-hyphenates – that exemplify the power of Mexican creativity today.”
The campaign features a slew of influential Mexican and Mexican-American creatives, including chef Daniela Soto-Innes.
Soto-Innes gained worldwide recognition when she was named World’s Best Female Chef by the World’s 50 Best Restaurant.
Drag star Valentina.
Valentina may have made her name as a cast member on the reality TV show “RuPaul’s Drag Race,” but her influence is an undeniable sensation that can be seen and heard everywhere.
There’s also Jessica Alba.
The longtime Latina actress who doesn’t typically talk about her Mexican roots seems to be coming around. She stated on Instagram that she’s an “entrepreneur (forever), entertainer (sometimes), loyal friend (always), serious cuddler, terrible speller, self-taught, truth-seeking, boundary-pushing, outlier-oriented, future-facing, detail-obsessed, tequila-loving, Mexican-American, So-Cal native and chingona for real.” Okay, girl!
L.A.-based artist Rafa Esparza.
About his creative process, Esparza says, “I work with land when I make things, many times adobe bricks used to construct brown architectures that confront white spaces and their legacy of white supremacy,” he explained on Instagram. About his new artwork, he said he is diving into “(I’m)migration and the hundreds of concentration camps and detention centers profiting off of the inhumane, daily hauling of migrants throughout the country.”
The campaign also features Cassie, among many others.
Cassie has had a pretty phenomenal year. Not only did she break up with P Diddy after more than a decade, but she’s now engaged to her new beau and expecting her first baby.
“My current project is becoming a mother, and I can’t wait to experience the transformation that comes through motherhood, especially in creating new music and visuals. I’m an artist at heart,” she said on IG. “Like every woman, I’ve gone through many significant transitions in life that have taught me so much about myself and the woman that I want to become. I’m focused on becoming.”
We also love seeing the designs of Equihua for sale at Opening Ceremony.
As you may recall, we interviewed fashion designer Brenda Equihua last year because we fell in love with her San Marcos-inspired jackets and coats. This year she’s also selling San Marcos-inspired hoop earings, scrunchies, shoes, and much more.
We just love that Opening Ceremony is shining the line on talented Mexicanos who’s work should be exposed to the world.
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