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These Latino Fashion Designers Are Putting Culture First In Swimwear

As good as it will feel to support any of these Latino-owned swimwear brands, you’ll feel so much better actually wearing their designs. Like always, knowing you’re supporting a Latino entrepreneur feels good, but these designers are putting Latino culture first in their products.

Ranging from birthplaces in Los Angeles to Puerto Rico to Brazil, these brands have their finger on the pulse of Latin culture and are either preserving 1940’s Cuban fashion or setting new trends. You can’t go wrong with these brands.

Viva La Bonita

Digital Image. Viva La Bonita. 3 July 2019.

Based in Los Angeles, every year, Viva La Bonita comes out with a new print for it’s open-backed, one-piece swimsuits, and we’re obsessed. Last year the print read “Allergic to Pendejadas.” We have a feeling this year’s suit will leave you feeling chingona-level bella.

Agua Bendita

@aguabenditasw / Instagram

Born out of their love for design that honors their Colombian heritage, Catalina Álvarez and Mariana Hinestroza have joined design forces to create Agua Bendita. Their brand also features other local artisans to elevate Colombian artistry around the world.

Jessica Milagros Swimwear

@jmilagrosplus / Instagram

Jessica Milagros had spent her career as a plus-size model and was disappointed with the swimwear available. It just wasn’t highlighting the beauty of curvy bodies. So she teamed up with JCPenney to create a line of plus-size, affordable swimwear.

Nicolita Swimwear

@laura.roque.a @brendalonso18 / Instagram

We love that this brand is all about preserving the fashion of 1940’s Cuban swimwear, while using today’s technologies to keep it comfy. Opt for heavy ruffles or a simple I ❤️ Cuba halter.

Del Mar by Berjheny

@delmarswimwear / Instagram

Venezuelan-born designer Berjheny Del Mar grew up in Aruba and knew her expertise was in coexisting with the ocean. Del Mar promotes ethically sourced fashion and says they aid “highly impoverished community of single mothers by providing them with an income, training scheme, stability and property in their communities and donations from the sales to their local charity.”

Yemaya Swimwear

@yemayaswimwear / Instagram

Paraguayan designer Carla Pallares has dedicated her line to the Goddess of the Ocean, Yemaya. The brand is committed to women being able to live care-free in comfort and style—whether it’s standing up on that surfboard or roasting in the sand.

MarAcuyá Swimwear

@maracuyaswimwear / Instagram

Based in Puerto Rico, MarAcuyá uses four-way stretch lycra made in Colombia, printed with their custom designs for a comfortable and stylish way to lay on the beach, surf or yoga. Their 2019 catalog is on sale now–and with so many of the pieces made with reversible fabrics, it’s like a twofer.

Mauna Loa Beachwear

MAUNALOABEACHWEAR / Etsy

Made in Venezuela, this Etsy company is “inspired by the tropical heat of its origin country” and it shows. You must check out designer Andreina Oliver pieces to see how traditional wear has translated into ruffled bikinis and one pieces alike.

Peixoto

@peixotowear / Instagram

Colombian designer Mauricio Esquenazi created Peixoto to honor nostalgia and classic beauty. You’re not going to find a tanga bottom here. For them, it’s all about “mystery, sophistication and elegance, without giving it all away at first glance.”

Luli Fama

@lulifamaswimwear / Instagram

Another Cuban fashion genius, Lourdes “Luli” Hanimian created Luli Fama to honor all of Latin America. Growing up in Miami, Luli wants to honor the bold prints of our culture with contemporary fits. People just don’t understand how so many of her swimsuits are universally flattering, but they are.

Lybethras

@lybethras / Instagram

Luciana “Lu” Martinez founded Lybethras in 2007 in Porto Alegre, Brazil. The brand name “Lybethras” means ‘source of muses’ in Latin. By the time Lu started her brand at age 19, she was creating muses left and right. Her goal is to create swimwear for all bodies, and her success is worldwide.

READ: How A Plus-Size Latina Model is Using Social Media to Encourage Women to Be Healthy

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