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From Acne Woes To J.Lo Glows, These Latina Brands Are Aiming To Up Your Skincare Routine

We’ve all heard the age-old adages about our skin. If it’s black it don’t crack and if it’s brown it certainly doesn’t frown. And we’ve confirmed them too. Studies have even confirmed these snappy quips to be true. It’s scientifically proven that we’ve got some good genes, but it could also be that our abuelas taught us the importance of una buena crema.

Here, some Latinx-owned skincare lines to keep your skin looking and feeling blessed. Shine on, reinas!

1. Brujita Skincare

Inspired by the vibrant mercados and healing minerals of Mexico, this brand brings magia straight to your face. Focusing on the power of what Mama Earth gifts us, the products are packed with natural clays and powders all sourced in Mexico. Featuring a vegan crema and face masks with ingredients like cinnamon, cacao and honey powder, Brujita Skincare is some serious face food.

Follow on Instagram: @brujitaskincare

2. BreadxButta Botanica

BreadxButta is a lifestyle brand based in Brooklyn, New York, but we are focusing on their CBD wellness line called “Botanica.” Most of the recipes for these Puerto Rican-made products have Taino roots that have been passed down through generations. With healing products like CBD bath soaks, CBD Moon Oil and a CBD tattoo balm, this is where skincare and inner self-care meet.

Follow on Instagram: @breadxbutta

3. Sweet Face by Rocio

Sweet Face by Rocio offers an impressive line up of natural products. The shop includes face scrubs, milks and oils for all skin types. Sweet Face even has a little something called “Brow Reviver” for all those chicas that suffered through the skinny brow trend of the ‘90s.  With these mujeres-made essentials, your skin is sure to feel sweet.

Follow on Instagram: @sweetfacebyrocio

4. mud

Mud Shop Naturals are handmade to order in Providence, Rhode Island. To ensure high-caliber, they are produced in small batches. You will definitely feel that quality with products like Turmeric, Kelp and Coffee mudMasks. Finish with some Hemp Seed Facial Serum for the full mud experience.

Follow on Instagram: @mudshop_naturals

5. Sun Kiss Organics

With the tagline “Skincare for Sun-kissed Skin,” Sun Kiss Organics delivers the goods to help your skin feel its most radiant. Eco-friendly and Harlem, New York-made, this line carries stand-out products like Aloe Rose Toner and Lemon Body Balm. But what we love most about them is their charity. For every product sold, Sun Kiss donates $1 to EarthJustice, an organization working to “ensure widespread protections from pollution and exposure to toxic chemicals.”

Follow on Instagram: @sunkissorganics

6. Loquita Bath & Body

You may already be familiar with Loquita Bath & Body for their original Concha Bath Bomb. However, these Mexican-Guatemalan-owned products go far beyond their variety of delicious vegan bath bombs. You’ll definitely go loca over products like Bidi Bidi Body Butter, Chingona Sugar Scrub and Agua de Jamaica Face Mask.

Follow on Instagram: @loquitabathandbody

7. Bubbly Moon Naturals

For all the expecting and new mamis out there, Bubbly Moon Naturals has you covered. Literally. Their products are certified vegan and cruelty-free, so you can feel good about what is being absorbed by your skin. There is a natural nursing salve for the breastfeeding mamas and a body soufflé to keep your changing skin as soft as your baby’s.

Follow on Instagram: @bubblymoonnaturals

8. Tiny Shiny Naturals

Tiny Shiny Naturals is the Indigenous-Latinx shop serving up organic, mano-made products bursting with Madre Tierra magic. Products like Concha Serum and Organic Pomada are crystal and moon charged. The thing we love most about this nature-based brand though is the fact that they offer their products at a sliding scale.

Follow on Instagram: @tinyshinynaturals

9. Eva’s Garden

While we still don’t know the whereabouts of the Garden of Eden, we do know that Eva’s Garden is located in the Dominican Republic. With a $40 anti-acne facial kit and toners for every skin type, Eva’s Garden is a place you’ll want to get lost in.

Follow on Instagram: @evas.garden

10. Yaocihuatl Organic Skincare

All we have to say is: Horchata, Dulce de Leche, and Guava lip balms. However, delectable lip balms are not all Yaocihuatl Organic has to offer. This Los Angeles-based brand has all the fixings to keep your Latinx-glow going. Peep their Etsy shop for goodies like Calendula Face Cream, Coffee Eye Serum and Cayenne Salve.

Follow on Instagram: @yaocihuatlorganic

11. Amomati Medicinals

Amomati Medicinals is where skincare gets sacred. Bridging ancient Mexican and Chinese medicine, these products are sure to elevate not only your skin, but also your spirit. Snag some Medicinal Copal Oil to remove energy blocks or to reduce inflammation in the skin. There’s even a Healing Warrior Face Cream infused with calendula and yarrow to help strengthen and tighten your warrior womxn skin.

Follow on Instagram: @amomatimedicinals

12. Firme Arte

If you want your skincare products a little more witchy and revolutionary, look no further than the Indigenous-Xicanx alchemy of Firme Arte’s online bodega. Good luck not spending all your money in this sanctuary of self-care. There are spell soaps and spell scrubs with intentions we love, like: Hella Sensitive, Gimmie Dat Money and F*ck Outta Here. While this is definitely not your abuelita’s bodega, we love how every item is so full of magia.

Follow on Instagram: @firmearte

5 Makeup Looks From Your Favorite Telenovelas That Look Just As Fire Now As They Did 15 Years Ago

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5 Makeup Looks From Your Favorite Telenovelas That Look Just As Fire Now As They Did 15 Years Ago

Canal de las Estrellas

Telenovelas are life. For a lot of us, these daytime shows were a part of our lives since childhood, and let’s face it, every time we visit mom or abuela, even now, we’re bound to gather around the TV and watch the drama du jour unfold. But it’s not just about the drama though, it’s the sex appeal, the glam, the over-the-top costumes and mansions —and the galán.

These daytime soaps are the perfect blend of beautiful people, intensely physical scenes and the lyrical drama of the Spanish language in all its romantic splendor.

Telenovelas are more than just drama, for a lot of kids these shows were a source of fashion and style growing up.

credit Instagram @telenovelasfans

But Telenovelas aren’t necessarily just about love and lust, they’re a source of trends of both beauty and fashion. There’s a reason why the cliché about Latina women being glamorous at all costs, is alive and well —it’s a major unspoken theme in just about every piece of Latin-American pop culture. 

There are so many things these shows teach us about makeup. There’s always a protagonist —who might be a little passive and a goody-two-shoes. There’s the evil antagonist —probably a bat-shit crazy evil lady. And then there’s the love interest —a wildly good-looking human, who most of the time happens to be a millionaire; and they all have their own, unique makeup looks that set them apart. The greatest thing about all of them though is that these dramatic characters weren’t just people we watched on the show, for most of us Latinx growing up watching them, they served as our first source of fashion and beauty inspiration. They all had their signature looks and you’d be lying if you said you were never inspired by Mia Colucci’s pink-hued glittery glam or Belinda’s masterful Silvana Del Valle and her signature red hair and pigtails.

So, are you a good girl, with a protagonist-worthy glow and perfectly coiffed hair? Or a bold, red-lipped bad girl? No matter who you want to channel today, Telenovelas have looks for everyone. So we went ahead and rounded up our favorite Telenovela glam looks that you can recreate in 2019 and will look just as fire now as they did way back then:

1. Mia Colucci from Rebelde

credit Instagram @miacoluccistar

The rich and popular but very spoiled Mia Colucci aka. Mexican Regina George, was a style icon for every Telenovela-watching teen in the early 00s. We chose her makeup because it’s very simple, dewy and glowy, basically the original Glossier no-makeup makeup look. Recreate the shimmery pink eye shadow look with Lime Crime’s iridescent Diamond Dew shadow in Rose Goals.  Go crazy with your highlighter and blush, we recommend Fenty Beauty’s Killawatt highlighter in Wattabrat for a pink shimmer or in Lightning Dust/Fire for a more pearlescent finish.  Finish off the look with a pink lipgloss, we’d go for the most iconic pink gloss of 2019, Nars’ Orgasm.

2. The queen of evil herself; Rubí

credit Instagram @rubisincera

Of course, we had to include the baddest of them all, the original gold-digger Rubí. This bombshell’s glam is nothing short of iconique. The bouncy hair, the full lips, and perfectly delineated eyebrows…swoon. We were almost more obsessed with her than we were with heartthrob Sebastian Rulli who played galán de galanes, Héctor Ferrer. The beautiful anti-hero’s makeup look was just as trendy in 2004 as it is now in 2019 —fifteen years later! The red lip, wispy lashes, dark brows, and perfect complexion are every beauty vloggers’ dream. So to do it yourself we say, you can’t go wrong with the classic Ruby Woo lippy for that crimson-red Rubí pout (it does carry our heroine’s name after all). Sculpt your brows with cult favorite Anastasia Beverly Hills’ Dip Brow Pomade. And obviously go crazy with the falsies —blow-out strongly encouraged.

3. Marimar – Costeñita soy, con mis abuelos crecí yo.

credit Instagram @Diosathalia

Marimar was the story of a poor girl who lived by the ocean with her grandparents. She was sun-kissed, her hair had the perfect beachy waves, she was basically a beautiful Latina mermaid and we stan. Yes, granted, her makeup didn’t require much production —this character might’ve been the very precursor of the beachy-makeup trend way back in 1994. To get her mermaid-worthy hair, a Surf Styling Cream which adds texture and gives you that salt-water wavy finish would do wonders. Add a dark, copper-hued bronzer to ace the beach girl tan. And for the lips? Choose a matte, velvety lipstick to get the classic 90s nude lip, may we suggest Urban Decay’s Vice lipstick in the shade fuel? You won’t regret it.

4.  Jade from ‘El Clon’

Jade was every Latinx kid’s favorite middle-eastern beauty growing up, her and fellow gem-stone babe Jasmine, but we’re not focusing on Disney here. The Brazilian Telenovela ‘El Clon’ had all the best elements of the genre, love triangles, twins separated at birth, evil villains, lots of eyeliner, genetic experiments —nope, not kidding— and it all took place in the beautiful land of Morocco, needless to say, there was a lot of kohl involved. We loved the over-the-top styling, and even more over-the-top makeup looks on Jade. 

Trying to recreate her signature eyeliner might be complicated, to say the least. But with a lot of patience and a few Q-tips, we’re sure you’ll get there. Give it a go with a highly-pigmented and super precise pencil, Le Crayon Khôl eyeliner from Lancôme, might be your best ally to achieve a similar shape to the one Jade wore most of the time. For the rest of the look, she always wore natural tones, so add a dark brown eyeshadow on your lids and finish off with a matte nude lipstick of your choice. 

5. Soraya Montenegro from María la del Barrio

Credit Instagram @balmorepadilla06

“¿Qué haces besando a la lisiada?” has turned into the meme of an entire generation. Naturally, whenever there’s a conversation about Telenovelasevil mistress Soraya Montenegro simply must be involved. There will never be a more iconic villain than the woman who bitch-slapped an innocent girl in a wheelchair and murdered the sweet old lady who took care of la lisiada. 

Soraya sported the most perfect 90s hair flippin’ blowout there’s ever been, so we can’t recommend anything other than an appointment at the nearest hairstyling salon to emulate the look. As far as makeup goes, you have to choose an earth-toned lipstick like a deep brown or a warm terracotta like NYX’s velvet lipstick in the shade Berlin to get the super-villain pout. Add some statement clip-on earrings and a lot of sass, and you’re ready to kick some ass.

This Latina Fell Into A Coma After Using A Tainted Skin Whitening Cream Imported From Mexico

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This Latina Fell Into A Coma After Using A Tainted Skin Whitening Cream Imported From Mexico

#1: The scourge of colorism has had a stranglehold on Latinx communities for centuries, and it manifests in insidious ways. Although nicknames like “la morena” are often used in Latinx families as a term of endearment, these seemingly-harmless labels can create deep roots of self-hatred within the subject. This self-hatred can be especially prominent in young women and girls who are taught to tie their self-worth to their outward appearance. And although the Latinx community is doing more now to tackle colorism than it ever has before, there’s still a lot of work to be done.

In fact, recently a Latina was hospitalized in Sacramento for using a tainted skin-lightening face cream. 

According to public health officials, the as-yet-unnamed woman arrived at an emergency room “slurring her speech” and “unable to walk or feel her hands and face” public health officials said. She is now in a semi-comatose state. According to friends and family, the woman frequently bought her face-cream from a friend in Mexico. But this time, her Pond’s Rejuveness Anti-Wrinkle Cream had been laced with the toxic heavy metal, mercury. According to officials, the woman is the “first known victim of methylmercury poisoning from a cosmetic in the U.S.”, making her case especially alarming. According to The Daily Beast, the sale of skin-lightening products is “a bustling market” that is “driven by immigrants who buy them from their home countries”. 

Although the FDA is tasked with monitoring imported cosmetic products to make sure they reach our health-standards domestically, it is impossible to keep track of unreported and/or illegal trade. That’s why you should be wary when accepting beauty products from a friend or relative who lives out of the country. According to Businessweek: “no one knows how many of the world’s skin-lightening creams are tainted with mercury.” Even if you are sure your friend is trustworthy and the product is safe, in the end, there’s no way to know for certain. 

In many Latinx countries, the skin-lightening market is a widespread and lucrative trade that holds no stigma for its customers.

Reports suggest that across the world, the skin-lightening market is valued at $20 billion, which proves how ubiquitous the desire for lighter skin is, cross-culturally. Because of its known melanin-suppressing effects, mercury is often found in skin-lightening products–including “legitimate” products that insist their ingredients are safe. Methylmercury is an extremely toxic compound and is used in things like “thermometers, batteries, and mirrors”. According to experts, long-term exposure “can cause kidney damage, loss of peripheral vision and lack of coordination”. That means that many of these skin-lightening creams that are marketed as being safe are actually laced with poison and are extremely toxic.

Colorism comes from the history of European colonization and oppression in Latin America. Europeans used the socially-constructed idea of race in order to divide and subjugate the people they were trying to conquer. Identifying with white Europeans was a way to prove superiority and therefore align yourself with power. But subsequently, the idea of lighter skin being more desirable has persisted until today. And, as is evidenced above, some Latinos will go to great lengths to appear whiter–even if the outcomes are dangerous. 

Fortunately, there are a vast number of Latinx people on Twitter who are vocal about the negative effects of colorism within the community.

Many people in the Latinx community (especially the younger generation) are finally waking up to the realities of life for people who are darker-skinned. Luckily, there is a large cohort of people who are no longer staying silent on the issue. 

This Latina has seen colorism manifests itself within her own family:

The beautiful part about being Latinx is the spectrum of colors of the community has–a spectrum that sometimes shows up inside a family. 

This Latina recognizes that, while she thought colorism was “normal” when she was younger, she now knows it’s a harmful social construct.

Sometimes it’s hard to see when something is wrong when it’s so ingrained in society.

This person sees colorism as a major divisive factor in the Latino community:

Even when we see representations of ourselves in the media–often the accepted version of a Latino is European-looking one. Look at any telenovela.

This Latina understands that colorism isn’t just a black/white issue:

In reality, colorism is nuanced–it comes from outdated colonial mindsets of white and European-supremacy.

Although it’s terrible that this woman was victim of this black market cream, this incident is bringing to light the undeniable harmful impact of colorism within the Latinx community as well as the dangers of skin-lightening products.