Johanna Ortiz Is The First Latin American Designer Ever To Collaborate With Major High Street Brand H&M
No affordable clothing company brings high fashion designers to the masses quite like H&M does. The retail company has become known for its designer partnerships as much as it has for it’s cheap prices. Following hot on the heels of Giambattista Valli’s tulle-laden collab, the Swedish retail company H&M has unveiled it’s latest partner in crime, the Colombian, Johanna Ortiz.
H&M’s first-ever collab collection with a Latina designer is coming early next year, and we’re excited.
H&M’s partnership with Johanna Ortiz has us jumping with excitement. The collab would mark the very first collaboration between the retail giant and a Latina designer. Since 2004, H&M has released one —or sometimes two— designer collaborations a year. Karl Lagerfeld was the first, and ever since, the fast-fashion giant has released affordable collections designed by the likes of Kenzo, Balmain, Alber Elbaz, and many more.
The majority of these collections sell out in hours, with people lining up outside the store, hours before doors open. The limited-edition pieces hit the secondary market for two or three times the price of the originals.
Featuring a flamboyant color palette, exotic floral prints and glamorous silhouettes that have become synonymous with Ortiz’s brand of feminine, maximalist dressing, the collection is replete with elegant day-to-night options for those seeking to make a statement.
Ortiz’s signature ruffles, floral prints, and off-the-shoulder styles have captivated consumers everywhere.
The Colombia native’s signature ruffles and off-the-shoulder silhouettes perfectly capture the spirit of the Latin American Caribbean and have resonated with industry insiders and consumers alike. Ortiz makes use of vibrant colors and feminine silhouettes that have proved commercially successful, earning her worldwide stockists and a loyal clientele base.
The Cali-native designer has garnered global fame with her feminine label.
The designer has become something of a fashion ambassador for Colombia and has been invited to show her collections at the White House in Washington and the United Nations in New York. She is currently expanding into new categories, having made a bridalwear debut with an exclusive collection for e-tailer Moda Operandi.
There will be an exclusive ‘pre-drop’ this month, before the full collection launches.
The full collection will be dropping in March of 2020, with an exclusive pre-drop of four dresses available this week. All four frocks are an iteration of Ortiz’s flirtatious, floral, over the top, yet effortless aesthetic: one tunic dress, a wrap dress, the mini dress, and a tiered floor-length style dress.
Ortiz is proud of her heritage, which has a strong influence on her creative aesthetic.
“The prints all come from my obsession with the flowers, the palm trees and the beautiful colors I am blessed to see out the window when I wake up at home in Cali, in my native Colombia,” explained the Colombian designer in an interview with The Evenging Standard.
Johanna drew inspiration from her own archive.
The tropical and floral prints extracted from Johanna’s archive are called, Wild Roses, Orchid Paradise, Cacatua, and Coquelicots, and live on warm yellow, dusty pink, forest green, and coral-infused dark brown canvases. “The imprint of Latin America and its uniquely festive atmosphere is something that can be felt in each Johanna Ortiz design, so I’m thrilled that so many women in the world will have a little piece of Colombia in their wardrobes thanks to the Johanna Ortiz x H&M collaboration,” said the designer.
In an effort to give back to the community, her label places a high priority on working with indigenous communities and women in Colombia.
Ortiz founded her namesake label in 2001 and counts Beyoncé, Sienna Miller and Kate Hudson among her legion of fans.
In an interview with H&M’s online magazine, Johanna shared what she’s most looking forward to about with this collab: “I’m most excited about the fact that I’m taking a bit of my design and a bit of Colombia and reaching a new audience of women. I think that’s really satisfying.”
An exclusive Johanna Ortiz x H&M “pre-drop” of four dress styles will be released in selected stores and at hm.com on December 3; the main collection will be available in March 2020.
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