Fierce

Johanna Ortiz Is The First Latin American Designer Ever To Collaborate With Major High Street Brand H&M

No affordable clothing company brings high fashion designers to the masses quite like H&M does. The retail company has become known for its designer partnerships as much as it has for it’s cheap prices. Following hot on the heels of Giambattista Valli’s tulle-laden collab, the Swedish retail company H&M has unveiled it’s latest partner in crime, the Colombian, Johanna Ortiz. 

H&M’s first-ever collab collection with a Latina designer is coming early next year, and we’re excited.

www.hm.com

H&M’s partnership with Johanna Ortiz has us jumping with excitement. The collab would mark the very first collaboration between the retail giant and a Latina designer. Since 2004, H&M has released one —or sometimes two— designer collaborations a year. Karl Lagerfeld was the first, and ever since, the fast-fashion giant has released affordable collections designed by the likes of Kenzo, Balmain, Alber Elbaz, and many more.

The majority of these collections sell out in hours, with people lining up outside the store, hours before doors open. The limited-edition pieces hit the secondary market for two or three times the price of the originals.

Credit: dary_outfits / Instagram

Featuring a flamboyant color palette, exotic floral prints and glamorous silhouettes that have become synonymous with Ortiz’s brand of feminine, maximalist dressing, the collection is replete with elegant day-to-night options for those seeking to make a statement.

Ortiz’s signature ruffles, floral prints, and off-the-shoulder styles have captivated consumers everywhere.

Credit: johannaortizofficial / Instagram

The Colombia native’s signature ruffles and off-the-shoulder silhouettes perfectly capture the spirit of the Latin American Caribbean and have resonated with industry insiders and consumers alike. Ortiz makes use of vibrant colors and feminine silhouettes that have proved commercially successful, earning her worldwide stockists and a loyal clientele base.

The Cali-native designer has garnered global fame with her feminine label.

Credit: johannaortizofficial/ Instagram

The designer has become something of a fashion ambassador for Colombia and has been invited to show her collections at the White House in Washington and the United Nations in New York. She is currently expanding into new categories, having made a bridalwear debut with an exclusive collection for e-tailer Moda Operandi.

There will be an exclusive ‘pre-drop’ this month, before the full collection launches.

The full collection will be dropping in March of 2020, with an exclusive pre-drop of four dresses available this week. All four frocks are an iteration of Ortiz’s flirtatious, floral, over the top, yet effortless aesthetic: one tunic dress, a wrap dress, the mini dress, and a tiered floor-length style dress. 

Ortiz is proud of her heritage, which has a strong influence on her creative aesthetic.

www.hm.com

“The prints all come from my obsession with the flowers, the palm trees and the beautiful colors I am blessed to see out the window when I wake up at home in Cali, in my native Colombia,” explained the Colombian designer in an interview with The Evenging Standard. 

Johanna drew inspiration from her own archive. 

www.hm.com

The tropical and floral prints extracted from Johanna’s archive are called, Wild Roses, Orchid Paradise, Cacatua, and Coquelicots, and live on warm yellow, dusty pink, forest green, and coral-infused dark brown canvases. “The imprint of Latin America and its uniquely festive atmosphere is something that can be felt in each Johanna Ortiz design, so I’m thrilled that so many women in the world will have a little piece of Colombia in their wardrobes thanks to the Johanna Ortiz x H&M collaboration,” said the designer. 

In an effort to give back to the community, her label places a high priority on working with indigenous communities and women in Colombia.

Credit: johannaortizofficial / Instagram

Ortiz founded her namesake label in 2001 and counts Beyoncé, Sienna Miller and Kate Hudson among her legion of fans.

In an interview with H&M’s online magazine, Johanna shared what she’s most looking forward to about with this collab: “I’m most excited about the fact that I’m taking a bit of my design and a bit of Colombia and reaching a new audience of women. I think that’s really satisfying.”

An exclusive Johanna Ortiz x H&M “pre-drop” of four dress styles will be released in selected stores and at hm.com on December 3; the main collection will be available in March 2020.

READ: Nike’s N7 Fund Supports Native American Youths And For It’s 10th Anniversary They Designed A Navajo-Inspired Commemorative Collection

Maluma Spills The Tea On His Relationship With J Balvin, Starring In A Movie With J Lo And What His Future Holds

Entertainment

Maluma Spills The Tea On His Relationship With J Balvin, Starring In A Movie With J Lo And What His Future Holds

Especial

It’s safe to say that Colombian music artist Maluma has got this success thing covered. If we’re looking at his online following, the Latin pop star has over 47 million followers on Instagram and his YouTube channel has a combined total of 13 billion views. His ticket sales are another huge win. Maluma has been selling out arenas around the world for years. This includes New York’s famous Madison Square Garden where the star just played a sold-out show in October of 2019. If these marks of professional achievement weren’t enough, the Latin star also recently added the accolade of “Pop Sensation of the Year” to his resume after it was awarded to him by “GQ Magazine.”

In his interview with the respected publication, Maluma talked about his surprising global fan base, his upcoming move to the big screen and his determination to stay true to HIS kind of music.

In the interview by Julyssa Lopez (photographed by William Ukoh), Maluma’s beginnings in the music business were explored. While he first had ambitions to be a professional soccer player, the Colombian decided at 17 years-old to use his natural charisma to pursue music instead. Using the first two letters of his mother’s, father’s and sister’s names, he took on the stage name Maluma to honor his family and began performing at local quinces.  

He started off using lighter reggaeton beats and blended in hip-hop and Latin trap. During this time, other music professionals pressured Maluma into exploring genres and styles he wasn’t comfortable with. However, the pop star was very confident in who he was as an artist — even while he is exploring his own sound — so he didn’t give into this pressure. 

“I think people at the beginning were confused because they thought I was strictly a reggaeton artist,” Maluma explains in the “GQ” interview. “My genre is the genre I do—it’s salsa, it’s reggaeton, it’s hip hop, it’s R&B, my genre is the genre of Maluma.”  

Staying true to his own sound has been a smart strategy because it has helped the pop star reach fans in unexpected places around the world. 

During his “GQ” interview, he recalled a large group of fans waiting for him outside the Madison Square Garden performance back in October. According to the interview, this group of fans was memorable because they had flown to New York all the way from China — a country that Maluma didn’t even realize already had access to his music.

In the interview, Maluma explained that the Chinese fans shared news of his huge fan base in the People’s Republic. However, he had never visited the communist country so they had to make the trip all the way to the US in order to see him. In the interview, Maluma says he promised to make it a priority to visit China in the future to meet these new fans; showing just how far-reaching his popularity already is.

Maluma’s ability to blend his style with different artists has also allowed him to collaborate with some of the biggest names in music.

As the “GQ” interview points out, Maluma’s absurdly popular music has featured a number of musicians from Ricky Martin, Ty Dolla $ign and Madonna to Steve Aoki, Jason Derulo, and Shakira. However, his more widely talked about collab came about this past year and the attention surrounding it was mainly caused by a supposed rivalry. In September, Maluma and J Balvin released the song for “Qué Pena” and made harmless fun of each other in the accompanying music video. 

Still, according to the “GQ Magazine” interview, there is a perceived rivalry between the two. 

“I never felt anything bad toward him, but all the attention on the genre and people created this tension between us,” Maluma says of Balvin. “I said to him, ‘Yo, bro, come on, I used to listen to your music when I was 14 years old. I used to go to quinceañeras, if you were performing there. I used to see you performing, I was your fan, cabrón.”

While 2019 was an phenomenal year for Maluma, 2020 will only be better thanks to his big move to the big screen. 

For his first shot at the movies, the Pop Sensation of the Year was hand picked by a fellow Latinx superstar. According to his interview with “GQ Magazine,” JLo chose Maluma to star in the film, “Marry Me,” opposite the superstar. Due out next year, the movie features JLo as a jilted pop star who marries a random person (Maluma) after being stood up by her fiance. Of course, shenanigans ensue. We can’t wait to see the chemistry and humor this duo brings to the big screen.

Fashion Is The Second Most Polluting Industry In The World —And It’s Turning To Food Waste To Cut Down On Emissions

Fierce

Fashion Is The Second Most Polluting Industry In The World —And It’s Turning To Food Waste To Cut Down On Emissions

@recycle1az / Instagram

The world is in a dreadful mess if you haven’t noticed. And —surprise, surprise— a lot of it is caused by the fashion industry. Apparel and footwear production accounts for 8.1% of global greenhouse emissions —or as much as the total climate impact of the entire European Union. The current fast fashion “only wear it once” mentality is causing an unprecedented strain on the planet’s resources. And a few brands are taking note of the magnitude of the problem and see an opportunity. 

Both Fashion and the food industries are greatly responsible for an unprecedented strain on the planet’s resources.

twitter @seotaijilads

Analysts warn that the fashion market’s annual 5% growth is straining planetary resources “at an unprecedented level,” by raising production to more than 100 million tons by 2030. For those of us who don’t know, ’Fast Fashion’ can be defined as ‘the cheap, disposable clothing, made indiscriminately, imprudently and often without consideration for environmental and labor conditions’ by the companies we all love —like Zara, H&M, Forever 21 and Fashion Nova— it’s a disease and both the planet and the people are facing the consequences. 

Added on to the damage that fashion production causes, there’s the case of food production and waste. 

twitter @ajplus

Around the world, people eat around 100 billion bananas every year. That creates around 270 million tons of waste–from peels to stalks–which are often burned or left to rot. Crop burning pollutes the air, and rotting releases methane into the atmosphere and contributes to global warming. But here’s where we have good news; a few masterminds of the sustainable fashion industry took into consideration the magnitude of this waste and saw an opportunity. 

Single-use plastics and discarded fishing nets were among the first materials to be recycled into luxury products, but now it’s food waste that’s getting the sustainable spin. 

instagram @veja

US designer Mara Hoffman crafts all her buttons from tree nuts, while Hugo Boss and Veja sell sneakers made from repurposed pineapple leaves and corn starch, and Italian start-up Orange Fiber makes silk from scraps of citrus peel which has been used for Salvatore Ferragamo’s slinky floral printed scarves and dresses. 

The true pioneer of sustainable —and luxury— fashion is Stella McCartney who launched her eponymous line in 2001. 

instagram @stellamccartney

As one of the industry’s most vocal champions of environmental issues, McCartney is a strong example of the commercial potential of sustainable, ethically minded businesses. Sustainability —and an ethical standpoint— shapes the company’s policies, its underlying business model and its brand message.

Stella McCartney opted out of using animal-derived materials such as leather, silk, wool, etc. for ethical reasons as well as for the environmental impact their production causes. 

instagram @stellamccartney

The environmentally conscious brand makes buttery vegan leathers out of mushrooms. For spring/summer 2019, McCartney offered gauzy vests and T-shirts crafted from vegan silk made from yeast, and leather trousers in earthy mustards and burgundy hues.

Food waste is definitely on-trend right now.

instagram @clos19official

The huge luxury conglomerate who owns brands like Louis Vuitton, Christian Dior and Fendi —to name a few—LVMH, has teamed up with London charity Refettorio Felix for their ‘wine and spirits platform Clos19’ and host super fancy “supper clubs” where stellar chefs serve up three-course dinners using only waste produce — tickets cost £90, and each event sells out almost instantly. 

It’s a movement happening across different lifestyle categories from dining to beauty and fashion. “Food waste is definitely trending right now,” says Lisa Carolan, founder of the first waste-free wellness resort Our Retreat, in Sardinia; she introduced a waste-free policy after discovering that 1.3 billion tons of food is wasted annually. 

The growing demand for natural skincare and plastic-free packaging has seen the beauty industry wake up to waste too.

twitter @marieclaireuk

Earlier this year, The Body Shop unveiled a collection of cleansers and moisturizers crafted from organic, “ugly” carrots that are too crooked to be sold in supermarkets. UK beauty brand, Cowshed, makes its packaging from repurposed sugar cane while London-based brands UpCircle and MontaMonta have both partnered with coffee shops across the British capital to turn used coffee grounds into scrubs and serums that are sold at Cult Beauty and Liberty. 

Fashion brands will find that if they choose to use food waste, ‘The supply of material is plentiful.’ 

twitter @macrostar

Data proving that 1.3 billion tons of food is wasted annually also predicts that the figure is expected to rise to 2.2 billion by 2025 —according to the United Nations. Other statistics say that one-third of the food grown or produced in the world is discarded. “The supply of material is plentiful,” says Tom Broughton, founder of London-based eyewear Cubitts and a pioneer in the design of sustainable eyewear. 

Cubitts produces opticals and sunglasses crafted from waste materials like corn husks and mushrooms. The specs even look like they’re made from wood, mais non, they’re made from corn starch. The brown finish is added from…wait for it… potatoes and coffee grounds. 

In recent years, as the fashion industry has started to acknowledge, and wake up to the impact it has on the planet —aka. being the second most polluting industry after oil production— sustainability has become a buzzword, and the only way out. It’s encouraging to see that brands are taking serious steps in innovation to mitigate their negative impact on the planet. And just as fashion brands and designers are opting to see the value in waste rather than the waste in it, consumers also need to take their share of responsibility and shop with awareness and ethics.