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Johanna Ortiz Is The First Latin American Designer Ever To Collaborate With Major High Street Brand H&M

No affordable clothing company brings high fashion designers to the masses quite like H&M does. The retail company has become known for its designer partnerships as much as it has for it’s cheap prices. Following hot on the heels of Giambattista Valli’s tulle-laden collab, the Swedish retail company H&M has unveiled it’s latest partner in crime, the Colombian, Johanna Ortiz. 

H&M’s first-ever collab collection with a Latina designer is coming early next year, and we’re excited.

www.hm.com

H&M’s partnership with Johanna Ortiz has us jumping with excitement. The collab would mark the very first collaboration between the retail giant and a Latina designer. Since 2004, H&M has released one —or sometimes two— designer collaborations a year. Karl Lagerfeld was the first, and ever since, the fast-fashion giant has released affordable collections designed by the likes of Kenzo, Balmain, Alber Elbaz, and many more.

The majority of these collections sell out in hours, with people lining up outside the store, hours before doors open. The limited-edition pieces hit the secondary market for two or three times the price of the originals.

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Featuring a flamboyant color palette, exotic floral prints and glamorous silhouettes that have become synonymous with Ortiz’s brand of feminine, maximalist dressing, the collection is replete with elegant day-to-night options for those seeking to make a statement.

Ortiz’s signature ruffles, floral prints, and off-the-shoulder styles have captivated consumers everywhere.

Credit: johannaortizofficial / Instagram

The Colombia native’s signature ruffles and off-the-shoulder silhouettes perfectly capture the spirit of the Latin American Caribbean and have resonated with industry insiders and consumers alike. Ortiz makes use of vibrant colors and feminine silhouettes that have proved commercially successful, earning her worldwide stockists and a loyal clientele base.

The Cali-native designer has garnered global fame with her feminine label.

Credit: johannaortizofficial/ Instagram

The designer has become something of a fashion ambassador for Colombia and has been invited to show her collections at the White House in Washington and the United Nations in New York. She is currently expanding into new categories, having made a bridalwear debut with an exclusive collection for e-tailer Moda Operandi.

There will be an exclusive ‘pre-drop’ this month, before the full collection launches.

The full collection will be dropping in March of 2020, with an exclusive pre-drop of four dresses available this week. All four frocks are an iteration of Ortiz’s flirtatious, floral, over the top, yet effortless aesthetic: one tunic dress, a wrap dress, the mini dress, and a tiered floor-length style dress. 

Ortiz is proud of her heritage, which has a strong influence on her creative aesthetic.

www.hm.com

“The prints all come from my obsession with the flowers, the palm trees and the beautiful colors I am blessed to see out the window when I wake up at home in Cali, in my native Colombia,” explained the Colombian designer in an interview with The Evenging Standard. 

Johanna drew inspiration from her own archive. 

www.hm.com

The tropical and floral prints extracted from Johanna’s archive are called, Wild Roses, Orchid Paradise, Cacatua, and Coquelicots, and live on warm yellow, dusty pink, forest green, and coral-infused dark brown canvases. “The imprint of Latin America and its uniquely festive atmosphere is something that can be felt in each Johanna Ortiz design, so I’m thrilled that so many women in the world will have a little piece of Colombia in their wardrobes thanks to the Johanna Ortiz x H&M collaboration,” said the designer. 

In an effort to give back to the community, her label places a high priority on working with indigenous communities and women in Colombia.

Credit: johannaortizofficial / Instagram

Ortiz founded her namesake label in 2001 and counts Beyoncé, Sienna Miller and Kate Hudson among her legion of fans.

In an interview with H&M’s online magazine, Johanna shared what she’s most looking forward to about with this collab: “I’m most excited about the fact that I’m taking a bit of my design and a bit of Colombia and reaching a new audience of women. I think that’s really satisfying.”

An exclusive Johanna Ortiz x H&M “pre-drop” of four dress styles will be released in selected stores and at hm.com on December 3; the main collection will be available in March 2020.

READ: Nike’s N7 Fund Supports Native American Youths And For It’s 10th Anniversary They Designed A Navajo-Inspired Commemorative Collection

This Woman Just Duped Kim Kardashian’s Cozy Skims With A $25 Blanket From Walmart

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This Woman Just Duped Kim Kardashian’s Cozy Skims With A $25 Blanket From Walmart

Kheumani Stevenson / Youtube

This Vlogger Came Up With A Genius Hack To Get You Kim Kardashian’s Kim K dropped a collection of super-soft cozy-pajamas. But the fuzzy separates are pretty expensive. Just one part of the tank, shorts and cardigan co-ord, will set you back $52. Skim customers have to pay more than $200 for the three pieces! So it wasn’t late until one smart and resourceful woman shared her own DIY version of the outfit and set twitter on fire. 

This vlogger came up with a hack to get Kim K’s Cozies for less

Instagram @kheumani

“Word on the street is that Kim K’s charging like $250+ for this whole fit,” Kheumani Stevenson said in her now viral video, “that we just made for $25” she added. Stevenson got crafty with a $25 plush blanket from, none other than trusty old Walmart. The blanket looks just as soft as the Skims knit fabric tbh.

Kheumani shared the recipe for her masterpiece on YouTube.

Stevenson created her own three-piece pj set and shared a step-by-step tutorial on her YouTube for all of us broke mortals to try it out. 

“You’re welcome.”

www.skims.com

“I heard Kim K charging $250+ for this set & I just made it for $25 out of a blanket I got from Walmart. You’re welcome,” Stevenson wrote in a tweet that’s now been retweeted more than 55 thousand times. The crafty influencer created her own version of the Bone tank, pants, and robe that look just as soft as the original, and all for only $25. 

Stevenson says the set reminded her of a blanket.

Instagram @kheumani

In an interview with Insider, Stevenson shared part of her process and her Eureka moment. “The Skims pajama set reminded me of a cozy blanket, so I knew that would be the best material alternative.” 

Kheumani Stevenson is a college student and influencer who frequently shares fashion and beauty videos on YouTube

As a self-taught seamstress, she knew that sewing the pajamas could be easy enough for others to re-create, she said.

Stevensons is a Kardashian fan, but the set was priced too high.

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Though Stevenson browsed the Skims site and looked at its numerous loungewear pieces, she was inspired by the brand’s new Cozy Collection, which she described as “very cute and creative.” In particular, she was drawn to the brand’s $52 knit tank, $88 knit pants, and $128 knit robe. She could see herself wearing them…but dropping that kind of money? Not really.

She didn’t love the price point of each piece and quickly noticed that other Twitter users felt the same. 

This motivated her to “re-create the look for a cheaper price,” she said, as she set out to find an inexpensive material that matched the soft fabric of the Skims pajamas. Though it might seem complicated to actually make a pajama set and robe from scratch, Stevenson proved that it can actually be quite simple. To make things even easier, she used clothes she already owned as a template to be sure her new pajamas would fit.

People loved her DIY

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“I used a crop top, pajama pants, and a robe from my closet,” Stevenson said. “Using as many existing supplies as possible helps to reduce the cost of the re-creation.” “It’s very warm, cozy, and perfect for the cooler weather,” Stevenson said of her pajama set.

The influencer’s post about the Skims hack has gone viral.

Stevenson’s tweet about her pajamas has more than 373,500 likes, retweets, and replies, and her Instagram post about the project has more than 12,000 likes.

She’s inspired some people to re-create the pjs themselves.

@Kheumani made Kim’s new clothing line out of a $25 Walmart blanket so i took inspo & designed my own lil fuzzy set” wrote another Twitter user alongside photos of her own take on the cozy set. 

This isn’t Stevenson’s first DIY.

“I’ve been upcycling sleeping bags, blankets, and old clothes for a few years now,” Stevenson told Insider. “But after I made this pajama set, I definitely received the most compliments, comments, and inquiries.

Her followers even want to buy the set from her.

“A lot of people said they want to re-create the look, but I receive more inquiries about buying a set from me!” she continued. “I got an overwhelming amount of messages and tweets. I’m so grateful and excited.”

But Stevenson wants other people to create their own clothes

Though the influencer has yet to hear from Skims or Kardashian West herself, Stevenson said she still loves “Kim K., her products, and what she represents in the fashion industry.”

The Corset Has Always Been Controversial—Here’s How It Went From Oppressive To Empowering, Real Quick

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The Corset Has Always Been Controversial—Here’s How It Went From Oppressive To Empowering, Real Quick

fever.dream.boutique / Instagram

Often associated with physical oppression and sexual commodification, the corset has acquired different meanings through time. There’s no denying that we all have a sort of love-hate relationship with it. On one hand, it’s sexy and flattering, on the other… you kinda need to breathe. The shapewear piece has been seen on everyone lately, from Lizzo to the Hadid sisters, and with it becoming such a trend, we wanted to unpack the history behind the iconic garment. 

Whether they lace-up or button-down, corsets are the sexy shapewear that we all associate with a sultry, fetishistic look. 

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#zigman #thalia 💃💃❤💋

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The corset has gone from an object of discomfort, oppression and commodification, to one of erotic enforcement and empowerment.  “While the corset has historically signified both beauty and oppression, corsetry, as we know it today, has been reclaimed by women who feel empowered and proud of their sexuality,” explains Patricia Maeda, editor of Fashion Snoops.

Originally, the corset was used to enhance the female body. 

The corset was a bodice used in European civilization to enhance the female form by tightening the waist and perking up the chest as well as improving posture. 

Since females were thought to be the ‘weaker’ sex, women were expected to wear corsets to keep their bodies from becoming deformed.

“The primary function of corsets was to hold the breasts in place and to create a smooth foundation for the fashionable silhouette,” says Audrey McKnight, a Paris-based fashion historian. What few know, is that boys wore it until they were about 10 years old to train their bodies, while women wore it throughout their entire lives.

They were a symbol of “civilzed” dress.

“Corsets were used as a site of colonial control, a symbol of ‘civilized’ dress, and acting as a means of subtle physical control over subjugated peoples,” says McKnight. “For the majority of middle-class women, however, corsets were necessary for the fashions of the day, and not worn to an extreme size.”

Corsets also helped differentiate the noble from the worker. 

The corset was an instrument of social domination that helped the noble or the rich, from the worker. “A subsequent dress reform movement spoke out against the evils and health issues spurred by wearing a corset.”

The corset has been used in pop culture to make a point about how certain clothing can become a symbol of the patriarchy. 

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💒

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Corsets were thought to safeguard internal health and to promote good posture. But with the beginning of the women’s dress reform which began in the 1850s, a growing number of people including feminists, health advocates, physicians, artists, and educators began to believe that women’s clothing, particularly fashionable dress, was harmful to women’s health.

In the 60s, the anti-bra movement obliterated corsets.

In the 60s, the youthquake and second-wave feminism movements brought the “barely there” underwear and anti-bra movement, which established a youthful, “natural” figure of which Twiggy was the highest representative. 

It wasn’t until the 80s an 90s when designers started incorporating the cinched figure in their designs again.

Designers including Vivienne Westwood, Jean-Paul Gaultier, and Thierry Mugler brought back the corset in a new era in which it became a symbol of sexual empowerment as opposed to one of oppression. By showing the corset as outerwear rather than underwear, it was like they were reclaiming and repurposing its significance. The corset became liberating and subversive. And they were being worn by pop stars like Madonna, Janet Jackson, and Christina Aguilera.

Fast forward to 2019 and we’re seeing a resurgence of corsets in fashion. 

With views on sexuality being more open and expanding nowadays, corsets and their connection to the fetish community, are something that fashion has recently been drawn to. 

Corsets are being reimagined to fit the contemporary woman.

Today’s designers have been modifying the bodice silhouette and using it in new ways, including the adding of utility pockets, zippers, harnesses and the use of different fabrics.

Most importantly though, the Kardashians have been credited with the resurgence of corsets. 

“if you make Kim Kardashian disappear, you will make the corset disappear,” explains millet. The number of youtube videos, Instagram posts and articles of people’s experiences with waist trainers like the one famously popularized by the Kardashian family is pretty high.  Kim’s Thierry Mugler dress, which she wore to the Met gala this May was deeply cinched at the waist, and she received a lot of backlash for being ‘irresponsible’ and ‘unrealistic’. Kim has even gone on to launch a whole shapewear line, Skims. 

Today’s shapes however, are less constricting. 

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a sight for sore eyes @lefevrediary

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The pieces that incorporate elements of the corset tend to be much less constraining nowadays. Characteristics like boning, paneling, lacing and hook-and-eye closures are what’s often being used as reminiscent of the much more classic and rigid garment. Elements of the corset offer an empowering feeling to women who wear it, and it. Yes, there is still pressure for women to conform to beauty ideals, but isn’t it encouraging to see women reclaim patriarchal elements, subvert them and make them their own?