These Sisters Built The Country’s First 100% Ethically Made Business All For Their Brother
All For Ramon was born out of two sisters’ desires to honor their brother’s life.
When Rocio and Diana Ramon’s brother Juan was diagnosed with cancer, the two sisters had to step up to the plate and fill his shoes in helping with the family business. Ultimately their willingness to help their family and show up for their brother led them to a path of entrepreneurship.
After Rocio and Diana Ramon’s brother Juan was diagnosed with brain cancer their father came to them to ask for help.
At the time, the sisters’ father went to Rocio and asked her if she would be willing to take on their brother’s role at the company, who had been highly involved in the business. “I always dreamt of coming to help [my dad] at the factory,” Rocio told FIERCE in the latest episode of “Las Jefas.”
While of course, working for her family had always been her dream, Rocio explained that initially, her work was far from ideal. After all, she’d just lost her brother, and before he had passed away, he’d built up quite a reputation for himself. Rocio says, that expectations for her work were high and when she started working she was pretty much thrown to the wolves.
The wolves being the male-dominated environment in which our brother had been in charge of.
“In this industry, it’s male-dominant so I was here young and a woman so men would come here and see me they would look at me and be like ‘what are you doing here?’” Rocio told us during her interview, before going on to explain that she was ready for this kind of challenge. “I’m like ‘Yes! I’m the boss. This Latina girl is gonna tell you what to do, so you’re gonna have to listen.”
With so much work on her plate, Rocio says that when her younger sister offered to come and help her, she was thrilled.
Diana, who joined the company after her brother’s death to help Rocio says that she came to the decision to work at the factory out of a desire to help and also to grow. “I came to the decision that I had to make a sacrifice to put all of my mind in my creativity– to something that I knew was going to flourish and blossom into something beautiful and I had this dream to do something big,”
Eventually, Rocio and Diana Ramon went on to build their own brand.
The two are now the two founders of the first clothing brand to manufacture designs and clothing that are 100% ethically handmade in the U.S.
“I had just this dream to do something big, so I decided to continue this beautiful journey with All For Ramon with my sister because I know that its something beautiful because I have so much pride in it. “
The clothing brand, which specializes in tie-dye tees, relies on policies and a culture that is strongly rooted in their family values and appreciation of the American dream.
“What I say [about All For Ramon] is bueno, bonito, and ethical because being ethical and transparent is what we learned,” Rocio says before her sister adds that “Quality is not just an expecation it’s the rule for us.”
Today, the two sisters can agree that All For Ramon is more than just a clothing brand to them. Diana says that when it comes to every choice that they make they consider their brother Juan. “Everything that we do for this brand, from choosing the fabrics to picking out the colors, from developing what we’re going to develop in the future it’s like ‘okay what would my brother think about this?'”
While focusing on building their eco-friendly brand, the two sisters have a dream to inspire others as well.
“We want to highlight and educate to Latinos that [they] deserve quality,” says Diana. And when it comes to giving advice to Latinas. Their joint message is clear. “Now’s the time for you to shine and you can shine girl. Shine.”