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These Sisters Built The Country’s First 100% Ethically Made Business All For Their Brother

All For Ramon was born out of two sisters’ desires to honor their brother’s life.

When Rocio and Diana Ramon’s brother Juan was diagnosed with cancer, the two sisters had to step up to the plate and fill his shoes in helping with the family business. Ultimately their willingness to help their family and show up for their brother led them to a path of entrepreneurship.

After Rocio and Diana Ramon’s brother Juan was diagnosed with brain cancer their father came to them to ask for help.

At the time, the sisters’ father went to Rocio and asked her if she would be willing to take on their brother’s role at the company, who had been highly involved in the business. “I always dreamt of coming to help [my dad] at the factory,” Rocio told FIERCE in the latest episode of “Las Jefas.”

While of course, working for her family had always been her dream, Rocio explained that initially, her work was far from ideal. After all, she’d just lost her brother, and before he had passed away, he’d built up quite a reputation for himself. Rocio says, that expectations for her work were high and when she started working she was pretty much thrown to the wolves.

The wolves being the male-dominated environment in which our brother had been in charge of.

“In this industry, it’s male-dominant so I was here young and a woman so men would come here and see me they would look at me and be like ‘what are you doing here?’” Rocio told us during her interview, before going on to explain that she was ready for this kind of challenge. “I’m like ‘Yes! I’m the boss. This Latina girl is gonna tell you what to do, so you’re gonna have to listen.”

With so much work on her plate, Rocio says that when her younger sister offered to come and help her, she was thrilled.

Diana, who joined the company after her brother’s death to help Rocio says that she came to the decision to work at the factory out of a desire to help and also to grow. “I came to the decision that I had to make a sacrifice to put all of my mind in my creativity– to something that I knew was going to flourish and blossom into something beautiful and I had this dream to do something big,”

Eventually, Rocio and Diana Ramon went on to build their own brand.

The two are now the two founders of the first clothing brand to manufacture designs and clothing that are 100% ethically handmade in the U.S.

“I had just this dream to do something big, so I decided to continue this beautiful journey with All For Ramon with my sister because I know that its something beautiful because I have so much pride in it. “

The clothing brand, which specializes in tie-dye tees, relies on policies and a culture that is strongly rooted in their family values and appreciation of the American dream.

“What I say [about All For Ramon] is bueno, bonito, and ethical because being ethical and transparent is what we learned,” Rocio says before her sister adds that “Quality is not just an expecation it’s the rule for us.”

Today, the two sisters can agree that All For Ramon is more than just a clothing brand to them. Diana says that when it comes to every choice that they make they consider their brother Juan. “Everything that we do for this brand, from choosing the fabrics to picking out the colors, from developing what we’re going to develop in the future it’s like ‘okay what would my brother think about this?'”

While focusing on building their eco-friendly brand, the two sisters have a dream to inspire others as well.

“We want to highlight and educate to Latinos that [they] deserve quality,” says Diana. And when it comes to giving advice to Latinas. Their joint message is clear. “Now’s the time for you to shine and you can shine girl. Shine.”

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Here Are Some Latina-Owned Jewelry Lines To Support This Holiday Season

Fierce

Here Are Some Latina-Owned Jewelry Lines To Support This Holiday Season

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The holiday season is upon us. Maybe you are wanting to get your BFF something nice. Or you might still be searching for a gift for your significant other. Perhaps you just want to treat yourself. Whatever the reason, it is always nice to make sure that you are also supporting our community with that wallet. Here are some Latinx jewelers you should check out.

Mercedes Salazar

The Colombian jewelry designer is ready with pieces that are both timely and classic. She infuses the her identity as a Colombian with modern silhouettes to create piece of jewelry guaranteed to spark conversation. If you want to check out what Mercedes Salazar has to offer, check out her store here.

CBJ by Lorena

CBJ by Lorena is a colorful way to show someone special how much you think of them. Lorena beautifully brings together her knowledge of jewelry and polymer clay art to create something truly unique and beautiful. From the hoop earrings to charm bracelets to paperclips, there is so much to love about CBJ by Lorena.

Hija De Tu Madre

Hija de Tu Madre is taking all of the things that make us feel nostalgic and putting it in jewelry form. It is all about wearing that culture with pride and that is something Hija de Tu Madres makes easy. Don’t pass up a chance to rock some of these amazing hoop earrings with the sayings and designs of our youth.

Santú Accessories

The Florida-based Etsy shop is filled with jewelry that perfectly reflects a tropical vibes of Florida. These pieces of jewelry are able to brighten up anyone’s day with how vibrant they are. The bead work in her pieces are not only artistically pleasing, they are attention grabbing.

Honey B. Gold

Treat yourself and the one you love to a customized piece of jewelry from Honey B. Gold. The Los Angeles-based jewelry store is leaning into its authentic aesthetic and being unapologetically who they are. Honey B. Gold is everything you would ever want from a jewelry line.

Azteca Negra

Azteca Negra is bold and in your face. The store, known for their incredible head wraps, offers perfectly designed jewelry. These aren’t your run-of-the-mill pieces of jewelry. These make a statement that you are proud to call out your own heritage in the name of fashion and authentic beauty.

The Dream

Gold bracelets, clay earrings, and classic hoops are a perfect representation of the classic elegance brought by this fashion brand. Don’t sleep on these subtle yet eye-catching pieces of art that you can wear on your body. Plus, you are helping a Latina chance her dream and that is really what is the best part of this whole transaction.

READ: Mexico Is Selling Off Jewelry And Property Seized From Narcos To Build Necessary Roads

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These Latina-Owned Businesses Are Winners Of The El Pollo Loco Grants

Fierce

These Latina-Owned Businesses Are Winners Of The El Pollo Loco Grants

todoverde / yucasla / Instagram

El Pollo Loco announced a grant program to help Latina-owned businesses in the Los Angeles area. The grant, which is $10,000 and mentorship to grow their businesses, went to several businesses ran by Latinas. Covid-19 has devastated the small business community and women have been the hardest hit. El Pollo Loco’s grants offered some businesses a necessary lifeline.

Andrea’s Healthy Kitchen

Andrea’s Healthy Kitchen started in 2013 and aims to offer people healthy juices to help with their own health goals. Tatiana Pacheco’s own journey in weight loss with the help of juices inspired the company to be.

“It means a lot for AHK and we are going to be forever grateful for all the support we received from our clients, friends, followers and family,” Pacheco said. “The amount of love was unbelievable during this contest. I cried with every single nomination because they all had a special memory or reason to nominate AHK.”

Milpa Grille

Desyi Minera Serrano created Milpa Grille to connect people with their Mesoamerican ancestors through food. The most important part of the Milpa Grille experience is the use of the all-important ingredient: corn.

“This El Pollo Loco [grant] is huge for us. It will ease my mind knowing that we have the fund to catch up to those bills that piled up during COVID. But most importantly that you have organizations/companies that are willing to help and assist others during a time where the hospitality industry has been hit the hardest,” Minera Serrano says. “Having such a huge company like El Pollo Loco help us professionals is such a privilege. We’re going to ensure that the professional help is applied to Milpa not only to better us as a team but also see how we can share what we applied so we thrive as a community.”

Alchemy Organica

Chef Denise Vallejo is a first-generation indigenous Xicana who is bringing plant-based foods to everyone who finds her on social media. Alchemy Organica is a pop-up restaurant, lifestyle brand, and product line with roots in the plant-based heritage of Mexico.

“My main focus has always been the creative. I consider myself an artist first and this business cannot exist without the passion I feel for my art. However, I look forward to having expert business & financial advice to support me as I continue to grow. I come from a very humble background & working class family,” Vallejo says. “There’s so much for me to learn about running a sustainable business & becoming financially literate. I grew up seeing my father self-employed & running his own businesses, but I often wonder how much more successful his businesses could have been if he had access to more resources. It feels like I’m being supported by the universe to break generational curses now.”

Yucas LA

For decades, ‘Mama’ Socorro Herrera has been offering delicious bites from the Yucatan and people cannot get enough. According to their website, Mama and her husband Jaime first got customers by promising that they’d love it or they’d get double their money back.

Mama was touched to see the letters of love a support they received in the nomination process for the grant. Mama says that the grant to Yucas LA has “provided a breathing space financially, and an invaluable opportunity to be mentored in a specific area of business. I feel like I’ve been allowed free rein of the candy store! The campaign itself has generated a buzz that improved business.”

Café Santo

Owners Pilar Castañeda and Marlon Gonzalez are giving people a wonderful taste of Latino coffee culture with their coffee cart. The pop-up coffee business is also in the process of creating a modern Oaxacan coffee shop in California.

“We’ve put all of our heart and soul to bring our community quality coffee and a great experience to take home,” Castañeda says. “This grant will help Café Santo reach the next step in our journey, using these funds towards opening our first contemporary Oaxacan coffee shop in the Eastside of LA. El Pollo Loco’s professional mentorship will help guide us in building a solid foundation for our growing small business, something that will create long-lasting change for us as an emerging business.”

La Llorona Bakes

Adriana De Casas’ business, La Llorona Bakes LLC, is an example of a hobby becoming a profitable career. It was the kind of hobby that went from YouTube tutorials to making money with the support of friends and family.

“It means the world to me that friends, family, and customers took the time and effort to nominate me. What may just be one post to them, it means everything to me,” De Casas says. “It means they believe in my dreams, that they support me wholeheartedly. But more so, it’s honestly just reassuring like I can do this, I AM doing this.”

East Los Sweets

Baking was a part of Laura Martinez’s life since she was younger. The LA Central Bakery has been in her family since 1984 and working in a kitchen was never her plan. However, it quickly became where she was the most creative.

Martinez is grateful for the El Pollo Local Grant for giving her a chance, as a one-woman operation, it make investments in her business.

“Since gatherings are on a smaller scale because of Covid, this grant will help me buy equipment that would have taken me twice as long to save up from my orders,” Martinez says. “El pollo grant also provided finance/accounting mentorship that will help me further grow more as a small business.”

Todo Verde

Jocelyn Ramirez is a woman of many talents, including a deep knowledge of plant-based cooking. The college professor, chef, yoga teacher, and businesswoman is on a mission to create delicious plant-based foods deeply rooted in the flavors and techniques of Mexico and South America and they might be coming to a grocery store near you.

“This grant is going to our payroll for our team and will also help us continue to pivot our business,” Ramirez says. “We have been dreaming of launching consumer packaged goods available in grocery stores for the last couple of years, but have been too busy to get it off the ground. Now, we are ready and working with an amazing team to make it all happen!”

Salsaology

Lori Sandoval created Salsaology in 2013 when she was fresh out of college and needed to create a career. She knew that food was the path but didn’t plan on culinary school. With that idea, Salsaology was born in her kitchen.

“The response from our customers and friends was a humbling experience to me and the team. We feel inspired by everyone’s support; it has given us a gust of wind to keep going especially through these difficult times,” Sandoval says. “We really do strive to service and offer our community food that is clean and good for you without compromising our culinary traditions. So when we see this outpour of love and support, it motivates us to keep showing up for our community.”

READ: El Pollo Loco Announces First Round Of Latina Business Owners To Win $10K Grants

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