Makeup is so much more than just part of our daily routine. It’s a reflection of our personality and identity. It might be a bold red lip that has been passed down by generations in your family, or a strong eyeliner that makes you feel powerful in the boardroom… whatever it might be, makeup can give you that edge to take on the world. We asked Latinas what their statement makeup says about them. Best of all, Ulta Beauty was able to supply our FIERCE ladies with awesome daily beauty steals from their 21 Days of Beauty Event happening now through April 6th. Here’s what they had to say…

EMPOWERED

What it says: I’m as bold as my lip

All the women in my family have always rocked a red lip. It’s almost like a rite of passage. Every time I put it on I’m reminded of my abuelita and all the other strong women in my family that have taught me how to feel empowered and proud of where I come from. I picked BUXOM’s Full On Plumping Lip Cream because it has the perfect formula for an attention-grabbing look.

(50% off on Thursday, March 28th only!)

FIERCE

What it says: I’m a boss chica

If I learned anything from the women in my life, it’s that a woman with a winged eyeliner is never messed with. Not only does this look makes me feel super fierce but Stila’s Stay All Day Waterproof Liquid Eyeliner makes it possible for me to own any room from sunrise to sundown. At the end of a long day, if your eyeliner is still sharp, you know you’ve conquered the day like the queen you are.

(50% off on Saturday, March 30th only!)

FEARLESS

What it says: I’m done trying to fit in

Years ago I was so afraid to play around with my makeup. I just wanted to fit in at work and not cause a fuss, you know? But since then I’ve surrounded myself with wonderful women who have pushed me to be totally and absolutely myself. So now if I want to rock a bold fuchsia eyeshadow, I’M ROCKING A BOLD FUCHSIA EYESHADOW. Lime Crime’s Venus Pressed Powder Palette is my favorite for this look. It goes on buttery smooth and its rich color stays on all day. Win-win.

(50% off on Tuesday, April 2nd only!)

RADIANT

What it says: I’m a golden goddess

The weather is finally warming up which has me thinking about vacation vibes. It also means it’s time to get my glo on. The one thing I love about bronzer is that it gives me that sun-kissed glow without having to sacrifice my skin to that unforgiving sun! Too Faced Bronzer is my go-to when I want to bring out my inner JLO. Once you got that glow, you can take on anything. Ladies, let’s run the world!

(50% off on Friday, April 5th only!)

CONFIDENT

What it says: I’m a natural beauty

So do we all agree that mascara is easily one of the best inventions of all time? I learned early on from my mom the importance of feeling put together. If I’m in a rush and need to quickly elevate my look, IT Cosmetics Superhero Mascara is my go-to. I love that I can go for a natural look with this simple beauty boost.

(50% off on Saturday, April 6th only!)