Fierce

Here’s What You Missed If You Didn’t Attend This Year’s #WeAllGrow Summit

The 2019 #WeAllGrow Latina Summit brought together more than 500 influential leaders, creators and storytellers on a mission to elevate the voices and stories of Latinas through the power of community. The annual three-day event gives attendees the opportunity to build their networks and work on skills like creating an engaging social media feed and growing an online business.

This year’s tickets sold out in a record-breaking three hours and six minutes. If you weren’t able to score a ticket this time, below is what you missed. On top of major activations, there were countless workshops that provide valuable information on networking, entrepreneurship and overall just how to make bigger moves. If you missed out on the event or couldn’t attend all of the sessions — or if you want to give this experience as a gift, there’s a Digital Pass that exists! The Digital Pass gives you access to full HD videos of select keynotes, panels and workshops. You’ll also gain early access to #WeAllGrow Summit 2020. PS, if you purchase now, using the code mitu10 you’ll save $10 — that’s almost a pedicure!

Click here to purchase your Digital Pass.

1. The #WeAllGrow Summit kicked off with a special performance by Las Cafeteras during the welcome party.

#WeAllGrow attendees kicked off the annual summit with a fun night of dancing and music by Afro-Mexican band, Las Cafeteras. The East LA-native group fuses hip-hop, cumbia and rock genres with spoken word and zapateado dancing to help celebrate different cultures and bring communities together.

They’ve previously shared the stage with acclaimed Mexican singer-songwriter Lila Downs and other major acts like Juanes and Talib Kweli.

2. Attendees enjoyed a tasty breakfast in bed by #WeAllGrow’s Changemakers Collective.

#WeAllGrow attendees didn’t have to go very far to have a tasty breakfast in the morning. The Changemakers Collective provided everything to fuel a full day’s worth of workshops and networking.

3. Stressed? No worries. The event provided a calming and energizing morning yoga session with Jennifer Ibarra.

Yoga instructor and CEO of MindfulMamis, Jennifer Ibarra led a group morning yoga session to calm nerves and help set the tone for the rest of the day. Ibarra believes in connecting with others on a soul level.

During the morning session, she used her peaceful voice to lead poses and stretches to reach both the hearts and minds of attendees.

4. An audience fist pump session with #WeAllGrow storyteller Veronica Castagno.

YouTuber and 2019 #WeAllGrow Storyteller, Veronica Castagno energized the audience with fist pumps before sharing her inspiring personal story. Castagno is a self-taught pastry chef and owner of Vero Sweet Hobby.

With nearly 130,000 followers on Facebook and over 70,000 subscribers on YouTube, Castagno has established herself as a leader in online bilingual desert and pastry tutorials.

#5. WeAllGrow Latina Network founder Ana Flores led an incredibly inspirational fireside chat.

During a talk with #WeAllGrow founder Ana Flores, Oscar-nominated actress Yalitza Aparicio opened up about how the lack of Latina representation in film fueled her desire to succeed. Aparicio is best known for her role as Cleo in Alfonso Cuaron’s critically-acclaimed film Roma.

As the first Indigenous American woman to ever be nominated for an Academy Award, Aparicio is a trailblazer and symbol of strength for all Latinas.

6. Yalitza Aparicio accepts the inaugural #WeAllGrow Changemaker award.  

After the fireside chat, Yalitza Aparicio was awarded #WeAllGrow’s inaugural Changemaker Award for her efforts in promoting indigenous representation in the media and the fair treatment of domestic workers. This year’s award was a hand-painted portrait of the actress by Latinx artist Denise Cortes.

A tear-filled audience cheered as Aparicio graciously accepted the award and thanked the #WeAllGrow team and its attendees.

7. The event also ensured there was a place for attendees to get pampered and Dove was there to style and freshen up people’s hairstyles.

Dove’s on-site hair lounge ensured picture-perfect curls in between workshops and sessions. Creative director and fashion stylist Sherly Tavarez made sure to stop by the hair lounge for a few touch-ups and encouraged attendees to join in.

The hair lounge featured hair artist Leonardo Rocco and Dove favorites like their Volume & Fullness Dry Shampoo.

8. Snacks were provided by California Strawberries.

Who says salsa can’t be sweet? California Strawberries served a mouthwatering strawberry salsa using simple, fresh ingredients. With California’s special climate, it’s no surprise to hear that the state produces 90% of America’s favorite fruits, strawberries.

This energizing snack had attendees lining up for seconds, que rico!

9. A mobile Latinx bookstore by Alegria Magazine was parked to promote Latinx authors.

Alegria Magazine parked its mobile bookstore at the summit and displayed the work of influential Latinx authors. The bookstore was started by Alegria founder Davina A. Ferreira and aims to help teach kids and youth about Latinx storytellers.

Authors also dropped by for book signings and photos throughout the event.

10. Kim Guerra got people to stand on their feet after sharing inspiring words during #WeAllGrow’s poetry slam hour.

Author and poet Kim Guerra took the stage to share an inspiring message about the importance of self-love in the first-ever #WeAllGrow Poetry Slam Hour presented by Curated by FB and UnidosUS. She was joined by Yesika Salgado, Melania-Luisa Marte, Kim Mercado, Melizza Lozado-Olivia and moderator Nicoletta de la Brown.

Attendees were left feeling proud, inspired and motivated.

11. Did we mention there were churros? A delicious collaboration between La Lechera and LA’s Churro Catering Service gave everyone the munchies.

La Lechera and LA’s Churro Catering Service joined forces to host a churro stand with decadent La Lechera sweetened condensed milk and endless golden churros. The brand also ran a #ToqueSweet Instagram contest that had attendees snapping pics while indulging in their treats.

Congrats to the lucky winner!

12. #WeAllGrow Latina Summit always provides field trips and this year part of the group headed over to YouTube’s LA headquarters.

Attendees went on a full tour of YouTube’s LA headquarters, had a VR experience and watched a panel discussion with Doralys Britto, Dulce Candy and Jenny Lorenzo.

The day was filled with laughing and learning, and aspiring influencers were left feeling empowered and motivated to create their best content. ¡Se pusieron las pilas!

13. Self-esteem is important and this year there was a self-esteem workshop with a surprise Instax camera giveaway.

Those who participated in the Dove Self-Esteem Workshop left with great skills, practices and free Instax cameras. During the workshop, attendees became mentors for local girls from the Boys & Girls Club.

Together, they participated in an important conversation about self-esteem and beauty standards.

14. Dove also provided a custom perfume station for a personalized scent experience.

Dove brought a custom perfume station to #WeAllGrow and gave attendees a memorable scent experience. With fine fragrance and essential oils by Sarah Horowitz Parfums, creating a unique formula was fast, simple and fun.

What better way to recall the wonderful memories made at #WeAllGrow than with a mood-boosting, personalized perfume.

15. Every corner of the event was instagrammable, including these inspirational neon signs.

The mitú and FIERCE by mitú corner was the place to lounge, gather with your comadres to take photos under these inspirational neon signs and shop!

Don’t you have major fomo? On top of all of these activations, there were countless workshops that provide valuable information on networking, entrepreneurship and overall just how to make bigger moves. If you missed out on the event or couldn’t attend all of the sessions — or if you want to give this experience as a gift, there’s a Digital Pass that exists! The Digital Pass gives you access to full HD videos of select keynotes, panels and workshops. You’ll also gain early access to #WeAllGrow Summit 2020. PS, if you purchase now, you’ll purchase at a discounted price!

Click here to learn more about the incredible offers that come with the digital pass.

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