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Here’s How A Goth Makeup Company Is Helping Rebuild Puerto Rico’s Economy After Hurricane Maria

In the aftermath of Hurricane Maria, businesses all over the island were devastated by the destruction. Some were able to reopen months, to a year later, while others had to close for good. While more established businesses such as resorts and restaurants had backing to get back on their feet, it was the independent companies that struggled to reopen. Necromancy Cosmetica, however, is thriving after resuming business as usual.

Puerto Rico-based Necromancy Cosmetica a gothic makeup company was closed for four months after Hurricane Maria.

Instagram/@necromancycosmetica

In an interview with Remezcla, Necromancy Cosmetica owners Desiree Rodríguez and Salvador Pérez talked about their joint venture which has a large social media following. The couple launched the brand four years ago but they said they almost had to shut down their store after the hurricane.

“The store was full of mold. It was total chaos,” Rodríguez told the publication. She adds that they had “like two free days. We got to work before we even knew how our families were doing. My family is from the west side of the island, and I didn’t hear from them for almost three weeks.”

The couple said that they had help locally, and abroad during the rebuilding process. They were able to sell their product online while they continued to work on reopening.

Instagram/@hex_des

Like many local businesses after the hurricane, Necromancy Cosmetica has survived because of loyal and proud Puerto Rican customers. While many people might think of colorful and tropical scenes when they think of Puerto Rico but the goth community needs representation. Just because you live on an island doesn’t mean you will look like you live on an island.

Puerto Rico’s economy is struggling as the island continues to recover from a storm that devastated everything and everyone. As the Puerto Rican economy tries to build up, it is the local stores like Necromancy Cosmetica that are giving the island the support it needs. The company might not be donating money to the recovery effort but pumping their money into the local economy creating a stream of tax revenue that the government relies on.

The owners take pride that their makeup line is vegan and cruelty-free.

Instagram/@necromancycosmetica

If you need more reason to check out the company, how about their stance for animals?

“These and all other Necromancy Cosmetica brand lipsticks are made with 100% vegan materials that have never been tested on animals, that means you can rest easy knowing that your wicked lips will always be on the up-and-up if you decide to join the Necromancy cult,” reads the Necromancy Cosmetica website. “Des and Zal work hard from their crypt in Puerto Rico to fulfill all the orders themselves and have high hopes for their independently owned, produced, and distributed non-liquid lipsticks. So take a look at their witchy works and get inspired.”

Necromancy Cosmetica is located at 59 Calle Arzuaga Local #3 Rio Piedras, San Juan, Puerto Rico. Click here for more information on the products.

READ: Here Are 13 Latino Innovators That Prove Latinos Can Do Anything They Put Their Minds To

Kat Von D Beauty No Longer Belongs To The Famous Tattoo Artist, ‘I Just Can’t Do Everything,’ She Said

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Kat Von D Beauty No Longer Belongs To The Famous Tattoo Artist, ‘I Just Can’t Do Everything,’ She Said

katvond / Instagram

After 12 years of bold colors, vegan products, and cruelty-free beauty innovation, Kat Von D announced that she’s stepping down from her eponymous beauty line. The queen of vegan makeup sold her stakes in the company and the cosmetics line will be rebranding to reflect her departure from the makeup line. 

Kat Von D announced that she has sold all of her remaining shares in Kat Von D Beauty to partner Kendo.

The makeup line’s existing parent company will now take ownership completely now that Von D has formally resigned from her role. In a company press release, the brand stated that while Von D pursues her artistic endeavors, she will no longer be involved with the brand “in any capacity.”

Kat Von D announced she’s parting ways with her eponymous beauty brand after 12 years to allow the brand to continue to grow. 

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This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing. With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you! Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy! Here’s to many, many more years of KvD Vegan Beauty!

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The tattoo and makeup artist shared the news on Instagram, revealing that it wasn’t an easy decision. On top of being a new mom, launching a vegan shoe line, and preparing to release an album and tour in the spring, Von D admits she is no longer able to dedicate enough attention to the cosmetics brand. 

“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour,” she wrote in the post’s caption. “As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity.”

Kat Von D dedicated more than 2 years to her vegan shoe line.

Von D worked to create her own shoe collection, making careful decisions about everything from a price point ranging from $90 to $350 to where, exactly, the pieces would be made.

“I became vegan in 2013 and, to be honest, I thought it was just a dietary thing,” she told InStyle “Then I was looking at my shoe collection and everything was either made out of leather or snakeskin, or the adhesive used was derived from horses.”

The silver lining for fans of Kat Von D’s cult-favorite products is that they’re not going anywhere.

Kat Von D Beauty’s iconic products like the cult-favorite Ink Liner and Lock-It Foundation aren’t going anywhere. Under Kendo’s complete ownership, the brand’s current product lineup will still be available, and there will be future launches. All products will still be 100 percent vegan and cruelty-free. 

She continued  “…With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.” 

As of Jan 16. Kat Von D Beauty is slowly rebranding as KVD Beauty. The announcement of the new name was made on the brand’s Instagram

“Today, our founder Kat Von D has parted ways with us, as she leaves to pursue other artistic endeavors (vegan shoe line and music). We wish her the best of luck and thank her for 12 years of partnership,” reads the post’s caption. “We are NOW renamed and re-branded KVD Vegan Beauty – and fully owned and operated by Kendo. The same team that created our iconic and beloved products for the past 12 years (and built the empire with Kat) is ready to make history again. We still value self-expression, compassion, and empowerment.” 

Von D launched her vegan cosmetic brand in 2008 with four red lipsticks.

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🖤

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Now, there are over 250 products in the collection, which are sold globally in 36 countries at Katvondbeauty.com, Sephora.com, and Sephora stores. Products like the Ink Liner and Everlasting Liquid Lipstick are both fan and industry favorites. 

With Von D out, KVD Vegan Beauty will continue to offer its existing product range, and will now release new innovations under Kendo.

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🖤 📸: @marianovivanco

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“We are fully positioned to continue the brand’s growth and development in both product and marketing,” David Suliteanu, Kendo CEO says. “We have developed a very strong product pipeline for 2020 and beyond. The same Kendo team that made history with KVD Vegan Beauty is ready to do it again.” 

Von D added that during her tenure, she felt she was able to create a line that made outsiders feel like they had a “place in the beauty world.” She also expressed confidence in Kendo for carrying the KVD legacy.

READ: After Saying She Won’t Vaccinate Her Kid, Kat Von D Wants You To Know She’s Not An Anti-Vaxxer

A Warehouse Full Of Forgotten Supplies From 2017 Was Just Found In Puerto Rico After More Than 1000 Earthquakes Hit The Island

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A Warehouse Full Of Forgotten Supplies From 2017 Was Just Found In Puerto Rico After More Than 1000 Earthquakes Hit The Island

@IGD_News / Twitter

Over the past two and a half weeks, Puerto Rico has experienced more than 1000 earthquakes. This number may seem unbelievable, but it’s true: after a 6.7 magnitude earthquake hit the island on January 7—the largest earthquake to hit Puerto Rico in more than a century—aftershocks have continued to jolt the island, leaving hundreds of people homeless, lacking supplies and electricity. Among the aftershocks was January 11’s 5.9 magnitude quake, which caused even further devastation, particularly to the southern part of the island. So far, the earthquakes have cost an estimated $200 million in damages, including the destruction of more than 800 homes.

But the damage hasn’t only been structural—several people are experiencing extreme anxiety as tremors continue to strike the island.

Credit: Facebook / ASSMCA Online

Officials from ASSMCA, Puerto Rico’s  Office of Mental Health Services and Addiction Prevention, have been making their rounds at outdoor shelters where displaced individuals and families have taken refuge, offering mental health support to those most affected by the quakes.

“These aftershocks are triggers for people,” Abdiel Dumeng, an ASSMCA employee, said in Spanish in an interview.”But I have to admit that we’ve seen a decrease in these kinds of crises, because we’ve been working together for a while, teaching people how to stay calm.”

According to the U.S. Geological Survey (USGS), aftershocks will continue to decrease in frequency over the next month and will be exponentially “lower in magnitude”. But in the meantime, Puerto Rico’s Office of Emergency Management estimates that more than 8,000 people are staying in these outdoor shelters—fewer than half are in government-run shelters, while the rest are taking refuge in either informal spaces or shelters run by non-government organizations.

What exactly constitutes an “informal” shelter? Well, some folks have simply taken their beds outside, staying close to home while avoiding the potential dangers of being indoors. Others are crashing with relatives in towns that have experienced less damage than other areas.

Credit: StarTribune

In response to the 5.9 earthquake on January 11, Governor Wanda Vázquez said that she had declared a major state emergency following an initial assessment of the damages incurred. Vázquez also announced the immediate disbursement of $2 million for the towns of Guánica, Utuado, Guayanilla, Peñuelas, Ponce and Yauco, which experienced the most damage due to their proximity to the earthquakes’ epicenter. This $2 million was defined as a way to meet the towns’ most urgent needs—but now, ten days later, la gente está harta, because these needs still haven’t been met.

Just a few days ago, Vázquez fired two high-ranking officials in her administration: Housing Secretary Fernando Gil and Department of Family Secretary Glorimar Andújar. She also fired former Emergency Management Director Carlos Acevedo. The Governor’s reason for the dismissals was an alleged lack of information regarding aid collection and distribution centers.

This lack of information had to do with the discovery of a warehouse in Ponce that was filled with seemingly forgotten disaster supplies. But these supplies were not sent in response to the current crisis—they date back to when Hurricane Maria (a Category 4 storm) hit the island in September 2017.

Credit: Carlos Giusti / Associated Press

And people are understandably angry. On January 20, scores of demonstrators gathered in front of the Governor’s mansion in San Juan to demand her resignation. While the Governor seems to have tried addressing the issue with the dismissals mentioned above, several people are accusing her of not taking accountability for this appalling error, urging her to step down. And with demonstrators vowing to stay in the streets until Vázquez steps down, the current situation looks a lot like last summer’s demonstrations, which ultimately caused Governor Ricardo Rosselló to resign.

When asked by NBC News what the “human impact” of this mistake is, Rafael Gonzalez—President of PROFESA, a Puerto Rican Professional Association that delivered aid during the aftermath of Hurricane Maria—said, “We saw it on [sic] Maria. We saw what happens when you don’t deliver the supplies that people need. People die.”

Indeed, more than 3,000 people died as a result of the devastation caused by Hurricane Maria (not to mention highly insufficient disaster response on the part of the United States government). At this point, the recent series of earthquakes has resulted in one death and nine injuries. In an attempt to keep that number from rising, Jennifer Gonzales, Puerto Rico’s Commissioner to Congress, joined forces with five other members of Congress to send a letter to Donald Trump, asking him to sign a major disaster declaration that would bring federal funding to the recovery effort.

On January 16, Donald Trump responded by designating six hard-hit towns in the southern part of the island as major disaster areas. Hopefully this will result in an appropriate disaster response—one that will not negligently result in more forgotten aid.