It’s 2021 and we have no shortage of epic collaborations between some of the world’s biggest Latino stars and top fashion brands. Everyone from J Balvin and Bad Bunny to Cardi B and now Maluma have entered the fashion industry to sell a lifestyle. And people are buying!

Maluma and French fashion house Balmain bring us a limited-edition collaboration.

Colombian superstar Maluma has partnered with French fashion house Balmain to launch a limited edition collection that will be available from April 12 through June 1 in all Balmain stores, including brick and mortar and online.

The collection, which includes sneakers, blazers, t-shirts, pants and other ready-to-wear clothing, will also be available at Saks Fifth Avenue as of April 15.

The Balmain + Maluma line marks the first time ever the brand has designed a line with a celebrity. And it seems like the brand’s creative designer is pretty excited about the collab. Through photos on his Instagram, Olivier Rousteing referred to the reggaetón singer as his inspiration, captioned with supportive laudatory messages about merging their cultures and joint design process.

“Maluma, more than him being an incredible singer,” Rousteing notes, “[brings] a lot to the fashion community with his joy and his happiness and the fact that he’s always playing up his style from different kinds of houses from around the world, mixing different cultures as well… I think the collaboration with Maluma is obviously giving to Balmain and pushing the aesthetic more internationally.”

Maluma also seems to be pumped for the opportunity!

View this post on Instagram

A post shared by OLIVIER R. (@olivier_rousteing)

Although Balmain has featured other celebrities in advertising campaigns and runway shows, it has never actually enlisted a celebrity to help design a full, name-branded line.

The brand’s high profile, along with the haute-couture retail price of the collection, underscores how entrenched Maluma is now in the global fashion world and how valuable his endorsement and name is perceived by high fashion.

“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma, referencing both his album name and alter ego.

But if you want a piece of the collection be prepared to drop those coins.

Items in the Balmain + Maluma collection range from a black cotton T-shirt that retails for $495, to $1,500 high top sneakers to a $2,555 multi-color print bomber jacket.

Notice any needed corrections? Please email us at corrections@wearemitu.com

We’re not quite out of the woods when it comes to the dry air of winter, but with summer rays ahead, there’s no doubt it’s time to keep a lookout for strands. With the threat of the sun’s heat damage just around the corner, we’re concentrating on products and styles that will be the ultimate saving grace when it comes to no breakage and frizzies.

Women on Reddit have been sharing their favorite products, below!

Check them out!

“I love reading what other people do for their hair and taking inspiration (so far I’ve found a great hairspray based on a post in redpillwomen sub) for products, techniques and such. I hope you don’t mind sharing your routine-be as detailed as you like!

Mine : My hair is long (waist, but a good bit below hip length when wet), curly and medium thickness. I also have somewhat problematic and oily scalp. So the longest I go between washes is 3-4 days. By this time, my scalp is oily and my length needs the moisture. But, if I cannot for some reason wash the whole length, I braid it and do a scalp only wash.

In the shower after shampooing my roots, I finger detangle my hair with lots and lots of conditioner, rinse, then add conditioner again and fingercomb through again (this eases out all the knots) and rinse. Afterwards I apply leave-in mixed with some water, maybe a serum and gel or mousse. I typically airdry or blowdry. I have a diffuser but I don’t like using it so much as I feel like it makes my ends split more. I have long bangs, so those I straighten.

Whenever I feel like my hair is getting a bit frizzy, I re-wet it slightly with my palms and reapply my leave-in products. I brush the roots and bangs everyday since they are quite straight, but other than that, the most detangling between washes is gentle fingercombing to separate curls while dry, or when I’m dampening my hair in the morning I might gently fingercomb out some knots. The bangs and roots I like to blast with some hairspray to give some volume and hold.

I don’t use heat on the length (besides blowdrier) and I also don’t dye anymore, as I want to grow my hair even longer. I trim it myself when the ends need it.

Occasionally, I might do a deep treatment. I used to have a schedule, but I fell off it. Need to get back to it!

(This is my first time making a post here, so sorry if I did something wrong!)”- u/deathbypurple

“Hair background: I’m not sure if I have thick hair, or just a lot of it, but the volume is not lacking! It’s got a mind of its own as far as texture – sometimes more wavy, sometimes more straight, sometimes even straight up curly. Length – mid-back to low-back, depending on whether I needed a big chunk of dead ends chopped off. Dyed religiously because prematurely gray is not my style. :'( Because of this dying, my hair is crazy dry. And I live in a really humid climate.

Products!

• Olaplex No. 3 – I use this pre-shampoo/condition about twice a month. Truly a hair saver. If I could only own a single hair product, it would be this! Makes my “hay” hair soft again, and tones down the tangles.
  
• Oribe Royal Blowout – this is a heat styling spray that I use if I’m going to blow dry or use heat styling. Smells amazeballs!
  
• Oribe Anti-Humidity spray – To be honest, I don’t know how much this helps, but it makes me feel better about walking out into 90% humidity after I just finished styling my hair. Also, smells amazeballs. 🙂
  
• Deva Curl Low Poo – One of the shampoos I alternate between. I don’t use it for the curls/waves so much as I do for the gentle formula and softness it brings out in my hair. Does NOT smell amazeballs, haha.
  
• ION Purify shampoo – This is the other shampoo I alternate between. We have extremely hard water (I’ve also gotten a shower head filter, but still hard) and the build up needs washed out. Supposed to be good for after swimming in chlorine too. My hair feels weird after rinsing it out, like it’s dying for the conditioner, but feels SUPER soft after conditioning and drying.
  
• Deva Curl Conditioner – One of the many conditioners I alternate between. This is one that I usually use after the Deva Curl shampoo. Smells weird, but softer hair, so I tolerate it.
  
• Argan Conditioning Mask – Another conditioner I alternate with. I use the heavy duty conditioners/masks once a week because of the dry texture of my hair. This one is a holy grail hair mask! Smells soooooo good and hair is like silk…or as close as it can get after dying every 6-8 weeks for over 7 years!
  
• It’s a 10 Hair Mask – I definitely like this hair mask, just not as much as the Argan one. Smells great – nicely conditions.
  
• Oribe Glaze – I use this halfway between my hair colorings. It’s supposed to help bring the shine back like right after you get your hair dyed. I don’t like how it makes my scalp feel after using it…kinda greasy/build-up-y feeling, so that’s why I use it so sparingly. Plus it is heavily perfumed, and while I like it, I have eczema so I’m cautious about what washes down my body in the shower.”- sthutton

“Wow, thanks for taking the time to write such a thorough routine, I really enjoyed reading about all the products 😀 🙂

I totally agree with you on the heatstyling – there is only so much you can achieve on hair without heat. Unfortunately, for me the choice would be either short and heatstyled, or long and naturally curly with all it’s imperfections, as my hair takes heat really badly. I still can feel the damage from straightening some front pieces for my prom haha 😀 And my bangs split like crazy.

Aside from that, and maybe it’s just a lie I tell myself, but I feel like my long curls are a kind of my special trademark feature, something that sets me apart from other women (but I also know it’s a big turn off for some men). I could fight against it with heat styling tools and chemicals, or work with it by trying to make what I naturally have look it’s best.”- deathbypurple

“I co-wash once or twice a week, apply leave in conditioner while my hair is soaking wet and wrap it up in a microfiber head towel. I keep product use as low as I can to extend my time between washes (I hate product build up!) and use whatever generic curl creme I can find on sale to reduce the frizz factor. I never use heat on my hair, so I hope that helps keep it healthy and damage free.

I’m looking forward to my next hair cut, I could really use a trim and maybe some style or layers cut in.”- UnconventionalFemme

“Hi there, I have really thick hair with a light wave, so I need to get it thinned all the time. I get blonde highlights so it can be quite dry. I hate washing and drying it because I’m a mum and ain’t no one got time for that. So I’m maybe twice a week (max) and occasionally once per week. Eek! Dry shampoo is a godsend for mum’s. And the bun trend. Yay. I use a moisturizing shampoo and mask, a smoothing product and just dry it off before bed. Then the next day if I wake up before my toddler I’ll get to straighten it.

I’ve just had a big chop and got a ‘lob’ haircut, which is fun. When my sister (hairdresser) has time she is going to super blonde it and put in a ash blonde toner which will be interesting.”- MrsRobertshaw

Notice any needed corrections? Please email us at corrections@wearemitu.com