Kendall Jenner and Gigi Hadid Take Us Backstage With the Balma…The empowering reason the Balmain army is starting a fashion revolution with models like Kendall Jenner and Gigi Hadid: http://in.allure.com/R5Qwr9V
Posted by Allure on Tuesday, March 14, 2017
French designer Olivier Rousteing is giving women of every color space to be themselves and own it.
If you are a fashion junkie then chances are you’ve heard of the Balmain Army, a group of models who own the runway everywhere they go. But they’re not just pretty faces. French designer Olivier Rousteing is the man who assembled the star-studded and diverse entourage who are proud to be part of his army and he’s making sure there’s a message behind his muses. Some of the most notable models in the group include Alessandra Ambrosio, Adriana Lima, Jourdan Dunn, Bhumika Arora, Gigi Hadid, and Kendall Jenner. In the Allure video above, several models gush over the kind of person and designer that Rousteing is and how the Balmain Army has empowered them to be fierce and strong women.
“Balmain, it’s all about being strong yet classy, embracing your femininity,” Lima said in the video. “So I feel grateful when I see designers like Olivier embracing the modern woman.”
Rousteing wants fashion designers all over the world to start thinking about the women before the clothes.
“Personalities are really important. I think a lot of designers today forget that you talk to women, you don’t talk to hangers,” Rousteing said in the video. “You talk to girls who actually have power so I think you need to feel it on the runway.”