CNCO Just Partnered With Forever 21 On A Capsule Collection And It’s Just As Urbano-Cool As You Could Imagine
The 2010s resuscitated boy bands, and we’ve been living for it. But there’s one boy band in particular that we stan, the Latinx pop group CNCO. These Latinos have quickly caught up with other heavy hitters like BTS or The Jonas Brothers, and they’ve done it both in English and Spanish. The “Reggaeton Lento” singers have established themselves as somewhat of an iconic group for young Millenials and Gen Z-ers and to further confirm their ‘pop star’ status, they’re dropping their very first fashion collab.
The group was formed during a musical competition—very much like One Direction or Fifth Harmony.
Since their formation in 2015, thanks to Univision’s reality show “La Banda,” the Latin Grammy-nominated phenomenon CNCO has dazzled the music industry as one of Latin pop’s most influential and prolific hit-makers. CNCO is composed of five Latinos with different backgrounds, who are not only stylish but also eye candy —even if I’m old enough to be their cool aunt: Christopher from Ecuador, Erick Brian from Cuba, Joel from Mexico, Richard from Dominican Republic, and Zabdiel from Puerto Rico.
Since their debut in 2016 the trailblazing group has won several awards and topped charts left and right.
Their debut album, Primera Cita, hit No. 1 on the Top Latin Albums chart in 2016. In April, their eponymous sophomore album debuted at No. 1 on Billboard’s Top Latin Albums, Latin Pop Albums and Latin Rhythm Albums charts, becoming the top-selling Latin debut on the charts of 2017. Fast forward to 2019 and it’s become almost impossible to hear “Qué quiénes somos?” and not reply “CNCO!” at the top of our lungs.
The chart-topping, platinum-recording group have been tapped by Forever 21 for a capsule collection.
Are you even a pop superstar if you don’t collaborate with a fashion brand? Designers and fashion brands at the low, high and midpoints of the market often team up with pop stars to reach loyal fans and —why deny it— hopefully boost sales (and we all know F21 could use some of that).
CNCO x Forever 21 capsule collection is available to shop now!
The collaboration dropped just this week online and at Forever 21 stores in the U.S. and Latin America. The 21-piece collection includes ready-to-wear pieces such as graphic T-shirts, sweatshirts, denim jackets and accessories for men and women, ranging in price from $4.99 to $39.99.
The pieces feature CNCO members Christopher Vélez, Richard Camacho, Zabdiel De Jesús, Joel Pimentel and Erick Brian Colón, a newspaper print, world tour merchandise-inspired artwork and the group logo.
The collection is a different take on Forever 21’s typical ‘merch’ style collections.
“This exclusive collection is a fashion forward take on ‘traditional tour merch’ style pieces,” said Forever 21 executive vice president Linda Chang. “Each garment was designed one-on-one with the band members and features dynamic details and graphics. With a variety of styles ranging from trendy fleece hookups to a newspaper printed bodysuit, there’s something for everyone.”
“This partnership means a lot to us, because we’ve been following and wearing Forever 21 for a long time,” CNCO said. “To be able to collab with them on our own line and them be open to our ideas and culture is super cool. We’re very honored and thankful, and we really hope people like it!”
The group shared the news on their Instagram page.
With a combined 16 million followers on Instagram alone, CNCO, have been described as “the Latino One Direction” by Rolling Stone. The boys took to Instagram to announce the collab; “We’re so excited to announce our collaboration with @forever21 available now!!!” the Latin group wrote. “We are super grateful to be able to have this collaboration and our own line! We hope you guys like it!”
Forever 21 is launching this collection after filing for Chapter 11 bankruptcy in late September.
The Los Angeles-based fast-fashion retailer said it will close most of its locations in Asia and Europe but will continue to operate its stores in the U.S., Mexico and South America.Through this partnership with CNCO, the retailer will be better able to connect to the Latin American community and its music, which according to Billboard, had its highest growth year in 2018.
CNCO is currently making the rounds with their EP Que Quienes Somos, which was released Oct. 11 and debuted at No. 1 on the Latin Pop Albums chart dated Oct. 26. Shop the collab collection now on www.forever21.com