A recent study conducted by Brazilian-based gender equality organization Promundo and Unilever-owned cologne brand AXE concluded that toxic masculinity costs the US economy at least $15.7 billion annually.
The study, entitled “The Cost of the Man Box” comes after Promundo and AXE’s 2017 report, “The Man Box”
And Promundo knows what they’re talking about–a Brazilian-based organization, this company aims to “prevent violence by engaging men and boys in partnership with women and girls”.
The original 2017 report investigated how harmful toxic masculine ideals are for young men. In the study, “The Man Box” was defined as a “rigid construct of cultural ideas about male identity”. According to the report, this construct included “acting tough, looking physically attractive, sticking to rigid gender roles, being heterosexual, having sexual prowess, and using aggression to resolve conflicts”. AKA: classic expressions of machismo.
In the 2019 report, “The Cost of the Man Box”, Promundo and AXE measured the economic cost of toxic masculinity by drawing from available public health data about negative incidents they believe are directly caused by warped ideas of what it means to be a man.
The incidents they believe are influenced by toxic masculinity are “traffic accidents, suicide, depression, sexual violence, bullying and violence, and binge drinking”.
“We already know that when guys have stereotypical ideas about manhood — like they need to be tough, not ask for help, and seem cool at all costs — they might be closed off, rude, or tell a sexist joke,” said CEO of Promundo, Gary Barker, in an interview with Teen Vogue. “What our study confirms is that the impact of these ideas go even further, and that they have real, economic costs.”
Barker also stated that he hoped the report will serve as a “wake-up call” to a society that values cold hard cash over less quantifiable factors like the negative social and emotional impact of toxic machismo.
As we know, Latina Twitter has a thing or two to say about machismo…
While many men think that acting tough and aggressive is a way to protect themselves, it’s actually costing them lucrative jobs and healthy relationships.
This Latina minced no words expressing what she thinks about machismo culture:
Sometimes, it’s hard to even tell what machismo culture is because it’s so deeply ingrained in our society.
This Latino recognizes that there’s a way to respect your culture while looking for ways for it to improve:
We’re making progress, but we still have a lot of work to do. Hopefully, reports like this one will keep pushing the dial forward.
It’s been said before that humor that mocks normative values can be funny only “if the humor is non-threatening.”
Truth be told, however, most of us known when sexist humor is more harmful than it is funny. According to Research Gate “jokes targeting women were perceived to be less funny, more offensive, and more sexist than jokes targeting men. Additionally, greater perceptions of threat were related to greater perceptions of jokes as offensive and sexist. However, women were not more threatened than men by sexist jokes. While these findings were not entirely consistent with our hypotheses, our findings suggest disparagement humor targeting lower-status groups is perceived more negatively than disparagement humor targeting higher-status groups and these perceptions may be inextricably rooted in threat posed to lower-status groups.”
Women and men of Reddit seem to be able to understand this truth because recently, they’ve been taking these jokes and calling them out for what they are: ridiculous and not so funny.
Check it out below!
“Downplaying how horrible periods can be. I’ve seen so many men act like women are being babies on their period and it’s just enraging.”- OverallDisaster
“To couple with this: downplaying our emotions because of periods. Anger or sadness can’t possibly be because of a bad situation, it it must be because sHe’S oN HeR pErIoD.”- InnocenceMySister
“Literally. And it’s funny because the hormone that increases during a woman’s period that apparently makes them so “emotional” is testosterone.
Edit- My comment has been getting a lot of upvotes so I just want to take this opportunity to tell you all this. I know it can be hard being a woman and things can feel really bleak/tiresome sometimes (especially since it’s 2021 and we haven’t made nearly as much progress as we should have in regards to gender issues) but just remember to keep your head up. Things won’t be like this forever. They have to improve. Hopefully.”- aetnaaa
“I have pcos which also causes painful periods. Before I knew I had it, I never understood how other women could just “get used to” having periods. Lots of women also downplay how bad periods can be because they don’t know how painful some of our periods really are.”- tropicalparadise27
“Oh man and the first time a cyst ruptures… you’re laying on the bathroom floor thinking this is the end ans now you die and why didn’t I clean the bathroom more since this is where my body will be found.”- TaysteePotayto
“Same thing happened to me dude. I was in college, my roomate thought I was dying and I was like naw, don’t you also vomit till the point of fainting crying because of the knives in your intestines on your period? Not normal I guess.”- porkbunasaurus
“Or when women with easier periods act like other women are lying! I’m very lucky and have never had a difficult period, it’s light with very few symptoms. But that doesn’t mean that I doubt other women when they share their experiences. Just because mine is generally okay doesn’t mean that others don’t have excruciating pain.”- shadesofpink44
“Everyone has different experiences so I can only share mine. I get PMS about a week before I start and I start to get irrationally irritated or sad. Sometimes my boobs hurt or I can’t go to the bathroom for several days. I actually get super hungry the few days before too. Then when I start my period I have horrible cramps in my pelvic region and lower stomach. Sometimes they’re so bad they take my breath away. Sometimes they wake me up in the middle of the night and they’re so bad I could cry. I also have (TMI) really bad digestive issues and constantly have to go to the bathroom. I also get migraines with mine + sometimes that causes nausea. Not to mention the fact it’s uncomfortable having to wear a pad or tampon which can cause irritation. For me the first two days of mine are super heavy so I’m bleeding a lot, and the more you bleed the worse your cramps are. Its bad when you start bleeding a lot and you stand up and it all just gushes out. It’s just honestly horrible for me, especially the first two days but then mine kind of tapers off and gets better, but mine used to last up to a week. I can’t say I block it out as I’m very aware of the pain but I try to take pain medication, wear comfy clothes, use a heating pad if necessary. Sorry this might all be TMI lol, but there’s just so much going on and I think it’s good to build awareness about it!
As far as tips the biggest thing is just to be understanding and patient, never diminishing someone’s experience or pain. I also like when guys don’t act grossed out by it, to me it’s a sign of maturity when a man is able to listen and have an open conversation about it.”- OverallDisaster
“Indeed, I think that as a society we’re starting to grapple with the fact that pedophilia is far more common than people assumed. I remember that I was started to be catcalled at 11 and my teens and early 20’s were the highest, and now in my 40’s never happens and is awesome. Men know they’re sexually harassing children, and get away with it because people turn a blind eye, blame the kid, or chose the believe the obvious lie of: I had no idea she’s 12, she looks like a woman, I couldn’t tell her age, like wtf?!
“Yeah, it’s absolutely insane. I remember getting catcalled (very aggressively) as a 7th grader by grown ass men. I always thought it was because I looked older until I recently saw a picture of 12 year old me. Nope, looked like a child. I was utterly shocked, sad and disgusted at the same time.”-Shaboinker2
“This, just today I was catcalled and basically harassed to the point where I had to step back inside my house. I was simply standing in the front yard with my kids. That’s all I was doing.”- HumanAdhesiveness360
“That’s not it except for especially shitty guys.
It’s more likely that the men in question have had little to no experience with women and thus don’t have enough samples to distinguish between friendliness and flirting.
Plus, a shy woman’s flirting might be less obvious than an outgoing woman’s friendliness, so if they had a shy girlfriend before their calibration could be skewed.
Or they could just be interested and made a move in the hopes of success without assuming anything. Men have to approach frequently to get dates, so asking out literally anyone you find attractive is a fairly common strategy.
Men aren’t a monolith any more than women are and there are loads of explanations that don’t require the guy to be an asshole. Most of the time, the dude’s probably just lonely.”- Odinh153
“The way the medical community approaches female reproductive health in general is awful. A close friend wants to get sterilized because she already has two kids, gets awful depression during pregnancy, and post partum depression that makes her suicidal. She’s happy with her family and out of genuine concern for her daughters, wants to be sterilized so she can be the best mum possible to them. Basically no long-acting contraceptive methods are suitable for her… IUDs either cause persistent bleeding or keep dropping out, implants cause awful bleeding for months etc etc…
But my partner called up a vasectomy clinic, booked an appointment on the phone, and it was done in under a week. No questions asked, no “what if you change your mind”… my friend’s life is genuinely at risk if she gets pregnant again, and it would leave two kids without a mother, but years of trying can’t get her what a man can have for asking once.”- kellerae
“It is infuriating how women are treated during childbirth. Actually abused in other countries.
Also, what I hate is that women always say, well “it hurt but it’s okay”; usually when their tear or episiotomy is stitched up with either no local anesthetic or an insufficient amount. No, it is not okay! Would a man have a vasectomy without anesthetic?
Really annoying how we are expected to grin and bear it.”- Suse-
“I just went to the GP to get an extension for my time off work after having ovarian cyst removed. The male gp said to me “I used to be really stingy about giving time off work to my patients until I got a really bad chest infection myself” I was a bit taken aback in his comparison of a bad cold to my abdominal surgery.”- camelsdonthavetoes
“inappropriate behavior from men, especially from a young age. If a boy hits a little girl he “just likes her”. That little boy grows up thinking there’s no repercussion for violence, and keeps hitting women. The cycle just goes on.”-professional_joe
“I know way too many women who think it’s normal to have to do most of the housework and childcare, plus the mental and emotional load of household management, even if they also have an outside job. Also to manage their husbands as if they are children who can’t be expected to remember to make appointments or buy their own clothes or things for the children or holidays or take care of menial tasks without reminders and help.”-FranzLuciferdinand
“My mum managed my dad a lot when I was a kid, but he has genuine problems remembering things, and fortunately I internalized it as ‘Dad can’t remember things so Mom keeps track for him’, instead of believing that all wives manage their husband’s schedule and that’s the natural way of things. He did his fair share around the house and also in our housing co-op. Now that I’m older it makes me sad to know that my parents’ fairly equal arrangement is not the norm.”- ohdearsweetlord
”dressing little girls in a way that makes it difficult for them to move around. your four year old should not miss out on valuable play because she doesn’t want to mess up her clothes or hair. her appearance should be the last freaking thing on her mind. it makes me so angry to see little girls having to sit on the sidelines while their brothers and male cousins play rambunctiously because their parents put them in a dress and expensive shoes. i hate the bullshit propaganda that little girls “naturally” prefer playing quietly indoors and/or alone. sure, it may be true for some little girls (just like it’s also true for some little boys), but you cannot tell me that socialisation doesn’t play a massive role in what kind of play children “naturally” prefer.”-parezcounapina
Doubly marginalized by their race and gender, Black women face so much of their lives combatting the stereotypes that anguish them. Worse, on a daily basis Black women are forced to find ways to thrive and succeed in their lives and careers by white-washing and invalidating their own identities.
Recently, women on Reddit shared the stereotypes that afflict them and it was pretty eye-opening.
Check this out below!
“The stereotype that our entire being is sassy and ghetto. Recently, I was at a friends for game night, we were playing Uno. I simply but jokingly was like “girl don’t look at my cards” and her entire family mimicked me but made it way more than it was like i had said “GURRRLLL DONT YOU BE LOOKIN AT MY CARDS” when that’s not how i said it… at all.” –y0aujani
“I hate the stereotype that we must want to be White if we don’t fit within the clearly defined list of actions and beliefs that society says black women are supposed to be (this stereotype is usually coming from other black people, which makes it sadder).
Oh look! That black woman dyed her hair a color that isn’t typically associated with black people. She clearly wishes she was White!
Oh my GOD. That black woman is dating a White guy. Doesn’t she know that she’s supposed to save herself for a black man?? She clearly wishes she was White.
Good Lord. That black woman likes country line dancing! This is humanity’s worst affront to nature! She clearly wishes she was White!
And so on. I mean, I get that “black” isn’t merely a skin color, it’s a culture. Doing things outside the customs of the culture can make it seem that we are ashamed of said culture. If I don’t like soul food, you can kind of see how that may come across as me looking down my nose at my own culture. But there has to be some kind of limit, where we can like different things and simultaneously have respect for our roots.
Do other cultures go through this? If a Scottish person doesn’t like haggis, are they given shit for not being ‘Scottish enough’?” –VintagePoet82
“My last name is Italian. I know this doesn’t come close to the crap you have to deal with on a daily basis, but admitting I don’t like tomatoes is usually met with “how do you call yourself an Italian?!” …Because that’s where my great grandfather is from?
My family still practices some cultural traditions that celebrate our heritage, but I HATE the idea of baskets delineated by racial stereotypes. People don’t fit in boxes. I’m not trying to be Jewish when I attend Hanukkah parties, I’m not trying to be Cuban when I dance salsa, I’m not trying to be Black when I braid my hair, I’m not trying to be white when I go skiing. I’m just trying to enjoy time with the people I love, and also manage these damn curls, wherever they came from.” C0USC0US
“This doesn’t happen since I moved, but happened a lot when I was a teen/young adult growing up in rural Pennsylvania. (By the way, on balance it’s a wonderful place. Like any rural area, you sometimes wish the people there were more worldly and educated than they are, but I still love Pennsyltucky.)
Anyhow, often times when it came up that I was (and still am) a huge hip-hop fan, someone would inevitably bring up that I was, ‘trying to be black.’ Or they would use an extremely derogatory slang word for a white person who is ‘acting black’ that I’m not going to repeat here.”- Langosta_9er
“I think that everyone in the world feels pressure to let go of their culture and fall into line with the Post-ww2 American consumerist canon. So the people remaining that wish to remain tied to their culture demonize those who embrace change (I’m not saying that the change is positive though).
In my case as an Indian you get pressure from both sides, if you’re too Indian you’re considered a luddite and might be given shit for not assimilating enough, but you might also get shit for not knowing some random shit about your culture depending on who you talk to. That’s just with 2nd gen immigrants though, it seems like 3rd gen are completely assimilated with just physical differences while 1st gen tend to go too much to the other side.
With black people there seems to be a movement for black pride and preserving the culture you’ve developed in spite of the constant pressure from the media and other white people to mix and assimilate into the new “neutral culture” and any form of “giving into that is seen as betrayal.
I used to be more towards assimilating and even wanting to be with white girls to “dilute my Indian genes” but now I’m starting to see how much I dislike the blandness of the “American” culture and part of me doesn’t want to assimilate as much anymore.
Do other cultures go through this? If a Scottish person doesn’t like haggis, are they given shit for not being “Scottish enough”?
I guess that’s where the “No true Scotsman” fallacy comes from.”- RagingSatyr
“Had one dude claim I was rolling my eyes any time I looked at him. I’m very quiet by nature, and extra careful with my words and tone. We can literally not do a damn thing, have no reaction, but will still get accused of having a bad attitude. We are often just fucked, no matter what.” –Kemokiro
“When you’re a black woman, you have to be strong, Super fucking Woman all the time but if you stand up for yourself, you’re an ‘angry black woman.’ But if you don’t uphold to strong stereotype and you any emotion other than strength like sadness, you’re weak and a black bitch with an attitude.” –beatlegirl95
“Idk where it was but awhile ago there was some post and in the picture there was a naked black girl and you could see her pubic mound (thehehe the phrase) . Comments starting pouring in like “omg wtf is that” “wow it’s just like a black hole isn’t it” “someone needs to get skin toner” so on and so forth. The only thing that gave me some hope is the highly upvoted comment along the lines of ‘ITT men and women who have never fucked or seen a black women naked’ Then it dawned on me; are black women so undesirable that a community, like Reddit ,that is seemingly obsessed with porn hasn’t even seen a black women naked, or is it just another way to put down women.” – mongoosedog12
“the angry black woman stereotype is by far the worst. you can never win with it i see people trashing black women and if i try to stand up for myself and other blacks people they claim i’m proving them right by having an attitude? i’ve literally seen where girls and latina girls act in the exact same manner, say the exact same thing and they are deemed as sexy while the black woman is ghetto and trashy.
people will legit interpret your actions to fit this stereotype like i’m an introverted person and people have said i was a bitch because i didn’t talk to them when another girl can do that and she’s just shy.
on multiple occasions i’ve looked in the general direction of an interracial couple (black man and other woman) and people said i was giving them dirty looks when i really do not care!
i also just hate the cognitive dissonance when it comes to the same thing with black men. most people would agree that it’s racist to generalize all black men saying they are all dead beat fathers, criminals, violent, etc but people seem to think it’s just a perfectly valid opinion to negatively generalize all black women. and it’s the worst when it comes from black men.” –woahwoahwoahwoa
“The fact that we are supposed to speak and act a certain way. The amount of times I’ve been called oreo just for the way I speak is disheartening. No, I’m not white on the inside thanks.” –moonscry
“What’s really annoying is when it comes from other black people. I had a cousin once say that I was so “white” that if I married a black man, my kids would come out biracial. These days, I try to treat it as a running joke because I see absolutely no reason to change myself to fit what “black” is supposed to be. I love Star Wars and video games and reading books by 19th century British women and dislike most rap music and I speak like any other educated person from the suburbs. This is who I am and people who believe that these things make me less black are the ones who have the problem.” –kaitco
“When I was really new to dating and desperate for love/attention/a bf, I ended up ‘dating’ this white guy… He would mention how he watches a lot of interracial porn and how his ultimate fantasy was to rent a plantation in Georgia and for me to be his sex slave…. I wish I was kidding.” –Stitch_Rose
“The worst thing I’ve had is being told I’m “too white” cos of how I talk. I grew up in a mainly white area and had more contact with my white side of the family (although my black family aren’t stereotypically black anyway), so why would I? Why must anyone with black in them be stereotypically black, am I not just as much white as I am black?”- RJturtle
“Dehumanization. If they don’t look at you with the empathy to acknowledge your humanity, they can justify anything that is done to you.
I suppose that’s a black problem to have in general, but it hits women hard too.” –AliceHouse
“I’m angry. I’m sassy. I’m ghetto. I could be a thief. I’m loud. I’m unintelligent. I’m close minded. I’m spiritual. I’m “manly”.
The only one that’s true for me is that I’m loud lol. And my GOD I hate the, “Wow! You speak very nice. You’re eloquent”. That’s a backhanded compliment; they expected me to sound a certain way JUST because I’m black. =A=; The fuck dude.”- FantasticHamburguesa
“I’m not sure I can pinpoint this to a specific stereotype, but when interacting with my customers, I’m questioned a lot more than my white or male coworkers. I often have to take male coworkers with me to deal with belligerent restaurant owners who just will not listen to me. It’s the racism+sexism combo, and it sucks. I’m not dumb because I’m black. I’m not dumb because I’m a woman.
When customers talk back or are rude, I have to try extra hard to be nice to them because they’re more likely to report be for being rude and hostile. It’s just their perception and it sucks so much. Edit: Remembered another one! My baby sister was born when I was 12 going on 13. I developed early and this lady in Kohl’s cooed at my sister, which scared her, causing her to reach for me. The lady said ‘Aw look, she just wants her mommy’ and I was like… what? Who? Me? I’m 13. There’s a comic strip that shows the difference in how white and black women are treated, I wish I could find it.
It also had a panel about how it’s assumed black people go to college because we’re simply minorities and filling up seats. Nope, I earned my $22k/year scholarship, thanks.” –TheYellowRose
“I hate the stereotypical backhanded comments. The “You speak so well, where did you grow up?/ You talk white”, the “You’re so pretty for a black girl,” or the worst one “It’s okay, you’re not really black though.”
First of all, I don’t remember there being official perimeters for being black and if there are, I sure didn’t get the memo. Just because I’m not generally outspoken, I like nerdy/geeky shit, and I have a white fiancé does not mean in any way I’m less black.
I also really hate it because not only does that comment imply to be black is something to be ashamed of or something lesser, it also negates all the bullshit I’ve have to deal with on a daily basis. Like oh, well you don’t see me as “black” but the store attendant that followed me through the entire Sprint store because he assumed I was there to steal something sure thought I was black enough.
I hate that I can’t fight back against any of these comments because I’ll be labeled an “angry black woman”. Nothing is more frustrating than to have legitimate reasons to be upset but if your octave goes up even a little, everything you say is invalidated because you’re just “an angry black woman complaining about everything.” –Slightlydazed49
“That I’m poor because I live on the south side of Chicago. I’m not smart & I look like I have a bad attitude/mean.
What’s so funny is, I was at a Walmart in Iowa, I was talking about all the places I’ve been to over the last 10 years and I was talking on the phone with my mom. Some white lady just kept looking at me in shock like….WOW. Then when I mentioned to having family in Toronto, Canada, her eyes got big as hell. Again, at Walmart, white woman clutching her purse….I go to pull out my wallet, just to fuck with her, , (oh and in my wallet, I have many credit cards, one of them is a beautiful platinum discover card), anyway she was looking shocked, like how did she get that.” –imtherealistonhere