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The King Of Beers Joined Forces With Luxury Label Moschino And We Can’t Unsee It

Known for merging mainstream pop culture cues with high fashion and tongue-in-cheek designs, Moschino’s head designer Jeremy Scott is collaborating with Budweiser. Yes, you read that right, an Italian fashion house is working with “the world’s most enjoyed beer” to produce a campy and OTT collection as is usual with Moschino. 

Jeremy Scott and Budweiser already share some history. 

Credit: @extraITAstyle / Twitter

Not only did the Moschino designer feature a ‘Budweiser gown’ in his debut collection for the Italian label in 2014. Alongside the ‘Bud’ dress, Scott played with other pop culture references including McDonald’s outfits and a get-up with a nod to American chocolate brand Hershey’s.

Moschino’s 2014 ‘Budweiser gown’ was included in a MET exhibit.

Credit: @metmuseum / Twitter

Scott’s Budweiser gown from Moschino’s Autumn/ Winter 2014 show was so iconic, that it was even incorporated into the Metropolitan Museum of Art’s Costume Institute Spring 2019 exhibition, Camp: Notes on Fashion.

The designer’s relationship with Budweiser goes way back.

Credit: budweiser / Instagram

Going back to the very beginning, we found out that they both hail from Missouri. “It’s something that I grew up around. The iconography is such a big part of America and Americana, I love that pop culture element,” said the American designer in conversation with W Magazine. It came full circle when Budweiser approached Scott about a collaboration.

Unveiled in conjunction with the debut of limited edition Budweiser beer cans, the Budweiser X Moschino collection is ready.

Credit: moschino / Instagram

Talks about a collab resulted in two limited-edition beer bottles for the Chinese market, and a 15-piece limited edition collection available worldwide. An American re-working something so intrinsically American for an Italian fashion brand to debut in Shanghai? It’s exactly this unlikely setting that was so attractive to Scott. “I like things that are unexpected,” Scott told W Magazine.

Scott’s clothes are usually seen on campy, over the top celebrities like Katy Perry, Miley Cyrus or Lana del Rey, but the designer says that for this collection, his main focus was to create wearable items. 

Credit: moschino / Instagram

“There are a lot of things for people to interpret,” ranging from sweatpants to a swimsuit that can be worn like a bodysuit, paired with jeans or a skirt, his signature playful bags, in this case shaped like beer cans and —more importantly— the collection features affordable pieces like earrings and Moschino’s beloved iPhone cases.

Moschino was founded in the ’80s by an irreverent and sometimes eccentric man who revolutionized the fashion world.

Credit: @the_memorypage / Twitter

The Italian luxury fashion label, Moschino was founded in 1983 and rose to the forefront of the international fashion scene through its ironic, tongue-in-cheek designs. Specializing in leather accessories, shoes, luggage and fragrances, Franco Moschino was known for his innovative, colorful – sometimes eccentric – designs, for his love of fairies, his criticism of the fashion industry and for his social awareness campaigns in the early 1990s.

Rebelling against luxury and commercialism with wit, imitation, and humor, Franco Moschino famously filled his shop windows with opinions on racism, animal welfare, and the AIDS crisis. The provocateur sent designs down the runway that included a belt reading “this is a waist of money” and a shirt with wrap-around straitjacket sleeves adorned with a “for fashion victims only” slogan. 

Franco Moschino sold ideas through his clothing.

Credit: @tomkolovostko / Twitter

A humanitarian was passionate about social issues, his ads included words such as “Enough! The sea is not your toilet” and “No to racism”. Despite his career being cut short by his death in 1994, in his time in the industry Moschino made a name for himself as a true fashion revolutionary, selling ideas through his clothes.

Scott joined the brand in the early 2010s and brought Moschino back to the forefront of fashion.

Credit: @billboard / Twitter

In 2013, Jeremy Scott was appointed Creative Director of Moschino, and the brand hit a new high with his unexpected original designs that paid homage to Franco Moschino’s original concepts but were infused Scott’s unique vision and sartorial wit. During his tenure at the brand, Scott has delivered a wide range of collaborations with many companies and brands, including Mattel, Nickelodeon, The Sims, Ciroc, MTV, The Walt Disney Co., and Candy Crush, among others.

The Moschino x Budweiser capsule collection includes 15 ready to wear items and accessories for both men and women and is now available to buy while stock lasts. Prices range from $95 to $2,915.

READ: Waste Not, Want Not: Fashion Is Turning To Food Waste To Make Luxury Clothing, Mushroom Leather Anyone?

Actress On ‘A Black Lady Sketch Show’ Calls Out The Fashion Industry For Using BLM As A Trend On Social Media

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Actress On ‘A Black Lady Sketch Show’ Calls Out The Fashion Industry For Using BLM As A Trend On Social Media

Graham Denholm / Getty

Fashion consumers are calling out designer brands for their recent displays of Black imagery on their social media pages in light of the Black Lives Matter protests. Of course, representation is appreciated, but a recent post about “Shrill” actress Niccole Thurman is pointing out that such displays should not be treated as Fashion trends.

In a series of tweets shared with her Instagram page, Thurman held the fashion industry accountable.

Calling out the fashion industry for their past exclusion of Black people and people of color, Thurman tweeted a string of emojis, featuring white faces. Sparsely sprinkled into the white faces were a few images of Black emojis and other emojis representing people of color. Thurman captioned the image writing “every Fashion Instagram page looking like.”

Speaking about the fashion industry’s current display of Black models in their social feeds in relation to the global protests that have broken out across the country in response to the recent death of George Floyd. “Feel like this tweet will get me yelled at somehow, so let me just say I’m GLAD to see more beautiful black women in my feed,” Thurman followed up her tweet writing. “It’s just THEY’VE BEEN THERE. THEY’VE *BEEN* BEAUTIFUL. Why’re brands just now seeing them? Don’t think we’re not going to check in on you a month from now.”

Users on Twitter and Instagram were quick to applaud Thurman’s point.

Many people who saw Thurman’s emoji illustration agreed with its sentiment. “Yeees!! And every goddamn photographer (nature photographer aside) I follow probably frantically searched their picture archive for that one shot of a black model they have to post last week, like “Look! I’m good! I take pictures of black people once in a while!!” a user by the name of @LoveCrimeCat wrote in response to the tweet while another remarked that ‘It’s only a matter of time until they go back to regular programming. I hope not but for some of these brands, it’s all performance.’ 

Another user took the time to lambast the fashion industry for “It’s the truth. Half the time the clothes are cut to fit white model better. The only one who really had more models of color on their runways shows was people like Thierry Mugler before he became Manfred.”

In regards to this story, Mitú has reached out to Thurman and is waiting for a comment.

Beauty Buys That Will Help You Support Pride

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Beauty Buys That Will Help You Support Pride

Michael Loccisano / Getty

It’s Pride Month, mi gente which means that if you’ve been slacking on your support of the LGBTQ+ community its time to whip out your wallets and support! This year, we searched for beauty brands that are supporting beauty brands, not just with pretty packaging but actual action.

To celebrate Pride, check out brands that are using your buys to support Pride Month.

Marc Jacobs Beauty

Marc Jacobs Beauty Enamored (with Pride) line includes six new shades of its bestselling Enamored Lip Lacquer. The new line includes fun shades like Coming Out, Dancing Sheen, Hips Don’t Lie, Pink-Kiki, and Wet Your Lips.

Each gloss is available in Marc Jacob’s limited-edition rainbow packaging. For each purchase made, proceeds will be donated to the LGBTQ organization SAGE which works to support older members of the LGBT community

Check it out here.

Glamnetic Power Lash

Glamnetic is dedicating 30% of all proceeds from its new Power Lash set donated to the Los Angeles LGBT Center. The rainbow lashes are made for easy wear and feature a magnetic band that attaches to the brand’s magnetic liner.

Check it out here.

Vaseline

beauty brands supporting pride month
Superdrug.com

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Superdrug, had pared up with Vaseline’s parent company Unilever to produce Pride versions of their beloved iconic products including your lips’ beloved Vaseline!

Check it out here.

Algenist Genius Liquid Collagen Lip

This vegan favorite comes packaged with a rainbow-decorated box to celebrate Pride. What’s more, Alegenist has pledged to support Pride by donating to organizations like The Marsha P. Johnson Institute and LGBTQ+ Freedom Fund.

Check it out here.

Bliss Makeup Melt Wipes

Stay glam while wiping off your makeup with Blizz wipes that are loaded with amazing skin products like chamomile, cucumber, and aloe. The brand is donating 100% of the proceeds of their melt wipes to The Trevor Project.

Check it out here.

Bouclème

beauty brands supporting pride month
boucleme.com

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For every one of Bouclème’s Curl Defining Gel bottle bought, the brand is donating 10% the money to AKT, an organization that works with young people who are having to endure hostile homes.

Check it out here.