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The King Of Beers Joined Forces With Luxury Label Moschino And We Can’t Unsee It

Known for merging mainstream pop culture cues with high fashion and tongue-in-cheek designs, Moschino’s head designer Jeremy Scott is collaborating with Budweiser. Yes, you read that right, an Italian fashion house is working with “the world’s most enjoyed beer” to produce a campy and OTT collection as is usual with Moschino. 

Jeremy Scott and Budweiser already share some history. 

Credit: @extraITAstyle / Twitter

Not only did the Moschino designer feature a ‘Budweiser gown’ in his debut collection for the Italian label in 2014. Alongside the ‘Bud’ dress, Scott played with other pop culture references including McDonald’s outfits and a get-up with a nod to American chocolate brand Hershey’s.

Moschino’s 2014 ‘Budweiser gown’ was included in a MET exhibit.

Credit: @metmuseum / Twitter

Scott’s Budweiser gown from Moschino’s Autumn/ Winter 2014 show was so iconic, that it was even incorporated into the Metropolitan Museum of Art’s Costume Institute Spring 2019 exhibition, Camp: Notes on Fashion.

The designer’s relationship with Budweiser goes way back.

Credit: budweiser / Instagram

Going back to the very beginning, we found out that they both hail from Missouri. “It’s something that I grew up around. The iconography is such a big part of America and Americana, I love that pop culture element,” said the American designer in conversation with W Magazine. It came full circle when Budweiser approached Scott about a collaboration.

Unveiled in conjunction with the debut of limited edition Budweiser beer cans, the Budweiser X Moschino collection is ready.

Credit: moschino / Instagram

Talks about a collab resulted in two limited-edition beer bottles for the Chinese market, and a 15-piece limited edition collection available worldwide. An American re-working something so intrinsically American for an Italian fashion brand to debut in Shanghai? It’s exactly this unlikely setting that was so attractive to Scott. “I like things that are unexpected,” Scott told W Magazine.

Scott’s clothes are usually seen on campy, over the top celebrities like Katy Perry, Miley Cyrus or Lana del Rey, but the designer says that for this collection, his main focus was to create wearable items. 

Credit: moschino / Instagram

“There are a lot of things for people to interpret,” ranging from sweatpants to a swimsuit that can be worn like a bodysuit, paired with jeans or a skirt, his signature playful bags, in this case shaped like beer cans and —more importantly— the collection features affordable pieces like earrings and Moschino’s beloved iPhone cases.

Moschino was founded in the ’80s by an irreverent and sometimes eccentric man who revolutionized the fashion world.

Credit: @the_memorypage / Twitter

The Italian luxury fashion label, Moschino was founded in 1983 and rose to the forefront of the international fashion scene through its ironic, tongue-in-cheek designs. Specializing in leather accessories, shoes, luggage and fragrances, Franco Moschino was known for his innovative, colorful – sometimes eccentric – designs, for his love of fairies, his criticism of the fashion industry and for his social awareness campaigns in the early 1990s.

Rebelling against luxury and commercialism with wit, imitation, and humor, Franco Moschino famously filled his shop windows with opinions on racism, animal welfare, and the AIDS crisis. The provocateur sent designs down the runway that included a belt reading “this is a waist of money” and a shirt with wrap-around straitjacket sleeves adorned with a “for fashion victims only” slogan. 

Franco Moschino sold ideas through his clothing.

Credit: @tomkolovostko / Twitter

A humanitarian was passionate about social issues, his ads included words such as “Enough! The sea is not your toilet” and “No to racism”. Despite his career being cut short by his death in 1994, in his time in the industry Moschino made a name for himself as a true fashion revolutionary, selling ideas through his clothes.

Scott joined the brand in the early 2010s and brought Moschino back to the forefront of fashion.

Credit: @billboard / Twitter

In 2013, Jeremy Scott was appointed Creative Director of Moschino, and the brand hit a new high with his unexpected original designs that paid homage to Franco Moschino’s original concepts but were infused Scott’s unique vision and sartorial wit. During his tenure at the brand, Scott has delivered a wide range of collaborations with many companies and brands, including Mattel, Nickelodeon, The Sims, Ciroc, MTV, The Walt Disney Co., and Candy Crush, among others.

The Moschino x Budweiser capsule collection includes 15 ready to wear items and accessories for both men and women and is now available to buy while stock lasts. Prices range from $95 to $2,915.

READ: Waste Not, Want Not: Fashion Is Turning To Food Waste To Make Luxury Clothing, Mushroom Leather Anyone?

This Woman’s Disability Was Holding Her Back From Posting ‘Sexy’ Photos Until The Internet Gave Her A Big Collective Hug

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This Woman’s Disability Was Holding Her Back From Posting ‘Sexy’ Photos Until The Internet Gave Her A Big Collective Hug

More often than not, when posting something on social media, we assume that people’s reactions will be mostly negative. We hit ‘publish’ and brace ourselves for the negative outbursts. That’s what Nila Morton did when she posted a photo of herself, all done up and ready to party. She was worried about posting pictures that were a little more ‘sexy’ than her usual photo because she felt she didn’t embody the standard of beauty. But instead, the internet came through with messages of love and support. 

Nila Morton of Greenville, South Carolina was born with a rare muscular condition called Ullrich congenital muscular dystrophy.

Nila’s condition causes impairments in muscle growth and strength, and leads to severe muscular weakness and exhaustion. She was worried about posting pictures that made her feel good about herself, or that were ‘too sexy’, because she felt she didn’t embody the standard image of beauty.

Morton uses a wheelchair but does what she can to express herself with her appearance.

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Oh so pretty! #prophytestatus💕💚

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This includes styling her hair, doing her makeup, and dressing well. She likes to dress up when she goes out for an event, but she always shied away from sharing any of the “sexy” photos taken of her, because she feared the criticism of living with a disability.

Finally this past weekend, Morton decided to post two photos of herself, wearing a cute, little black dress.

“I usually don’t post pictures of myself when I have a nice dress on or when I go out…because I get nervous about comments since I’m not society’s view of disability,” Nila Morton told BuzzFeed News. “I decided that I should just post it because I felt beautiful and sexy.”

Over the weekend, after getting dressed up and going out, Morton decided to post the photos. 

It was in the early hours of Sunday morning and she figured she could just go to bed right after, “just in case it backfired,” she said, laughing. 

But to her surprise, the reaction was entirely different to what she’d expected

By the time she woke up, her tweet was already going viral. It’s currently been retweeted over 36,000 times and liked over half a million times. Mostly, Morton has been reading floods of extremely supportive comments from people on Twitter.

As a result, Morton realized:

“Getting that much positive feedback made me smile and anxious at the same time. I know that some people had negative things to say, but I saw how people had my back, which made me realize that I should never be nervous to show off myself.”

In the comments, Twitter users had Morton’s back.

Many users expressed how beautiful she was and hoped she would continue to share. “Out of your comfort zone should be your New Zone,” someone wrote. And the positive comments keep on coming!

Seeing so many positive comments on one young woman’s vulnerable post is such a heartwarming experience. 

The tweets included memes professing users’ STAN status. People hyped her up, thanked her for sharing and for being a role model. All in all, this post taught Nila, and many others, that sometimes, the internet actually has our back. 

Nila’s rare form of muscular dystrophy causes the muscles in her legs to deteriorate, and she can only travel short distances without needing her wheelchair.

It made her the target of cruel classmates who told Nila ‘no-one would love her’, but the brave woman refused to let their comments thwart her dreams of becoming a beauty queen – and she’s already won two titles after competing alongside able-bodied contestants.  

Morton has competed against able-bodied contestants in beauty pageants and has won several titles!

As a tenacious teen, she managed to turn the criticism into something positive by pursuing her childhood dream of becoming a model —after noticing a lack of models with disabilities. Since then she’s competed against able-bodied competitors in pageants and been named Miss Mauldin Teen USA and Miss Congeniality at Miss South Carolina Teen USA 2017.

‘I’m a girl who has been bullied for having a disability and being different,’ said Nila in a 2017 interview with The Daily Mail.

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Shea Butter Baby🧡✨🥰 📸: @lynnnspiration

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“I’m embracing that I have a difference and want to show others that they don’t need to change for society.”

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

elchapo701 / Instagram

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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@granexpoventa @lalalaladyboss701 @tulum

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards