Fierce

The King Of Beers Joined Forces With Luxury Label Moschino And We Can’t Unsee It

Known for merging mainstream pop culture cues with high fashion and tongue-in-cheek designs, Moschino’s head designer Jeremy Scott is collaborating with Budweiser. Yes, you read that right, an Italian fashion house is working with “the world’s most enjoyed beer” to produce a campy and OTT collection as is usual with Moschino. 

Jeremy Scott and Budweiser already share some history. 

Credit: @extraITAstyle / Twitter

Not only did the Moschino designer feature a ‘Budweiser gown’ in his debut collection for the Italian label in 2014. Alongside the ‘Bud’ dress, Scott played with other pop culture references including McDonald’s outfits and a get-up with a nod to American chocolate brand Hershey’s.

Moschino’s 2014 ‘Budweiser gown’ was included in a MET exhibit.

Credit: @metmuseum / Twitter

Scott’s Budweiser gown from Moschino’s Autumn/ Winter 2014 show was so iconic, that it was even incorporated into the Metropolitan Museum of Art’s Costume Institute Spring 2019 exhibition, Camp: Notes on Fashion.

The designer’s relationship with Budweiser goes way back.

Credit: budweiser / Instagram

Going back to the very beginning, we found out that they both hail from Missouri. “It’s something that I grew up around. The iconography is such a big part of America and Americana, I love that pop culture element,” said the American designer in conversation with W Magazine. It came full circle when Budweiser approached Scott about a collaboration.

Unveiled in conjunction with the debut of limited edition Budweiser beer cans, the Budweiser X Moschino collection is ready.

Credit: moschino / Instagram

Talks about a collab resulted in two limited-edition beer bottles for the Chinese market, and a 15-piece limited edition collection available worldwide. An American re-working something so intrinsically American for an Italian fashion brand to debut in Shanghai? It’s exactly this unlikely setting that was so attractive to Scott. “I like things that are unexpected,” Scott told W Magazine.

Scott’s clothes are usually seen on campy, over the top celebrities like Katy Perry, Miley Cyrus or Lana del Rey, but the designer says that for this collection, his main focus was to create wearable items. 

Credit: moschino / Instagram

“There are a lot of things for people to interpret,” ranging from sweatpants to a swimsuit that can be worn like a bodysuit, paired with jeans or a skirt, his signature playful bags, in this case shaped like beer cans and —more importantly— the collection features affordable pieces like earrings and Moschino’s beloved iPhone cases.

Moschino was founded in the ’80s by an irreverent and sometimes eccentric man who revolutionized the fashion world.

Credit: @the_memorypage / Twitter

The Italian luxury fashion label, Moschino was founded in 1983 and rose to the forefront of the international fashion scene through its ironic, tongue-in-cheek designs. Specializing in leather accessories, shoes, luggage and fragrances, Franco Moschino was known for his innovative, colorful – sometimes eccentric – designs, for his love of fairies, his criticism of the fashion industry and for his social awareness campaigns in the early 1990s.

Rebelling against luxury and commercialism with wit, imitation, and humor, Franco Moschino famously filled his shop windows with opinions on racism, animal welfare, and the AIDS crisis. The provocateur sent designs down the runway that included a belt reading “this is a waist of money” and a shirt with wrap-around straitjacket sleeves adorned with a “for fashion victims only” slogan. 

Franco Moschino sold ideas through his clothing.

Credit: @tomkolovostko / Twitter

A humanitarian was passionate about social issues, his ads included words such as “Enough! The sea is not your toilet” and “No to racism”. Despite his career being cut short by his death in 1994, in his time in the industry Moschino made a name for himself as a true fashion revolutionary, selling ideas through his clothes.

Scott joined the brand in the early 2010s and brought Moschino back to the forefront of fashion.

Credit: @billboard / Twitter

In 2013, Jeremy Scott was appointed Creative Director of Moschino, and the brand hit a new high with his unexpected original designs that paid homage to Franco Moschino’s original concepts but were infused Scott’s unique vision and sartorial wit. During his tenure at the brand, Scott has delivered a wide range of collaborations with many companies and brands, including Mattel, Nickelodeon, The Sims, Ciroc, MTV, The Walt Disney Co., and Candy Crush, among others.

The Moschino x Budweiser capsule collection includes 15 ready to wear items and accessories for both men and women and is now available to buy while stock lasts. Prices range from $95 to $2,915.

READ: Waste Not, Want Not: Fashion Is Turning To Food Waste To Make Luxury Clothing, Mushroom Leather Anyone?

Notice any needed corrections? Please email us at corrections@wearemitu.com

First Crocs, Now Adidas: Bad Bunny To Launch Major Collaboration And Here’s What We Know So Far

Entertainment

First Crocs, Now Adidas: Bad Bunny To Launch Major Collaboration And Here’s What We Know So Far

Omar Vega / Getty Images

It seems like 2020 has been the year of sneaker collaborations – or in Bad Bunny’s case – Crocs collaborations. From Bad Bunny to J Balvin, Travis Scott to Christian Dior, it seems that everyone is trying to get their name on a fresh pair of sneakers.

And I’m not complaining. I love a good shoe collaboration as much as the next guy, however, news of a possible Adidas and Bad Bunny collaborations has me extra excited since both of those are my favorites of their respective worlds. For me: Adidas is to the sneaker world what Bad Bunny is to reggaetón.

So far there haven’t been a lot of details released by either San Benito nor Adidas but this is what we do know.

Adidas x Bad Bunny will be releasing an epic sneaker collection early next year.

It’s just weeks after Bad Bunny’s custom Crocs basically broke the Internet and we’re already getting news (or at least rumors) of a possible Adidas x Bad Bunny collaboration happening soon. According to a story by Complex, Bad Bunny is about to bring more of his signature looks to your sneaker collection.

The Complex story says that a source familiar with the brand’s product plans for next year told them about the likely collab. However, neither Adidas nor Bad Bunny have announced the sneaker and wouldn’t confirm the project when reached for comment. If true though, the kicks would likely arrive as part of the sportswear brand’s Spring/Summer 2021 offerings.

In a photo Complex shared of the rumored sneaker, we get a possible first look at the soon-to-be sold out sneaker. The color palette featured on the Puerto Rican’s take on the Forum silhouette looks quite similar to his crocs with all-beige detailing that very well may also be glow-in-the-dark. The kicks seem to feature light blue design details on the sole and side sole of the shoes.

An Adidas x Bad Bunny collab will likely do as well or even better then his recent Crocs launch.

If rumors are true, the Forum would be El Conejo Malo’s first sneaker collaboration, although he already has a wildly-successful Crocs line that he released in September. And fans have proven themselves willing to go to great lengths to get their hands on Bad Bunny anything basically (myself included!).

The Crocs retail for $60 USD but are already being resold for more than $200 USD on sites like e-bay. Not to mention that the Crocs launch left many fans disappointed because of their instant success – the line sold out within minutes.

When the collab was initially announced, Bad Bunny called himself a “longtime fan” of the famous brand, adding that he hoped his version inspires his fans to “have their own fun with their personal style and wearing what makes them happy.”

He even got a little sentimental, adding: “I believe in being true and not placing limitations on myself, which is also something Crocs represents, and this is the message I always want to make sure I send out to my fans.”

For those of you who aren’t well-versed in Croc lingo, Jibbitz charms are jewelry-like flair you can pin through the holes of your Crocs. The Bad Bunny x Crocs Jibbits reference his music from his recent YHLQMDLG album–fire emojis, stars, planets, a man holding a sign that says: zona de perreo. And, of course, there was a bunny Jibbit as well.

It’s no secret that Bad Bunny is a sneaker lover.

In a 2018 episode of Sneaker Shopping on Complex, Bad Bunny explained his footwear history, saying that his native Puerto Rico was lacking in boutique stores.

“Ever since I was a child, I’ve liked sneakers,” Bad Bunny said then.

He’s not the only Latin trap artist that’s expected to release their own shoe soon. Colombian reggaeton star J Balvin said in an April interview with High Snobiety that his Air Jordan 1 collaboration was supposed to launch in November. Jordan Brand hasn’t confirmed this news.

Notice any needed corrections? Please email us at corrections@wearemitu.com

Nordstrom Has A New ‘Inclusive Beauty’ Category To Highlight Black-Owned Beauty Brands And It’s Where The Money Is At

Fierce

Nordstrom Has A New ‘Inclusive Beauty’ Category To Highlight Black-Owned Beauty Brands And It’s Where The Money Is At

Gallo Images / Contributor

If you’re looking to be more intentional about where you spend your cash, Nordstrom has just made your efforts to support Black-owned businesses easier.

The department store recently launched a new Inclusive Beauty online shopping category to highlight Black businesses. In a post to the site’s Inclusive Beauty landing page, Nordstrom encouraged users to “Check out these need-to-know Black-founded beauty brands that we’re proud to have in the Nordstrom family.” The new category includes beloved lines like  Brioge, Epara and Beauty Bakerie!

Even better, the Inclusive Beauty section features a wide range of makeup shades to suit all complexions as well as hair products like silk pillowcases, and hairpieces.

Check out some of the featured Black-owned Beauty brands below!

Bomba Curls Dominican Forbidden Hair Mask

$28NordstromSHOP NOW

Briogeo Repair Rituals Hair Care Set

Briogeo

$20NordstromSHOP NOW

Baby Tress 3-in-1 Edge Styler™ Tool Blush

Baby Tress

$15NordstromSHOP NOW

Epara Hydrating Mist

$56NordstromSHOP NOW

Beauty Bakerie Black Blending Egg Makeup Sponge Set

Beauty Bakerie

$18NordstromSHOP NOW

BeautyStat Universal C Eye Perfector Cream

$65NordstromSHOP NOW

Mantl Face + Scalp Invisible Daily SPF 30 Broad Spectrum

Mantil

$27NordstromSHOP NOW

Notice any needed corrections? Please email us at corrections@wearemitu.com