Fierce

The King Of Beers Joined Forces With Luxury Label Moschino And We Can’t Unsee It

Known for merging mainstream pop culture cues with high fashion and tongue-in-cheek designs, Moschino’s head designer Jeremy Scott is collaborating with Budweiser. Yes, you read that right, an Italian fashion house is working with “the world’s most enjoyed beer” to produce a campy and OTT collection as is usual with Moschino. 

Jeremy Scott and Budweiser already share some history. 

Credit: @extraITAstyle / Twitter

Not only did the Moschino designer feature a ‘Budweiser gown’ in his debut collection for the Italian label in 2014. Alongside the ‘Bud’ dress, Scott played with other pop culture references including McDonald’s outfits and a get-up with a nod to American chocolate brand Hershey’s.

Moschino’s 2014 ‘Budweiser gown’ was included in a MET exhibit.

Credit: @metmuseum / Twitter

Scott’s Budweiser gown from Moschino’s Autumn/ Winter 2014 show was so iconic, that it was even incorporated into the Metropolitan Museum of Art’s Costume Institute Spring 2019 exhibition, Camp: Notes on Fashion.

The designer’s relationship with Budweiser goes way back.

Credit: budweiser / Instagram

Going back to the very beginning, we found out that they both hail from Missouri. “It’s something that I grew up around. The iconography is such a big part of America and Americana, I love that pop culture element,” said the American designer in conversation with W Magazine. It came full circle when Budweiser approached Scott about a collaboration.

Unveiled in conjunction with the debut of limited edition Budweiser beer cans, the Budweiser X Moschino collection is ready.

Credit: moschino / Instagram

Talks about a collab resulted in two limited-edition beer bottles for the Chinese market, and a 15-piece limited edition collection available worldwide. An American re-working something so intrinsically American for an Italian fashion brand to debut in Shanghai? It’s exactly this unlikely setting that was so attractive to Scott. “I like things that are unexpected,” Scott told W Magazine.

Scott’s clothes are usually seen on campy, over the top celebrities like Katy Perry, Miley Cyrus or Lana del Rey, but the designer says that for this collection, his main focus was to create wearable items. 

Credit: moschino / Instagram

“There are a lot of things for people to interpret,” ranging from sweatpants to a swimsuit that can be worn like a bodysuit, paired with jeans or a skirt, his signature playful bags, in this case shaped like beer cans and —more importantly— the collection features affordable pieces like earrings and Moschino’s beloved iPhone cases.

Moschino was founded in the ’80s by an irreverent and sometimes eccentric man who revolutionized the fashion world.

Credit: @the_memorypage / Twitter

The Italian luxury fashion label, Moschino was founded in 1983 and rose to the forefront of the international fashion scene through its ironic, tongue-in-cheek designs. Specializing in leather accessories, shoes, luggage and fragrances, Franco Moschino was known for his innovative, colorful – sometimes eccentric – designs, for his love of fairies, his criticism of the fashion industry and for his social awareness campaigns in the early 1990s.

Rebelling against luxury and commercialism with wit, imitation, and humor, Franco Moschino famously filled his shop windows with opinions on racism, animal welfare, and the AIDS crisis. The provocateur sent designs down the runway that included a belt reading “this is a waist of money” and a shirt with wrap-around straitjacket sleeves adorned with a “for fashion victims only” slogan. 

Franco Moschino sold ideas through his clothing.

Credit: @tomkolovostko / Twitter

A humanitarian was passionate about social issues, his ads included words such as “Enough! The sea is not your toilet” and “No to racism”. Despite his career being cut short by his death in 1994, in his time in the industry Moschino made a name for himself as a true fashion revolutionary, selling ideas through his clothes.

Scott joined the brand in the early 2010s and brought Moschino back to the forefront of fashion.

Credit: @billboard / Twitter

In 2013, Jeremy Scott was appointed Creative Director of Moschino, and the brand hit a new high with his unexpected original designs that paid homage to Franco Moschino’s original concepts but were infused Scott’s unique vision and sartorial wit. During his tenure at the brand, Scott has delivered a wide range of collaborations with many companies and brands, including Mattel, Nickelodeon, The Sims, Ciroc, MTV, The Walt Disney Co., and Candy Crush, among others.

The Moschino x Budweiser capsule collection includes 15 ready to wear items and accessories for both men and women and is now available to buy while stock lasts. Prices range from $95 to $2,915.

READ: Waste Not, Want Not: Fashion Is Turning To Food Waste To Make Luxury Clothing, Mushroom Leather Anyone?

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Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

Entertainment

Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

It’s 2021 and we have no shortage of epic collaborations between some of the world’s biggest Latino stars and top fashion brands. Everyone from J Balvin and Bad Bunny to Cardi B and now Maluma have entered the fashion industry to sell a lifestyle. And people are buying!

Maluma and French fashion house Balmain bring us a limited-edition collaboration.

Colombian superstar Maluma has partnered with French fashion house Balmain to launch a limited edition collection that will be available from April 12 through June 1 in all Balmain stores, including brick and mortar and online.

The collection, which includes sneakers, blazers, t-shirts, pants and other ready-to-wear clothing, will also be available at Saks Fifth Avenue as of April 15.

The Balmain + Maluma line marks the first time ever the brand has designed a line with a celebrity. And it seems like the brand’s creative designer is pretty excited about the collab. Through photos on his Instagram, Olivier Rousteing referred to the reggaetón singer as his inspiration, captioned with supportive laudatory messages about merging their cultures and joint design process.

“Maluma, more than him being an incredible singer,” Rousteing notes, “[brings] a lot to the fashion community with his joy and his happiness and the fact that he’s always playing up his style from different kinds of houses from around the world, mixing different cultures as well… I think the collaboration with Maluma is obviously giving to Balmain and pushing the aesthetic more internationally.”

Maluma also seems to be pumped for the opportunity!

Although Balmain has featured other celebrities in advertising campaigns and runway shows, it has never actually enlisted a celebrity to help design a full, name-branded line.

The brand’s high profile, along with the haute-couture retail price of the collection, underscores how entrenched Maluma is now in the global fashion world and how valuable his endorsement and name is perceived by high fashion.

“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma, referencing both his album name and alter ego.

But if you want a piece of the collection be prepared to drop those coins.

Credit: Phraa / Balmain

Items in the Balmain + Maluma collection range from a black cotton T-shirt that retails for $495, to $1,500 high top sneakers to a $2,555 multi-color print bomber jacket.

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Met Gala 2021 Is Happening And Amanda Gorman Is Set To Host The America-Themed Fashion Event

Entertainment

Met Gala 2021 Is Happening And Amanda Gorman Is Set To Host The America-Themed Fashion Event

It’s 2021 and the Met Gala is back this year – after being canceled in 2020 thanks to a pandemic – with superstar poet Amanda Gorman being eyed to host the fashion event of the year. Given the 23-year-old’s show-stopping performance at the inauguration, the theme fittingly will be a celebration of America and American designers.

The Met Gala will return in 2021 with a very special guest as host.

Vogue’s “Oscars of Fashion” famously takes place on the first Monday of May. However, this year it’s been pushed back to September 13, in hopes that life will have returned to something closer to normal by then.

Epic poet Amanda Gorman is reportedly in talks to co-host the event alongside Tom Ford, who is the academy’s president. The breakout star of President Biden’s inauguration, Gorman is on the cover of the magazine’s May issue and the subject of a relentlessly glowing profile inside.

The black-tie gala, which raises funds for Met’s Costume Institute, is normally fashion’s biggest night and sees guests from Lady Gaga, Jennifer Lopez and Cardi B to Jeff Bezos, Elon Musk and even Maluma.

The event was canceled in 2020 thanks to a global pandemic.

The world’s most glamorous party was canceled in 2020 because of COVID-19, which was (and still is) raging the planet at the time. There was a virtual event in place of the 2020 event, with celebs like Julia Roberts, Priyanka Chopra and Amanda Seyfried showing off their looks from home and stars like Mindy Kaling and Adam Rippon taking part in the #MetGalaChallenge, recreating looks from past years.

This year’s event will draw inspiration from all things USA.

The theme of this year’s Met Gala has not been announced, but Page Six says the night will be devoted to honoring America and American designers, following the 18-month-long COVID crisis in this country.

Recent past themes for the event have included “Camp: Notes on Fashion” (2019), “Heavenly Bodies: Fashion and the Catholic Imagination” (2018), and “Rei Kawakubo/Comme des Garçons: Art of the In-Between (2017). And don’t forget 2016, when Zayn Malik wore robot-arms to Manus x Machina: Fashion in an Age of Technology.

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