She Turned San Marcos Blankets Into Jackets That Were Featured In Vogue And She Credits All Inspo To Her Mom

Long before women of color found a queen in Beyoncé, Latinas like Brenda Equihua saw reinas in their mothers. The Mexican-American designer is the founder and owner of the Los Angeles-based brand Equihua and says she found inspiration in her mother when it came time to design so many of her pieces. Many of which have been featured on the pages of Vogue and purchased by fans across the globe. But, like any jefa, Brenda’s path to success includes a thread of heartache, struggle and a coming to terms with wanting to chase her identity and desires.

Long before she launched her own brand, Brenda was –as so many creatives are– working to elevate another person’s dream.

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The designer who trained at Parsons School of Design spent her days creating clothes for other designers and their work. In the evenings, while so many were letting loose at happy hours with friends, headed home to work on her own future. “I would go home after work and I would work on my own ideas because I would never want to lose myself in what I was doing,” Brenda tells FIERCE in an interview.

The routine which often causes so many artists and creatives to burn out worked out well enough for Brenda for a while.

Then her mother suddenly passed away and Brenda found an urgent sense of motivation to focus on her own work.

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“I became very interested in art from an early age and my creativity was the one place that I could go to [and] kind of make sense of the world,” Brenda explains. “I had my mother’s passing and for a long time, I was thinking everything has to be in order for me to have the confidence to go out there and make this happen. That really impacted the way I saw life in general after that and I just decided I’m just gonna do it.”

She took some time to evaluate her life and what it was that she wanted to manifest in her future. “I was taking the train every day and I kept a notebook with a series of questions that I’d ask myself like who are your people what do you believe in what are your fears what motivates you just life stuff,” she explains.

One day inspiration struck Brenda with a new passion. She realized a dream she had that she would soon refuse to let go of.

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“What happened was that my brother had picked up and we were on our way to Six Flags and the idea just came to me,” she explains. “It was in the most bizarre scenario and when it happened I knew it was a really precious thing and I held it like an egg.

Eventually, Brenda quit her job to become La Jefa of Equihua with memories of her mom to throttle her designs and push her to ensure her business excelled.

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“My mom was a very fashionable person so I think it was a combination of art and fashion that really led me to where I am today eventually,” says Brenda. “That really impacted the way I saw life in general after that and I just decided I’m just gonna do it. I grew up seeing my mom as my Beyoncé. So you know you grow up and a lot of people have people that they idolize that are famous and for me, that was my mom. She was just very glamorous and just over the top and that had a lot do with how I developed the brand as well.”

Check out the full story on how Brenda became a real Jefa below!

Buxom Taps Make-Up Artist And Latino Beauty Influencer Jose Corella For Boy Lip Gloss That They’re Calling ‘Jose’


Buxom Taps Make-Up Artist And Latino Beauty Influencer Jose Corella For Boy Lip Gloss That They’re Calling ‘Jose’

PRIDE Month is the perfect opportunity to bust out your favorite glam looks and hit up your local LGBTQ scene. However, your look won’t be complete until you make that face as luscious as the rest of you. No matter what your gender identity is, makeup is for everyone and Buxom wants you to know it. So, they reached out to some of their favorite Boy Babes for some shimmering inspiration.

Just in time for PRIDE, Buxom has released their Boy Babes Full-On™ Lip Polish Gloss.

Instagram / @buxomcosmetics

Now you can shimmer with PRIDE in these four glamorously unique lip polishes. Available for a limited time online and in select retailers, the glosses’ shimmer is designed to catch the eye. Similarly, it especially formulated to give your lips the ideal kissable plump.

It’s the perfect mix of shade and shine!

According to Buxom’s website, the glosses can be worn on their own for a touch of color or over another shade for some added gleam. Also, each of the four shades have a long wear, ultra-moisturizing formula.

In order the create this line of Boy Babes lip gloss, Buxom turned to beauty influencers who know how to get the perfect pout.

Instagram / @buxomcosmetics

Buxom worked with make-up artist and Latino beauty influencer @JoseCorella for the gloss named “Jose.” A sheer mauve shimmer, the tint is ultra-glamorous and is a great date night hue.

For the gloss called “Cohl,” the cosmetic company teamed up with beauty Youtuber @Cohlsworld. The gloss’ glitzy champagne nude mixes subtly with high fashion. We can imagine wearing this tint while sipping mimosas at brunch.

“Samuel” is the lovechild of Buxom and make-up artist @MakeupBySamuel. Our little Millennial hearts are in love with its rich rosy pink and golden shine. It’s definitely the perfect color for anything on our agendas.

Finally, beauty influencer @ZackaryVang inspired Buxom to create their “Zackery” gloss. It’s rich golden shine is the perfect accessory for our next babes’ night out on the town.

Instagram / @buxomcosmetics

These shiny glosses are priced at $22 for a 4.5 ml tube. You can get your hands on all of the gorgeous shades at retailers like Ulta Beauty and Sephora. Likewise, you can cop your favorite hue on the Buxom website. Remember, these are only available for June’s PRIDE month, so grab yours today and get ready to shine!

Jocelyn Ramirez Is La Jefa Behind L.A.’s Beloved Todo Verde


Jocelyn Ramirez Is La Jefa Behind L.A.’s Beloved Todo Verde

Jocelyn Ramirez, is a plant-based chef, college professor and yoga instructor who started cooking at a young age. Like so many Latinas, her earliest memories can be pointed back to the hours she spent in the kitchen during family parties. There, she’d watch closely as family members interacted with her abuela, learning recipes and referring to her wisdom on how to craft certain meals. Jocelyn says that this experience is what ultimately inspired her to be a foodie and start her own business.

But before she became the founder of Todo Verde, the business owner tells us in the latest “Las Jefas” episode by mitú that tragedy had a big part in the design and ingredients of her recipes.

When her father was diagnosed with cancer for the second time, Jocelyn rode around the city of Los Angeles hoping to create plant-based superfood smoothies that would help him gain back his strength and health.

But, as she made her way around L.A. and searched for healthy food options, it became apparent to her that there was an extreme lack of access to such foods in her neighborhood. Meanwhile, it was at this time that, Jocelyn also began taking over family meals. She’d taken notice of her family’s food habits and wanted to help. Her family’s health issues had inspired her to make sure they treated their bodies better and nurtured them with healthier options.

That’s when her family members began to comment on how good she was at cooking.

“So they just started to say ‘wow you’re really good at cooking, you enjoy it so much, you should do something with it,'” Jocelyn tells us.

So she did.

In 2015, she started Todo Verde with a mission to create plant-based meals inspired by Mexican and South American cultures. “We’re really trying to target a millennial Latina who can still eat things that are still healthy but still culturally relevant,” she explains. “And we ‘re trying to provide a lifestyle journey with her.”

When she first started Todo Verde the menu started with superfood smoothies and aguas frescas.

Now it’s exploded to so much more. Today, Todo Verde boasts a variety of healthy eats including horchata made with black rice and activated charcoal, jackfruit fajitas and mole nachos.

“I always thought that food was just a hobby but I never thought that it would be a career choice where I would quit my job and start from scratch,” she says.

For Latinas looking to merge their culture and passion, Jocelyn has one key piece of advice.

“Follow your dreams and open up businesses that you’re passionate about.”

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