People On Social Media Criticized Becky G For Allegedly Stealing The Name Of Her New Makeup Line
Becky G has released her second line of cosmetics with ColourPop Thursday and another brand by the same name claims the artist stole its intellectual property. “Chiquita pero chingona!” the cruelty-free Becky G line advertises, saying “Becky G did it again with the realest collection yet, inspired by her roots and her parent’s love story.” Meanwhile, Hola Chola Inc., founded by Susana Gonzalez, sells clothing and accessories that commemorate the same 1990’s Mexican-American Chola culture that Becky G’s collection tributes. Complete with La Virgencita denim jackets and “Hola Chola” jewelry and accessories, Gonzalez even once met with Becky G’s team to discuss a collaboration. When Hola Chola Inc.’s followers saw Becky G’s collection, they called out Becky G for ripping Gonzalez off. The LA-based indie company began calling on fans to spread the word to their friends not to support Becky G’s collection.
Eventually, Becky G and the Hola Chola Inc. founder spoke on the phone and deleted all the negative content, but people are still dissatisfied.
“Hola Chola is something that I say literally every single day,” Becky G says in her video campaign.
“When I wake up early in the morning, at 6 am, for hair and makeup call time, and I open the door and I’m like, “Hola Chola!” That’s just what we do,” Becky G adds in her campaign, citing “chola” as something that means strength and confidence. “The word ‘chola’, when you think of a ‘chola’, it can be, I think, whatever you want it to be. Obviously, it carries a lot of weight, too. It’s definitely a lifestyle more than it is just a ‘style’,” Becky G elaborates in her video. “There’s so much inspiration behind this collection for me!” Becky G posted to Instagram. “The biggest ones being my mom’s styles & influences that have been passed on to me and the boss ladies I’m surrounded by every day,” she added. According to Becky G herself, all the “inspiration” is “straight from my mom’s closet in high school in the 90s and my older cousins who would dress me up like them in the early 2000s ????”
Becky G’s mother is a crucial element of her beauty campaign and even makes an appearance in the promo video. The two even collaborated on ideas together. “To me, the name chola just means a strong woman. It doesn’t mean necessarily tied up to anything bad, other than they were strong. They were down. They were, like, real,” Becky G’s mom says in the video promo. “We love the name chola.”
Hola Chola Inc. claims that, because Becky G’s team was aware of the brand, it’s intellectual property theft.
Gonzalez says she sat down with Becky G’s team at one point to discuss a collab, and had sent Becky G a La Virgencita denim jacket. “I’m so enraged,” an Hola Chola Inc. model posted to Instagram. “Out of all the names in the world you had to go with one that already exists? One that YOU know about @iambeckyg. The industry has never been fair but it just sucks to see shit like this happen from our own people. Make sure to keep tagging the real OG HOLA CHOLA under their posts.”
Apparently, @HolaCholaInc unfollowed Becky G after the backlash. Later, Becky G and Gonzalez spoke over the phone, and Becky G shared to her Instagram story that the two had cleared things up. Soon after, @HolaCholaInc refollowed Becky G and deleted all the negative criticism for the beauty brand.
Others aren’t buying it.
When one Instagram user posited that Hola Chola Inc’s outrage was misplaced, the response was less-than-direct. “OK, but where’s the makeup YOU sale…I’m sure you didn’t inspire it with the sweater you make …” asked Instagram user @issamerickyy. “Huh?! You have to much time on your hands kid, go read a book!” Hola Chola Inc. responded, ironically with her own grammar mistakes given her “go read a book” jab.
“I see no similarity aside from the term and cultural aspect..,” chimed in one Twitter Latina. “I was expecting to see a like-minded cosmetics brand.. but they sell clothing, just under the same phrase (which was used widely by all of us Latinas for over a decade.) Pump the breaks.”
What do you think? Was the backlash warranted?
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