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2009 Beauty Trends That You’ll Cringe at Seeing

It’s hard to believe that it’s been a full 10 years since we were living in 2009. Needless to say, a lot has changed, and that’s no more apparent than in the beauty world. Makeup and hair trends have practically done a 180 since ten years ago and, we have to say, we might be better off for it.

Gone are the days of dumpy side-bangs and bright-white under-eye concealer. In 2019, a premium is placed on looking as natural as possible–that includes dewy skin, feathered brows, and foundation light enough for freckles to peak through. But in 2009, things were a bit different.

Scroll down to see the beauty trends that were all the rage ten years ago! You might just get nostalgic.

1. Matte Skin

via Pinterest

When we think of great skin in 2019, we immediately think of words like “dewy” and “glowy”. But, in 2009, flawless skin was marked by a distinct lack of shine. You wouldn’t be caught dead leaving your house without some pressed powder to touch up with later!

2. Extremely Thick Liquid Liner

via Pinterest

Sure, the cat-eye has never (and will never) go out of style, but everything else about eyeliner changes along with the tide. Back in ’09, ultra-thick liquid eyeliner was all the rage, as is evidenced by Selena Gomez’s notable look above. In 2019, most women now opt for a thinner, more subtle line.

3. High-Rise Eyeshadow

via Pinterest

Circa 2009, you could stumble across a makeup tutorial in which the artist instructed you to “blend up to the brow bone”. That look just doesn’t fly anymore. These days, makeup artists prefer to clean up eye shadow with a little concealer under the brows.

4. Half-Shaved Head

Facebook via Renee Richard

Cassie Ventura shocked the world when she shaved half of her head in 2009. But soon after, cool girls across the country were following suit. We all knew that super edgy girl in high school that rocked this look like it was made for her.

5. Square French Manicures

Twitter via @labelle_nail

Sure, some people say the square-tipped french manicure is making a comeback, but its current popularity is nothing compared to its dominance in the late 90s and 2000s. We all had a tía who was religious about getting her pink-and-whites touched up every week.

6. Pastel Eye Shadow

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Not only would ’09 eye shadow be blended right under the brow, but pastel eye shadow had a moment, too. A quick Google images search will turn up countless looks of celebs in 2009 who made light eye shadow their go-to looks.

7. Bright White Under-Eyes

Pinterest via Elle UK

This is one trend we’re happy went out of style. Since the advent of highlighting and contouring was still in it’s infancy phase, many makeup enthusiasts struggled to get the “highlighting” phase of the skill set perfected. This resulted in a lot of Latinas walking around with reverse-raccoon eyes. Eva Longoria was the worst celebrity offender in this area!

8. Over-Tweezed Brows

Pinterest via beautyeditor.ca

While the 2009 eyebrow trend didn’t veer into the stick-thin arches of the 90s, the look still hadn’t reached 2019’s bushy, full-figured heights yet. We’re assuming that 2009 was the transition year–the rocky period when women were growing back their eyebrows from the early 2000s and they hadn’t come into their full glory yet.

9. Smokey Eyes

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2009 was a time for aggressive, pitch-black smokey eyes that puts 2019’s soft eye looks to shame. In 2009, if you’re eyes weren’t positively rimmed with kohl eyeliner you didn’t know anything about beauty or fashion.

10. Giant Hair Poofs

Pinterest via iVillage

We blame Latina reality star Snooki for the poof-craze of 2009. Teen girls were devoted to this cute and easy hairstyle.

11. Aggressive Side-Bangs

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If you didn’t have side-bangs in 2009, you were in danger of being labeled a nerd. Plain and simple.

12. Asymmetric Haircuts

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Although we were never brave enough to cut our hair into a trendy, asymmetric bob (our madres would of killed us!), we admired the celebs like Rihanna and Victoria Beckham who committed to the big chop.

13. Very Pale Lips

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2009 took the timeless nude lip trend and ran with it. Fashionistas like JLo, and especially Rihanna, made pale nude lips their go-to red carpet look, usually paired with black eyeliner or a smokey eye.

14. Violet Eyeshadow

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Believe it or not, violet was the it eye shadow color for fashion-forward ladies in 2009.

15. Long, Stringy Extensions

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Extension and weave technology were not at their peak in 2009. We all have memories of flipping through Us Weekly at photos of Britney Spears and Lindsay Lohan running around LA with their tracks showing. Thankfully, hairstylists have gotten better at installing weaves and women have gotten better at upkeep.

16. Gauges

Pinterest via Zimbio

Although 2009 was at the tail-end of the Emo Era, gauges were still all the rage, especially among the angsty high school set. And Adam Lambert.

17. Peter Pan Cuts

Pinterest via Zimbio

Every year has a defining short hairstyle and 2009 was no exception. The Peter Pan haircut worn by celebs like Carey Mulligan inspired a subset of girls to cut off all their hair and commit to the pixie look.

Just In Time For Gifting Season: JLo and ARod Dropped An Affordable Sunglass Collab Collection With Quay Australia

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Just In Time For Gifting Season: JLo and ARod Dropped An Affordable Sunglass Collab Collection With Quay Australia

Just as there is a separation between the church and state, so too, we’ve been told to set strict boundaries in business. “Never mix pleasure with business,” goes the saying, as old as time. And we all know that keeping friendly, or even worse, romantic, relationships with people with whom you do business is not always a good idea —Unless you’re the ultimate power couple, then by all means, mix it up, finesse us all and show us how it’s done. J.Lo and ARod are just that couple. And their venture into business together is off to a pretty good looking start.

Jenny from the block mixed business with pleasure on her latest collab with her sportsman partner Alex Rodriguez, except for her, the partnership was more like a good idea than a bad one.

instagram @quayaustralia

JLo and ARod teamed up with Australian eyewear brand Quay Australia to create a range of glamorous statement shades that won’t set you back more than $60.

The couple shot the campaign for their collection in Miami—a place they both call home.

instagram @quayaustralia

The singer and actress posed with the former baseball shortstop in a series of sultry, tropical-infused images to promote the couple’s sunglass collection. The dynamic duo shot the campaign in Miami. “It was really special to be able to shoot in Miami with Jennifer, she was the one who introduced me to Quay Australia,” said ARod in an interview with Elle. Lopez, on her part, told People how shooting in Miami felt natural, since it’s the place she calls home. “I’ve had a love affair with Miami for many years, and now it’s our city—it’s our second home,” she added.

ARod and JLo are the only couple who can color coordinate their outfits and still look stylish af.

instagram @robzangardi

The series of photographs feature the powerhouse couple coordinating looks in bright, bold colors giving them that #couplegoals look that many of us have tried and failed at achieving. “It’s always easy when we get to do things together,” Lopez told People about shooting the campaign. “We always wind up laughing out loud.” —couple goals I tell ya.

The shades are divided into two collections, but all the styles are unisex.

Instagram @robzangardi

The dual collection is already shoppable on Quay Australia’s website. None of the shades cost more than $60, and while Alex and Jennifer have ‘his’ and ‘hers’ product pages, both ranges work pretty well on both men and women.

JLo gave her shades, witty names in Spanish while ARod chose more classic styles and names.

Instagram @quayaustralia

Jennifer’s selection is tad bit flashier —to be expected from the queen of the Bronx— they feature fancier, bolder hardware. Another detail we loved, is that J.Lo gave her shades, names in Spanish, like “La Reina,” “La Playa,” and “El Dinero.” Alex’s options though, are more understated and classic, the shapes come with a thin wire rim and they feature names such as “Poster Boy” and “Apollo.”

“I’ve followed the brand for quite some time and love how they are disrupting the eyewear category. I’ve never had a pair of sunglasses that fit so well and the fact that you can get high quality, polarized sunglasses for $50 is pretty great,” Alex said —and we couldn’t agree more on that price point remark.

The ‘Hustlers’ star first collaborated with Quay in March.

Instagram @jlo

When her first collab dropped —on the same month that she announced her engagement to Alex Rodriguez after two years of dating— J.Lo took to instagram to share the news and her love for sunglasses; “Sunglasses are my accessory of self-expression. I can wear them from the gym to the red carpet, and this line perfectly captures the sporty, but also sexy and glam vibe that I love!”

The brand has always been great at teaming up with celebrities to create glasses people want.

Instagram @quayaustralia

Quay Australia’s most recent A-list partnership was with Chrissy Teigen, who told Harper’s Bazaar that she really wanted to ensure her looks worked for all kinds of different face shapes and preferences. “I tend to lean towards oversized sunglasses because I don’t love putting on a full face of makeup every day.” This idea seemed to be kept in mind for J.Lo’s second Quay launch as well. Though there are lots of different small options available, we have to say, the big ones are still our faves.

Comprised of 18 styles, the line offers a wide selection of chic glasses – featuring bold shields, flirty cat-eye shades and classic aviators. Shop the collection at quayaustralia.com.

MJ Rodriguez Makes History By Signing First Ever Beauty Deal With Olay Body As Trans Woman

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MJ Rodriguez Makes History By Signing First Ever Beauty Deal With Olay Body As Trans Woman

mjrodriguez7 / Instagram

Actress and singer MJ Rodriguez is having an incredible whirlwind year. In 2019, she continued her role as Blanca Rodriguez in the history making series “Pose.” Her moving and capitalizing performance won her “Best Actress” at the Imagen Awards; the first time an openly trans women has ever received the honor. She also became the first transgender woman of color to play the role of Audrey in a major production of “Little Shop of Horrors.” Rodriguez even preformed the play’s popular love ballad “Suddenly Seymour” on the “Late Late Show with James Corden” ⁠— wowing the TV audience with her powerful vocals. In addition to all that success, this week, her activism, advocacy and talent was celebrated when Rodriguez was named one of TIME Magazine’s 100 NEXT.

Now, Rodriguez officially has one more win to close out her successful 2019.  

Twitter / @outmagazine

This week, Rodriguez made history by securing her first ever beauty campaign. The “Pose” star announced her new partnership with Olay Body at the 5th Annual Diversity Summit where she gave the keynote speech. She will officially be one of the label’s brand ambassadors — making her the first trans Afro-Latina to fill this role with Olay. 

“Olay Body is leading by example for other brands by opening doors for trans individuals like myself,” Rodriguez said during her speech. “I am so excited to work with Olay Body on this campaign leading up to my speech at the Diversity Summit. This is officially my first ever beauty campaign — I am so thankful to have the opportunity to show other trans women of color everywhere that they are seen and that they are worthy.”

Rodriguez’s campaign joins other trans women like Laverne Cox, Tracey Norman, Lea T and Geena Rocero — who have all recently worked with hair, makeup, and skincare brands in public roles. 

Twitter / @pedro_a

Rodriguez isn’t the only one excited about this new opportunity. Olay Body also expressed their eagerness to explore the new partnership and the diversity and inclusivity that Rodriguez brings to the brand. In an email to “Out,” the body care company shared their excitement over their new brand ambassador.

“Olay Body is excited to work with Mj Rodriguez on this campaign, as Mj is truly a recognized trailblazer,” the brand wrote. “She has transformed not just personally and professionally, but also as a leading advocate for diversity and inclusivity. This makes her the perfect fearless partner, where she is able to share her authentic journey of feeling confident in her own skin. As we begin to plan for future programs, Mj is definitely top of mind. We can’t divulge specifics at this time, but stay tuned for what’s coming next!” 

For the first act of their partnership, Rodriguez did Olay Body’s 14 Day Transformation and posted the results on her Instagram. 

Instagram / @mjrodriguez7

While she’s incredibly honored to have been selected as a brand ambassador, the call from Olay caught her off guard. Rodriguez even doubted if she was up to the task.

“When they called me, I screamed on the phone, because Olay is one of the leading forces in beauty,” she explained to “The Cut” of her new project. “I was like ‘Oh my god, am I really being considered for this, am I worthy?’”

Rodriguez explained that for trans women and women of color, these opportunities don’t usually come around so she was overwhelmed yet honored with the responsibility. 

“For starters, I’ve never been able to be considered for a partnership like this,” she told “The Cut.” “A lot of girls like myself — trans women — we don’t get the opportunity to have open dialogue, let alone be in partnership with organizations like this. As a woman, as a black or Latina or trans woman, we have to constantly give words of affirmation to ourselves. It’s just hard for us. I’m just focusing on amplifying my voice, trying to get it out there as much as possible.”

Of course, Rodriguez’s online fans showered her with love and affirmation for her new role with Olay Body. 

Twitter / @outioflove

Rodriguez’s mentions are full of fans congratulating her and wishing her the best for her career. One tweet by @guida told the star, “You deserve every good thing coming your way, I’m so happy for you!” Another by @nel_mamaboho thanked the actress, saying, “I actually truly love you just because YOU ARE SEEN. Your visibility makes so many more of us unavoidable. Thank Y.O.U.”

Rodriguez is truly paving the way for the visibility of other trans people and people of color. As an Afro-Latina, a trans woman and a member of the LBGTQ+ community, she represents many groups of marginalized people. As such, her role with Olay Body will set the precedent that these groups can and should have a visible place in our society.

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