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Cheetos Made Their Official Couture Debut At New York Fashion Week And It’ll Make You So Thirsty

New York Fashion Week is coming in hot! On Thursday Cheetos’ held their first-ever runway show inspired by the iconic snack Flamin’ Hot Cheetos. Rapper Saweetie performed on the Haus of Flamin’ Haute runway. Flamin’ Hot Cheetos have become something of a cultural phenomenon after being cited as the snack food darling of the Latinx and hip hop community. 

The collection incorporates the branded iconography with of-the-moment street style. The Haus of Flamin’ Haute guests sipped on Flamin’ Hot Sunrise cocktails, sushi rolls sprinkled with Cheetos, and a beauty bar with Cheeto manicures. 

Consider throwing on a Cheetos T-shirt to honor your Latinx heritage. Flamin’ Hot Cheetos were invented by Mexican American Richard Montañez, a former custodial worker at a Frito-Lay plant. He created the unique flavor combination decades ago, and his story will be told in the Eva Longoria directed-biopic Flamin Hot. 

A song of Icy and Fire. 

“Being a childhood fan of the whole brand — Flamin’ Hots, puffs, regular Cheetos, all of them — it was just super exciting to be asked to do this,” said Saweetie told the Hollywood Reporter. “Pulling up today and seeing Cheetos’ vision come to life was amazing. Also, I was looking forward to seeing the clothes and showing off my own dope look.”

Saweetie rose to fame by posting short raps on her Instagram account in 2016, where she now has 3.5 million followers. The 26-year-old’s singles “Icy Grl,” and “My Type,” have gone viral, eventually making it into Billboard’s Hot 100 Chart. She released her debut album High Maintenance in 2018. 

“My first fashion week, which was not too long ago, I was sneaking into events and shows,” she said. “Now, I’m being asked to perform, which is really exciting. This is the first fashion week where I feel like I’ve finally got the hang of things and tonight is the perfect way to kick it off.”  

A Flamin’ Hot evening.

Cheetos’ Haus of Flamin’ Haute wasn’t just a runway show, so much as it was an installation and celebration of the snack food. Renowned costume designer Ami Goodheart and her collaborators chose to elevate the theme. The highlights included a punchy, crimson red tulle gown by J. Bolin, an orange jumpsuit from Nava Rose, and a Goodheart-designed headpiece made of Cheetos wrappers combined with a Cheeto-lined cape. 

Orange is the new black.

While the Haus of Flamin’ Haute may not be accessible to all, fans of the brand should know Cheetos and Forever 21 have recently launched a collection together.  The collaboration features branded leggings, cropped tops, bodycon dresses, socks, and bicycle shorts.

A word from Chester Cheetah.

It is no surprise that the brand is strong, considering Flamin’ Hots have been referenced in hip hop culture for years now. In 2012, Y.N.RichKids, a children’s rap crew, released the viral hit “Hot Cheetos & Takis.” Last year, Cardi clowned her husband Offset on Instagram for putting Flamin’ Hot Cheetos in his turkey sandwich. Yung Miami from City Girls detailed her snacking habits to Hot New Hip Hop, which included Flamin’ Hot Cheetos, sugar straws, and gummies. 

Cheetos is perfectly aware of their place in hip hop history. This winter Chester Cheetah dropped a Doritos diss track. “Next time you try to take what I got. Remember I’m flamin’ hot, and you’re flamin’ not,” Chester Cheetah raps. I didn’t know the chip game had so many beefs. I am perched for the drama!

How a Latinx saved Frito-Lay. 

Mexican-American Richard Montañez began working at a Frito-Lay plant in Rancho Cucamonga. It was the late ’80s and he was making $4 an hour as a custodian. At 18 years old he was unable to read and write. Following the advice of his grandfather, Montañez took pride in his job, however, overlooked it would be, he wanted to be the best. 

“Every time someone walked into a room, it would smell fresh,” he told The Hustle. “I realized there’s no such thing as ‘just a janitor’ when you believe you’re going to be the best.”

Ambitious and hardworking, Montañez made himself seen through his work. After a decade, he began shadowing superiors. While watching a salesman restock inventory, he had an epiphany: company sales were down, but there were no products made for Latinxs. 

I saw our products on the shelves and they were all plain: Lay’s, Fritos, Ruffles,” he recalls. “And right next to these chips happened to be a shelf of Mexican spices… nothing spicy or hot.”

Eventually, Montañez, through a combination of naivety and fearlessness, snagged a meeting with the CEO. They were sold on his new flavor. Today he is Vice President of multicultural sales for PespiCo America (the company that owns Frito-Lay). Latinxs don’t have fairy tales, we have hard work and our wits. 

12 Make Up Tips For Darker Skin Tones To Make Sure You Get The Most Out Of Your Makeup Money

Fierce

12 Make Up Tips For Darker Skin Tones To Make Sure You Get The Most Out Of Your Makeup Money

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Whether you are just starting to experiment with makeup or have already picked up plenty of looks from your favorite tía, telenovela star or singer, here are a few tips for working with makeup with darker skin tones.

1. Don’t Skip UV Protection:

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Your skin is beautiful with or without a tan. However, it is important to use UV protection even if you are dark. When planning for a day in the sun, add a bit of sunscreen, or at least a foundation and lip balm that offer UV protection to your look. Not only will a little sunscreen protect you from dangerous skin cancer, but it will also keep your skin looking younger as you age.

2. Develop A Solid Routine:

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Dark skin has plenty of variety and reacts differently to various climates. Whether you need to moisturize on a regular basis or deal with excess oil, a good routine can help you avoid breakouts. And, of course, always remember to take your makeup off before going to bed no matter how tired you feel. Your skin will thank you.

3. Mind the Undertones:

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Your skin may have yellow, olive, or even reddish undertones. Understanding your undertones can help you select colors to either bring these out or keep them hidden.

4. Moisturizer Is Key:

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Dark skin can get ashy when it’s dry. This can be embarrassing especially if you live in a climate that you’re your skin doesn’t like because everyone will know when you need to moisturize.

5. Match Your Makeup To Your Personal Style:

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Makeup can definitely be used to express your style and your individuality. If you love bright colors, you can certainly translate that into your night time, and even daytime, look.

6. Find the Right Shades:

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Finding the shades of foundation and even eyeshadow that compliment your skin tone can be a bit of a journey. Fortunately, once you find what works, you can use that as your framework for future looks.

7. Play With Foundation:

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If you are blessed with clear skin, you may skimp on, or even skip foundation all together for certain daytime looks. On the other hand, you can also use foundation and powder to play up different parts of your face. Most experts recommend using a foundation that is two shades lighter than your natural skin tone.

8. Do Some Research:

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If you’re trying out something new, or if you’ve generally had trouble with matching makeup to your skin tone- you’re in luck; there are several YouTube and Instagram influencers who specifically work with darker skin tones and offer tutorials. You can also ask a friend for help.

9. Make The Most Out Of Your Concealer:

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While concealer is traditionally used to hide skin blemishes, it can also help make your eyes pop. Simply apply your favorite concealer under your eyes and to your eyebrows in a triangle

10. Makeup After Contact Lenses:

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This tip is universal but worth noting regardless of whether you are using contact lenses to help correct your vision or are opting for color contacts to make your eyes pop for a special occasion. Putting on your contacts last minute will inevitably lead to running makeup- and possibly even mascara smudged contact lenses.

11. Balance Your Eyes And Lips:

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Having both eye and lips pop can be overwhelming, which is why makeup artists focusing on one or the other. That doesn’t mean that your eyes can’t look stunning if you’re wearing a red or purple lipstick, but having your eyes pink at the same time, can be a bit too much at best, and may leave you looking like a clown at worst. To make sure you aren’t overdoing it, stick to accentuating either your eyes or your lips- especially if you are a beginner.

Nonprofit United We Dream Is Crowdsourcing Immigrant Recipes For A Fundraising Cookbook

Culture

Nonprofit United We Dream Is Crowdsourcing Immigrant Recipes For A Fundraising Cookbook

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During the COVID-19 lockdowns, people have spent a lot of time in their kitchens cooking food to bring them comfort. One unique thing about the self-isolation is that people are having to figure out how to make things stretch or substitute some of your usual ingredients. United We Dream wants to make sure they can do something good with all of the recipes we have created.

United We Dream wants to use your recipes to create some good.

According to an Instagram post, United We Dream is putting together an undocumented cookbook. In the spirit of sharing recipes and cultural moments, United We Dream is asking for people to submit their recipes.

“At United We Dream we believe in the power of art and culture to change hearts and minds and June is the perfect time to tap into our cultural creativity,” reads the United We Dream website. “On Immigrant Heritage Month, we want to celebrate our community through a joyous art form that every household does: cooking!”

The money is going to be used to help the undocumented and immigrant communities.

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According to Remezcla, 100 percent of profits from the book will go to the organization’s National UndocuFunds. United We Dream launched the National UndocuFund to deliver financial assistance to undocumented people struggling during the COVID-19 pandemic. It is likely that the fund will need to do some extra lifting to help communities recovering from recent looting and rioting that has rocked the U.S. in recent days.

“We know that nothing brings people together quite like food,” reads the United We Dream website. “The dishes that immigrants create, no matter how simple or complex, allow people to experience cultures other than one’s own and all the joys and pleasures that come with it.”

The cookbook is already getting people excited.

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There is something to be said about people getting creative in the kitchen during this pandemic. Outings are limited because we are all staying home to slow the spread. There are also people who are still not at work. That is why we have had to get creative to make our food last.

“Today, times are tough because of COVID-19, but many working-class and poor households are embracing their creativity to create meals that both sustain their households and bring a moment of peace and comfort,” reads the United We Dream website. “We want to create a cookbook that reflects our diverse community and inspires memories of joy, comfort and togetherness!”

United We Dream understands the power of food.

Food is a unifier. Everyone eats and food is one way to connect with your culture. It is also a wonderful way to share your culture with other people. Sharing your food and culture with people is a special way to let your friends into your life.

The organization is still taking recipe suggestions. If you want a chance to give more people a look into who you are and your culture through food, click here to share a recipe.

READ: Colorado Organization Raises Money To Offer Relief Checks To Undocumented People In The State