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Cheetos Made Their Official Couture Debut At New York Fashion Week And It’ll Make You So Thirsty

New York Fashion Week is coming in hot! On Thursday Cheetos’ held their first-ever runway show inspired by the iconic snack Flamin’ Hot Cheetos. Rapper Saweetie performed on the Haus of Flamin’ Haute runway. Flamin’ Hot Cheetos have become something of a cultural phenomenon after being cited as the snack food darling of the Latinx and hip hop community. 

The collection incorporates the branded iconography with of-the-moment street style. The Haus of Flamin’ Haute guests sipped on Flamin’ Hot Sunrise cocktails, sushi rolls sprinkled with Cheetos, and a beauty bar with Cheeto manicures. 

Consider throwing on a Cheetos T-shirt to honor your Latinx heritage. Flamin’ Hot Cheetos were invented by Mexican American Richard Montañez, a former custodial worker at a Frito-Lay plant. He created the unique flavor combination decades ago, and his story will be told in the Eva Longoria directed-biopic Flamin Hot. 

A song of Icy and Fire. 

“Being a childhood fan of the whole brand — Flamin’ Hots, puffs, regular Cheetos, all of them — it was just super exciting to be asked to do this,” said Saweetie told the Hollywood Reporter. “Pulling up today and seeing Cheetos’ vision come to life was amazing. Also, I was looking forward to seeing the clothes and showing off my own dope look.”

Saweetie rose to fame by posting short raps on her Instagram account in 2016, where she now has 3.5 million followers. The 26-year-old’s singles “Icy Grl,” and “My Type,” have gone viral, eventually making it into Billboard’s Hot 100 Chart. She released her debut album High Maintenance in 2018. 

“My first fashion week, which was not too long ago, I was sneaking into events and shows,” she said. “Now, I’m being asked to perform, which is really exciting. This is the first fashion week where I feel like I’ve finally got the hang of things and tonight is the perfect way to kick it off.”  

A Flamin’ Hot evening.

Cheetos’ Haus of Flamin’ Haute wasn’t just a runway show, so much as it was an installation and celebration of the snack food. Renowned costume designer Ami Goodheart and her collaborators chose to elevate the theme. The highlights included a punchy, crimson red tulle gown by J. Bolin, an orange jumpsuit from Nava Rose, and a Goodheart-designed headpiece made of Cheetos wrappers combined with a Cheeto-lined cape. 

Orange is the new black.

While the Haus of Flamin’ Haute may not be accessible to all, fans of the brand should know Cheetos and Forever 21 have recently launched a collection together.  The collaboration features branded leggings, cropped tops, bodycon dresses, socks, and bicycle shorts.

A word from Chester Cheetah.

It is no surprise that the brand is strong, considering Flamin’ Hots have been referenced in hip hop culture for years now. In 2012, Y.N.RichKids, a children’s rap crew, released the viral hit “Hot Cheetos & Takis.” Last year, Cardi clowned her husband Offset on Instagram for putting Flamin’ Hot Cheetos in his turkey sandwich. Yung Miami from City Girls detailed her snacking habits to Hot New Hip Hop, which included Flamin’ Hot Cheetos, sugar straws, and gummies. 

Cheetos is perfectly aware of their place in hip hop history. This winter Chester Cheetah dropped a Doritos diss track. “Next time you try to take what I got. Remember I’m flamin’ hot, and you’re flamin’ not,” Chester Cheetah raps. I didn’t know the chip game had so many beefs. I am perched for the drama!

How a Latinx saved Frito-Lay. 

Mexican-American Richard Montañez began working at a Frito-Lay plant in Rancho Cucamonga. It was the late ’80s and he was making $4 an hour as a custodian. At 18 years old he was unable to read and write. Following the advice of his grandfather, Montañez took pride in his job, however, overlooked it would be, he wanted to be the best. 

“Every time someone walked into a room, it would smell fresh,” he told The Hustle. “I realized there’s no such thing as ‘just a janitor’ when you believe you’re going to be the best.”

Ambitious and hardworking, Montañez made himself seen through his work. After a decade, he began shadowing superiors. While watching a salesman restock inventory, he had an epiphany: company sales were down, but there were no products made for Latinxs. 

I saw our products on the shelves and they were all plain: Lay’s, Fritos, Ruffles,” he recalls. “And right next to these chips happened to be a shelf of Mexican spices… nothing spicy or hot.”

Eventually, Montañez, through a combination of naivety and fearlessness, snagged a meeting with the CEO. They were sold on his new flavor. Today he is Vice President of multicultural sales for PespiCo America (the company that owns Frito-Lay). Latinxs don’t have fairy tales, we have hard work and our wits. 

Converse Is Putting Dominican Art On Their Shoes And Here’s How People Are Feeling About The Decision

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Converse Is Putting Dominican Art On Their Shoes And Here’s How People Are Feeling About The Decision

Influencer Ray Polanco Jr. and Converse have collaborated again for Latinx Heritage Month as a part of the “Converse by LatinX” collection. Polanco Jr. recruited artist Eric Narváez to hand draw and create a Chuck Taylor that featured coloring book style art of Dominican iconography. 

The collection also features work from tattoo artist Don Rimx, and Mexican and Colombian artist Paloma Montoya. Each of Polanco Jr.’s shoes will have a unique pattern of the cultural iconography — that means every pair is one of a kind. 

Ray Polanco Jr. Uses Dominican Upbringing As Inspiration

“Inspired by Ray Polanco Jr.’s experience growing up Dominican in New York City, the hand-drawn images encourage wearers to bring the design to life with color transforming the Chuck Taylor into a cultural coloring book for your feet. Make the “Puro Platano” story your own. Shout to Uptown,” the Converse description reads.

Puto Plátano

“What a feeling… meet my new @converse the “puro plátano 2”  — a cultural coloring book for your feet inspired by my experience growing up Dominican in NYC. I want the world to get to know us beyond flag colors, so I designed a visual story of pride. I left the hand-drawn images blank so YOU can collab with me. the reality is us LatinX come in all colors, so I want u to make these ur own,” Polanco Jr. wrote on Instagram. 

This isn’t the first time Polanco Jr. has brought Dominican pride to Chuck Taylors

Polanco Jr. collaborated with Converse on the Puro Plátano last year. It was a simple plátano green shoe with the words “puro platano” on the side in gold letters. 

“As a storyteller, I believe sneakers are the perfect canvas to communicate a message because we all wear some kind of footwear. Last year, I wanted to get the world to know more about Dominicans beyond just the colors of our flag and I thought food was the best way to do that, which led to transforming the Chuck Taylor into a Platano. This year, I wanted to connect on a deeper level with the ‘Puro Platano’ story by collaging distinct images from my experience growing up Dominican in New York City,” Polanco Jr. told Footwear News

This year he really amped up the Dominican iconography. There’s rolos, plátanos, bachata dancersandbottles of rum among other familiar images to anyone who grew up in The Bronx.

“A lot of the shoe is inspired by family: my dad playing dominoes at the bodega with his friends, my mom wearing rolos in her hair after the beauty salon, and things like that.” he said. “Shout out to my sister who would cop Chucks in every color on Fordham Road in the Bronx back in the day. Beyond my story, I feel like anyone who grew up in NYC will connect with at least one thing on the shoe and hopefully, other people in different cities can relate, too.” 

Polanco Jr. is not the only artist included in Converse’s LatinX collection.

Paloma Montoya

Mexican and Colombian artist Paloma Montoya’s artwork was inspired by Colombian culture, like its cafes, people, and vallenato musicians and singers.

“I was born from my father, a Mexican and my mother from #medellincolombia, but I was raised by my mother and maternal grandparents. All #antioqueños. I grew up on arepas, tamales and empanadas #colombianos , sancocho and natilla. I listened to Carlos Vives and know the lyrics (in Spanish) to Jaime R. Echavarría’s Serenata de Amor – Thanks Mamita,” Paloma wrote in her Instagram caption. 

“My grandparents bought the house in South Gate. I’ve been here all my life, I didn’t embrace my Mexican side from my father, I embraced it here with my friends who are Mexican and Mexican-American. Mexico and South Gate run through my blood, but I have generations and generations of Colombian blood in me. Maybe that’s why I think about going back often? Maybe that’s why when I went and met my relatives high up in the mountains of #antioquia – it felt like home. This pair is for you Mom, Mamita and Papito.” 

Don Rimx

Puerto Rican muralist and tattoo artist, Don Rimx also got a chance to make his own custom sneaker. The unique pattern mimics rosary beads and colorful feathers. 

“Muy honrado de poder colaborar con @converse en este proyecto para diseñar un patron para el Chuck Taylor dandole un giro personalizado con el estilo original de Don Rimx inspirado en su cultura y el camino por andar,” Rimx wrote on Instagram. 

The Converse by LatinX collection is available now. Shout out to Converse for hiring these independent Latinx artists as well! 

Fashion Nova Debuted A Halloween Collection Inspired by Iconic Fashion Moments — Including Selena’s Purple Jumper And J.Lo’s Versace Gown

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Fashion Nova Debuted A Halloween Collection Inspired by Iconic Fashion Moments — Including Selena’s Purple Jumper And J.Lo’s Versace Gown

Fashion Nova dropped it’s Halloween collection and it is massive. However, there’s one particular section that is causing a stir: celebrity dupes. While Fashion Nova has had multiple run-ins with celebrities over copying their looks and the looks of independent designers, that hasn’t stopped them one bit. This time around they want you to dress up in your favorite celebrities’ most iconic outfits — with slightly more skin showing. 

Some people like to make their own costumes, others like to buy their own costumes. If you fall into the latter group and don’t mind baring it all, you might want to check out the internet retailer’s Cardi B, Selena Quintanilla, Jennifer Lopez, Aaliyah, and Lil Kim costumes.

Fashion Nova launches Celebrity Halloween Costume Collection

Fashion Nova has launched its new season of Halloween costumes. They’re claiming they have the “sexiest” costumes on the internet. Because you know, that’s the most important thing, being sexy. I personally, couldn’t care less how women dress on Halloween, but I do think we should have options other than essentially walking around naked during one of the colder months of the year. 

All your faves are available

This time around, Fashion Nova has continued to dupe celebrity outfits. Although Kara Nesvig of Teen Vogue makes an important point, “As fun as these costumes may be, Fashion Nova has landed in hot water after being accused of knocking off clothing designs from both independent designers and big names, like a look-alike of the Mugler dress worn by Kim Kardashian West that was made the brand and sold just days after she wore it, causing Kardashian West to speak out. While these Halloween designs are ‘celebrity-inspired,’ it’s worth remembering where each came from and honoring the designers and inspiration behind each look as you rake in the Halloween candy come October 31.”

Jennifer Lopez

https://www.instagram.com/wwd/?utm_source=ig_embed

This look is so iconic — and you may not know this – it is the reason Google image search exists. When J. Lo wore this super-duper low-cut Versace dress to the 2000 Grammy Awards so many people were searching for it that Google came up with the idea for a way to search for specific images. Her impact! 

“People wanted more than just text. This first became apparent after the 2000 Grammy Awards, where Jennifer Lopez wore a green dress that, well, caught the world’s attention,” Google’s executive chairman Eric Schmidt said. “At the time, it was the most popular search query we had ever seen. But we had no sure-fire way of getting users exactly what they wanted: JLo wearing that dress. Google Image Search was born.”

Lil Kim

When Lil Kim wore her purple one-armed (and one-boobed) jumpsuit and matching wig to the 1999 VMAs, it caused quite a stir. While announcing an award with Diana Ross, Ross grabbed Lil Kim’s boob. It’s hard to believe that Janet Jackson was ostracized from Hollywood years later for exposing her pasty-covered nipple at the Super Bowl, but life makes no sense.

Selena

This controversial reinterpretation of Selena’s iconic disco outfit had some fans last Halloween clutching their pearls on social media. “What would Selena’s father think?” Many asked. Who cares? He was always controlling of her body in the most sexist way with regard to how she dressed. Or are we blinded by machismo here? Selena herself never agreed with him, so why do we care what he thinks? 

Saying her dad would have abused her if he saw this makes the argument kind of null. We don’t know if Selena would have liked or hated this. Sometimes that’s just how it be.

Aaliyah

The “One in a Million” costume pays homage to Aaliyah’s “Try Again” music video outfit. This is probably the most accurate of the bunch. 

Cardi B

Cardi B’s Invasion of Privacy album cover comes to life here. I am assuming that because the cover only features the top of Cardi’s body, Fashion Nova just assumed she wasn’t wearing pants? The rapper has had multiple collections with Fashion Nova so it is no surprise to see her included here. 

“You’re going to see a lot of skin,” the rapper said. “A lot of cleavage. But yet it’s so pretty and so elegant. I made sure it was sexy but also beautiful,” Cardi said of her second Fashion Nova collection, which sold a $1 million worth of product within 24 hours of its launch. 

Fashion Nova refuses to acknowledge that sometimes the weather is cold, but anyone who is going to buy one of these costumes probably doesn’t care either. Check out Fashion Nova’s Halloween collection here