Fierce

Cheetos Made Their Official Couture Debut At New York Fashion Week And It’ll Make You So Thirsty

New York Fashion Week is coming in hot! On Thursday Cheetos’ held their first-ever runway show inspired by the iconic snack Flamin’ Hot Cheetos. Rapper Saweetie performed on the Haus of Flamin’ Haute runway. Flamin’ Hot Cheetos have become something of a cultural phenomenon after being cited as the snack food darling of the Latinx and hip hop community. 

The collection incorporates the branded iconography with of-the-moment street style. The Haus of Flamin’ Haute guests sipped on Flamin’ Hot Sunrise cocktails, sushi rolls sprinkled with Cheetos, and a beauty bar with Cheeto manicures. 

Consider throwing on a Cheetos T-shirt to honor your Latinx heritage. Flamin’ Hot Cheetos were invented by Mexican American Richard Montañez, a former custodial worker at a Frito-Lay plant. He created the unique flavor combination decades ago, and his story will be told in the Eva Longoria directed-biopic Flamin Hot. 

A song of Icy and Fire. 

“Being a childhood fan of the whole brand — Flamin’ Hots, puffs, regular Cheetos, all of them — it was just super exciting to be asked to do this,” said Saweetie told the Hollywood Reporter. “Pulling up today and seeing Cheetos’ vision come to life was amazing. Also, I was looking forward to seeing the clothes and showing off my own dope look.”

Saweetie rose to fame by posting short raps on her Instagram account in 2016, where she now has 3.5 million followers. The 26-year-old’s singles “Icy Grl,” and “My Type,” have gone viral, eventually making it into Billboard’s Hot 100 Chart. She released her debut album High Maintenance in 2018. 

“My first fashion week, which was not too long ago, I was sneaking into events and shows,” she said. “Now, I’m being asked to perform, which is really exciting. This is the first fashion week where I feel like I’ve finally got the hang of things and tonight is the perfect way to kick it off.”  

A Flamin’ Hot evening.

Cheetos’ Haus of Flamin’ Haute wasn’t just a runway show, so much as it was an installation and celebration of the snack food. Renowned costume designer Ami Goodheart and her collaborators chose to elevate the theme. The highlights included a punchy, crimson red tulle gown by J. Bolin, an orange jumpsuit from Nava Rose, and a Goodheart-designed headpiece made of Cheetos wrappers combined with a Cheeto-lined cape. 

Orange is the new black.

While the Haus of Flamin’ Haute may not be accessible to all, fans of the brand should know Cheetos and Forever 21 have recently launched a collection together.  The collaboration features branded leggings, cropped tops, bodycon dresses, socks, and bicycle shorts.

A word from Chester Cheetah.

It is no surprise that the brand is strong, considering Flamin’ Hots have been referenced in hip hop culture for years now. In 2012, Y.N.RichKids, a children’s rap crew, released the viral hit “Hot Cheetos & Takis.” Last year, Cardi clowned her husband Offset on Instagram for putting Flamin’ Hot Cheetos in his turkey sandwich. Yung Miami from City Girls detailed her snacking habits to Hot New Hip Hop, which included Flamin’ Hot Cheetos, sugar straws, and gummies. 

Cheetos is perfectly aware of their place in hip hop history. This winter Chester Cheetah dropped a Doritos diss track. “Next time you try to take what I got. Remember I’m flamin’ hot, and you’re flamin’ not,” Chester Cheetah raps. I didn’t know the chip game had so many beefs. I am perched for the drama!

How a Latinx saved Frito-Lay. 

Mexican-American Richard Montañez began working at a Frito-Lay plant in Rancho Cucamonga. It was the late ’80s and he was making $4 an hour as a custodian. At 18 years old he was unable to read and write. Following the advice of his grandfather, Montañez took pride in his job, however, overlooked it would be, he wanted to be the best. 

“Every time someone walked into a room, it would smell fresh,” he told The Hustle. “I realized there’s no such thing as ‘just a janitor’ when you believe you’re going to be the best.”

Ambitious and hardworking, Montañez made himself seen through his work. After a decade, he began shadowing superiors. While watching a salesman restock inventory, he had an epiphany: company sales were down, but there were no products made for Latinxs. 

I saw our products on the shelves and they were all plain: Lay’s, Fritos, Ruffles,” he recalls. “And right next to these chips happened to be a shelf of Mexican spices… nothing spicy or hot.”

Eventually, Montañez, through a combination of naivety and fearlessness, snagged a meeting with the CEO. They were sold on his new flavor. Today he is Vice President of multicultural sales for PespiCo America (the company that owns Frito-Lay). Latinxs don’t have fairy tales, we have hard work and our wits. 

Notice any needed corrections? Please email us at corrections@wearemitu.com

Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

Entertainment

Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

It’s 2021 and we have no shortage of epic collaborations between some of the world’s biggest Latino stars and top fashion brands. Everyone from J Balvin and Bad Bunny to Cardi B and now Maluma have entered the fashion industry to sell a lifestyle. And people are buying!

Maluma and French fashion house Balmain bring us a limited-edition collaboration.

Colombian superstar Maluma has partnered with French fashion house Balmain to launch a limited edition collection that will be available from April 12 through June 1 in all Balmain stores, including brick and mortar and online.

The collection, which includes sneakers, blazers, t-shirts, pants and other ready-to-wear clothing, will also be available at Saks Fifth Avenue as of April 15.

The Balmain + Maluma line marks the first time ever the brand has designed a line with a celebrity. And it seems like the brand’s creative designer is pretty excited about the collab. Through photos on his Instagram, Olivier Rousteing referred to the reggaetón singer as his inspiration, captioned with supportive laudatory messages about merging their cultures and joint design process.

“Maluma, more than him being an incredible singer,” Rousteing notes, “[brings] a lot to the fashion community with his joy and his happiness and the fact that he’s always playing up his style from different kinds of houses from around the world, mixing different cultures as well… I think the collaboration with Maluma is obviously giving to Balmain and pushing the aesthetic more internationally.”

Maluma also seems to be pumped for the opportunity!

Although Balmain has featured other celebrities in advertising campaigns and runway shows, it has never actually enlisted a celebrity to help design a full, name-branded line.

The brand’s high profile, along with the haute-couture retail price of the collection, underscores how entrenched Maluma is now in the global fashion world and how valuable his endorsement and name is perceived by high fashion.

“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma, referencing both his album name and alter ego.

But if you want a piece of the collection be prepared to drop those coins.

Credit: Phraa / Balmain

Items in the Balmain + Maluma collection range from a black cotton T-shirt that retails for $495, to $1,500 high top sneakers to a $2,555 multi-color print bomber jacket.

Notice any needed corrections? Please email us at corrections@wearemitu.com

Met Gala 2021 Is Happening And Amanda Gorman Is Set To Host The America-Themed Fashion Event

Entertainment

Met Gala 2021 Is Happening And Amanda Gorman Is Set To Host The America-Themed Fashion Event

It’s 2021 and the Met Gala is back this year – after being canceled in 2020 thanks to a pandemic – with superstar poet Amanda Gorman being eyed to host the fashion event of the year. Given the 23-year-old’s show-stopping performance at the inauguration, the theme fittingly will be a celebration of America and American designers.

The Met Gala will return in 2021 with a very special guest as host.

Vogue’s “Oscars of Fashion” famously takes place on the first Monday of May. However, this year it’s been pushed back to September 13, in hopes that life will have returned to something closer to normal by then.

Epic poet Amanda Gorman is reportedly in talks to co-host the event alongside Tom Ford, who is the academy’s president. The breakout star of President Biden’s inauguration, Gorman is on the cover of the magazine’s May issue and the subject of a relentlessly glowing profile inside.

The black-tie gala, which raises funds for Met’s Costume Institute, is normally fashion’s biggest night and sees guests from Lady Gaga, Jennifer Lopez and Cardi B to Jeff Bezos, Elon Musk and even Maluma.

The event was canceled in 2020 thanks to a global pandemic.

The world’s most glamorous party was canceled in 2020 because of COVID-19, which was (and still is) raging the planet at the time. There was a virtual event in place of the 2020 event, with celebs like Julia Roberts, Priyanka Chopra and Amanda Seyfried showing off their looks from home and stars like Mindy Kaling and Adam Rippon taking part in the #MetGalaChallenge, recreating looks from past years.

This year’s event will draw inspiration from all things USA.

The theme of this year’s Met Gala has not been announced, but Page Six says the night will be devoted to honoring America and American designers, following the 18-month-long COVID crisis in this country.

Recent past themes for the event have included “Camp: Notes on Fashion” (2019), “Heavenly Bodies: Fashion and the Catholic Imagination” (2018), and “Rei Kawakubo/Comme des Garçons: Art of the In-Between (2017). And don’t forget 2016, when Zayn Malik wore robot-arms to Manus x Machina: Fashion in an Age of Technology.

Notice any needed corrections? Please email us at corrections@wearemitu.com