Fierce

Cheetos Made Their Official Couture Debut At New York Fashion Week And It’ll Make You So Thirsty

New York Fashion Week is coming in hot! On Thursday Cheetos’ held their first-ever runway show inspired by the iconic snack Flamin’ Hot Cheetos. Rapper Saweetie performed on the Haus of Flamin’ Haute runway. Flamin’ Hot Cheetos have become something of a cultural phenomenon after being cited as the snack food darling of the Latinx and hip hop community. 

The collection incorporates the branded iconography with of-the-moment street style. The Haus of Flamin’ Haute guests sipped on Flamin’ Hot Sunrise cocktails, sushi rolls sprinkled with Cheetos, and a beauty bar with Cheeto manicures. 

Consider throwing on a Cheetos T-shirt to honor your Latinx heritage. Flamin’ Hot Cheetos were invented by Mexican American Richard Montañez, a former custodial worker at a Frito-Lay plant. He created the unique flavor combination decades ago, and his story will be told in the Eva Longoria directed-biopic Flamin Hot. 

A song of Icy and Fire. 

“Being a childhood fan of the whole brand — Flamin’ Hots, puffs, regular Cheetos, all of them — it was just super exciting to be asked to do this,” said Saweetie told the Hollywood Reporter. “Pulling up today and seeing Cheetos’ vision come to life was amazing. Also, I was looking forward to seeing the clothes and showing off my own dope look.”

Saweetie rose to fame by posting short raps on her Instagram account in 2016, where she now has 3.5 million followers. The 26-year-old’s singles “Icy Grl,” and “My Type,” have gone viral, eventually making it into Billboard’s Hot 100 Chart. She released her debut album High Maintenance in 2018. 

“My first fashion week, which was not too long ago, I was sneaking into events and shows,” she said. “Now, I’m being asked to perform, which is really exciting. This is the first fashion week where I feel like I’ve finally got the hang of things and tonight is the perfect way to kick it off.”  

A Flamin’ Hot evening.

Cheetos’ Haus of Flamin’ Haute wasn’t just a runway show, so much as it was an installation and celebration of the snack food. Renowned costume designer Ami Goodheart and her collaborators chose to elevate the theme. The highlights included a punchy, crimson red tulle gown by J. Bolin, an orange jumpsuit from Nava Rose, and a Goodheart-designed headpiece made of Cheetos wrappers combined with a Cheeto-lined cape. 

Orange is the new black.

While the Haus of Flamin’ Haute may not be accessible to all, fans of the brand should know Cheetos and Forever 21 have recently launched a collection together.  The collaboration features branded leggings, cropped tops, bodycon dresses, socks, and bicycle shorts.

A word from Chester Cheetah.

It is no surprise that the brand is strong, considering Flamin’ Hots have been referenced in hip hop culture for years now. In 2012, Y.N.RichKids, a children’s rap crew, released the viral hit “Hot Cheetos & Takis.” Last year, Cardi clowned her husband Offset on Instagram for putting Flamin’ Hot Cheetos in his turkey sandwich. Yung Miami from City Girls detailed her snacking habits to Hot New Hip Hop, which included Flamin’ Hot Cheetos, sugar straws, and gummies. 

Cheetos is perfectly aware of their place in hip hop history. This winter Chester Cheetah dropped a Doritos diss track. “Next time you try to take what I got. Remember I’m flamin’ hot, and you’re flamin’ not,” Chester Cheetah raps. I didn’t know the chip game had so many beefs. I am perched for the drama!

How a Latinx saved Frito-Lay. 

Mexican-American Richard Montañez began working at a Frito-Lay plant in Rancho Cucamonga. It was the late ’80s and he was making $4 an hour as a custodian. At 18 years old he was unable to read and write. Following the advice of his grandfather, Montañez took pride in his job, however, overlooked it would be, he wanted to be the best. 

“Every time someone walked into a room, it would smell fresh,” he told The Hustle. “I realized there’s no such thing as ‘just a janitor’ when you believe you’re going to be the best.”

Ambitious and hardworking, Montañez made himself seen through his work. After a decade, he began shadowing superiors. While watching a salesman restock inventory, he had an epiphany: company sales were down, but there were no products made for Latinxs. 

I saw our products on the shelves and they were all plain: Lay’s, Fritos, Ruffles,” he recalls. “And right next to these chips happened to be a shelf of Mexican spices… nothing spicy or hot.”

Eventually, Montañez, through a combination of naivety and fearlessness, snagged a meeting with the CEO. They were sold on his new flavor. Today he is Vice President of multicultural sales for PespiCo America (the company that owns Frito-Lay). Latinxs don’t have fairy tales, we have hard work and our wits. 

An Indigenous Group In Panama Holds The Guinness Record For World’s Largest Patacón

Culture

An Indigenous Group In Panama Holds The Guinness Record For World’s Largest Patacón

elpataconpty / Instagram

After a coordinated six-month effort, Panama’s Emberá de Ipetí indigenous community broke the Guinness World Record for the largest patacón in the world. How many plátanos does it take to make the worlds largest was that patacón, you ask? Weighing at 245 pounds and measuring over 11 feet in diameter, the World’s Largest Patacón required 1,200 plátanos and 330 gallons of frying oil. The long-anticipated event drew in a sold-out crowd of 700 celebrators who took part in Emberá traditions, dance, and plenty of comida.

“We no longer want to be this statistic of vulnerability,” Emberá de Ipetí’s community leader, Sara Omi, told CNN. “We are rich in knowledge and that’s what we’re demonstrating here today.”

As visitors arrived for “Patacón Day,” they were invited to participate in a hand-washing ritual.

Credit: ELPATACONPTY / Instagram

At the entrance of the events, guests could participate in this Emberá ritual that uses plants to cleanse “malas vibras,” or bad vibes. “The plants we use to wash our hands has a lot to do with our worldview,” Sara Omi said. “For example, if you arrive at your home and bring bad malas vibras, washing your hands will take away those malas vibras. You become more open for everything that comes.” Then, the guests could go ahead and dance and eat with everyone else.

Over 100 volunteers worked to make individual tostones that were spread across an enormous steel mold.

CREDIT: ELPATACONPTY / INSTAGRAM

It takes a lot of labor to peel, chop, fry, grind, knead and finally assemble 1,200 plátanos. Volunteers would fry individual plátanos in this enormous, 330-gallon vat of oil, and bring it to the steel mold for others to assemble. Then, the crowd gathered around to watch the tense moment that volunteers carefully carried 245 pounds of plátanos back to this vat of oil. Then, it was dropped into the oil for its final fry, and lifted out of the vat to become the world’s largest patacón. This wasn’t their first rodeo either. It took six months for the 134 Emberá de Ipetí indigenous volunteers to practice and perfect the enormous feat. 

According to Carlos Tapia, the official adjudicator of the Guinness World Records, there were three requirements to ensure the attempt would be a success. 

CREDIT: ELPATACONPTY / INSTAGRAM

The first was that the patacón remained an intact, single patacón. It could not break once it was removed from the oil. Secondly, there had to be several professionals present. A metrologist could certify that the final weight was at least 220 pounds to break the previous record. There also had to be a cultural expert present to ensure the patacón was true to its roots. A health and hygiene inspector was also present to ensure that the food was prepared in such a way that it didn’t violate any health codes. 

The final requirement to break the record was to make sure none of the food goes to waste.

CREDIT: ELPATACONPTY / INSTAGRAM

We love that, Guinness World Records. That means the pressure isn’t off once the patacón is flawlessly assembled and beats the previous weight record. Then, came the universal tradition: eat as much food as you possibly can, and then have seconds. With a sold-out crowd of folks there to witness history, it goes without saying that the Emberá de Ipetí pulled off the feat. Maybe it was because the record was broken on the auspicious Oct. 14, or World Food Day. While folks were feasting, they could also support the women artisans selling their crafts, entirely inspired and created from the nature surrounding them.

The Patacón has become a symbol of unity and the greatness of indigenous peoples and of Panama.

CREDIT: ELPATACONPTY / INSTAGRAM

“I would like to tell everyone who is here, my perfect Patacón staff, those who have been part of a little piece of patacón and all the people who joined this dream, never forget that, together, we can achieve what we set out to do,” Patacón director, Sabrina Naimark, told the crowd. “We managed to unite as a country, make the Emberá de Ipetí Indigenous community visible, and achieve the Guinness World Record Holder Record so that the world knows how big Panama is and what we are able to do when we put soul, passion, and dedication to an idea. That idea became a reality, creating a true social impact in Panama and the world.”

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This Mexican Mom Makes Hundreds Of Tortas For the Poor Every Week

Culture

This Mexican Mom Makes Hundreds Of Tortas For the Poor Every Week

@guera_trizz / Twitter

A video of a woman passing out sandwiches to the poor in Cancún, Mexico has gone viral, and Twitter has raised over $2,000 to keep her going. Twitter user Beatriz Mages knew her mom made sandwiches to pass out every week, but she had never seen the footage before. Last week, she tweeted the video and captioned it, “My Mom makes HUNDREDS of sandwiches and tortas weekly for the poor where she lives in Mexico and I am just now seeing this footage! I am crying 😭😭 what a good soul 😭.” It has since been viewed by over 2.2 million people and retweeted over 53k times at the time of publication.

Twitter is giving Mama Mages lots of love, and have even raised thousands of dollars to help her keep feeding the hungry line of people that rely on her act of kindness each week.

A long line of folks are seen waiting for their weekly torta, and Mama Mages is passing out smiles to go with them.

Credit: @guera_trizz / Twitter

“Buena!” you hear the folks in the line saying as she starts passing the tortas out. Latino Twitter has come out in full force to bestow all their “Que Dios la bendiga”‘s on this “angelita.”

I’m sorry ma’am. But she is OUR mother now. We are all adopting her and we’re all proud and you’re just gonna have to deal with it,” one user tells Beatriz. 

Someone else asked Beatriz, “Would it be weird if I said I love your mom?” Beatriz’s response? “No, she loves u too.”  😭

The people asked for more angelic content and Beatriz happily obliged.

Credit: @guera_trizz / Twitter

“Look! Seriously amazing,” Beatriz shared along with more photos of her mom making sandwiches, and the line of people cheering for her.

Your mom is proof good kind caring people still exist. Heroes get remembered but legends never die. One day someone will tell their child or grandchild about the kind women who helped feed hundreds of hungry people on her own,” one touched Twitter user replied. 

“Just look at everyone’s faces,” tweeted one Armando.

Credit: @guera_trizz / Twitter

“She is a god,” “She is an angel,” “A Saint,” read the comments pouring in for Mama Mages. Dozens of people started asking Beatriz if there was a way they could help. One person offered her time to help make sandwiches and pass them out next time she was in the area. Most folks asked if there was a GoFundMe they could donate to keep Mama Mages going.

After people asked how they can donate to her mom’s cause, Mages set up a GoFundMe, which raised $2,185 in just five days.

Credit: @guera_trizz / Twitter

“My mom makes hundreds of sandwiches and tortas for the poor In Mexico, she doesn’t have much money her self but she continues to donate to those less fortunate regardless,” Mages writes in the GoFundMe. “She is always donating clothing and other useful items and never asks for help. Please feel free to donate anything so that she can keep on giving.”

In the comments, folks are asking her to create a PayPal account so that they can donate to the cause monthly.

Beatriz also told folks that they can help by staying at her mom’s Airbnb in Cancún.

Credit: Joy / Airbnb

By the way my mom has a beautiful air bnb at her home in Cancun,” tweeted Beatriz. “This is her only source of income and she uses her earnings and donations to give to the poor!” We have a feeling this incredible villa is about to booked by all the buena gente who support the cause because it’s been retweeted hundreds of times. By the looks of Airbnb, it seems like her mom’s name is, in fact, “Joy.”

Joy’s reaction to her new status as Latino Twitter’s New Mom? “That’s cool.”

Credit: @guera_trizz / Twitter

My mom is actually visiting me in the US right now and look at her reaction 😂😂😂 SO PURE,” tweeted Beatriz, alongside a video of her mom. “Ma, you’re famous. What do you think?” she asks her mom. Her mom awkwardly gives a thumbs up, then a peace sign, then another thumbs up and says, “That’s cool.” She’s clearly not in it for the fans, and that makes us love her even more. 

Latino Twitter has sanctified Joy Mages, who shall forever be known as Twitter’s Mom of the Year, or just San Joy. You can donate to her GoFundMe here.

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