Fierce

As Forever 21 Files For Bankruptcy, Some People Believe The Company Got What They Deserved

On Sunday, millennial fast-fashion giant Forever 21 filed for bankruptcy, causing a stir among shoppers who have long relied on the store for cheap and fashionable clothing. The move comes at a time when brick-and-mortar retail businesses everywhere are struggling and the bankruptcy is just proof of the shifting ways people shop.

Forever 21 was founded in 1984 in the Highland Park neighborhood of Los Angeles and quickly became the go-to spot young women went to for trendy items at affordable prices. Forever 21 spearheaded the wave of giant “fast fashion” retailers like Zara and H&M. These retailers revolutionized the fashion industry by making apparel that was previously only available to fashion insiders available to middle-class women. The shop was a staple at virtually every suburban mall. 

But with the ubiquity of the internet, young customers no longer went to the mall for a dose of retail therapy–they went online. 

According to Forever 21, the chain will likely be closing 178 stores in the near future and will exit completely from Asian and European markets. Countless articles have been written about the rise of fashion-forward online retailers like ASOS and Fashion Nova and the subsequent decline of brick-and-mortar stores like Forever 21. It’s also worth mentioning that e-commerce giant Amazon has now entered the fray as a viable place for young women to buy clothes online. In other words, the competition is fierce. Forever 21 isn’t the only fast-fashion store that has faced problems in recent years: in 2015, popular retailer Deb shut its doors permanently, followed by Wet Seal in 2017.

While the popular retail chain is beloved by many young women on a budget, not everyone is mourning the loss of these locations. 

Along with the Forever 21’s immense popularity and success has come waves of criticism–much of which has come to a head in recent years. The rise of social media has given a voice and a platform to previously voiceless critics who viewed Forever 21 as a major problem. In recent years, Forever 21 has fought off scandals involving unethical labor practices, problematic and offensive designs, and recently, an incident involving the company giving diet bar samples to plus-size customers. 

Not to mention, Forever 21 part of the major environmental problems that clothing retailers are creating for the planet. Some studies indicate that the apparel industry accounts for over 8% of the “global climate impact” of carbon emissions. That is “greater than all international airline flights and maritime shipping trips combined”. For many people, Forever 21 was emblematic of face-less soul-less corporations that manipulate unknowing customers for cash and wreak havoc on the ecosystem while they’re doing it. For some people, Forever 21’s bankruptcy feels like just desserts.

Along with other early 2000s-era fashion giants (like Victoria’s Secret), it’s been hard for Forever 21 to keep with the times. 

Many people believe that Forever 21 will have to completely overhaul their approach to marketing if they want to retain old customers while building a new client base. As the tides change, millennial and Gen-Z consumers are no longer want to give money to ethically dubious and environmentally irresponsible organizations. These days, young people prefer the companies they frequent to promote messages they believe in, like sustainability, body-positivity, and inclusivity. In an era when wokeness is a social currency, companies that promote a social agenda–like Third Love and Madewell–have become popular.

As for consumers’ reactions to Forever 21 filing for bankruptcy, Twitter provides a peek into everyone’s thoughts on the matter.

As is expected, the reactions run the spectrum to sadness at their favorite store being closed, to elation at the shuttering of a controversial retailer. With any polarizing landmark in pop culture comes a lot of people ready to voice their opinions.

This woman was sad that her go-to store for cheap staples is going out of business:

Forever 21 practically invented the term “ballin’ on a budget”. Now, it’s going to be harder for lower-income women to dress themselves fashionably in the same manner as before. 

This Twitter user made a decent point about Forever 21’s hit-or-miss clothes:

We’ve all been browsing the racks of Forever 21 and thought to ourselves: who greenlit this design?

This plus-sized Twitter user has mixed feelings about Forever 21’s bankruptcy filing:

It’s true that (for good or bad) Forever 21 has been at the forefront of industry changes–like paying more attention to plus-sized customers, for one. Even if they’ve had some very public missteps. 

Ditch The Sexy Witch Costume This Year In Favor Of A Not-So-Basic Getup: We Rounded Up Our Fave Mermaid Inspired Makeup Looks For Halloween

Fierce

Ditch The Sexy Witch Costume This Year In Favor Of A Not-So-Basic Getup: We Rounded Up Our Fave Mermaid Inspired Makeup Looks For Halloween

We’re all a little basic sometimes. And don’t get me wrong, I love a quick costume that I can pick up at a local Forever 21 as much as the next girl. But we all know the costumes that get overdone year after year; the witch, the sexy nurse, the black cats, the angel… they’re just straight-up basic. So how about this year you try something that doesn’t feel outdated or boring? Like a mystical creature from the depths of the sea.

2019 has been the year of the mermaid, so why not channel your inner sea-princess this Halloween?

credit Instagram @peter_garcia8

2019 has been the year of overhyped mermaids. From the wild reactions people had to Halle Bailey playing Ariel in The Little Mermaid’s live action remake announced earlier this year, to the premiere of The Little Mermaid Live! —another remake of the classic Disney film to be broadcasted on live TV. What’s more, mermaids are one of Pinterest’s top costume searches, even in 2019.

So we say, clad yourself in pearls, seashells and glittery scales. You could go modern and sleek, Nicole Kidman-style in Aquaman, or classic and romantic like Disney’s children’s classic. This costume gives you lots of room to let your creativity run wild and make the mystical character your own. 

We wanted to offer some help, so we rounded up our favorite mermaid makeup inspo for you to get planning your Halloween getup:

 Technicolor Barbie doll inspired mermaid.

credit Instagram @wiktoria_makeup

Think 90s Mermaid Barbie doll. No Barbie-inspired makeup look is complete without Barbie Pink and Purple. For this look, beauty blogger, Wiktoria went all out with those Barbie-inspired hues. Iridescent products are key for any mermaid interpretation, so don’t be shy. Bring the color from your cheekbones to the side of your face and brows for a colorful, artful take on the underwater look.

Pearls are a mermaid’s best friend

credit Instagram @Jamescharles

When constructing a sea-themed costume, pearls are a must for a luxe, boujee mermaid look. Case in point: James Charles. And because we’re guessing you’ll be tired after you’re done struggling to glue those pearls on your face, keep the rest of the look natural. Maybe add blue tones to your eyes for an under-the-sea feel, and top it all off with metallic blue lips.

Iridescent scales 

Credit Instagram @miniinaaz

Yes, this looks like you need a certain level of makeup experience and expertise to pull off the technique. But we promise you, it’s a lot easier than it looks. Recreate the look of self-confessed makeup geek, Naz Rahman, by using fishnet stockings. Hold the stocks over your face and dust the iridescent shadows through the holes. Easier than you thought, amirite?

The Little Mermaid with a twist 

credit Instagram @zhilabeauty

…if the fishnet tip is still too much work. Draw the scales with colorful eyeliner. Put those Euphoria-inspired neon liners to good use this Halloween before the fad ends. 

Barely-there mermaid look

credit Instagram @peter_garcia88

This one is for that last minute invite to a Halloween party. If you didn’t have anything planned and need to whip up a costume at the very last minute, we got you covered. Do your everyday look, and brush a bit of pink or blue shadow over fishnet stockings for subtle scales. Stop by a craft store on your way to the party and glue a few pearls over your temples and forehead. Now you’re ready to go trick-or-treating!

The princess of the ocean

credit Instagram @moninamua

I mean… wow. Why no go all out like makeup artist influencer @moninamua? Let that creativity run wild, it’s Halloween! Visit your local craft store and bag some sequins, paper shells, and pearls to recreate this look. 

Simple and Classic

credit Instagram @lonyeamaiden

For a more subtle and classic take on the sea-creature, get yourself a pair of seashells to cover your boobage and keep the hair and makeup natural and beachy. Add a metallic eyeshadow and matching lip for a little bit of a pop —it’s Halloween after all! Don’t keep it too boring, girl.

The artsy take 

credit Instagram @glowbykt

This is for the gals that want a less literal costume. Create a wave-inspired effect across your face and add touches of glitter to evoque a sense of bubbly rippled-water.

Extra Extra 

Credit Instagram @Romeoislove

If “Go hard or go home” are words you live by, then this level of commitment to a theme is for you. Make a statement with pearls, a whole crown, a wig, blue body paint and purple lips. Then proceed to cash that ‘Best costume of the night’ prize, you earned it. 

Dead mermaid bc Halloween, duh!

credit Instagram @simply.mandiej

The occasion calls for a costume, but also for scary vibes —it is all hallows’ eve after all! So if you’re looking for a dead-something or another, add some fale blood and under-eye bags to your mermaid look, et voila! You’re welcome. 

The Swoosh Gets The Latino Treatment: Nike Launches Limited-Edition ‘Día De Muertos’ Collection Complete With Calaveras And Papel Picado Designs

Fierce

The Swoosh Gets The Latino Treatment: Nike Launches Limited-Edition ‘Día De Muertos’ Collection Complete With Calaveras And Papel Picado Designs

Forget Halloween. Each year more and more brands are tapping into the Mexican celebration of the dead, Día de Los Muertos, to target Latinos with their calavera-inspired designs. The Mexican holiday surrounds death, but it’s a time to celebrate life with loved ones, and each year it’s gaining more and more traction in the U.S. 

Celebrated in the U.S. from Oct. 31 to Nov. 2, the holiday tradition calls for the creation of altars to deceased loved ones, decorated with photos, meaningful objects, and their favorite foods said to attract their souls. Petals of bright yellow-orange cempasúchil flowers are used to guide them from the cemetery, according to tradition. This year Nike took up the opportunity to celebrate, with a brand new collection dropping later this month, inspired by “traditional Mexican skeleton graphics.” This isn’t the first time the brand celebrates the Mexican holiday though, a few years back the Swoosh brand released another pair of Cortez’s to pay tribute to the dead on Día de Muertos. 

This latest ‘Día de Muertos’ collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.

credit Twitter @Solecollector

This latest assortment will include the Air Force 1 Low, the Cortez, and the Air Max 95 which are all getting dressed up for the occasion. Each pair will reference the holiday ever-so-slightly with traditional Mexican skeleton graphics featured throughout the design on the upper parts of the shoe as well as on the insoles.  

The Cortez turns black and orange for Day of The Dead 

Credit Twitter @sneaker_arian

The Cortez, is a Nike style Mexican-Americans love to wear, and the sports company picked the iconic design to be part of the Day of the Dead collection. It’s not the first time the Swoosh gets the Mexican-inspired treatment though. As we mentioned earlier, back in 2015 a ‘Day of The Dead’ Nike Cortez was released in honor of the holiday, and the design was a lot more thematic than this year’s minimalist iteration.

Featuring a ‘papel picado’-inspired design on the inside, the stitching of the iconic Swoosh on the upper side of the shoe as well as on the soles, turns bright orange, reminiscent of cempasúchil and candle-lit ofrendas. The shoe is dressed in a nylon and suede floral print and has distinct embroidery on the heel.

The Day of The Dead Air Force 1s Glow in The Dark With Papel Picado-Inspired designs.

credit Twitter @unrtd

The iconic performance shoes were re-imagined to celebrate the Mexican holiday in the most subtle way. The classic silhouette has an all-white upper body, contrasted by piping in yellow, green, blue, pink and black, and also sports a black heel tab and stitching across the midsole. The best part though is that once the shoe’s in the dark, it reveals a glow-in-the-dark skull papel picado-inspired pattern that is fully reflective throughout the entire upper. It’s to die for!

The Nike Air Max 95 was reimagined for the occasion in muted colors and subtle touches of huichol-style graphics.

credit Twitter @RyoRyo719

Joining the AF1s and the Cortez, the Nike Air Max 95 will also be a part of the 2019 Day of The Dead Collection. The festive colorway of the Air Max 95 takes on a white mesh upper with the signature layered side panels taking on a textured/crackled leather appearance. The leather side panels are emblazoned with muted ‘Huichol’ or papel picado-inspired graphics to go along with the Mexican theme. The limited-edition shoe also features black leather mudguards, black Swoosh branding, speckled laces, and a black midsole that adds to the look, along with teal detailing on the skull graphic insoles, papel picado-style tongue branding, and translucent outsole.

There are 57 million Hispanics in the U.S. only, and they represent 18% of the country’s spending power— no wonder brands like Nike want to tap into Latino traditions.

credit Twitter @thesolesupplier

Over the past few years, companies and retailers have made it easier to get into the spirit of the holiday, offering themed apparel, home decor and containers in which to tote goodies. With 57 million Hispanics in the U.S. alone, this demographic represents almost 18 percent of the country’s population and significant spending power, according to Nielsen. In fact, the data analytics company expects its buying power to grow from $1.4 trillion in 2016 to $1.8 trillion by 2021. And that dollar strength isn’t lost on retailers.

‘Dia De Los Muertos’ celebrations run from  November 1st through November 2, and the Nike Air Force 1 will drop at retailers like Sneakersnstuff and nike.com on October 15. Priced at $100 USD, the festive sneakers are the ultimate day-to-day shoe to add to your rotation. The rest of this latest Nike Día de Muertos collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.