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As Forever 21 Files For Bankruptcy, Some People Believe The Company Got What They Deserved

On Sunday, millennial fast-fashion giant Forever 21 filed for bankruptcy, causing a stir among shoppers who have long relied on the store for cheap and fashionable clothing. The move comes at a time when brick-and-mortar retail businesses everywhere are struggling and the bankruptcy is just proof of the shifting ways people shop.

Forever 21 was founded in 1984 in the Highland Park neighborhood of Los Angeles and quickly became the go-to spot young women went to for trendy items at affordable prices. Forever 21 spearheaded the wave of giant “fast fashion” retailers like Zara and H&M. These retailers revolutionized the fashion industry by making apparel that was previously only available to fashion insiders available to middle-class women. The shop was a staple at virtually every suburban mall. 

But with the ubiquity of the internet, young customers no longer went to the mall for a dose of retail therapy–they went online. 

According to Forever 21, the chain will likely be closing 178 stores in the near future and will exit completely from Asian and European markets. Countless articles have been written about the rise of fashion-forward online retailers like ASOS and Fashion Nova and the subsequent decline of brick-and-mortar stores like Forever 21. It’s also worth mentioning that e-commerce giant Amazon has now entered the fray as a viable place for young women to buy clothes online. In other words, the competition is fierce. Forever 21 isn’t the only fast-fashion store that has faced problems in recent years: in 2015, popular retailer Deb shut its doors permanently, followed by Wet Seal in 2017.

While the popular retail chain is beloved by many young women on a budget, not everyone is mourning the loss of these locations. 

Along with the Forever 21’s immense popularity and success has come waves of criticism–much of which has come to a head in recent years. The rise of social media has given a voice and a platform to previously voiceless critics who viewed Forever 21 as a major problem. In recent years, Forever 21 has fought off scandals involving unethical labor practices, problematic and offensive designs, and recently, an incident involving the company giving diet bar samples to plus-size customers. 

Not to mention, Forever 21 part of the major environmental problems that clothing retailers are creating for the planet. Some studies indicate that the apparel industry accounts for over 8% of the “global climate impact” of carbon emissions. That is “greater than all international airline flights and maritime shipping trips combined”. For many people, Forever 21 was emblematic of face-less soul-less corporations that manipulate unknowing customers for cash and wreak havoc on the ecosystem while they’re doing it. For some people, Forever 21’s bankruptcy feels like just desserts.

Along with other early 2000s-era fashion giants (like Victoria’s Secret), it’s been hard for Forever 21 to keep with the times. 

Many people believe that Forever 21 will have to completely overhaul their approach to marketing if they want to retain old customers while building a new client base. As the tides change, millennial and Gen-Z consumers are no longer want to give money to ethically dubious and environmentally irresponsible organizations. These days, young people prefer the companies they frequent to promote messages they believe in, like sustainability, body-positivity, and inclusivity. In an era when wokeness is a social currency, companies that promote a social agenda–like Third Love and Madewell–have become popular.

As for consumers’ reactions to Forever 21 filing for bankruptcy, Twitter provides a peek into everyone’s thoughts on the matter.

As is expected, the reactions run the spectrum to sadness at their favorite store being closed, to elation at the shuttering of a controversial retailer. With any polarizing landmark in pop culture comes a lot of people ready to voice their opinions.

This woman was sad that her go-to store for cheap staples is going out of business:

Forever 21 practically invented the term “ballin’ on a budget”. Now, it’s going to be harder for lower-income women to dress themselves fashionably in the same manner as before. 

This Twitter user made a decent point about Forever 21’s hit-or-miss clothes:

We’ve all been browsing the racks of Forever 21 and thought to ourselves: who greenlit this design?

This plus-sized Twitter user has mixed feelings about Forever 21’s bankruptcy filing:

It’s true that (for good or bad) Forever 21 has been at the forefront of industry changes–like paying more attention to plus-sized customers, for one. Even if they’ve had some very public missteps. 

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President Trump Attempted To Register His Trademark In Cuba In 2008 To Open Hotels And More

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President Trump Attempted To Register His Trademark In Cuba In 2008 To Open Hotels And More

Gage Skidmore / Flickr

New reports show that President Donald Trump tried to register his trademark in Cuba in 2008. The revelation shows another contradiction from President Trump who promised not to do business in Cuba until the island was a free democracy. The news comes just one week into Hispanic Heritage Month and has left some on social media questioning President Trump’s commitment to Cuban-Americans.

A new Miami Herald story is shining a light on Trump’s attempted business dealings in Cuba.

The story highlights President Trump’s hypocrisy and frequent contradictions throughout his life. The president’s attempted business dealings in Cuba came after he told the Cuban American National Foundation that he would not. During a 1999 speech, President Trump promised that he would not do business in Cuba until the island and the people were free.

For some, the revelation comes as a reminder of President Trump’s record with the Latino community. Latinos have been a constant target for Trump’s attacks since he called Mexican immigrants rapists and criminals when announcing his candidacy in 2015.

The news has angered Latinos who see the gesture as a sign of betrayal.

“I’ve had a lot of offers and, sadly, it’s all be very recently, to go into Cuba on deals. Business deals, real estate, and other deals,” Trump said at the 1999 speech in front of the Cuban American National Foundation. “I’ve rejected them on the basis that I will go when Cuba is free.”

Ana Navarro-Cárdenas, Republican political pundit and outspoken Trump critic, did not hold back.

Navarro-Cárdenas is one Republican who has long stood up against President Trump. Her tweets highlighted the fact that President Trump didn’t try to do business in Cuba just once. There are several instances that show that the president tried to make business happen in Cuba.

“Putting money and investing money in Cuba right now doesn’t go to the people of Cuba,” Trump told the audience in 1999. “It goes into the pockets of Fidel Castro.”

People are not completely shocked by the news.

The Trump administration has also been tied to the Cuban government. Earlier this year, news surfaced that Paul Manafort, Trump’s campaign manager, met with “Castro’s son” in Cuba. The meeting happened in 2017 just days before the inauguration. Emails show Manafort trying to relay information from “Castro’s son” to Kathleen T. McFarland, who would go on to be the Deputy National Security Advisor for the Trump administration.

The 2020 election is going to be one of the most important elections in our lifetime. Make sure you and your friends are registered to vote and commit them to voting. You can go to IWillVote.com or VoyaVotar.com and text TODOS to 30330 today to learn what choices you have to vote in your community and get information on where and when to vote.

You vote is your voice. Make sure you use it this election. So many have fought for your right to vote.

READ: Latinos For Trump Posted A Collage Of Flag For Hispanic Heritage Month And Got Some Wrong

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Yalitza Aparicio Stars In Dior’s Women-Centric Film Series

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Yalitza Aparicio Stars In Dior’s Women-Centric Film Series

Dior/ Youtube.com

In the two years that have passed since her debut as an actress in the 2018 Academy Award-winning film Roma, Yaltiza Aparicio has established herself as a Hollywood “get.” The Indigenous actress has appeared countless times on the cover of magazines, ones like Vogue México and Vanity Fair, and has been featured in ad campaigns for designers like Rodarte. So it’s no surprise that she has now been tapped to be part of Dior’s new campaign “Dior Stands with Women.”

As part of an effort to celebrate women across the film, beauty, and health industries Dior has launched its “Dior Stands with Women” campaign.

On Monday, the fashion brand announced it had launched a series of short films honoring women and their contributions to the industries and communities which they occupy. The campaign features actresses like Yaltiza Aparicio, model Paloma Elsesser, dancer Leyna Bloom, Cara Delevingne, Charlize Theron, Parris Goebel, and others.

In a statement about the campaign, Dior announced their intent in a post on Instagram. “Inspired by the exceptional women who have marked its history, Christian Dior Parfums unveils a series of short filmed portraits that give a chance to speak to extraordinary women,” it reads.

Speaking in the portrait series, Aparicio explains “For me, being a woman means being strong, always holding your head up because they tell you what they say, you must be sure of what you are capable of,” she went onto say that as “as an ambassador for UNESCO, my role is to represent indigenous communities with dignity. Give them a voice and visibility, which is something that we have lacked for a long time… Women have fought for many years for gender equality. It is not about being superior to men, it is about having the same opportunities, that in your work they give you a fair salary and not simply because you are a woman they pay you less or that they consider that you have fewer capacities simply because you are a woman.”

Speaking about their journeys, actresses Cara Delevinge and Charlize Theron touched on being unapologetic and part of male-dominated industries.

Check out Yalitza and the others in the Dior campaigns below.

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