Fierce

As Forever 21 Files For Bankruptcy, Some People Believe The Company Got What They Deserved

On Sunday, millennial fast-fashion giant Forever 21 filed for bankruptcy, causing a stir among shoppers who have long relied on the store for cheap and fashionable clothing. The move comes at a time when brick-and-mortar retail businesses everywhere are struggling and the bankruptcy is just proof of the shifting ways people shop.

Forever 21 was founded in 1984 in the Highland Park neighborhood of Los Angeles and quickly became the go-to spot young women went to for trendy items at affordable prices. Forever 21 spearheaded the wave of giant “fast fashion” retailers like Zara and H&M. These retailers revolutionized the fashion industry by making apparel that was previously only available to fashion insiders available to middle-class women. The shop was a staple at virtually every suburban mall. 

But with the ubiquity of the internet, young customers no longer went to the mall for a dose of retail therapy–they went online. 

According to Forever 21, the chain will likely be closing 178 stores in the near future and will exit completely from Asian and European markets. Countless articles have been written about the rise of fashion-forward online retailers like ASOS and Fashion Nova and the subsequent decline of brick-and-mortar stores like Forever 21. It’s also worth mentioning that e-commerce giant Amazon has now entered the fray as a viable place for young women to buy clothes online. In other words, the competition is fierce. Forever 21 isn’t the only fast-fashion store that has faced problems in recent years: in 2015, popular retailer Deb shut its doors permanently, followed by Wet Seal in 2017.

While the popular retail chain is beloved by many young women on a budget, not everyone is mourning the loss of these locations. 

Along with the Forever 21’s immense popularity and success has come waves of criticism–much of which has come to a head in recent years. The rise of social media has given a voice and a platform to previously voiceless critics who viewed Forever 21 as a major problem. In recent years, Forever 21 has fought off scandals involving unethical labor practices, problematic and offensive designs, and recently, an incident involving the company giving diet bar samples to plus-size customers. 

Not to mention, Forever 21 part of the major environmental problems that clothing retailers are creating for the planet. Some studies indicate that the apparel industry accounts for over 8% of the “global climate impact” of carbon emissions. That is “greater than all international airline flights and maritime shipping trips combined”. For many people, Forever 21 was emblematic of face-less soul-less corporations that manipulate unknowing customers for cash and wreak havoc on the ecosystem while they’re doing it. For some people, Forever 21’s bankruptcy feels like just desserts.

Along with other early 2000s-era fashion giants (like Victoria’s Secret), it’s been hard for Forever 21 to keep with the times. 

Many people believe that Forever 21 will have to completely overhaul their approach to marketing if they want to retain old customers while building a new client base. As the tides change, millennial and Gen-Z consumers are no longer want to give money to ethically dubious and environmentally irresponsible organizations. These days, young people prefer the companies they frequent to promote messages they believe in, like sustainability, body-positivity, and inclusivity. In an era when wokeness is a social currency, companies that promote a social agenda–like Third Love and Madewell–have become popular.

As for consumers’ reactions to Forever 21 filing for bankruptcy, Twitter provides a peek into everyone’s thoughts on the matter.

As is expected, the reactions run the spectrum to sadness at their favorite store being closed, to elation at the shuttering of a controversial retailer. With any polarizing landmark in pop culture comes a lot of people ready to voice their opinions.

This woman was sad that her go-to store for cheap staples is going out of business:

Forever 21 practically invented the term “ballin’ on a budget”. Now, it’s going to be harder for lower-income women to dress themselves fashionably in the same manner as before. 

This Twitter user made a decent point about Forever 21’s hit-or-miss clothes:

We’ve all been browsing the racks of Forever 21 and thought to ourselves: who greenlit this design?

This plus-sized Twitter user has mixed feelings about Forever 21’s bankruptcy filing:

It’s true that (for good or bad) Forever 21 has been at the forefront of industry changes–like paying more attention to plus-sized customers, for one. Even if they’ve had some very public missteps. 

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Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

Entertainment

Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

It’s 2021 and we have no shortage of epic collaborations between some of the world’s biggest Latino stars and top fashion brands. Everyone from J Balvin and Bad Bunny to Cardi B and now Maluma have entered the fashion industry to sell a lifestyle. And people are buying!

Maluma and French fashion house Balmain bring us a limited-edition collaboration.

Colombian superstar Maluma has partnered with French fashion house Balmain to launch a limited edition collection that will be available from April 12 through June 1 in all Balmain stores, including brick and mortar and online.

The collection, which includes sneakers, blazers, t-shirts, pants and other ready-to-wear clothing, will also be available at Saks Fifth Avenue as of April 15.

The Balmain + Maluma line marks the first time ever the brand has designed a line with a celebrity. And it seems like the brand’s creative designer is pretty excited about the collab. Through photos on his Instagram, Olivier Rousteing referred to the reggaetón singer as his inspiration, captioned with supportive laudatory messages about merging their cultures and joint design process.

“Maluma, more than him being an incredible singer,” Rousteing notes, “[brings] a lot to the fashion community with his joy and his happiness and the fact that he’s always playing up his style from different kinds of houses from around the world, mixing different cultures as well… I think the collaboration with Maluma is obviously giving to Balmain and pushing the aesthetic more internationally.”

Maluma also seems to be pumped for the opportunity!

Although Balmain has featured other celebrities in advertising campaigns and runway shows, it has never actually enlisted a celebrity to help design a full, name-branded line.

The brand’s high profile, along with the haute-couture retail price of the collection, underscores how entrenched Maluma is now in the global fashion world and how valuable his endorsement and name is perceived by high fashion.

“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma, referencing both his album name and alter ego.

But if you want a piece of the collection be prepared to drop those coins.

Credit: Phraa / Balmain

Items in the Balmain + Maluma collection range from a black cotton T-shirt that retails for $495, to $1,500 high top sneakers to a $2,555 multi-color print bomber jacket.

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Met Gala 2021 Is Happening And Amanda Gorman Is Set To Host The America-Themed Fashion Event

Entertainment

Met Gala 2021 Is Happening And Amanda Gorman Is Set To Host The America-Themed Fashion Event

It’s 2021 and the Met Gala is back this year – after being canceled in 2020 thanks to a pandemic – with superstar poet Amanda Gorman being eyed to host the fashion event of the year. Given the 23-year-old’s show-stopping performance at the inauguration, the theme fittingly will be a celebration of America and American designers.

The Met Gala will return in 2021 with a very special guest as host.

Vogue’s “Oscars of Fashion” famously takes place on the first Monday of May. However, this year it’s been pushed back to September 13, in hopes that life will have returned to something closer to normal by then.

Epic poet Amanda Gorman is reportedly in talks to co-host the event alongside Tom Ford, who is the academy’s president. The breakout star of President Biden’s inauguration, Gorman is on the cover of the magazine’s May issue and the subject of a relentlessly glowing profile inside.

The black-tie gala, which raises funds for Met’s Costume Institute, is normally fashion’s biggest night and sees guests from Lady Gaga, Jennifer Lopez and Cardi B to Jeff Bezos, Elon Musk and even Maluma.

The event was canceled in 2020 thanks to a global pandemic.

The world’s most glamorous party was canceled in 2020 because of COVID-19, which was (and still is) raging the planet at the time. There was a virtual event in place of the 2020 event, with celebs like Julia Roberts, Priyanka Chopra and Amanda Seyfried showing off their looks from home and stars like Mindy Kaling and Adam Rippon taking part in the #MetGalaChallenge, recreating looks from past years.

This year’s event will draw inspiration from all things USA.

The theme of this year’s Met Gala has not been announced, but Page Six says the night will be devoted to honoring America and American designers, following the 18-month-long COVID crisis in this country.

Recent past themes for the event have included “Camp: Notes on Fashion” (2019), “Heavenly Bodies: Fashion and the Catholic Imagination” (2018), and “Rei Kawakubo/Comme des Garçons: Art of the In-Between (2017). And don’t forget 2016, when Zayn Malik wore robot-arms to Manus x Machina: Fashion in an Age of Technology.

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