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A New Report Ranked The Actions That Your Favorite Fashion Brands Are Taking Toward Sustainability —The Results May Surprise You

In recent years, ’sustainability’ has become much more than a buzzword. The fashion industry —and the world— has been waking up to its impact on the planet and its communities. A new study, found, however, that fashion brands and retail stores are not doing too well when it comes to improving their sustainability processes and policies. While some retailers are putting in the work to make their businesses more sustainable and environmentally conscious, others still have a lot to do. 

There may be no such thing as a ‘fully sustainable’ brand yet, but the fashion industry should start investing on fixing that.

Credit Twitter @fash_rev

What many consumers don’t know is that fashion is as much about the process as it is about the end result —in fact, fully sustainable fashion doesn’t exist yet. There are many ways in which the fashion industry impacts the environment and communities, from the sourcing of the fabrics, to manufacturing, transport and right down to selling and recycling. 

‘I don’t like to use the word sustainable, because I find people are scared of it and don’t understand it,’ says Orsola de Castro, Founder and Creative Director of Fashion Revolution, an organization which educates brands on how to produce clothes than don’t exploit the planet or people. ‘There is no fully sustainable brand at this point in time. There are certainly brands that are embedding sustainability in the way they design and think,’ Orsola says.

‘Sustainable’ should not just be a buzzword added to a marketing campaign to attract buyers —but rather a total change in policies and processes. 

credit Twitter @hmconscious

In recent years we’ve heard fashion brands and retailers mention ‘sustainability’ a lot more. Huge high-street giants like H&M which came up with ‘H&M Conscious’ a range of sustainable clothing and fashion, have made entire ranges and campaigns around the trendy buzzword. Brands like Reformation and Everlane make a point of sharing their sustainable practices such as sourcing recycled materials. But are brands really walking the walk, or just talking the talk?

A new report by environmental group Stand.earth, has found that a lot of fashion brands and retail stores aren’t doing too well at making their businesses more sustainable.

credit Twitter @standearth

The group recently released their Filthy Fashion Climate Scorecard, which ranks the “climate commitments of 45 top fashion companies” including everything from high street favorites like American Eagle and Levi’s to top luxury labels such as the ones managed by luxury giant LVMH, sports brands like Nike, as well as infamous mass-fashion brands like Zara.

And —tbh— Stand.earth’s findings were not all that shocking. 

According to the report, the many “efforts” that companies have made public to change their manufacturing processes for the betterment of the climate, have fallen short. The report found that “nearly all of the companies (except two) have failed to reach the level of emissions reduction needed to align with the UN Paris Agreement’s pathway to 1.5°C degrees of warming and avert the worst consequences of climate change,” according to a press release from the organization.

Participating fashion brands and retailers were measured on a few different commitments and given scores up to 50 points for each category, including commitment to reductions in direct emissions from owned and controlled operations and the energy used to power them, use of renewable energy, commitment to reductions in global supply chain emissions, and long-term global supply chain emissions reductions.  Companies were also rewarded five bonus points each for positive changes in their processes; like supplier incentive programs and low carbon textile sourcing. Their scores were then added up and ranked in order. 

Mid-market and high street brands came out on top, whereas luxury brands didn’t do too well.

credit Twitter @standearth

This year, Levi’s came out on top, with American Eagle at a close second and English luxury brand, Burberry at number three. Brands like Target, Ganni, and Adidas landed in the middle. Upper-market department store giant, Nordstrom, scored zero points. LVMH, the luxury conglomerate which owns everything from Dior to Fendi to Pucci and Louis Vuitton, scored a 14; they earned points for emissions reductions and renewable energy. 

Stand.earth found that 17 of the companies they studied for their report have made little to no effort to improve their manufacturing processes at all, and that could potentially “put the world on a path to climate catastrophe, with 3 or more degrees of warming.”

While some brands are making meaningful progress, others need to step up their game if we want to reverse climate change.

credit Twitter @virginiainwa

Liz McDowell, Filthy Fashion Campaign Director at Stand.earth said in a press release that; “A handful of companies, including Levi’s, Burberry, the Gap, H&M, and American Eagle are taking meaningful strides to shift their global supply chains off dirty fossil fuels. But many other companies are relying on false solutions to meet their climate commitments – easy measures that look good on paper but fail to tackle carbon pollution in the real world.”

“While the industry’s progress is encouraging, signing onto one of these initiatives doesn’t guarantee that a company will take climate action in line with the scale of emissions reductions needed to keep the world below a dangerous level of warming.” The group’s study also found that; “companies will not be able to adequately reduce emissions in line with the Paris Agreement’s 1.5°C ambition unless they transition their supply chains off of coal and on to renewable energy.”

The fashion industry has a disastrous impact on the environment. In fact, it’s the second-largest polluter in the world, just after the oil industry.

In most of the countries in which garments are produced, untreated toxic wastewaters from textile factories are dumped directly into rivers. Huge quantities of freshwater are also used for the dyeing and finishing processes of all of our clothes. The private research platform, ‘Sustain Your Style’ states that “Up to 20,000 liters of water are needed to produce just 1kg of cotton.”

On top of the pollution caused by the manufacturing process, clothing has clearly become disposable. As a result, we generate more and more textile waste. A family in the western world throws away an average of 30 kg of clothing each year, according to Sustain Your Style. Of all that waste, only 15% is recycled or donated, and the rest goes directly to the landfill or is incinerated. 

The fashion industry’s impact on the climate is a serious problem, and though it seems like many brands are aware of their role in these catastrophic processes, and are working to improve, we must hold them accountable.

credit Twitter @fash_rev

It’s important to keep brands accountable as they continue to push sustainable initiatives and recognize their impact on the environment. In August, luxury brands like Gucci, Chanel, and Prada announced their intention to join up with brands like H&M to help combat the industry’s negative impact on the environment, signing the “Fashion Pact” to ensure their partnership. And while it’s exciting that brands are putting in the work towards a more sustainable tomorrow, it’s important to mention that we, as consumers, should start making more conscious fashion choices too!

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We Found The Looks Rocked By Ariana Grande, Megan Thee Stallion, And Doja Cat In The Sexy ’34+35′ Remix Video

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We Found The Looks Rocked By Ariana Grande, Megan Thee Stallion, And Doja Cat In The Sexy ’34+35′ Remix Video

In a gift to lovers, Ariana Grande dropped her “34+35” remix music video last Friday. The trending video featured Doja Cat and Megan Thee Stallion and some slamming tunes, extraordinarily glam sleepover gear. To booth, the video already racked up 21 million views, served up, alongside some slamming tunes, extraordinarily glam sleepover gear.

From ultra sexy to supersensuous, Ari, Meg, and Doja wore beautiful and luxurious lingerie ensembles. Fortunately, they’re here for you to rock yourself!

We looked around for the ensembles online and found them! Check out the looks below!

Ari’s Charlotte High Waist Bottoms and bodysuit.

Fleur de Mal / Charlotte High Waist Bottom– $45

Victoria’s Secret/ Lace Plunge Teddy- $79.50

Meg’s pink lace bra worn with mini shorts and a matching robe.

Milena Plunge Underwired Bra– $145

Milena Full Brief– $70

Doja’s peach-colored lace corset, with suspender bottoms.

Doja also wore outfits from Agent Provocateur.

Essie/ Waspie– $195

Essie/ Bodysuit– $465

Check out the video remix below!

So there they are, the extremely sultry and iconic lingerie looks to recreate the 34+35 remix music video on your own time!

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Amidst SNL Skit, Gorilla Glue Woman Says She Is Still Recovering From Her Sudden Internet Fame And Cyberbullying

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Amidst SNL Skit, Gorilla Glue Woman Says She Is Still Recovering From Her Sudden Internet Fame And Cyberbullying

Updated Feb. 22, 2021.

We can all appreciate the diversity and spring backness of Black hair. Typically curly or kinky in texture, Black hair allows women and men alike the ability to style their hair in just about every which rich way. From sporting a thick and out there afro to tresses that are layed and slayed, Black hair can do it all. So much so that some consider Black hair to be a superpower.

However, Black hair isn’t all-powerful. When it comes to glue in particular, a very sad TikToker recently figured that out.

TikTok user im_d_ollady, real name is Tessica Brown, explained that she got herself into a pretty sticky situation thanks to Gorilla Glue.

In early February, Brown posted a video to her TikTok page and revealed that her hair has been stuck in the same slicked-back style for a month now. Explaining the situation, Brown started off sharing that she often turns to a glue spray product called göt2b when styling her hair “just to keep it in place.”

But when she ran out of göt2b glue spray she turned to a can of Gorilla Glue spray adhesive.

The Gorilla Glue advises that the product is “heavy-duty.” According to the Gorilla Glue’s website, “Gorilla Spray Adhesive forms a clear, permanent bond that is moisture resistant and can be used on projects both indoors and out. This spray adhesive is also photo safe. Its wide pad nozzle and controlled, fine mist spray provide an even application on the project you are working on.”

Gorilla Glue’s FAQ advises “wiping adhesive with a dry cloth and then washing the area with soap and water,” to remove the product if it gets on your skin or body while still wet. “Once cured, rinse well with water.”

No doubt the commentary on her hair has been overwhelming for Brown. Recently her attorney sent a cease and desist letter to a blogger who is described as having gone “way too far” in an online campaign that accuses Brown of being a “liar.”

Brown says what has been particularly difficult to deal with however are the comments by Black women who she once admired, including Wendy Williams and LisaRaye McCoy. Recently, her hair incident inspired a sketch for Saturday Night Live.

In her “Hot Topics” segment of the Feb. 8 episode of The Wendy Williams Show, Williams suggested Brown “might have something wrong with her, like mentally.”

“The thing is, I used to like Wendy,” Brown told Buzzfeed news. “We just had a whole watch party to watch her Lifetime movie. I mean, I really liked it, but, I mean, then it made me very angry.”

The Louisiana woman recently got her first new hairstyle since having her hair fixed.

Brown headed to Below Zero Salon in Violet Louisiana for her Valentine’s Day hair appointment and left with a shorter, cuter look. Not only does it look good on her, but it also pairs well with her new level of clout. Along with a new merchandise line, Brown also recently partnered with manager Gina Rodriguez of Gitoni, an agency that represents celebrities like Blac Chyna, Lamar Odom and Tommy Lee.

Brown headed to L.A. earlier last week to have procedure to remove the hair operation by a plastic surgeon.

Dr. Michael Obeng  successfully removed all of the “Gorilla Glue out of her hair” with the help of a special formula he created.

Video taken at Dr. Obeng’s office show’s Tessica sitting on an operating table after the procedure running her hands through her liberated tresses and tearing up with relief. Dr. Obeng used a custom mix of chemicals and natural products to dissolve the glue.

Speaking to TMZ., Dr. Obeng said that he “looked up the compound, the main active ingredient in Gorilla Glue: polyurethane” before figuring out the science of how to break it down.

Brown’s circumstance highlights the lack of general understanding of Black hair care and the extremes Black women go through to obtain even just sufficient products.

Many users have questioned and criticized Brown’s use of Gorilla Glue asking how she could do this to herself.

“Gorilla Glue isn’t even on the hair aisle in the hair store or the grocery store. Gorilla Glue is located in the hardware section. She knew better,” one user commented about the situationTwitter. But in reality, Black women are often forced to search outside of the hair care aisles to get products for their hair. Black women, and other women too, use products like avocados, olive oil, honey, eggs and even mayonnaise to make their hair healthy.

As one Twitter user pointed out often times hair products are packaged to purposefully resemble food products.

The truth is , as user @_knotURfrend_, pointes out if Brown’s Gorilla Glue use had actually worked, it likely would have gone viral as a new product go-to. “So many are being dismissive of #gorillagluegirl. Given the history of how black women are targeted and still battle the pervasive belief that our natural hair is unprofessional, unkempt, or in some way ‘a statement’ pls show her some grace and understanding,” The View’s Sunny Hostin tweeted.

Brow’s hair looks amazing in the video but it’s clear it was heavily sprayed and shows no sign of letting up.

“Bad, bad, bad idea,” Brown says in the video..

“My hair don’t move,” Brown goes on to share while she scratching at her hair and noting that she washed her hair 15 times to no avail.

Brown finishes her video saying “So if you ever run out of Göt2B glue spray, don’t ever, ever use this,” she says, holding up the Gorilla Glue can, “unless you want your hair to be like that.”

Brown’s video has garnered over 2 million views on her TikTok page.

Many users were quick to point out that the old trusty Moco de Gorila could have been confused for Gorilla Glue. The woman did make a point of noting that she’d run out of Göt2b Glued Blasting Freeze Hairspray before opting for the Gorilla Glue.

In a follow-up video posted to her account on Thursday morning, Brown shows herself attempting to wash her hair with shampoo while fighting back tears. So far TikTokkers, Twitter users, and Instagram users are attempting to help give Brown solutions.

The official Gorilla Glue Twitter page even chimed in “Hi there, we are sorry to learn about your experience! We do not recommend using our products in hair as they are considered permanent. You can try soaking the affected area in warm, soapy water or applying rubbing alcohol to the area.”

On Feb. 6, Brown posted photos of herself seeking medical treatment for the glue on her head.

In one image Brown can be seen lying on a hospital bed. The other image shows an emergency room entrance to St. Bernard Parish Hospital, in Chalmette, Louisiana. The final image to the post is a video of a friend applying a treatment provided by the hospital to Brown’s scalp who clearly appears to be in pain.

Now Brown might be considering a lawsuit according to the New York Post.

According to New York Post “Brown hired an attorney and is weighing litigation against Gorilla Glue, because while the product’s label warns against using on eyes, skin or clothing – it does not mention hair – the outlet reports.”

Gorilla Glue tweeted a statement in response to suggestions of a lawsuit saying “We are very sorry to hear about the unfortunate incident that Miss Brown experienced using our Spray Adhesive on her hair. We are glad to see in her recent video that Miss Brown has received medical treatment from her local medical facility and wish her the best.”

In response to Brown’s story, a Gorilla Glue spokesperson told Newsweek in an interview that “We saw the video as well, and we do not recommend using our products in hair, as they are considered permanent” and recommended, “soaking the affected area in warm, soapy water or applying rubbing alcohol to the area.”

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