Fierce

Foundation Used To Only Have Three Colors, Here’s How We Went From Nudes To Fenty

Ah, foundation. Literally the basic building block for most of our beauty routines. It’s been around literally since the early ages and continues to thrive and impact the ways in which beauty brands develop their own platforms. But foundation wasn’t always as inclusive and complex as it used to be While it’s not uncommon to find foundation in it is starkest  blanket shades, literally dubbed light, medium, and dark, beauty brands like Fenty, Estée Lauder and Maybelline New York have all pushed for foundation hues that complement the broad spectrum of skin tones. But how did we make such progress in beauty? And where did foundation originally come from? 

Here’s a brief and insightful look at how foundation became another household item that we cannot live without.

In the beginning, foundation was only for the rich and powerful.

Credit: Twitter/@8intheuniverse

Believe it or not, makeup goes back all the way to Biblical days where it was referred to as “face painting.” Just check out the Old Testament (Ezekiel 23:40). It was also used by rich Romans and Greeks during 200 B.C. However, the practice of using makeup for spectacle purpose could be seen more prominently in the 17th-century by monarchs such as Queen Elizabeth I and in the 18th-century men began to wear it too as made fashionable by Louis XV. Back then, this group of elites would wear foundation while artists painted their portraits as part of s social affairs, and actors would then go onto wear their looks onstage. While the foundation was only worn by the wealthy, the makeup itself was made out of toxic ingredients including zinc oxide, glycerin and calamine lotion.

Foundation, as we know it today, has its roots in Germany and Poland.

Credit: Instagram/@oldhollywoodmoviemagic

Originally, German actor Carl Baudin created greasepaint to use as a tool to use on stage so his wig line would be hidden onstage. The greasepaint was made out of zinc white, ochre, and vermillion in lard. Weird, right? But it worked and he began to sell it. Then in 1914, Polish makeup icon Max Factor created his own formula that was a mix of pigment and lard and invented. Factor created the makeup specifically for actors in Hollywood and it worked so well on film that the product became a hot commodity. The Hollywood industry only used Max Factor foundations on sets. The term people used for the foundation was called pan-cake because of the density of the product but also it wasn’t only in liquid form but packed powder. 

The evolution of foundation in the ’70s, ’80s, and ’90s

Credit: Instagram/@monkyboxx

For the most part, foundation just came in three shades, white, medium, and dark, which didn’t leave much room for those of us with a skin tone that didn’t fall into any of those three tones. While cosmetic companies began to manufacture their own foundation, for the average woman the main brands were Maybelline and Cover Girl. Both those brands sold compact powder cases that provided inexpensive coverage that provided coverage for faces. 

Loose powder foundation. Finally a breakthrough!

 Credit: Instagram/@bareminerals

As foundation continues to evolve, we now have foundation that comes in all forms including loose powder. While liquid provides extensive coverage that basically gets applied just like paint, for women who want a natural look can easily turn to loose powder for that flawless look. In the late ’90s Leslie Blodgett, a makeup executive at Bare Escentuals, changed the foundation game when her company created Bare Minerals, released a loose powder foundation that had SPF and other vital minerals for your face. Now every cosmetic company sells their own version of loose foundation powder. 

Foundation for everyone.

Credit: Instagram/@boise.beauty

Foundation has come a long way. It’s not the pan-cake makeup of yesteryear, nor is it made just for the rich and famous. It comes in a variety forms, including liquid, matte, powder, sticks, and so much more. The great thing about this evolving makeup is that it comes in all tones and for all skin types, and it’s no longer made with harmful ingredients. Today, cosmetic companies have found ways to create a product that not only provides coverage but that can also help your skin. There’s a huge portion of the beauty industry that sells products that are vegan, animal-cruelty free and made of organic ingredients. Imagine if Max Factor knew how foundation was made today, he’d probably think you were joking and argue that foundation could not be made without the use of animal lard. The reality is that today trying to choosing which foundation might have become a bit more complex since he started making foundation but as a result, mostly everyone is able to find a brand that works for their skin tone,  beauty standards, and wallet. 

READ: 25 Brands Made For Latinas And Women Of Color That Are Totally Crushing The Beauty Game

Notice any needed corrections? Please email us at corrections@wearemitu.com

Viva Mexico Is Trending On Twitter Proving That Mexico Is More Than Just A Country

Culture

Viva Mexico Is Trending On Twitter Proving That Mexico Is More Than Just A Country

Carlos Vivas / Getty Images

It is Mexico’s Independence Day and that means that Mexicans around the world are honoring their roots. Twitter is buzzing with people who might not be in Mexico but they will forever have Mexico in their hearts. Here are just a few of the loving messages from people who are Mexican through and through.

Viva Mexico is trending on social media and the tweets are filled with love and passion for the country.

Mexico received its independence from Spain on September 16, 1810 and since then the day has been marked with celebration. The day is marked with parties of pride and culture no matter where you are in the world.

Mexicans everywhere are letting their Mexican flag fly.

Tbh, who doesn’t want to be Mexican to enjoy the day of puro pinche pride? The celebration for Mexican Independence Day starts on Sept. 15 with El Grito. The tradition is that the president of Mexico stands on the balcony on Sept. 15 at 11 p.m. and rings the same church bell that Roman Catholic priest Miguel Hidalgo y Costilla rang in 1810 to trigger the Mexican Revolution.

People are loving all of the celebrations for their homeland.

The original El Grito took place in Dolores Hidalgo, Guanajuato in 1810. While most El Grito celebrations take place at the National Palace, some presidents, especially on their last year, celebrate El Grito in the town where it originated.

Honestly, no one celebrates their independence day like Mexico and we love them for it.

¡Viva Mexico! Mexico lindo y querido. How are you celebrating the Mexican Independence Day this year? Show us what you have planned.

READ: Many Mexicans Are Calling Out Fragile Masculinity As Some Continue To Protest A Controversial Zapata Painting

Notice any needed corrections? Please email us at corrections@wearemitu.com

Split End Serums That Will Help Hair Growth And Keep Your Ends From Splitting

Fierce

Split End Serums That Will Help Hair Growth And Keep Your Ends From Splitting

Astrid Stawiarz / Stringer

Sure, there might be more things peskier than split ends but there’s no doubt they’re a universal issue that haunts us all.

Thanks to dryness, age, heat styling, and even just existing, split ends are a real issue that people around the globe have to deal with and manage every day. As the oldest part of our hair strands, ends need a very particular type of special care. Particularly if you ever want to avoid having those splits ends work their way up the entire shaft of your hair and wreak even more havoc. While snipping off those ends are a surefire way to fix a split end problem, if you’re trying to grow your hair out there are ways to attempt to keep your ends from splitting in the first place.

We scoured the internet for top reviewed split ends. Check out what we found below!

Oribe’s Split End Seal

“My stylist gave me a sample of this to use on my thick, fine, curly, highlighted hair after a particularly strenuous bleach session. I was so impressed, I bought this when the sample ran out.

Any good stylist will tell you, it’s pretty much impossible to actually seal an end once it’s split (beyond making it appear to be sealed for a short period). But it is possible to return moisture and other nutrients to hair that is damaged or close to splitting. And this product is very good at doing that. It seals the hair to keep the good stuff in and protect against future damage from the environment. A little goes a long way if you apply it to wet hair, before applying any other styling products. Seriously, I got six uses out of the sample. It’ll take me a while to run out of the full size bottle.

This stuff really does work miracles on dry hair. The only way I’d ever be able to get rid of all my split ends would be to just shave my head. But that doesn’t mean my hair isn’t healthy. More than one stylist has pointed that out to me. That wouldn’t be the case if I didn’t use quality products like this one.” – Amazon review

Rita HazanTriple Threat Split End Remedy

“My hair deals with a lot of heat styling and hairspray so the ends get a little worse for wear. I’m growing my hair out for my wedding next year and I’m a law student, so I can’t afford to be getting regular haircuts at this point. I got a sample of this product and can’t believe what a difference it made in my hair. I can no longer see the split ends and my hairstyles pretty effortlessly now. I just ordered the full size.”- Sephora review

Moroccanoil Mending Infusion

“LOVE LOVE LOVE Moroccanoil Mending Infusion! This product works great on the ends of my hair that definitely need to be trimmed! It fuses the tips of my hair after styling so I can go longer w out a trim. It makes the ends look healthy & the smell is terrific! I use all of the Moroccanoil products & so far they are working great for me! The only negative thing I can say is that the bottle is made of thick glass which the actual quantity of the product is less than it actually appears to be. However, it takes very little product for the ends of the hair! The product still deserves 5 stars! IF for any reason these products don’t work for you, it has to be that they have been returned “as no longer needed” & possibly tampered with by a dishonest consumer. Amazon will always make things right from my experience. From reviews I’ve read in the past, I felt I needed to add this comment as I have very difficult hair, coarse, frizzy, & unmanageable unless I use an excellent product like ‘Moroccanoil products’!!”- Amazon Review

PATTERN Jojoba Oil Hair Serum

“Love it! Smells like lavender, ahhhh. I love that you can use this on your scalp and hair. It locks in the moisture from the Pattern leave-in so well for super soft and hydrated hair. I’m so happy with everything from this line. I do believe this jojoba oil is a stand out product as well. You can use it in so many ways. I will continue to purchase this and pretty much everything else from this line. Thank you, Ms. Tracee Ellis Ross, you hit the nail on the head!! Can’t wait to see what else is in store for this line.” – Sephora review

Design Essentials Silk Essentials Thermal Strengthening Serum

“My hair is natural and I usually go to a salon when I occasionally want to have it flat ironed. I decided to order Silk Essentials Thermal Strengthening Serum to do it myself and I already had the Bamboo & silk HCO leave in conditioner that I used to detangle. Wow, these 2 pair together left my hair silky and as straight as if my stylist had dRead more about review stating Love this strengthening serum!” – Site review

Notice any needed corrections? Please email us at corrections@wearemitu.com