Fierce

Foundation Used To Only Have Three Colors, Here’s How We Went From Nudes To Fenty

Ah, foundation. Literally the basic building block for most of our beauty routines. It’s been around literally since the early ages and continues to thrive and impact the ways in which beauty brands develop their own platforms. But foundation wasn’t always as inclusive and complex as it used to be While it’s not uncommon to find foundation in it is starkest  blanket shades, literally dubbed light, medium, and dark, beauty brands like Fenty, Estée Lauder and Maybelline New York have all pushed for foundation hues that complement the broad spectrum of skin tones. But how did we make such progress in beauty? And where did foundation originally come from? 

Here’s a brief and insightful look at how foundation became another household item that we cannot live without.

In the beginning, foundation was only for the rich and powerful.

Credit: Twitter/@8intheuniverse

Believe it or not, makeup goes back all the way to Biblical days where it was referred to as “face painting.” Just check out the Old Testament (Ezekiel 23:40). It was also used by rich Romans and Greeks during 200 B.C. However, the practice of using makeup for spectacle purpose could be seen more prominently in the 17th-century by monarchs such as Queen Elizabeth I and in the 18th-century men began to wear it too as made fashionable by Louis XV. Back then, this group of elites would wear foundation while artists painted their portraits as part of s social affairs, and actors would then go onto wear their looks onstage. While the foundation was only worn by the wealthy, the makeup itself was made out of toxic ingredients including zinc oxide, glycerin and calamine lotion.

Foundation, as we know it today, has its roots in Germany and Poland.

Credit: Instagram/@oldhollywoodmoviemagic

Originally, German actor Carl Baudin created greasepaint to use as a tool to use on stage so his wig line would be hidden onstage. The greasepaint was made out of zinc white, ochre, and vermillion in lard. Weird, right? But it worked and he began to sell it. Then in 1914, Polish makeup icon Max Factor created his own formula that was a mix of pigment and lard and invented. Factor created the makeup specifically for actors in Hollywood and it worked so well on film that the product became a hot commodity. The Hollywood industry only used Max Factor foundations on sets. The term people used for the foundation was called pan-cake because of the density of the product but also it wasn’t only in liquid form but packed powder. 

The evolution of foundation in the ’70s, ’80s, and ’90s

Credit: Instagram/@monkyboxx

For the most part, foundation just came in three shades, white, medium, and dark, which didn’t leave much room for those of us with a skin tone that didn’t fall into any of those three tones. While cosmetic companies began to manufacture their own foundation, for the average woman the main brands were Maybelline and Cover Girl. Both those brands sold compact powder cases that provided inexpensive coverage that provided coverage for faces. 

Loose powder foundation. Finally a breakthrough!

 Credit: Instagram/@bareminerals

As foundation continues to evolve, we now have foundation that comes in all forms including loose powder. While liquid provides extensive coverage that basically gets applied just like paint, for women who want a natural look can easily turn to loose powder for that flawless look. In the late ’90s Leslie Blodgett, a makeup executive at Bare Escentuals, changed the foundation game when her company created Bare Minerals, released a loose powder foundation that had SPF and other vital minerals for your face. Now every cosmetic company sells their own version of loose foundation powder. 

Foundation for everyone.

Credit: Instagram/@boise.beauty

Foundation has come a long way. It’s not the pan-cake makeup of yesteryear, nor is it made just for the rich and famous. It comes in a variety forms, including liquid, matte, powder, sticks, and so much more. The great thing about this evolving makeup is that it comes in all tones and for all skin types, and it’s no longer made with harmful ingredients. Today, cosmetic companies have found ways to create a product that not only provides coverage but that can also help your skin. There’s a huge portion of the beauty industry that sells products that are vegan, animal-cruelty free and made of organic ingredients. Imagine if Max Factor knew how foundation was made today, he’d probably think you were joking and argue that foundation could not be made without the use of animal lard. The reality is that today trying to choosing which foundation might have become a bit more complex since he started making foundation but as a result, mostly everyone is able to find a brand that works for their skin tone,  beauty standards, and wallet. 

READ: 25 Brands Made For Latinas And Women Of Color That Are Totally Crushing The Beauty Game

12 Make Up Tips For Darker Skin Tones To Make Sure You Get The Most Out Of Your Makeup Money

Fierce

12 Make Up Tips For Darker Skin Tones To Make Sure You Get The Most Out Of Your Makeup Money

fiorenzomakeup / Twitter

Whether you are just starting to experiment with makeup or have already picked up plenty of looks from your favorite tía, telenovela star or singer, here are a few tips for working with makeup with darker skin tones.

1. Don’t Skip UV Protection:

constantia_village_courtyard / Instagram

Your skin is beautiful with or without a tan. However, it is important to use UV protection even if you are dark. When planning for a day in the sun, add a bit of sunscreen, or at least a foundation and lip balm that offer UV protection to your look. Not only will a little sunscreen protect you from dangerous skin cancer, but it will also keep your skin looking younger as you age.

2. Develop A Solid Routine:

suzis.salon / Instagram

Dark skin has plenty of variety and reacts differently to various climates. Whether you need to moisturize on a regular basis or deal with excess oil, a good routine can help you avoid breakouts. And, of course, always remember to take your makeup off before going to bed no matter how tired you feel. Your skin will thank you.

3. Mind the Undertones:

monicastylemuse / Instagram

Your skin may have yellow, olive, or even reddish undertones. Understanding your undertones can help you select colors to either bring these out or keep them hidden.

4. Moisturizer Is Key:

richskxn / Instagram

Dark skin can get ashy when it’s dry. This can be embarrassing especially if you live in a climate that you’re your skin doesn’t like because everyone will know when you need to moisturize.

5. Match Your Makeup To Your Personal Style:

africanbadgyals / Instagram

Makeup can definitely be used to express your style and your individuality. If you love bright colors, you can certainly translate that into your night time, and even daytime, look.

6. Find the Right Shades:

africanbadgyals / Instagram

Finding the shades of foundation and even eyeshadow that compliment your skin tone can be a bit of a journey. Fortunately, once you find what works, you can use that as your framework for future looks.

7. Play With Foundation:

makeup_verse /Instagram

If you are blessed with clear skin, you may skimp on, or even skip foundation all together for certain daytime looks. On the other hand, you can also use foundation and powder to play up different parts of your face. Most experts recommend using a foundation that is two shades lighter than your natural skin tone.

8. Do Some Research:

sephora / Instagram

If you’re trying out something new, or if you’ve generally had trouble with matching makeup to your skin tone- you’re in luck; there are several YouTube and Instagram influencers who specifically work with darker skin tones and offer tutorials. You can also ask a friend for help.

9. Make The Most Out Of Your Concealer:

trendsandfashionlovers / Instagram

While concealer is traditionally used to hide skin blemishes, it can also help make your eyes pop. Simply apply your favorite concealer under your eyes and to your eyebrows in a triangle

10. Makeup After Contact Lenses:

naturalcoloredeyez / Instagram

This tip is universal but worth noting regardless of whether you are using contact lenses to help correct your vision or are opting for color contacts to make your eyes pop for a special occasion. Putting on your contacts last minute will inevitably lead to running makeup- and possibly even mascara smudged contact lenses.

11. Balance Your Eyes And Lips:

lissmorr / Instagram

Having both eye and lips pop can be overwhelming, which is why makeup artists focusing on one or the other. That doesn’t mean that your eyes can’t look stunning if you’re wearing a red or purple lipstick, but having your eyes pink at the same time, can be a bit too much at best, and may leave you looking like a clown at worst. To make sure you aren’t overdoing it, stick to accentuating either your eyes or your lips- especially if you are a beginner.

Latina Beauty Brands Crushing The Makeup Game

Fierce

Latina Beauty Brands Crushing The Makeup Game

besamecosmetics / Instagram

It’s likely that behind every bold lip you’ve ever rocked, there’s a strong Latina beauty who taught you how to do it. Hence, whether it’s been how to pick the right shade or moisturize with Vicks, there’s no doubt by now you’ve got a handle on rocking a mean pout.

With so much advice passed on from the abuelas and tías in our lives, it’s no wonder more and more Latinas and Latinos are leading the charge in the beauty industry. Check out our fave Latina beauty brands below!

1. Bésame Cosmetics 

This is totally your abuelita’s make up brand. (And why not? She taught you all you know about a good red lip anyways.) Bésame’s founder, Gabriela Hernandez, immigrated from Venezuela and became fascinated with the sophistication of beauty while playing with her abuela’s makeup brushes. Each of Hernandez’s long lasting beauty products act as shoutouts to the romance of 1930’s Hollywood. Her Black Cake Mascara will give you major romance vibes.

2. BeautyBlender

View this post on Instagram

Blend like a boss!

A post shared by beautyblender (@beautyblender) on

If Rea Ann Silva’s beauty must-have hasn’t already swept across the foundation on your face, stop what you’re doing and get on board. Seriously, we’ll wait because it’s awesome.

Got it? Cool! Because the Mexican and Portuguese entrepreneur completely uprooted the makeup game back in 2007. The innovative makeup sponge doesn’t hold onto product and evenly distributes formulas into skin with zero lines. Yes and yes.

3. Nuance by Salma Hayek

Don’t believe that just because she’s on the red carpet that your girl Salma hasn’t a clue about drugstore makeup. The Mexican-born actress strongly believes in bringing products with healthy ingredients to all women. Which means yes you can find the line in the isles of CVS. Her Flawless Finish Liquid Foundation is also a complete steal at $14 a pop.

4. Reina Rebelde

Regina Merson’s colorful range of lipsticks, shadows, and blush palettes act as an ode to the zesftful culture of her Mexican heritage. With shades like ROSA SALVAJE and MORETÓN, Merson’s line is equal parts queen and rebel.

5. Gaby Espino

Venezuelan telenovela star Gaby Espino’s beauty line is proof that she has more talent to bring to the table. Her lipstick and nail polish line stem from her love of beauty products and fans are OBSESSED. The extreme-pigment and long-lasting cream-texture of her Buh Bye Baby lipstick is packed with antioxidants and also mint for calm, smooth lips.

6. Breakups to Makeup

You know that saying “some things are better left unsaid”? Puerto Rican and Cuban makeup artist Angelique Velez’s makeup bag line is for anyone who still has some words to say. Velez’s line of makeup bags and clutches are tagged with quotes that evoke major “same” vibes.

Fun Fact: Velez founded Breakups to Makeups after makeup helped her through a bad break up. #makeupsaveslives

7. Melt Cosmetics

This massive cosmetics brand racked up an equally massive fan base in just a matter of 3 years. Lora Arellano is the other founding half of the popping cosmetics line and has been on our radar as a girl boss for a while. Since the launch of her beauty brand, the first-generation Mexican-American has worked with Rihanna and Serena Williams as their go-to makeup artist.

8. Tata Harper

Tata Harper’s 100% nontoxic skincare line has swept up a massive celebrity clientele that includes Gwenyth Paltrow and also Lake Bell. According to Forbes, Harper is Columbian-born with a background in industrial engineering. Gotta love a woman in STEM!

Pro Tip: Go for the super popular Honey Blossom Mask ($65) for girls night in.