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Foundation Used To Only Have Three Colors, Here’s How We Went From Nudes To Fenty

Ah, foundation. Literally the basic building block for most of our beauty routines. It’s been around literally since the early ages and continues to thrive and impact the ways in which beauty brands develop their own platforms. But foundation wasn’t always as inclusive and complex as it used to be While it’s not uncommon to find foundation in it is starkest  blanket shades, literally dubbed light, medium, and dark, beauty brands like Fenty, Estée Lauder and Maybelline New York have all pushed for foundation hues that complement the broad spectrum of skin tones. But how did we make such progress in beauty? And where did foundation originally come from? 

Here’s a brief and insightful look at how foundation became another household item that we cannot live without.

In the beginning, foundation was only for the rich and powerful.

Credit: Twitter/@8intheuniverse

Believe it or not, makeup goes back all the way to Biblical days where it was referred to as “face painting.” Just check out the Old Testament (Ezekiel 23:40). It was also used by rich Romans and Greeks during 200 B.C. However, the practice of using makeup for spectacle purpose could be seen more prominently in the 17th-century by monarchs such as Queen Elizabeth I and in the 18th-century men began to wear it too as made fashionable by Louis XV. Back then, this group of elites would wear foundation while artists painted their portraits as part of s social affairs, and actors would then go onto wear their looks onstage. While the foundation was only worn by the wealthy, the makeup itself was made out of toxic ingredients including zinc oxide, glycerin and calamine lotion.

Foundation, as we know it today, has its roots in Germany and Poland.

Credit: Instagram/@oldhollywoodmoviemagic

Originally, German actor Carl Baudin created greasepaint to use as a tool to use on stage so his wig line would be hidden onstage. The greasepaint was made out of zinc white, ochre, and vermillion in lard. Weird, right? But it worked and he began to sell it. Then in 1914, Polish makeup icon Max Factor created his own formula that was a mix of pigment and lard and invented. Factor created the makeup specifically for actors in Hollywood and it worked so well on film that the product became a hot commodity. The Hollywood industry only used Max Factor foundations on sets. The term people used for the foundation was called pan-cake because of the density of the product but also it wasn’t only in liquid form but packed powder. 

The evolution of foundation in the ’70s, ’80s, and ’90s

Credit: Instagram/@monkyboxx

For the most part, foundation just came in three shades, white, medium, and dark, which didn’t leave much room for those of us with a skin tone that didn’t fall into any of those three tones. While cosmetic companies began to manufacture their own foundation, for the average woman the main brands were Maybelline and Cover Girl. Both those brands sold compact powder cases that provided inexpensive coverage that provided coverage for faces. 

Loose powder foundation. Finally a breakthrough!

 Credit: Instagram/@bareminerals

As foundation continues to evolve, we now have foundation that comes in all forms including loose powder. While liquid provides extensive coverage that basically gets applied just like paint, for women who want a natural look can easily turn to loose powder for that flawless look. In the late ’90s Leslie Blodgett, a makeup executive at Bare Escentuals, changed the foundation game when her company created Bare Minerals, released a loose powder foundation that had SPF and other vital minerals for your face. Now every cosmetic company sells their own version of loose foundation powder. 

Foundation for everyone.

Credit: Instagram/@boise.beauty

Foundation has come a long way. It’s not the pan-cake makeup of yesteryear, nor is it made just for the rich and famous. It comes in a variety forms, including liquid, matte, powder, sticks, and so much more. The great thing about this evolving makeup is that it comes in all tones and for all skin types, and it’s no longer made with harmful ingredients. Today, cosmetic companies have found ways to create a product that not only provides coverage but that can also help your skin. There’s a huge portion of the beauty industry that sells products that are vegan, animal-cruelty free and made of organic ingredients. Imagine if Max Factor knew how foundation was made today, he’d probably think you were joking and argue that foundation could not be made without the use of animal lard. The reality is that today trying to choosing which foundation might have become a bit more complex since he started making foundation but as a result, mostly everyone is able to find a brand that works for their skin tone,  beauty standards, and wallet. 

READ: 25 Brands Made For Latinas And Women Of Color That Are Totally Crushing The Beauty Game

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Sweet And Sexy Lingerie To Buy Just For You This Valentine’s Day

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Sweet And Sexy Lingerie To Buy Just For You This Valentine’s Day

Michael Loccisano / Getty

One of the greatest falsehoods of our time is that lingerie is to be bought for others. Sure, lingerie can be fun to share with others but often times we underestimate the fun of wearing something sexy just for ourselves. That’s why we rounded up some of the sweetest and sexiest itty bitty pieces to wear for yourself this Valentine’s Day.

If you invite someone to come see it then lucky them and happy Valentine’s Day!

Fenty Embroidered Lace Corset

 But it here: Regular:$99.95

Draped Back Jacquard Cami Set

Victoria’s Secret

Buy it here: $49.50

VS Wicked Unlined Balconette Satin Bow Teddy

Victoria’s Secret

Buy it here: $119.50

Love Stories Lacy satin-trimmed stretch-lace soft-cup triangle bra

Net-a-Porter

Buy it here for: $70

VS Chiffon Pleated Babydoll

Victoria’s Secret

Buy it here for: Price$59.50 Current Price$49.50

Linking Hearts Embroidery G-String

savagex.com

But it here: $22.95

On the Rocks Pasties 3-Pack

savagexfenty.com

But it here: $32.950 Reviews

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Top Reviewed Brushes for Naturally Curly Hair

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Top Reviewed Brushes for Naturally Curly Hair

Arthur Elgort / Conde Nast / Getty

Every curly-haired girl knows that to ensure strength and growth in their tresses, staple items are needed. From a moisturizing deep conditioner to a perfect leave-in conditioner, these staples are vital for the care and keeping of our natural hair. With the right brush, curlies can stop breakage, put an end to split ends, and see growth if that’s what they’re seeking. We searched the internet for the best brush tools for Curly Hair and put them on a list for you.

Here’s a look at the top brushes you’ll want for detangling your natural hair.

Ouidad Double Detangler Comb

Curly Hair brush
Amazon.com

Users say Ouidad’s Double Detangler is perfect for those with curly, thicker hair. The brush features double rows of comb teeth and is perfect for tackling tangles without being too forceful or rough.

“This is the best comb that I’ve ever used for detangling my hair. It detangles with ease and with a speed that I’ve never experienced and I couldn’t be happier. I have a range of 3c, 4a and 4b hair and this comb handles all of it with ease.” Amazon.com user.

Denman Brush

Curly Hair brush

An absolute classic, the Denman Brush has long been touted as the fairy godmother of brushes. Loved by 3c to 4 hair types the Denman brush has been known to dentangle its way through curlier hair pattern with a stroke of the brush.

Ladies and Gents do yourself a favor and get you a brush! My boyfriend is so shocked at my curls too! Honestly, I had never thought I could have a consistent curl pattern. The pics are 6 weeks apart but my curls never were this defined as they are with the Denman brush. I had 3B but now I am full 3C hair curl type.

I didn’t remove any rows and combined my curls with Shea Moisture Hair smoothie and some eco gel to style. Watch some youtube videos to help see how to properly brush hair out. I sectioned it into layers and even tried out bangs for the first time since the curls are so tight and I am seeing consistent coils!” – Amazon user.

Remington Detangle Brush for Curly Hair

Curly Hair

According to reviews, this electric styling tool really lives up to its name. The brush’s description says the brush’s teeth rock back and forth to loosen knots and tangles from hair without snagging or breaking your hair, working to cause less shedding. Users say that while it takes longer, the process is worth it.

“Love this detangler. I’ve been natural on and off for almost 40 years and this is the best detangler I’ve come across. It takes me longer to detangle with the vs a wide tooth comb. However, there is less shedding and breakage. I used my on wet hair with conditioner in it. My hair is more elongated after styling using this brush. I will be buying 2 as gifts,” wrote on Amazon user.

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