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15 Fashion And Beauty Trends That Should Stay In The 2010s

2019 is coming to a close, and you know what that means—we’re about to begin a whole new decade. Each decade has its ups and downs, its memorably bright moments and its tragically bad trends. The last ten years brought us some crazes that really, truly slayed…but there are so many fashion and beauty trends that we hope will NOT return in the 2020s.

Spray Tan

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The Guardian reported that the spray tan was the fastest growing area of cosmetics in 2010. Let’s just hope. Thankfully, that statistic didn’t hold up throughout the 2010s. Let’s hope it stays that way through the 2020s.

Wedge Sneakers

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Okay, sometimes these can be pretty fly, if paired with the right outfit. And lots of celebs loved them—from Beyonce to Alicia Keys to Nicki Minaj, they were everywhere in the early-to-mid aughts. But they’re not the most functional, if you think about the fact that they’re a sneaker, and a lot of ladies complained that they (ironically) made their legs look shorter. They’re still around, though, and it wouldn’t be surprising to see them carry over into the next decade.

Couture Athleisure

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On a similar note…athleisure?! Athleisure is just glorified sweatpants. There, I said it. But much like its weird cousin, the Wedge Sneaker, it’s likely to grossly overstay its welcome.

Cold Shoulder Cut-Out Tops

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This is just a matter of logic, people. When you wear long sleeves, it’s probably kind of cold out, right? Why would you expose your innocent shoulders to the elements? It makes no sense. Put a real shirt on.

Glitter Roots

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Glitter is one of those polemic things that people either love or really, really hate. Even if you fall into the former, it’s safe to say that no one is trying to keep this trend alive…glitter is hard enough to clean up, so who wants that stuff embedded in their hair? It may look cute and whimsical, but no thanks.

Heavy Contouring

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Oh, the magic of contouring. No one can deny its wildly transformative powers. But in reality, contouring is something that works best when you’re in front of the camera—it’s not really for everyday life. Not only can it add unnecessary time to your morning routine, it can often have a masklike effect if not done well, and we ain’t got nothing to hide in 2020!

Single Earring

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The single earring trend took hold in 2017 (though it started back in the 80s), and honestly—it’s tough to say whether it should stay or go. Asymmetry can be edgy and fierce, for sure, but leaving one ear completely empty? That sounds like something only Prince could pull off. Maybe it deserves a pass IF the wearer can really rock it.

Heel-less Heels

Credit: Daily Mail

Heel-less heels are often used for cosplay, which makes sense—they’re cartoonish enough to work well for a costume. And if you’re dressing up as a person whose ankles may break at any moment, they are absolutely perfect!

Bubble Nails

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Bubble nails—or “hump” nails—are essentially fingernails in 3D. The sculpted acrylic takes on the appearance of (you guessed it!) a bubble, and even though it first came on the scene in 2009 and got pretty popular in 2015, 2020 just may not be ready for this jelly.

Clear Plastic Boots

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Speaking of jelly, the recent clear plastic boots trend hearkens back to the jelly sandals of the 90s. There’s definitely something nostalgic about this current iteration, but boots have a tendency to make feet hot and, well, damp. Not sure how much we want to show off our sweaty feet in the years to come.

Negative Space Eyeliner

Credit: Jon Kopaloff/Getty Images

We all know the satisfaction of a perfect wing, but this negative space trend would be way too hard to master. Imagine all the time it would take to perfect that little triangle—and unlike a classic winged tip, it’s unlikely to flatter most eye shapes. Thank you, next.

Flared Nails

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Flared nails first emerged in the early aughts, but they regained traction in 2017. Why, though?

Real Fur

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Animal activists argue that clothing made from real fur is unethical, as it unnecessarily puts animals in harm’s way and are likely to be mistreated at every level of fur and leather production. With this in mind, fur alternatives are a much better trend to pursue in 2020 and beyond—

Fake Fur

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—Or are they? The truth is, faux furs pose a major threat to the environment, as the methods and materials used to produce it are teeming with petrochemical poisons. Up-and-coming “bioleathers,” made from biodegradable and lab-grown compounds, are likely to be the best alternative that the upcoming decade will have to offer.

Man Buns

Credit: Pinterest

You either love them or you hate them. Either way, it might be okay for them to stay fossilized in the 2010s, at least for a while.

Kat Von D Just Announced That She’s Totally Cut Ties With Her Makeup Line Effective Immediately

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Kat Von D Just Announced That She’s Totally Cut Ties With Her Makeup Line Effective Immediately

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Kat Von D has become a titan in the beauty industry due to her eponymous makeup line’s ultra long-wear highly pigmented products that also happen to be vegan and cruelty free. 

And although fans have long looked to the Queen of Ink because of her unconventional aesthetic and beauty expertise, the Von D recently announced she has decided to permanently step back from her successful business to focus on other projects as well as her new family.

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This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing. With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you! Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy! Here’s to many, many more years of KvD Vegan Beauty!

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On Thursday via Instagram, Kat Von D announced the unexpected news that she was selling her shares in Kat Von D Beauty in order to focus on other projects.

@thekatvonD/Instagram

In the lengthy statement, Von D explained that 2019 had been a year of “great change” due to the birth of her baby boy as well as her expansion into music. She went on to explain that, while she tried to balance all of her projects to the best of her ability, she wasn’t able to fully contribute to each of her projects at “maximum capacity.” Therefore, she would be officially stepping down from Kat Von D Beauty.

“I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years,” she said. “This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.”

Von D went on to reveal that the beauty line would be re-branded as KvD Vegan Beauty in order to “avoid any confusion” for the brand’s customers.

@kvdveganbeauty/Instagram

Although the Sephora-based Kat Von D Beauty came out of the gate strong–even being named Sephora’s fastest-growing brand in 2018–the brand subsequently suffered from a highly-publicized dip in sales after Von D herself was embroiled in multiple controversies. Among the controversies was Von D declaring that she would not be vaccinating her child. Additionally, Von D had long been plagued by accusations of antisemitism throughout her career. 

The line will in all likelihood be in good hands with the LVMH beauty incubator Kendo, which also produces other popular brands like Fenty Beauty and Marc Jacobs. The former Kat Von D Beauty website has already been updated with the name change along with a statement from the CEO of Kendo. “I want to thank Kat for helping to change the beauty industry with us,” the statement reads. “We are fully positioned to continue the brand’s growth and development in both product and marketing…The same KENDO team that made history with KVD Vegan Beauty is ready to do it again.”

Since its inception, Von D has been extremely hands-on with her makeup line, involved in every aspect of the business from product inception to packaging.

@thekatvonD/Instagram 

“I name every shade, design every piece of packaging, help choose the colors and textures, the finishes and formulations,” she told HELLO! magazine in 2016. “There isn’t a font used on my packaging – I personally design and draw every letter on it. I even curate the content for our Instagram. I poured myself 100 per cent into this and I know that my customers appreciate that.”

And the tattoo artist and television personality obviously hit a chord with customers who felt connected to her through her products. In addition, Kat Von D’s products were truly high-quality at an affordable price-point. You could say that Von D was a trailblazer in the media personality-turned-businesswoman model that so many celebrities have since tried to replicate.

As for fans of Kat Von D, they took the news with a mixture of admiration, disappointment, and acceptance. 

Kat Von D has such a devoted fan base that many of them would follow her to the ends of the earth.

This person expressed undying devotion to Von D, no matter what she decides to do next:

Some Kat Von D supporters are ride-or-die.

This person thanked Kat for all she’s done for the beauty community.

Part of Kat Von D’s appeal is that she’s always marched to the beat of her own drum. For her, makeup was a means of artistic expression, not a means of blending in with everyone else.

This person shared a touching story about how Von D’s past generosity changed her life.

This kind of personal touch is hard to replicate once a brand becomes super corporate. 

This person was 100% supportive of Von D’s decision to step back.

It’s especially hard to juggle so many products as a new mom.

This person was just excited to hear Kat’s new album.

Not many people go from being a makeup mogul to being a rock-star. Talk about a pivot.

Selena Gomez Celebrated The Drop Of Revival With A New Tattoo—And We Bet You Didn’t Know These Celebs Had Neck Tats Too

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Selena Gomez Celebrated The Drop Of Revival With A New Tattoo—And We Bet You Didn’t Know These Celebs Had Neck Tats Too

Selena Gomez dropped her third solo studio album just last week. And she celebrated the years-in-the-making project by getting some new ink on Wednesday night. And we got thinking —did you know all these celebrities have neck tattoos too? Read on for more. 

Selena Gomez celebrated the release of her long-awaited third album Rare by getting a new tattoo. 

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Did it again @bangbangnyc 🦋 rare

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Taking to social media, the pop star revealed she’d inked the album’s title on her neck, just below her right ear. “Did it again…rare,” Gomez captioned a video of herself checking out the finished product in the mirror for the first time, also tagging famed New York City tattoo shop Bang Bang NYC. 

The dainty tattoo—written in the same script as the album’s cover art—isn’t her first one. 

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There must be a sweeter place. #Rare

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Although the singer’s brand new tattoo is just the most recent of her extensive collection, it does seem to be the first ink to directly reference one of her three solo studio sets. Her latest album features Hot 100 chart topper “Lose You To Love Me” and “Look At Her Now,” Rare serves as a years-in-the-making follow-up to 2013’s Stars Dance and 2015’s Revival.

Stars are always looking for new ways to express themselves…

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MONEY IVY 🍃🍃🍃

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Sometimes artists choose to convey their sensibility with particularly challenging acting roles or with the next top 40 ballad and other times with body art. So, how well do you know these oft-hidden works of celebrity ink? Keep reading to test your knowledge of stars’ neck tattoos.

Eva Longoria’s regretful ‘nine’ 

The “Desperate Housewives” star got this tattoo in honor of her husband, basketball star Tony Parker, who’s jersey number is —you guessed it— No. 9. After their marriage collapsed in late 2010 amid allegations Tony cheated, Eva began the painful process of having this tattoo (and two others that paid homage to the basketball star) removed.

Victoria Beckham’s Hebrew tattoo

The former pop star has a quote from the Song of Solomon etched in Hebrew down the back of her neck and spine in honor of her sixth wedding anniversary —although, she famously wanted to get it removed in the early 2010s, we’re not too sure whether the ink is still there. 

Jessica Alba’s little flower

The actress got this tiny design of a daisy and ladybug tattooed on the back of her neck years and years ago.

Vanessa Hudgens’ first tattoo

The “Spring Breakers” actress got the tattoo at New York City’s celeb-friendly tattoo parlor Bang Bang Tattoos in February 2011. “A butterfly landed on my mom’s stomach a week before I was born and that’s how I got my name, because Vanessa means butterfly —it’s a Latin derivative,” the “High School Musical” alum explained on “Late Show With David Letterman.”

Rihanna’s typo

The super star’s neck tat reads “rebelle fleur,” which actually translates to the equivalent of “flower rebellious” rather than the intended “rebellious flower” or “rebel flower.” In 2011, the singer launched her first fragrance for women, which she similarly named Reb’l Fleur.

Justin Bieber’s Patience and Angel Wing Neck Tattoos

The Canadian singer-songwriter has ‘Patience’ inked vertically in a Gothic style font along the right side of his neck. He also has a tattoo of two black and grey angel wings on the back of his neck.

Cara Delevingne’s Magical Yantra Tattoo

The English model/actress first inked a design inspired by Yantra tattooing and later added a pair of spooky eyes.

Cardi B’s Samuel and Sign Language Tattoos

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The popular rapper has the American sign language gesture for “I Love You” and a small black star inked behind her right ear. She also had the name “Samuel” in red ink tattooed just below her neck —although that one has probably been removed by now. 

Offset’s tribute to Cardi

Nothing says “I love you forever” like getting your girlfriend’s name tattooed on your neck. Migos rapper Offset apparently had “Cardi B” inked on his neck along with a cartoon image of Powerpuff Girls character Buttercup (a fave of Cardi B).