Fierce

13 Lessons From Jefas On How To Make Your Business More Instagrammable

Anyone can create an Instagram account, but only a few can sustain a coherent online presence and narrative. From individuals to companies, everyone is trying to find the golden rule of social media. We have found 13 Jefas from around the world who totally slay their Insta game and used the platform to grow their businesses. They have created authentic brands around their personas that both wannabe influencers and established companies can learn from.

1. Thou shall keep thy color palette constant.

Amelia Goldie is an Australian Instagrammer who has sustained a black-white-red color palette throughout the year and has become a real influencer in terms of fashion and style. Her slightly French quirkiness also makes her approachable. She is also honest about her personal struggles with mental health, making her approachable.

2. Thou shall repeat: “Fun is queen”

In the old days of mass media people would say that “content is king.” Well, in the age of social media, when there are so many channels to be entertained by, good old simple fun goes a long way. @kidjess knows it and is supported by almost half a million followers. She is quirky and has a cute aesthetic that is always on brand.

3. Thou shall stay true to yourself, yes Ivon!

We love this Latina jefat hat has gotten quite a following by being herself: a proud Latina mom. She describes herself as a wife and full-time mom and a Mexican-American blogger from California. She is not trying to pretend she is a gringa: her aesthetics scream latinidadeverywhere!

4. Thou shall scream: “B for Brown and Beautiful”

Kimberly Gomez is a gorgeous jefa from the Dominican Republic who is a proud representative of her ethnicity, she wears her Browness on her sleeve and we applaud her for that. Standards of beauty won’t stop being Anglo territory only if influencers AND brands don’t start exalting Brown and Black hermosura.

5. Thou shall take us on your creative journey

Valeria Gascon is a Mexican illustrator and academic who takes us on her creative and emotional journey as she expands her “fantasmitas” series, her flower girl series, and she studies her Ph.D. in Glasgow, Scotland. Her Insta is a delicia full of music, literature, plants, and nostalgia. Moraleja: whatever your brand does, take your audience on a ride.

6. Thou shall remain sencillita, no matter how big you are

Ana De La Reguera is one of the best and most famous Mexican actresses of her generation. She has broken into Hollywood as well and she is basically a Mexican Meryl Streep in the making. But she has enough time and self-confidence to post pictures like the one in the upper left corner: look at her foodgasm eating that taco. No matter how big you or your brand are: humble is best, always. She wears her wrinkles with pride, para rematar!

7. Thou shall showcase the woman behind the product

Online presence is all about people. Brands that remain stale, faceless, are bound to have a boring and just meh online presence. Follow the example of Carmen Bruna, who owns a company of gorgeous invitations and other products featuring her watercolor illustrations. Her feed is a perfect mix of personal and professional content. If you are a brand, creating an attachment between the production process and the customer surely translated into loyalty.

8. Thou shall know that sometimes less is more 

Nerya Yeger is a fitness and vegan influencer who curates a gorgeous Insta feed in which she mixes motivational messages, art, and selfies. We love all the blank space in her feed. The white is a welcome relief in a sea of oversaturated images. La elegancia es lo que cuenta. Don’t you just love that illustration of Frida blowing a bubble gum? We can only imagine the impeccable taste with which her house must be decorated! Jealous!

9. Thou shall recommend a healthy lifestyle, but not be preachy, no suenen como madre enojada

Instagram is full of influencers who try to tell followers how to leave their lives, and to be honest that is not good branding. What is good branding is showing rather than telling, making healthy choices look fun and something you would actually wanna try. That is what @lacoctelhera does: just look at those colorful shots of food and the smile that this Spanish jefa has on her face, like all the time. Also, fluffy animals are engaging whatever your business is!

10. Thou shall sometimes do ONE thing, and do it REALLY WELL

Credit: Instagram. @succulent_heaven

Karen is a succulent lover and grower who curates a super appealing feed featuring the favorite houseplants of the millennial generation, full with tips, info on different species and photographs that frankly make us feel relaxed. Moraleja: sometimes diversifying your brand is not the best move. Do one thing and do it lo mejor que puedas. After scrolling through this feed we bet you will buy a pot, a small succulent…. and then you will have a new collection.

11. Thou shall give your fans/customers the place they deserve

Credit: Instagram. @lupitanyongo

Lupita Nyong’o is one of the biggest actresses in Hollywood. She has won an Oscar, acted in Jordan Peele’s “Us”, and been part of the Marvel Cinematic Universe. Will all of this going on, she makes the effort to share fanart made for her by followers. Can you imagine the smile on the fans face when seeing the art Lupita shared? Y’all know she was born in Mexico, right? And that she holds a Mexican passport? Social media has made celebrities more approachable, but only a few are like Lupita: whatever she posts feels authentic, unredacted and from the heart. Lupita, hermana, eres mexicana! 

12. Thou shall create a unique and irreplaceable style

Margaret Zhang is a Chinese-Australian fashion powerhouse who has made a name for herself in the upper echelons of the industry. She is an art director for top brands and has moved permanently to New York. Her style is a combination of French chic and the visual aesthetics of Asian filmmakers such as Wong Kar-Wai (by the way, Quentin Tarantino’s hero). The takeaway: be like her, strive to find a unique style that can be translated into different media. Anything can be relevant, even a plate of food, if presented in a way that adds to a coherent visual and emotional narrative.

13. Thou shall deliver on your promise

Nomvelo Chalumbria is a South African young woman who defines herself as a globe trotter. And she delivers: her Insta is full of pictures from around the world, but also of the amazing original owners of what is now South Africa. She seems to always have her feet on a plane and one foot at home but firmly grounded in her cultural roots. Do yourself a favor and follow her for her bubbly personality.

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