This Veracruz Taquería Made Marvel’s Thanos Twerk In Its Hilarious Ad
If you’ve ever visited Mexico, you know that copyright laws seem pretty lax. There are all kinds of Pokémon, Disney, and Cartoon Network inspired goods from piñatas to costumes in most mercados. The same can be said for tv ads. Takesabroso, a taquería in Veracruz, México, has jumped on the trend and created a stellar ad for their food using Thanos and his unknown twerking skills. Jorge Lajud produced a commercial for the taquería that artfully mashes up a scene of villain Thor from “Avengers: Endgame” and a montage of tacos and other Mexican food. Like any other art form, you have to see it to appreciate it.
The video has gone viral with over 5.5 million views thanks to it being posted on Twitter.
The commercial starts with a scene we’re all familiar with–the moment Thanos thinks he has all the Infinity Stones and offers a build-up to the moment he wipes out all of mankind. Spoiler: he doesn’t. Thanos says, “Yo soy inevitable,” snaps his fingers, and nothing happens.
Then, instead of the scene cutting to superhero Iron Man, we see Takesabroso owner, Luis Vazquez, dramatically saying, “Yo soy Takesabroso.”
He snaps his fingers and saves the day with a montage of Takesabroso’s menu items. In the bottom left-hand corner, supervillain Thanos seems to be happy with how terribly his plan failed and is twerking up against the lechón on screen.
Yup. Thanos is twerking to cumbia.
Fans are here for it. As video rolls on burritos, tacos, and rotating meat, Thanos just keeps on dancing cumbia in the corner. “It’s the twerking thanos that really tied it all together,” commented one fan.
It’s official. Thanos is now Thaños and is clearly invited to every carne asada.
That little tilde on the “n” goes a very long way in making Thanos a true dancing Latino icon.
Some folks are worried that Takesabroso isn’t going to get away with using Marvel footage.
Personally, we think Thaños is far more appealing than his evil twin, Thanos. Mexicans have basically responded to this tweet with pure laughter. “Marvel lawyers trying to stop a Mexican restaurant from stealing intellectual property? Good luck,” tweets one fan.
This has prompted a whole other thread about different ways folks have seen Mexican restaurants “give precisely zero f***s.”
One person seemingly well versed in copyright infringement tweeted their two cents, “Well it’s not illegal the clip used is not long enough to be considered plagiarism and its transformative enough to be fair use but Disney has sued for less and won lol.”
Disney’s “Avengers: Endgame” was the final installment of the “Avengers” franchise and is the highest-grossing film of all time. The timing of the video is smart given that Disney released “Avengers: Endgame” on Blu-ray and DVD this week.
The rest of Latin America has also chimed in to share ways their countries don’t care about copyright.
“My fave: Harry Potter y el Orden del Taco,” read one reply. Nope, we’re voting for “Harry Potter y el trompo de pastor” for the win.
“In Mexico City, we have a place named “Tacos Goku” or also there’s “Tacos Megaman” the copyright is like a joke for them,” one Mexicano tweeted. Another said he ” remembered a tortilleria called “El Thor-tillero” on León, near the bus station (central camionera).”
This isn’t the first time Takesabroso has ventured into hilarious advertisements…
Takesabroso’s video editor in resident, Jorge Lajud, recast the restaurant owner in a scene from Venom and then had his form be overlayed by a Ricardo Milos dancing. Note the floating images of tacos and burgers floating around him. It’s pretty clear Vazquez is also absolutely delighted by these commercials.
Takesabroso has welcomed the wide response from folks and even dedicated a Facebook post to its fans. “Takesabroso not only seeks to bring flavor to your life, but it also seeks to bring joy to your heart,” Vazquez posted. “This meme is viral, thanks to all.”
The woman responsible for gifting the video to Twitter, which took it viral, is using her platform to promote non-profit RAICES Texas.
The Refugee Aid Project, commonly known as RAICES, is the largest immigration legal services provider in Texas. It’s staffed with 130 attorneys, legal assistants and support staff whose sole job is to offer legal representation to immigrants at risk from America’s current immigration policies. In 2017, they closed 51,000 cases at no cost to the client.