Artist Ugly Primo Threw A Party In Los Angeles Featuring His Iconic Work
Ugly Primo has been capturing Latino pop culture moments in his vivid illustrations since early 2018, illustrating the “Suavamente” Elvis Crespo into fabric softener and Cardi B as a “Farti B cushion.” While we have no idea what Ugly Primo looks like, since he hides behind an actual cholo puppet, we know that, for the first time ever, Ugly Primo showcased his work.
Ugly Primo invited everyone to the Primos Playhouse to, well, party. Ugly Primo’s Instagram bio has long advertised himself as a “retired quinceañera DJ,” and people finally got to hear him spin. After DJ sets by J Valentino, 2DEEP, Mija Doris, and Brü, the puppet, or the man behind the puppet, took to the stage. Best of all: it was free.
Of course, Ugly Primo’s version of a gallery was called a Playhouse, so you know it was fun.
Held in downtown Los Angeles, a free DJ event with dope art is my kind of night. Our favorite primo tweeted that, “There will be exclusive merch, art installations, music by some friends, and drinks for my 21+ borrachos. Hope to see you there!”
Ugly Primo is kind of *excellent* at creating unique merch.
It seems like the world’s coolest puppet is pretty close with San Benito, and worked with the trapetero to create on-brand chanclas for Bad Bunny fans. They’re reportedly too holy to be weaponized for the chanclazo. You may have seen Ugly Primo’s art on up-and-coming artist Cuco Puffs’s most recent album cover, too. It’s weird how Ugly Primo is everywhere, but nobody has seen him.
Ugly Primo might just be our favorite primo after the artwork he’s gifted us this last year alone.
During the height of Nio Garcia, Ozuna, Darrel, Nicky Jam, Casper Magico and Bad Bunny’s “Te Bote” classic, Ugly Primo blessed America with an auspicious illustration. In an effort to motivate his fans to get out and vote, he released an image of a very orange Donald Trump at a podium stickered with “Yo voté,” followed by a “Te bote” stamp of disapproval. His blessing on the midterms did give us Alexandria Ocasio-Cortez. We need more illustrations, Primo.
If only a Mercado de mucho, mucho amor existed.
Internationally-acclaimed astrologer Walter Mercado may have passed earlier this week, but he’s been long honored by Ugly Primo. For Mercado’s haters, they love the idea that his predictions and, “sobre todo, mucho, mucho amor” was up for sale. For everyone else, we loved what Mercado was selling – his genderless fashion sense and exuberant love for his fans.
When Cumbia legend Celso Piña passed, he was immortalized in vibrant colors as well.
The cumbia artist, known as El Rebelde del acordeón, passed on August 21 at just 66 years old from a heart attack. The Mexican accordionist pioneered a fusion of tropical salsa sounds with cumbia and regional mexicano.
When Cardi B was freely expressing her flatulence on the ‘gram, Ugly Primo immortalized the pop culture moment.
“Farti B is steaming hot. Swipe for some 💨💨💨,” Ugly Primo captioned his June edition to his works, alongside a hilarious anthology of Cardi B’s most recent fart sprees. “Damn, I farted but that was a very low fart, so y’all can’t hear it. It’s one of those farts that like, they don’t really stink, it’s just air,” Cardi told her Instagram fans back in June 2019. “I gotta fart so bad. I’m about to air it out. I farted, I farted, I farted, I farted,” Cardi said. “Oh it STANK. You smell it, Ashley? It’s gonna hit you though. You smell it?” she asked, cackling.
Ugly Primo has helped us envision a world made for Latinos, here in America.
Ugly Primo’s artistry is embedded in Latinizing mainstream items, like slapping “Tigers of the North” on a box of frosted flakes, with a guitar playing tiger and more. We get to imagine what a Trader Jose’s might look like, and even though Los Angeles is plentiful with Hispanic grocer’s, Ugly Primo uses the brand recall of a national chain to make that experience feel like the true cornerstone of American identity that it is. We belong here. We’re not going anywhere.
LA, if you’re looking for a party, it’s at the Primo Playhouse.
Let’s show Ugly Primo all our support, hope we meet Ugly Primo in the felt (or flesh, let’s be real) and see what “exclusive merch” he’s drawn up for us.