With home entertainment becoming more high tech and accessible every year, movie theaters are being forced to come up with inventive ways to attract customers. Some theaters allow patrons to enjoy adult beverages and food during the movie, while others have figured out how to make the overall experience more immersive.
In an attempt to lure families to their theaters, Mexico-based movie theater chain Cinepolis has done the unthinkable: turning the theater into a giant playscape for children.
With Cinepolis Junior, children can chill and watch a movie, or they can get buck on the kid-friendly playscape.
In an interview with Los Angeles Times, Cinepolis representative Adrian Mijares Elizondo said, “It’s really intended to make kids feel welcome and comfortable. The whole idea is to make it easier for parents to take their kids to the movies and let the kids have more fun.” Children will be allowed to work out their zoomies before the movie begins, and after it ends, they will be allowed to play again for a limited time.
For parents looking to get some relaxation at the theater, beanbag seats are definitely the way to go.
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Nothing like a giant beanbag chair to make Lego Batman that much better.
There are even some laid back lounge chairs for kids to enjoy.
The entire front row is pretty much a playscape.
This isn’t your parent’s movie theater.
For parents in the U.S., Cinepolis is opening two Cinepolis Junior locations starting March 16th.
So far the Mexico based Cinepolis has tested out their Junior theaters in foreign markets, like Costa Rica, Guatemala, and Spain, but now two are now being introduced in the Southern California area. Next week, parents can check out the Cinepolis Junior experience at Pico Rivera, in the Los Angeles area, and the Vista just north of San Diego.
The Los Angeles Times points out that tickets will likely cost more than your normal viewing experience, which is why Cinepolis is testing the waters with only two locations for now. It costs Cinepolis roughly $500,000 to turn a single theater into a kid friendly environment.