This Brazilian Drag Artist Just Made History At The MTV European Music Awards
Pabllo Vittar keeps making headlines this year, whether they’re about her smash hit songs, her fashion week lewks, her political statements or all of the above, it’s her world and we’re all just living in it. The Brazilian drag queen and pop star has established herself as an important figure in pop culture, and this week her hard work was recognized at MTV’s European Music Awards, making her the first drag artist to ever win an award.
The Latin pop/electro singer made history this week at MTV’s European Music Awards.
Drag sensation Pabllo Vittar made history on Monday night at the award ceremony in Seville, Spain, becoming the first drag artist to win a category (“Best Brazilian Artist”) in the 25 years of the MTV European Music Awards. Vittar had been nominated for the same award in 2018. But she lost to performer, Anitta, who had won the prize for five years straight.
The singer was also the first Brazilian to ever perform at MTV’s European Music Award show.
Vittar also gave a pre-show performance, becoming the first Brazilian to perform at the event. She performed her hit song, “Flash Pose,” on the event’s red carpet. That track includes a feature by Charli XCX, who did not appear at the event.
Vittar’s music has garnered her millions of streams and views.
With over half a billion Spotify streams and a billion YouTube views, Vittar’s sound is a mixture of Brazilian rhythms with an American pop sheen. She’s forged partnerships with superstars from around the world, dancing alongside Charli XCX in “Flash Pose” and making out with Diplo in “Então Vai.” On Instagram, she has 9 million followers–more than double the number of followers her drag idol, RuPaul has accrued on the social platform.
Vittar has become Brazil’s most famous drag queen.
In 2017 she was the first Brazilian artist to have three songs in Spotify’s Top 5 with ‘K.O.’, ‘Corpo Sensual’, and ‘Sua Cara’ —alongside fellow Brazilian diva Anitta. The ‘Sua Cara’ singer has been nominated to a total of 27 awards in her career, including a Latin Grammy. Of the 27 nominations she’s received in the past two years, she won seven, including Best New Artist and Song of the Year at the Brazilian awards.
Vittar is a vocal advocate for the LGBTQ+ community, despite living in Brazil which is known to be one of the most dangerous countries in the world for people of the LGBTQ+ spectrum.
The number of violent deaths of LGBTQ+ people in Brazil peaked in 2017 at 445 people, with researchers asserting this 30% rise on the previous year was directly related to anti-gay sentiments championed by ultraconservative politicians. Last year, 420 LBGTQ+ people were killed, including Marielle Franco, a black, bisexual, feminist Rio de Janeiro city council member; Jean Wyllys, a gay federal lawmaker, resigned from his seat due to repeated death threats. And to top it off, Jair Bolsonaro was elected president; the politician is a self-professed homophone who has said he would “rather his son die in a car accident than be gay.”
Vittar has used her global megaphone to both celebrate her identity and speak out against its horrifying dangers.
The singer performed at the World Pride parade this year, making stops in Miami, Chicago, Los Angeles, Ontario, amongst other cities. She also performed at the U.N. headquarters in New York. The drag queen held a pocket show for about 20 minutes, where she featured some of her hits, such as “Problema seu” and “Corpo sensual
This award marks a milestone in Vittar’s career extending her reach further into worldwide recognition. Just a few days before the EMAs, the singer celebrated her 25th birthday with the release of the first part of her trilingual album, titled 111. Effortlessly switching between languages and styles, the drag superstar flows seamlessly from her Portuguese dance-floor track ‘Amor de Que’, to her English-language, Charli XCX-assisted pop banger ‘Flash Pose’, to the irresistibly Latin-infused ‘Ponte Perra’ – sung in Spanish.