Entertainment

Mexico City Has Been Chosen To Host The First Ever Spotify Music Awards And We Can’t Wait

A lot of people in Mexico City use Spotify which is why it made sense for the company to launch their new annual awards show there. The inaugural event will take place on March 5, 2020. Unlike other music award shows, where a select group of members decides the winners, the platform will allow fans to dictate the victors using streaming data — and it appears to be centered around Mexico and Latin America. 

Having the awards show obviously will encourage users to stream their favorite artists more often but launching the show in Mexico City will cement the brand as one that can recognize the importance of musical audiences outside of the United States. The Spotify Awards will be aired live on TNT and will be aimed at Spanish-speakers in Latin America. 

Mexico City is a Spotify City.

Spotify released a video to promote the award show and it is entirely in Spanish and filmed in Mexico. 

“A multicultural mecca of nearly 22 million residents, the greater Mexico City metropolitan area is more populous than both the greater Los Angeles and greater New York City areas, respectively,” the streaming service declared.

According to Variety, Mexico City has the highest concentration of users in the world, more than any other city including New York, Paris, Chile, Santiago, and London. In 2018, Spotify declared the city the “streaming music capital” just five years after launching the service in Mexico. 

“Mexico City has evolved in a few short years from being Spotify’s first-ever Latin American market, in 2013, to our largest listener base worldwide today. Since we launched in Mexico City, Spotify has opened international artists’ eyes to this global music epicenter as a place to expand their reach and connect with new audiences,” Spotify said 2018. 

Artists appear to be flocking to Mexico City because they know they have a solid fanbase there.

The brand seems certain that Mexico City a trendsetting cultural mecca. It noted that the diverse population and their tastes made the city an epicenter for both established and new artists. The company noted the headliners for the 2018 Corona Capital music festival, like Imagine Dragons, Robbie Williams, and Nine Inch Nails, had their music streamed the most in Mexico City. 

The devotion of chilangos, seems to be pulling in aspiring artists to the city to broaden their audience. 

“We’re seeing a wave of touring artists, like genre-bending singer-songwriter Mon Laferte from Chile and alt-rock band Diamante Eléctrico from Colombia, flock to Mexico City to connect with fans and make their mark,” Spotify said. 

Users don’t just decide the awards, they decide the categories.

Spotify has 248 million users worldwide, and the fate of their inaugural award show depends on them. At the Spotify Awards, user-generated data will determine the finalists, winners and the categories. 

“Thanks to streaming and the true audience size of Mexico, users are in the front seat like never before. We decided to celebrate this by recognizing what users love based entirely on their listening. The Spotify Awards is all about this, giving everyone an opportunity to be part of the show,“ Mia Nygren, Spotify’s Managing Director for Latin America, said in a statement. 

It will be interesting to see how this all plays out considering Latinx artists have been dominating streaming services for the last few years and Spotify included some of those genres in their press release. 

“That’s right: your streaming choices — whether hip-hop or rock, reggaeton, band, or cumbia — matter,” they wrote.  “Your plays, patterns, and habits will help determine the award categories, finalists, and winners, for the Spotify Awards by providing a true reflection of what fans are listening to.”

This could mean far more interesting categories that just “Best Rock” or “Best Rap” — Latinx streamers could possibly be establishing more diverse awards categories like “Best Reggaeton” or “Best Cumbia,” with their listening habits alone. Moreover, the show is airing in Spanish which has to mean that the Spotify Awards are going to look a whole lot different than the 2020 Grammy Awards, and perhaps even the 2019 Latin Grammy Awards, where many reggaeton artists felt snubbed. We’ll just have to find out on March 5. 

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

Entertainment

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

steelers / Instagram

It’s official, the Steelers will have their international game this year, but the place is not yet confirmed. Previous exhibition games were held in Montreal, Barcelona, London, and Tokyo. It’s been years since the team competed directly south of the border. And since Mexico is the home to one of largest fan bases of the Pittsburgh Steelers, they want to play their international game against the Jacksonville Jaguars south of the border

This time, the Pittsburgh Steelers are looking forward to playing in Mexico. 

The Steelers are happy to play an international game, but they have a clear preference for where that game would be. The president of the Pittsburgh Steelers, Art Rooney, said, “We continue to raise our hand and say we’re interested in playing a game in Mexico.”  

The Steelers are expected to have an international game this year like they have in previous years.

One of them is their match against the Jacksonville Jaguars. Meanwhile, it has been rumored that the Jaguars will have a game in London sometime this year.

People are already showing their excitement on social media because who doesn’t want to see the Steelers playing in Mexico.

“I need the best seat for the event of the year” tweeted one user. “I’ll sell my soul to be there,” wrote another die-hard fan. 

Mexico is home to a large portion of the Steeler Nation.

Steeler Nation, as their fans call themselves, proudly wear black and gold in Mexico. Fernando Camacho, a Mexican fan shared this saying in Spanish in an interview with ‘Behind the Steel curtain’, “Mi Corazon y mi alma son Amarillo y negro pero mi pasion y mi orgullo son de acero.” (My heart and soul are Black and Gold, but my passion and pride are made of steel.)

So naturally, the team’s first choice for an international game is to play in Mexico.

Rooney added during an interview with the Pittsburgh Tribune-Review that, “They have to work out the logistics and all the pieces of the puzzle to have a game down there. Our first choice would be to play a game in Mexico if we have an international trip.” 

The Steelers have a history with Mexico that runs deep.

The Steelers played the Vikings in London in 2013, but have a longer history with Mexico. They played an exhibition game there in 2000, and have conducted clinics there in the past to try to drum up interest. They’ve also played in exhibition games in Toronto, Montreal, Barcelona, Tokyo, and Dublin. Rooney said that they prefer to have it in Mexico where they have a large number of fans. Mexico is also a neutral ground for both teams. 

READ: Alejandro Villanueva’s Jersey Is Top Seller After He Was Only Steelers Player To Stand During National Anthem

Lil Nas Is Performing His Super Hit “Old Town Road” At The Grammys Alongside BTS—The First Ever K-Pop Band To Be Invited On Stage

Entertainment

Lil Nas Is Performing His Super Hit “Old Town Road” At The Grammys Alongside BTS—The First Ever K-Pop Band To Be Invited On Stage

lilnasx / Instagram

BTS and Lil Nas definitely dominated the music scene in 2019. Radio stations couldn’t stop playing their music — and we couldn’t stop listening. And because we can’t decide who we love the most, The Recording Academy and CBS confirmed that the rapper and K-pop group will be performing together at this year’s Grammys.

BTS is going to perform at the Grammys!

The news was shared by the Recording Academy itself just a short time ago, and it’s even more exciting than an initial report that said only RM would be performing. 

Initially, fans thought that only one BTS member would be performing.

An initial report that said only RM would be performing. In a lengthy profile on Lil Nas X published yesterday by Variety, sources suggested that the BTS singer, producer and rapper would take part in an “Old Town Road” showing, but that hadn’t been confirmed by the Recording Academy. Now, the entire band has been included, which is much, much more thrilling for all involved, especially for BTS’s Army.

BTS will make history as the first K-pop group to perform at the Grammys.

While fans were hoping they’d attend the 2020 ceremony as nominees, this is still an incredible leap forward when it comes to Korean acts being considered by the American music industry.

Get ready for a K-country-hip-pop crossover.

This won’t be the first time all these genres mash up though. In July 2019, a remix of Nas’ “Old Town Road” was released that featured the Korean group’s rapper, RM, retitled “Seoul Town Road,” a mashup that’s likely to fit into their Grammys collaboration.

BTS and Lil Nas won’t be the only ones at the “Old Town” party.

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😉

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The Grammys have other eclectic guests slated to join in for the number as well. Country star Billy Ray Cyruswill, of course, reprise the duet part that took the tune into overdrive early in its chart life. Diplo’s also going to be on stage.

The EDM star did his own “Old Town Road” remix.

Diplo invited Lil Nas X onto his stage last May at the Stagecoach Festival for the young rapper’s first live appearance, so it’s only natural that Lil Nas would make the DJ and producer a part of his show. And lastly, to really mix it up back in the direction of country, young yodeler Mason Ramsey is also joining the chart-topping artists on stage.

With six nominations in total, including Album of the Year and Record of the Year, Lil Nas X is one of the artists with the most nominations.

Lil Nas is tied with the most nominations with Billie Eilish. The two are surpassed only by Lizzo, so it makes sense that he’d want to make his performance extra special by including all of the musicians that helped make his hit even more popular. 

The star-studded performance was planned to honor the song’s many remixes

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2020 🧞‍♂️🧞‍♂️🧞‍♂️

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The segment has been called “Old Town Road All-Stars,” and in it, we’ll see the six-time nominee deliver a thrilling show of his 19-week No. 1.

According to Forbes, inIncluding BTS in its telecast is sure to help the Grammys improve ratings.

The award show’s ratings have been slipping for years. An issue that many award ceremonies have faced over the past decade. Which is why adding the most popular and beloved band in the world is sure to get plenty of people to turn on their TVs who otherwise probably would not have.

BTS and Lil Nas will be joining an incredible lineup of previously-announced performers, such as Billie Eilish, Lizzo, Ariana Grande, Jonas Brothers, Camila Cabello, and many, many more. The Grammys will air live on CBS this Sunday, January 26 at 8 PM EST.