Entertainment

Mexico City Has Been Chosen To Host The First Ever Spotify Music Awards And We Can’t Wait

A lot of people in Mexico City use Spotify which is why it made sense for the company to launch their new annual awards show there. The inaugural event will take place on March 5, 2020. Unlike other music award shows, where a select group of members decides the winners, the platform will allow fans to dictate the victors using streaming data — and it appears to be centered around Mexico and Latin America. 

Having the awards show obviously will encourage users to stream their favorite artists more often but launching the show in Mexico City will cement the brand as one that can recognize the importance of musical audiences outside of the United States. The Spotify Awards will be aired live on TNT and will be aimed at Spanish-speakers in Latin America. 

Mexico City is a Spotify City.

Spotify released a video to promote the award show and it is entirely in Spanish and filmed in Mexico. 

“A multicultural mecca of nearly 22 million residents, the greater Mexico City metropolitan area is more populous than both the greater Los Angeles and greater New York City areas, respectively,” the streaming service declared.

According to Variety, Mexico City has the highest concentration of users in the world, more than any other city including New York, Paris, Chile, Santiago, and London. In 2018, Spotify declared the city the “streaming music capital” just five years after launching the service in Mexico. 

“Mexico City has evolved in a few short years from being Spotify’s first-ever Latin American market, in 2013, to our largest listener base worldwide today. Since we launched in Mexico City, Spotify has opened international artists’ eyes to this global music epicenter as a place to expand their reach and connect with new audiences,” Spotify said 2018. 

Artists appear to be flocking to Mexico City because they know they have a solid fanbase there.

The brand seems certain that Mexico City a trendsetting cultural mecca. It noted that the diverse population and their tastes made the city an epicenter for both established and new artists. The company noted the headliners for the 2018 Corona Capital music festival, like Imagine Dragons, Robbie Williams, and Nine Inch Nails, had their music streamed the most in Mexico City. 

The devotion of chilangos, seems to be pulling in aspiring artists to the city to broaden their audience. 

“We’re seeing a wave of touring artists, like genre-bending singer-songwriter Mon Laferte from Chile and alt-rock band Diamante Eléctrico from Colombia, flock to Mexico City to connect with fans and make their mark,” Spotify said. 

Users don’t just decide the awards, they decide the categories.

Spotify has 248 million users worldwide, and the fate of their inaugural award show depends on them. At the Spotify Awards, user-generated data will determine the finalists, winners and the categories. 

“Thanks to streaming and the true audience size of Mexico, users are in the front seat like never before. We decided to celebrate this by recognizing what users love based entirely on their listening. The Spotify Awards is all about this, giving everyone an opportunity to be part of the show,“ Mia Nygren, Spotify’s Managing Director for Latin America, said in a statement. 

It will be interesting to see how this all plays out considering Latinx artists have been dominating streaming services for the last few years and Spotify included some of those genres in their press release. 

“That’s right: your streaming choices — whether hip-hop or rock, reggaeton, band, or cumbia — matter,” they wrote.  “Your plays, patterns, and habits will help determine the award categories, finalists, and winners, for the Spotify Awards by providing a true reflection of what fans are listening to.”

This could mean far more interesting categories that just “Best Rock” or “Best Rap” — Latinx streamers could possibly be establishing more diverse awards categories like “Best Reggaeton” or “Best Cumbia,” with their listening habits alone. Moreover, the show is airing in Spanish which has to mean that the Spotify Awards are going to look a whole lot different than the 2020 Grammy Awards, and perhaps even the 2019 Latin Grammy Awards, where many reggaeton artists felt snubbed. We’ll just have to find out on March 5. 

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Dimelo Flow Talks Career Beginnings, Working With Sech, Daddy Yankee and Representing Panamá at The Global Music Stage

Latidomusic

Dimelo Flow Talks Career Beginnings, Working With Sech, Daddy Yankee and Representing Panamá at The Global Music Stage

Welcome to Spotlight, where we do a deep dive in the careers of artists, producers, songwriters and more people making an impact in the Latin music industry.

Dimelo Flow, the Panamanian producer behind hits like “Relación Remix” and “Otro Trago“, talked to us about how he started off as a basketball prospect turned club DJ, and how his love for music led him to become a producer. Now he’s not only working with the biggest names in Reggaeton like Daddy Yankee, J Balvin, and Bad Bunny, but has his sights on making global records and putting Panamá on the map.

Watch the full interview below:

During our Spotlight interview, Dimelo also talked to us about his creative process, knowing exactly how to craft the perfect remix and where to locate each artist to create the perfect synergy on a track.

Dimelo also touched on reinventing his sound and collaborating with fellow Panamian artist Sech for his upcoming album ‘42.’

The Avengers project cemented Dimelo Flow, Sech, Dalex, Justin Quiles, Feid and Lenny Tavarez as a force in reggaeton and took their careers to new heights. Dimelo said that they are already working on a follow-up to The Academy.

He talked to us about sliding into Tyga’s DM’s and now he wants to produce for mainstream artists, naming his dream collabs to work with Post Malone, Drake, and Travis Scott.

READ: Run Away From That Toxic Relationship with Dalex’s New Single “Feeling”

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Run Away From That Toxic Relationship with Dalex’s New Single “Feeling”

Latidomusic

Run Away From That Toxic Relationship with Dalex’s New Single “Feeling”

Puerto Rican singer Dalex is back to his Latin R&B roots with “Feeling“, which is about leaving behind that relationship that made you question everything, including changing who you are to please the other person.

Produced by Dimelo Flow, “Feeling” not only does it get deep about leaving behind what no longer serves you, but it is also packed with punchlines like “Te olvide como El Chavo, sin querer queriendo“.

In our interview for Latido Music by mitú, Dalex talked to us about the feeling he wanted to convey with the song, singing about heartbreak instead of his usual songs that tend to be more intimate.

Watch out interview below:

In “Feeling,” Dalex wants to explore other sounds and try doing a more commercial record that more people can relate to.

The colorful music video was shot in Miami, directed by Adrián Arredondo for Wildhouse Pictures. Dalex and his love interest are seen riding around dirt bikes, which we later found out in the interview was one of his Top 5 Feelings.

Watch the music video below:

Dalex has a busy 2021 ahead, and “Feeling” is the first single from his upcoming album due this year. The Rich Music singer told us that he has a collab with Reggaetón heavy hitters Wisin & Yandel and Zion & Lennox on the way, as well as an American singer which for now he can’t reveal, but we can’t wait to find out.

Click here to watch Latido Music, our 24/7 Latin music channel.

READ: Bolero Meets R&B in New Girl Ultra Single and Music Video for “Rosas”

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