Entertainment

Mexico City Has Been Chosen To Host The First Ever Spotify Music Awards And We Can’t Wait

A lot of people in Mexico City use Spotify which is why it made sense for the company to launch their new annual awards show there. The inaugural event will take place on March 5, 2020. Unlike other music award shows, where a select group of members decides the winners, the platform will allow fans to dictate the victors using streaming data — and it appears to be centered around Mexico and Latin America. 

Having the awards show obviously will encourage users to stream their favorite artists more often but launching the show in Mexico City will cement the brand as one that can recognize the importance of musical audiences outside of the United States. The Spotify Awards will be aired live on TNT and will be aimed at Spanish-speakers in Latin America. 

Mexico City is a Spotify City.

Spotify released a video to promote the award show and it is entirely in Spanish and filmed in Mexico. 

“A multicultural mecca of nearly 22 million residents, the greater Mexico City metropolitan area is more populous than both the greater Los Angeles and greater New York City areas, respectively,” the streaming service declared.

According to Variety, Mexico City has the highest concentration of users in the world, more than any other city including New York, Paris, Chile, Santiago, and London. In 2018, Spotify declared the city the “streaming music capital” just five years after launching the service in Mexico. 

“Mexico City has evolved in a few short years from being Spotify’s first-ever Latin American market, in 2013, to our largest listener base worldwide today. Since we launched in Mexico City, Spotify has opened international artists’ eyes to this global music epicenter as a place to expand their reach and connect with new audiences,” Spotify said 2018. 

Artists appear to be flocking to Mexico City because they know they have a solid fanbase there.

The brand seems certain that Mexico City a trendsetting cultural mecca. It noted that the diverse population and their tastes made the city an epicenter for both established and new artists. The company noted the headliners for the 2018 Corona Capital music festival, like Imagine Dragons, Robbie Williams, and Nine Inch Nails, had their music streamed the most in Mexico City. 

The devotion of chilangos, seems to be pulling in aspiring artists to the city to broaden their audience. 

“We’re seeing a wave of touring artists, like genre-bending singer-songwriter Mon Laferte from Chile and alt-rock band Diamante Eléctrico from Colombia, flock to Mexico City to connect with fans and make their mark,” Spotify said. 

Users don’t just decide the awards, they decide the categories.

Spotify has 248 million users worldwide, and the fate of their inaugural award show depends on them. At the Spotify Awards, user-generated data will determine the finalists, winners and the categories. 

“Thanks to streaming and the true audience size of Mexico, users are in the front seat like never before. We decided to celebrate this by recognizing what users love based entirely on their listening. The Spotify Awards is all about this, giving everyone an opportunity to be part of the show,“ Mia Nygren, Spotify’s Managing Director for Latin America, said in a statement. 

It will be interesting to see how this all plays out considering Latinx artists have been dominating streaming services for the last few years and Spotify included some of those genres in their press release. 

“That’s right: your streaming choices — whether hip-hop or rock, reggaeton, band, or cumbia — matter,” they wrote.  “Your plays, patterns, and habits will help determine the award categories, finalists, and winners, for the Spotify Awards by providing a true reflection of what fans are listening to.”

This could mean far more interesting categories that just “Best Rock” or “Best Rap” — Latinx streamers could possibly be establishing more diverse awards categories like “Best Reggaeton” or “Best Cumbia,” with their listening habits alone. Moreover, the show is airing in Spanish which has to mean that the Spotify Awards are going to look a whole lot different than the 2020 Grammy Awards, and perhaps even the 2019 Latin Grammy Awards, where many reggaeton artists felt snubbed. We’ll just have to find out on March 5. 

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Billboard Listed The Top 50 Latin Music Songs Of All Time And Some People Have Questions

Entertainment

Billboard Listed The Top 50 Latin Music Songs Of All Time And Some People Have Questions

shakira / jbalvin / Instagram

Latin music is something we all grew up with. Our parents raised us on the voices of Celia Cruz and Vicente Fernandez. We cleaned the house and entertained ourselves on road trips to these artists and they are ingrained in our DNA. Billboard recently released a list of the 50 best Latin music songs of all time and some are undoubtedly iconic and others just aren’t Latin music.

Billboard dropped their list for the 50 best Latin music songs of all time and some of them are truly classics.

Amor Prohibido” by Selena, “Guantanamera” by Celia Cruz, “El Rey” by Vicente Fernandez, and “El dia que me quieras” by Luis Miguel are just a few of the songs on the list that deserve all the praise. They are songs that transport us to our childhoods and cherished family memories.

The list also includes some newer songs that have rocked out adult worlds. “Despacito” by Luis Fonsi, “Mi Gente” by J Balvin, “El Farsante” by Ozuna, and “Tusa” by Karol G and Nicki Minaj all made the list. Not only do these songs speak to the Latino audience, they have been able to go mainstream sharing our musical culture with the world. That’s something to admire and respect because it gives our community representation like never before.

The list has proven to be just want some people have been asking for.

Tbh, this would make a pretty amazing road trip playlist if you need to pass the time. Nothing like a mix of Latin music songs playing along to give you a big, inclusive sabor of Latin America through music. A little be of Mexico and a little bit of Puerto Rico mixed in with a little bit of Colombia is pure joy and magic.

However, a lot of people are questioning the list’s inclusion of Spanish artists.

The list has various artists who are not Latino, but Spanish. There seems to be an unspoken rule in the music industry that music in Spanish is automatically Latin music. Fans have long been arguing against the industry’s blanket label of Spanish-language music automatically being considered Latin music.

Rosalía, who has arguably become the face of the debate, is listed as having one of the best Latin music songs of all time.

While Rosalía does make some good music, there is a real push to make sure the artists of Latin American roots are uplifted in Latin music. There is nothing wrong with including Rosalía in your Spanish-language playlists but Latin music fans want the distinction made that some artists aren’t Latino.

You can check out the rest of the Billboard list here.

READ: Vogue México Put A Spanish Music Artist On Their Cover And Called Her Latina And Latinos Almost Set Twitter On Fire

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Demi Lovato Gasses Up Her Teen Self In Her Latest Music Video ‘OK Not to Be OK’

Entertainment

Demi Lovato Gasses Up Her Teen Self In Her Latest Music Video ‘OK Not to Be OK’

Pixl Networks

Demi Lovato is hardly a stranger to opening up about the things that have plagued her. The “Sorry Not Sorry” singer has long used her voice and platform to shed light on the issues that so many young girls struggle with. Namely body image. Like many young girls across the country (who are reportedly more likely to suffer from the pressures of our society’s pressure to obtain the “ideal body”) Demi Lovato has been open about her years struggling with eating disorders. Moreover, in recent years Lovato has positioned herself as an advocate for young girls suffering from similar issues.

In a recent music video, Lovato is opening up about her pain by doing so with a girl she can relate to on a completely different level: her younger self.

Lovato’s newest song comes with a heartwrenching and brilliant collab with Marshmello.

In her latest video, Lovato finds herself transported to her childhood bedroom, waking up in her old bed. When she looks in the mirror, she finds herself staring straight into the face of her younger self (a la Camp Rock). Marshmello also wakes up in his own childhood room, and the two artists end up settling with their past demons throughout the rest of the video. 

The lyrics of the song detail the process of coming to terms with dark emotions and mental health struggles. “Don’t get lost in the moment, or give up when you’re closest,” Lovato sings in the new music video. “All you need is somebody to say, it’s OK not to be OK.”

Throughout the video, the teenage and adult versions of Lovato and Marshmellow rage in their bedrooms in the video before ultimately finding a balance. The video concludes with both versions of Demi holding hands and meeting up with the teenage and adult versions of Marshmello while dancing down a street.

“I think it’s just such an important subject,” Marshmello said about the song’s release on World Suicide Prevention Day. “I think a lot of people, about negative feelings and negative thoughts that are affecting them are kind of scared to bring it up, scared to talk about it. When in reality, they’re scared because maybe the person won’t relate or the person won’t understand, when in reality most of time the person that you could bring it up to, will most likely has felt like this or will understand or can relate as well. So I think it’s very important to talk about it.”

Check out the music video below!

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