Nike has launched a new program geared toward equality for everyone through sport. The sporting apparel company has teamed up with athletes and celebrities to give the initiative some visibility. One of the partners for the program is none other than Olympic gymnast and human emoji Laurie Hernandez.
Nike has launched their Equality campaign with the help of some very well known athletes including Laurie Hernandez.
The campaign is about equality for several groups of people including African-Americans, the LGBTQ community, and Native American and Aboriginal people in North America.
“Sport unites us and empowers us to be better, no matter how you look, what youbelieve or what language you speak. #EQUALITY,” reads the Nike website.
In a video posted to Vimeo, Hernandez gives a quick definition of what equality means to her.
Equality :: Laurie Hernandez – V1 from space150 on Vimeo.
“Everyone, no matter their race, their color, or their religion, everyone gets treated the same way whether it’s in sports or in life,” Hernandez says in the video.
If you want to learn more about Nike #EQUALITY, you can click here.
