“Coco” is finally in theaters in the U.S. after a long, anxious wait by many fans. Finally, millions of Pixar fans got to see the holiday of Día de los Muertos beautifully told on the big screen. The movie tells the story of a young aspiring musician named Miguel who is willing to against his family’s wishes to pursue a career in music. When he “seizes his moment” in order to pursue his dream, he finds himself in the Land of the Dead searching for a family member who can help his musical aspirations come true. Miguel learns a lot about his family and himself as he tries to make it back to the Land of the Living in one piece.
Here’s how fans across the country reacted to finally seeing “Coco” in theaters.
“Coco” gave some families a chance to teach the little ones about Dia de los Muertos.
A mother seated next to me during #Coco quietly explained the Dia de Muertos traditions to her son in Spanish.
He was awed to see a little boy that looked like him on screen. She cried for most of the film.
Representation matters. More films like #Coco please.
— Morgan Jarrett (@msmorganjarrett) November 26, 2017
The importance of this movie is underscored by the push for more accurate and diverse representation in media. A study by Media, Diversity and Social Change Initiative at the USC Annenberg School for Communication and Journalism showed that not only are Latinos ignored in Hollywood too often, they are also cast in stereotypical roles.
Some Mexican-Americans were able to relate to the story on a very personal level.
— Jazmin Ontiveros (@hellajazmin) November 26, 2017
Sometimes art does imitate life. When it happens on a wide scale, it turns into something beautiful and magical.
It was more than the story that got audience members crying.
watching #Coco & realizing how starved I was as a child for representation & now I'm crying in the theatre
— media fresa (@danimal_xoxo) November 26, 2017
The lack of representation for so long left many unaware that it was something they needed. When they finally realized they never saw themselves in films this big it was hard to hold back the tears. Not to mention that “Coco” surpassed “Justice League” at box offices this weekend by earning $71.2 million.
Seriously, representation matters and “Coco” has taught that to some grown adults.
Honestly think the reason #coco affected me so heavy was because I finally felt like I had some representation and I just started bawling at that realization.
— lil crybaby ? (@ArtemisArtistic) November 27, 2017
? ✊? ? ✊?
Some moviegoers literally wore their Latino pride to the theater.
There was also a lot of confusion about the “Frozen” short that played before “Coco.” Some complained that it was too long…
— Jose (@neontruths) November 25, 2017
While others perfectly captured how confusing it was to watch a Pixar short play before a full-length Pixar film.
#Coco was a great movie, but the first twenty minutes were weird. They took place in this snowy part of Mexico I didn’t know existed, and the main character was a snowman. None of this came up later in the movie.
— Jeremy Levine (@TweetsLevine) November 24, 2017
The movie is helping younger Latinos connect with their culture and understand the cultural significance of death.
Such a beautiful movie. My Monkey cried her little eyes out, it really hit home for her because of her grandma she right away said I want to go with her, broke my heart. But this was such a perfect way for her to understand life & death, after life, as well as 'Dia De Los Muertos she learned about our traditions and roots in a kid friendly way. If you haven't seen it you are missing out! Disney & Pixar outdid themselves this time. I was beyond impressed and can't wait to watch it again ❤ #coco #disney #pixarcoco #mihermosocariño
That is beautiful.
And if you haven’t heard by now, there’s a good chance that you’ll shed a tear (or LOTS of tears) watching “Coco.”
Coco was so beautiful and I loved seeing a piece of Latino culture portrayed for once, from pan dulce to family values to the streets of the villages okay I’m crying again.
— Sandy (@sndy_snchz) November 24, 2017
For Mexicans living outside of the country, Coco hits twice. I was crying even when I wasn’t supposed to, out of nostalgia, by seeing how they got EVERYTHING right about mi México. Thank you so much to @leeunkrich and everyone involved for this animated masterpiece.
— Pablo (@areelperson) November 26, 2017
Even my father, who’s your typical Mexican dad, (you know all the machismo and what not), was brought to tears. This is why representation is very important. #Coco
— DIANA (@_HausOfDiana_) November 24, 2017
I was completely wrong about Coco. This movie connected with my Hispanic roots on a deep level and shook me to my core. It reminded me of my grandfather and everything he loved. I can’t stop ugly crying. This film wasn’t a money grab, it was genuine and pure. #Coco #Pixar
— Kevin Eleventh ✨ (@KevinEleventh) November 22, 2017
Seems like studios should really take some notes and try telling more diverse stories. Perhaps they just haven’t heard that yet.
Be ready. This is going to be one movie people don’t stop talking about.
— jaime (@_jaimevillegas) November 24, 2017
And why would they stop?