Entertainment

People Spent Thanksgiving Weekend Watching ‘Coco’ And The Emotions Are Strong

“Coco” is finally in theaters in the U.S. after a long, anxious wait by many fans. Finally, millions of Pixar fans got to see the holiday of Día de los Muertos beautifully told on the big screen. The movie tells the story of a young aspiring musician named Miguel who is willing to against his family’s wishes to pursue a career in music. When he “seizes his moment” in order to pursue his dream, he finds himself in the Land of the Dead searching for a family member who can help his musical aspirations come true. Miguel learns a lot about his family and himself as he tries to make it back to the Land of the Living in one piece.

Not only did “Coco” become the biggest box office hit in Mexican movie history, it also beat out “Justice League” to become the number one movie over Thanksgiving weekend.

Here’s how fans across the country reacted to finally seeing “Coco” in theaters.

“Coco” gave some families a chance to teach the little ones about Dia de los Muertos.

The importance of this movie is underscored by the push for more accurate and diverse representation in media. A study by Media, Diversity and Social Change Initiative at the USC Annenberg School for Communication and Journalism showed that not only are Latinos ignored in Hollywood too often, they are also cast in stereotypical roles.

Some Mexican-Americans were able to relate to the story on a very personal level.

Sometimes art does imitate life. When it happens on a wide scale, it turns into something beautiful and magical.

It was more than the story that got audience members crying.

The lack of representation for so long left many unaware that it was something they needed. When they finally realized they never saw themselves in films this big it was hard to hold back the tears. Not to mention that “Coco” surpassed “Justice League” at box offices this weekend by earning $71.2 million.

Seriously, representation matters and “Coco” has taught that to some grown adults.

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Some moviegoers literally wore their Latino pride to the theater.

@pixarcoco is a beautiful film. It is a must see! #PixarCoco

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There was also a lot of confusion about the “Frozen” short that played before “Coco.” Some complained that it was too long…

While others perfectly captured how confusing it was to watch a Pixar short play before a full-length Pixar film.

The movie is helping younger Latinos connect with their culture and understand the cultural significance of death.

That is beautiful.

And if you haven’t heard by now, there’s a good chance that you’ll shed a tear (or LOTS of tears) watching “Coco.”

Seems like studios should really take some notes and try telling more diverse stories. Perhaps they just haven’t heard that yet.

Be ready. This is going to be one movie people don’t stop talking about.

And why would they stop?


READ: Pixar Hired Cultural Consultants To Help With ‘Coco’ And It Looks Like They Definitely Helped Shape The Movie

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The Swoosh Gets The Latino Treatment: Nike Launches Limited-Edition ‘Día De Muertos’ Collection Complete With Calaveras And Papel Picado Designs

Fierce

The Swoosh Gets The Latino Treatment: Nike Launches Limited-Edition ‘Día De Muertos’ Collection Complete With Calaveras And Papel Picado Designs

Forget Halloween. Each year more and more brands are tapping into the Mexican celebration of the dead, Día de Los Muertos, to target Latinos with their calavera-inspired designs. The Mexican holiday surrounds death, but it’s a time to celebrate life with loved ones, and each year it’s gaining more and more traction in the U.S. 

Celebrated in the U.S. from Oct. 31 to Nov. 2, the holiday tradition calls for the creation of altars to deceased loved ones, decorated with photos, meaningful objects, and their favorite foods said to attract their souls. Petals of bright yellow-orange cempasúchil flowers are used to guide them from the cemetery, according to tradition. This year Nike took up the opportunity to celebrate, with a brand new collection dropping later this month, inspired by “traditional Mexican skeleton graphics.” This isn’t the first time the brand celebrates the Mexican holiday though, a few years back the Swoosh brand released another pair of Cortez’s to pay tribute to the dead on Día de Muertos. 

This latest ‘Día de Muertos’ collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.

credit Twitter @Solecollector

This latest assortment will include the Air Force 1 Low, the Cortez, and the Air Max 95 which are all getting dressed up for the occasion. Each pair will reference the holiday ever-so-slightly with traditional Mexican skeleton graphics featured throughout the design on the upper parts of the shoe as well as on the insoles.  

The Cortez turns black and orange for Day of The Dead 

Credit Twitter @sneaker_arian

The Cortez, is a Nike style Mexican-Americans love to wear, and the sports company picked the iconic design to be part of the Day of the Dead collection. It’s not the first time the Swoosh gets the Mexican-inspired treatment though. As we mentioned earlier, back in 2015 a ‘Day of The Dead’ Nike Cortez was released in honor of the holiday, and the design was a lot more thematic than this year’s minimalist iteration.

Featuring a ‘papel picado’-inspired design on the inside, the stitching of the iconic Swoosh on the upper side of the shoe as well as on the soles, turns bright orange, reminiscent of cempasúchil and candle-lit ofrendas. The shoe is dressed in a nylon and suede floral print and has distinct embroidery on the heel.

The Day of The Dead Air Force 1s Glow in The Dark With Papel Picado-Inspired designs.

credit Twitter @unrtd

The iconic performance shoes were re-imagined to celebrate the Mexican holiday in the most subtle way. The classic silhouette has an all-white upper body, contrasted by piping in yellow, green, blue, pink and black, and also sports a black heel tab and stitching across the midsole. The best part though is that once the shoe’s in the dark, it reveals a glow-in-the-dark skull papel picado-inspired pattern that is fully reflective throughout the entire upper. It’s to die for!

The Nike Air Max 95 was reimagined for the occasion in muted colors and subtle touches of huichol-style graphics.

credit Twitter @RyoRyo719

Joining the AF1s and the Cortez, the Nike Air Max 95 will also be a part of the 2019 Day of The Dead Collection. The festive colorway of the Air Max 95 takes on a white mesh upper with the signature layered side panels taking on a textured/crackled leather appearance. The leather side panels are emblazoned with muted ‘Huichol’ or papel picado-inspired graphics to go along with the Mexican theme. The limited-edition shoe also features black leather mudguards, black Swoosh branding, speckled laces, and a black midsole that adds to the look, along with teal detailing on the skull graphic insoles, papel picado-style tongue branding, and translucent outsole.

There are 57 million Hispanics in the U.S. only, and they represent 18% of the country’s spending power— no wonder brands like Nike want to tap into Latino traditions.

credit Twitter @thesolesupplier

Over the past few years, companies and retailers have made it easier to get into the spirit of the holiday, offering themed apparel, home decor and containers in which to tote goodies. With 57 million Hispanics in the U.S. alone, this demographic represents almost 18 percent of the country’s population and significant spending power, according to Nielsen. In fact, the data analytics company expects its buying power to grow from $1.4 trillion in 2016 to $1.8 trillion by 2021. And that dollar strength isn’t lost on retailers.

‘Dia De Los Muertos’ celebrations run from  November 1st through November 2, and the Nike Air Force 1 will drop at retailers like Sneakersnstuff and nike.com on October 15. Priced at $100 USD, the festive sneakers are the ultimate day-to-day shoe to add to your rotation. The rest of this latest Nike Día de Muertos collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.

There Is A 9-Day Tour You Can Take Of Mexico To Celebrate Día De Los Muertos

Culture

There Is A 9-Day Tour You Can Take Of Mexico To Celebrate Día De Los Muertos

totallydead / Instagram

We’re beyond thrilled that our favorite holiday is right around the corner, and we’re not talking about Halloween, but Día de los Muertos. We’re starting to plan our altars and decorate the house with papel picado. Aside from decorating and watching “Coco” for the billionth time, we wish there was more we could do to commemorate this Mexican tradition. Now there is, but before you get excited about the possibility of honoring the dead in a very new way, check out the details first and you may be too scared (or too broke) to participate.

A travel company is offering a 9-day trip to celebrate Día de los Muertos in Mexico.

Credit: Unsplash

Flashback, a “Boutique group adventures for solo travelers in their 30s and 40s,” just launched a vacation package that has various stops throughout Mexico and is specially themed to honor Día de los Muertos.

The package offers, “a unique take on ancient traditions, the Día de los Muertos (as it’s called in Spanish) sees Mexicans gather to pay respects to the deceased. But there’s nothing somber about this occasion. What follows is a vibrant chaos of color, calaveras, and marigolds; beautifully-decorated altars and intricately-painted faces; music, dancing and a celebration of life. With only one departure running a year, this is your chance to experience Mexico on a truly special occasion, alongside all the classic cultural experiences.”

The trip entails a stop in Mexico City and partaking in La Catrina parade.

Credit: Unsplash

Thousands of people gather in Mexico City dressed in the best Día de los Muertos costumes including many who go as La Catrina. On Day 2, the group (you and your new travel buddies) will go to the Zocalo Square in Mexico City to view the many ofrendas (altars). 

“Your guide will talk you through the traditions surrounding this sacred practice, with the chance to taste pan de muerto – a sweet bread recipe made especially for this occasion – and traditional Mexican chocolate,” Flashback states. “You’ll have the option to channel La Catrina and have your face painted in the traditional calavera style.”

On Day 3, the tour will include a boat ride to la Isla de las Muñecas, the Island of the Dolls. 

Credit: aztecavision / Instagram

Hold up. Now, we do love Día de los Muertos, but la Isla de las Muñecas is scary AF. “Shrouded in local folklore, the island is widely believed to be haunted by the ghost of a drowned girl. True to its name, you’ll find a plethora of creepy dolls hanging from the trees of this deserted island, some without heads or limbs. Your guide will talk you through the sad backstory of the island, before taking you back to the city center for an afternoon at leisure.” We’re not sure how much leisure we’ll be feeling after this spooky boat ride. 

The rest of the trip includes stops in Puebla, Oaxaca, hiking the Sierra Norte mountains and swimming in la Hierve el Agua. 

Credit: itzo / Instagram

The tour includes visiting la  Calle de los Dulces (the Street of Sweets) in Oaxaca, “where you’ll find rows of stores selling traditional Mexican treats. Dinner tonight will be enjoyed at a traditional restaurant, with dishes served in Poblano pottery,” and also experience how Oaxacans celebrate this historic holiday. One of the coolest parts of the Oxacacan stop is that the tour includes a visit to San Miguel Pantheon cemetery. 

This whole trip will cost you $3309, and that does not include airfare.

Credit: Unsplash

That hefty price tag includes accommodation, equipment gear, a local guide, transportation, food that is on the tour, and airport pickup. There’s also limited space for 14 travelers, which does give way to an intimate experience. 

Is this something that sounds interesting to you? If so, you should probably book ASAP because we’re sure people (with money to burn) will want to explore an authentic experience to Día de los Muertos in Mexico. The trip begins on Oct. 26 and ends on Nov. 3. 

If you can’t afford this trip, we have a better suggestion. Book a cheap flight to Mexico City, and stay an inexpensive AirBnB. You can also take very reasonable bus rides to Oaxaca and Puebla because honestly, it shouldn’t be that pricey to visit Mexico. But, as we said, if you have money to burn and want to take in Day of the Dead in an Instagramable way with other likeminded travels, then this trip is definitely for you. Either way, enjoy Día de los Muertos!

Read: Mattel Is Releasing A Day Of The Dead Barbie Doll And You Better Believe Latinas Are Divided About It As Heck