credit: Coco / Facebook

People Spent Thanksgiving Weekend Watching ‘Coco’ And The Emotions Are Strong

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“Coco” is finally in theaters in the U.S. after a long, anxious wait by many fans. Finally, millions of Pixar fans got to see the holiday of Día de los Muertos beautifully told on the big screen. The movie tells the story of a young aspiring musician named Miguel who is willing to against his family’s wishes to pursue a career in music. When he “seizes his moment” in order to pursue his dream, he finds himself in the Land of the Dead searching for a family member who can help his musical aspirations come true. Miguel learns a lot about his family and himself as he tries to make it back to the Land of the Living in one piece.

Not only did “Coco” become the biggest box office hit in Mexican movie history, it also beat out “Justice League” to become the number one movie over Thanksgiving weekend.

Here’s how fans across the country reacted to finally seeing “Coco” in theaters.

“Coco” gave some families a chance to teach the little ones about Dia de los Muertos.

The importance of this movie is underscored by the push for more accurate and diverse representation in media. A study by Media, Diversity and Social Change Initiative at the USC Annenberg School for Communication and Journalism showed that not only are Latinos ignored in Hollywood too often, they are also cast in stereotypical roles.

Some Mexican-Americans were able to relate to the story on a very personal level.

Sometimes art does imitate life. When it happens on a wide scale, it turns into something beautiful and magical.

It was more than the story that got audience members crying.

The lack of representation for so long left many unaware that it was something they needed. When they finally realized they never saw themselves in films this big it was hard to hold back the tears. Not to mention that “Coco” surpassed “Justice League” at box offices this weekend by earning $71.2 million.

Seriously, representation matters and “Coco” has taught that to some grown adults.

😭 ✊🏾 😭 ✊🏾

Some moviegoers literally wore their Latino pride to the theater.

@pixarcoco is a beautiful film. It is a must see! #PixarCoco

A post shared by @ms.marthahahaha on

There was also a lot of confusion about the “Frozen” short that played before “Coco.” Some complained that it was too long…

While others perfectly captured how confusing it was to watch a Pixar short play before a full-length Pixar film.

The movie is helping younger Latinos connect with their culture and understand the cultural significance of death.

That is beautiful.

And if you haven’t heard by now, there’s a good chance that you’ll shed a tear (or LOTS of tears) watching “Coco.”

Seems like studios should really take some notes and try telling more diverse stories. Perhaps they just haven’t heard that yet.

Be ready. This is going to be one movie people don’t stop talking about.

And why would they stop?


READ: Pixar Hired Cultural Consultants To Help With ‘Coco’ And It Looks Like They Definitely Helped Shape The Movie

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