Entertainment

Latina Actress At the Center of the Viral Peloton Ad Says She is Finding “Humor” In The Situation

It’s not every day that you see an ad for an exercise bike taking the world by storm, but this viral commercial for Peloton did just that.

Three weeks ago Peloton, the company that is well known for being an fitness empire and a media juggernaut that was being touted as the “Apple of Fitness”, posted a Holiday ad for the cult-favorite bike to Youtube. The ad seemed innocuous enough: the 30-second spot followed the fitness journey of a young wife and mother who is gifted a Peloton bike for Christmas by her husband.

As the woman’s fitness journey continues, we see her documenting her daily workouts for her husband to watch. She congratulates herself for working out “five days in a row”, asking her husband if he’s “surprised”. We see her getting up at 6am to hop on the bike, lamenting her early wake-up call. At the end of the spot, we see the young mom watching the footage with her husband in the present. “A year ago, I didn’t know how much this would change me”, she says to the camera. In the present, we see the wife looking looking nervous and fidgety as she watches her husband watch the footage. Some viewers interpreted her behavior as if she were working out for her husband’s for approval.

A few weeks after the commercial was posted to Youtube, the ad went viral–and not for the brand’s intended purpose. 

Critics immediately called out the ad for what they perceived as its sexist messaging. Not only that, some viewers interpreted Ruiz’s face throughout the advertisement as “terrified”. As one Twitter user put it, the ad tells the tone-deaf story of a “thin, gorgeous woman transforming into a still-thin, still-gorgeous woman who’s terrified her husband won’t think she’s grateful”.

Credit: @amyhoy/Twitter

After the ad seemed to take over the internet over the weekend, the identity of the “Peloton Wife” actress was finally revealed to be Monica Ruiz, a California-based actress of Latina descent. Ruiz, for her part, seems to be rather rattled by all of the negative attention aimed at the ad. 

In a statement to People magazine, she called the Peloton team “lovely to work with” and said she was “grateful” for the job opportunity. As for the the backlash, she seems to be surprised by it. “Although I’m an actress, I am not quite comfortable being in spotlight,” she said to People. “So to say I was shocked and overwhelmed by the attention this week (especially the negative) is an understatement”.

In a hilarious turn of events, Ryan Reynolds recruited Ruiz to star in a commercial for his company, Aviation Gin. The catch? She’s playing the same character as in the Peloton commercial.

In a spot titled “The Gift that Doesn’t Give Back”, Ruiz is seen at a bar surrounded by two girlfriends. They look at her warily as she stares off into the distance, nursing a martini. They tell her she’s “safe here” and that she “looks great”. Ruiz, ostensibly traumatized by her husband’s controlling behavior, can only say that the gin is “really smooth” before chugging her cocktail as well as her friend’s. 

Naturally, the Aviation Gin ad went over like gangbusters on social media, with viewers calling it “genius” and “brilliant”. As for Ruiz, she seems to be much more at peace with the entire Peloton debacle. “When Ryan and his production team called about Aviation Gin, they helped me find some humor in the situation,” she told People. “I am grateful to both Peloton and now Aviation Gin for the work and giving me the opportunity to do what I love to do”.

Of course, since the ad originally went viral on Twitter, there are no shortage of Tweets riffing on the bizarre saga of the Peloton commercial.

Honestly, you could spend hours scrolling through hilarious memes and #hottakes centered around this one 30-second commercial. Something tells us Peloton didn’t intend this sort of reaction when they were brainstorming this ad.

This person summed up the weird vibe of the commercial perfectly:

There’s something off-putting about how she seems to be embarking on this year-long fitness journey to please her husband. 

This Twitter user had to explain why people were so irritated at the tone-deaf commercial:

It’s definitely the subtext of the ad that rubs people the wrong way. 

This Latina didn’t really understand the outrage

It’s definitely true that a lot of people workout to feel strong and healthy–their appearance has nothing to do with it.

This person was highly complimentary of Ruiz’s acting skills

We definitely agree. If commercials had their own Oscars, we think there’d be no contest. 

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This Latina On Instagram Is Using Art And Social Media To Share Her Journey of Embracing Her Vitiligo

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This Latina On Instagram Is Using Art And Social Media To Share Her Journey of Embracing Her Vitiligo

radiantbambi / Instagram

Ash Soto is a young Latina living in Florida using social media to bring acceptance and self-love to the vitiligo community. The Instagrammer has more than 166,000 followers and uses her platform to deliver art and activism one post at a time. Vitiligo is a skin condition and this Latina is reclaiming her skin one photo at a time.

Ash Soto is giving the vitiligo community some love and representation on social media.

Soto is a 24-year-old Instagrammer who is using her platform to show off her vitiligo and give the community some love and representation. The sudden social media star is catching a lot of attention after showing off her body in a way followers hadn’t seen before.

According to an interview with Self, Soto first started her Instagram page to do makeup and only showed her face. The reason was that she was uncomfortable showing people that part of herself.

Soto uses art to highlight and celebrate her vitiligo.

You might recognize Soto because of her incredible body art that is giving her vitiligo all of the self-love and acceptance. It is all part of her mission to reclaim her skin and make other people comfortable in theirs.

“I remember back when I was really young—you know when you’re in middle school, you try to fit in with the crowd,” Soto told Self. “I wasn’t fitting in. People made fun of me to the point where I would cry myself to sleep every night.”

Soto was young when she was diagnosed with vitiligo.

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Which one is your fav? 🌎🖌

A post shared by ASH SOTO (@radiantbambi) on

Vitiligo is a skin condition where a person loses the pigmentation of their skin. The cells in the skin that produce the pigmentation die or stop functioning leading to the loss of skin color over time. The disease shows up as splotches on the skin without pigmentation.

“I never realized how beautiful my vitiligo was until I traced it with a black marker, it really helps to bring out the different colors of my skin. I was always trying to find a way to look at my skin in a positive light, [and] I couldn’t do that before starting this,” Soto told Daily Mail. Now what others would perceive as an imperfection, I have made into something more beautiful and made it more accepted than before.”

Soto has been living with her vitiligo since she was 12 years old.

A moment in her teens made her embarrassed of her body and her skin. When she was a teenager, a little girl on the beach asked her if she took a shower in bleach. According to Daily Mail, that was when Soto wanted to lock herself away from the world.

Years later, Soto is flipping the script and embracing her vitiligo in all of its glory. You can follow Soto and her vitiligo journey on Instagram at @radiantbambi.

“If you feel beautiful, that’s what matters,” Soto told Self. “No one can say anything if you feel happy with yourself.”

READ: At Just 6 Years Old, She Told Her Parents To Put An End To The Birthmark Removal Treatments She Was Going Through

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Instagram’s Beloved Summer Read Mexican Gothic To Become Limited Hulu Series Produced By Kelly Ripa

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Instagram’s Beloved Summer Read Mexican Gothic To Become Limited Hulu Series Produced By Kelly Ripa

Penguin Random House

During these times, Noemí Taboada is more than just the heroine of the novel Mexican Gothic by Silvia Moreno-Garcia. She’s also become the hero come to rescue us from our pandemic boredom. The story of the 1950s Mexican socialite summoned to save her vulnerable cousin has entranced summer readers stuck at home during the pandemic and without much new material to thrive on. Sales for the horror novel soared just as soon as the book hit shelves this past June and now fortunately for fans, news about the novel gets better.

Hulu has picked up Mexican Gothic and given it the greenlight a drama series!

The series comes from Kelly Ripa and Mark Consuelos’ Milojo Productions and ABC Signature.

According to Deadline, Moreno-Garcia is set executive produce the series alongside Milojo’s Ripa, Consuelos, and Albert Bianchini.

Moreno-Garcia is a Mexican-born author currently living in Vancouver, British Columbia. She is the best-selling author of Gods of Jade and Shadow, Certain Dark Things and Untamed Shore. Speaking to Deadline, the author explained that she is “excited to see the novel come to life and to meet the talented, diverse crew and cast members that will take us on this journey.”

“We feel like we hit the literary jackpot, and cannot wait to bring Silvia’s gorgeous writing to life, together with Hulu,” Ripa also commented in a statement.

Mexican Gothic was published this past June and welcomed with critical acclaim.

The book follows Noemí Taboada, a young socialite living in 1950s Mexico City who takes to the Mexican countryside and the mountains of Hidalgo after being summoned by her cousin who is worried that her new husband, a rich and enigmatic Englishman, might be attempting to kill her.

But it’s not just the mystery and intrigue of the story that will captivate readers. For those interested in rich histories and exploring their own roots, this book will bring so much intrigue if you haven’t already read it.

At the heart of Moreno-Garcia’s story is an examination of the effects of eugenicism and colonization in Mexico. 

Speaking to NPR about her novel, Moreno-Garcia explained that the inspiration for it came from a real town in Mexico that had been mined by the Spanish and overtaken in the 1800s by British forces.

“It has an English cemetery, just like in my book. And that is what inspired the novel. I went there one time and I was walking around the cemetery and it was misty. And it’s kind of chilly and rainy there, especially certain times of the year. And I looked around and I thought, this is something out of a Hammer film. So it never really quite left me,” she revealed. “But the other reason to set it there is because, I think when people think about Mexico, sometimes they do know that it was conquered by the Spanish. And they think the Spanish left and that was it. That was the only case of colonialism that existed. But obviously, many other forces came into Mexico throughout the years and engaged in explicit warfare or more subtle types of control… Americans came and all sorts of foreign interventions have taken place throughout the history of Mexico. And I just thought it was an interesting bit of the colonial legacy, to look at the British legacy, and to set it in Mexico to examine some of those forces colliding.”

Readers of the hit book have been quick to comment on its new status as an upcoming television series. “I will say my favorite was the atmosphere and gothic suspense. I enjoy horror, but I’m quite picky with my horror and that aspect of this book was the least appealing part to me. It was tame for most of the book, but there are some really twisted scenarios towards the end that were really unsettling… and not in the spine-tingling way I generally enjoy. Prepare to be disturbed.⁣ And maybe even a little grossed out.,” one user wrote about the book in a post to Instagram.

“I love how the writer uses most of the key elements of the gothic genre, but at the same time subverts it in order to discuss racism, feminism, and colonialism,” another commented.

Fans who loved the characters and plot of Mexican Gothic will likely fall in love with Hulu’s new take and we, for one, can’t wait!

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