Entertainment

Latina Actress At the Center of the Viral Peloton Ad Says She is Finding “Humor” In The Situation

It’s not every day that you see an ad for an exercise bike taking the world by storm, but this viral commercial for Peloton did just that.

Three weeks ago Peloton, the company that is well known for being an fitness empire and a media juggernaut that was being touted as the “Apple of Fitness”, posted a Holiday ad for the cult-favorite bike to Youtube. The ad seemed innocuous enough: the 30-second spot followed the fitness journey of a young wife and mother who is gifted a Peloton bike for Christmas by her husband.

As the woman’s fitness journey continues, we see her documenting her daily workouts for her husband to watch. She congratulates herself for working out “five days in a row”, asking her husband if he’s “surprised”. We see her getting up at 6am to hop on the bike, lamenting her early wake-up call. At the end of the spot, we see the young mom watching the footage with her husband in the present. “A year ago, I didn’t know how much this would change me”, she says to the camera. In the present, we see the wife looking looking nervous and fidgety as she watches her husband watch the footage. Some viewers interpreted her behavior as if she were working out for her husband’s for approval.

A few weeks after the commercial was posted to Youtube, the ad went viral–and not for the brand’s intended purpose. 

Critics immediately called out the ad for what they perceived as its sexist messaging. Not only that, some viewers interpreted Ruiz’s face throughout the advertisement as “terrified”. As one Twitter user put it, the ad tells the tone-deaf story of a “thin, gorgeous woman transforming into a still-thin, still-gorgeous woman who’s terrified her husband won’t think she’s grateful”.

Credit: @amyhoy/Twitter

After the ad seemed to take over the internet over the weekend, the identity of the “Peloton Wife” actress was finally revealed to be Monica Ruiz, a California-based actress of Latina descent. Ruiz, for her part, seems to be rather rattled by all of the negative attention aimed at the ad. 

In a statement to People magazine, she called the Peloton team “lovely to work with” and said she was “grateful” for the job opportunity. As for the the backlash, she seems to be surprised by it. “Although I’m an actress, I am not quite comfortable being in spotlight,” she said to People. “So to say I was shocked and overwhelmed by the attention this week (especially the negative) is an understatement”.

In a hilarious turn of events, Ryan Reynolds recruited Ruiz to star in a commercial for his company, Aviation Gin. The catch? She’s playing the same character as in the Peloton commercial.

In a spot titled “The Gift that Doesn’t Give Back”, Ruiz is seen at a bar surrounded by two girlfriends. They look at her warily as she stares off into the distance, nursing a martini. They tell her she’s “safe here” and that she “looks great”. Ruiz, ostensibly traumatized by her husband’s controlling behavior, can only say that the gin is “really smooth” before chugging her cocktail as well as her friend’s. 

Naturally, the Aviation Gin ad went over like gangbusters on social media, with viewers calling it “genius” and “brilliant”. As for Ruiz, she seems to be much more at peace with the entire Peloton debacle. “When Ryan and his production team called about Aviation Gin, they helped me find some humor in the situation,” she told People. “I am grateful to both Peloton and now Aviation Gin for the work and giving me the opportunity to do what I love to do”.

Of course, since the ad originally went viral on Twitter, there are no shortage of Tweets riffing on the bizarre saga of the Peloton commercial.

Honestly, you could spend hours scrolling through hilarious memes and #hottakes centered around this one 30-second commercial. Something tells us Peloton didn’t intend this sort of reaction when they were brainstorming this ad.

This person summed up the weird vibe of the commercial perfectly:

There’s something off-putting about how she seems to be embarking on this year-long fitness journey to please her husband. 

This Twitter user had to explain why people were so irritated at the tone-deaf commercial:

It’s definitely the subtext of the ad that rubs people the wrong way. 

This Latina didn’t really understand the outrage

It’s definitely true that a lot of people workout to feel strong and healthy–their appearance has nothing to do with it.

This person was highly complimentary of Ruiz’s acting skills

We definitely agree. If commercials had their own Oscars, we think there’d be no contest. 

New CDC Report Tracks Activity Levels Of Adults And Puerto Ricans Are The Second Most Sedentary

Culture

New CDC Report Tracks Activity Levels Of Adults And Puerto Ricans Are The Second Most Sedentary

Jonathan Borba / Unsplash

A new Centers for Disease Control (CDC) report reveals that nearly half of Puerto Ricans get no exercise beyond walking to and from their cars and around the house. That’s more than three times the national average. The study concluded that the most significant factor in differences in the prevalence of physical inactivity was when controlled by race or ethnicity. Latinos were found to be the most sedentary (31.7 percent), marginally followed by non-Hispanic blacks (30.3 percent) with non-Hispanic whites having the lowest rate of physical inactivity at 23.4 percent. Respondents were classified as physically inactive if they responded “no” to the following question: “During the past month, other than your regular job, did you participate in any physical activities or exercises such as running, calisthenics, golf, gardening, or walking for exercise?” Every single state or territory found that more than 15 percent of adults were physically inactive.

The lack of physical activity leads to health problems that cost Americans $117 billion annually. The CDC is cautioning Americans, especially Americans of color, that a sedentary lifestyle contributes to 1 in 10 early deaths.

It’s unclear why Latinos and Black Americans are so singularly sedentary.

CREDIT: CENTERS FOR DISEASE CONTROL

Some think that the cause is regional in nature. Americans concentrated in cities and urban areas are more likely to get exercise simply because of the proximity to exercise facilities and pedestrian commutes. The map above illustrates the inactivity levels of each state and territory for every American of every race and ethnicity. The South is significantly more sedentary than the North and the West regardless of one’s race or ethnicity. 

That said, when you look at the same states and factor for Latinidad, the statistics significantly worsen.

CREDIT: CENTERS FOR DISEASE CONTROL

When race or ethnicity isn’t a factor, Oregon appears as one of the most active states in the country. When you look only at the Latinos living in Oregon, it becomes one of the worst in the country. That means that non-Hispanic white people either have more access to those gym memberships or faraway hiking trails or incorporate it into their culture more than Latinos living in the same area. 

It’s easy to assume the socio-economic factors at play here — that minorities are so disenfranchised that they simply don’t have the time or energy to exercise after their long or labor-intensive workdays. Latinas have the highest lifetime risk for diabetes across all demographic groups, according to non-profit Salud America! A small research study at the Fair Haven Community Health Center found that fear of injury and lack of energy were the most common barriers for Latina women. This is when the cultural trope of Latina moms being afraid for you to go too close to the freezer or you’ll catch pneumonia becomes pathological.

According to the CDC, Hispanic adults are 50 percent more likely to suffer from diabetes and liver diseases than non-Hispanic white adults. Inactivity and a sedentary lifestyle have been linked to diabetes meaning that the map of inactivity is bad news for Hispanics. A more sedentary lifestyle has a greater chance of developing type 2 diabetes and worsening the effects if someone already has the disease.

Meanwhile, when you look at just non-Hispanic white Americans, the map brightens up just as significantly.

CREDIT: CENTERS FOR DISEASE CONTROL

“Too many adults are inactive, and they may not know how much it affects their health,” said Ruth Petersen, MD, Director of CDC’s Division of Nutrition, Physical Activity, and Obesity. “Being physically active helps you sleep better, feel better and reduce your risk of obesity, heart disease, type 2 diabetes, and some cancers,” she added in a media statement. The CDC has found that engaging in such physical activity could prevent 1 in 8 cases of breast cancer and colorectal cancer. 

The CDC is working to get more Americans to engage in physical activity for 25 minutes a day by 2027. In order to do this, the Surgeon General has called on cities to consider walkability as part of their city planning process. “Individuals and families are encouraged to build physical activity into their day by going for a brisk walk or a hike, walking the dog, choosing the stairs instead of the elevator or escalator, parking further away in the parking lot, walking or cycling to run errands, and getting off the bus one stop early and walking the rest of the way,” the federal agency said in a statement.

The study’s data came from the Behavioral Risk Factor Surveillance System (BRFSS), an ongoing state-based, telephone interview survey conducted by CDC and state health departments. The maps used combined data from 2015 through 2018.

READ: Food, Culture, And Physical Activities Are All Factors In Latinos Being Most Likely To Develop Diabetes

A Fan Asked Eva Mendes Why She Hasn’t Acted In Years And She Says It’s Because She Isn’t Settling For Any Role

Entertainment

A Fan Asked Eva Mendes Why She Hasn’t Acted In Years And She Says It’s Because She Isn’t Settling For Any Role

evamendes / Instagram

This year’s Golden Globes awards were a complete letdown for a variety of reasons. Aside from the typical #SoWhite nonsense and long speeches, people were astonished at the lack of Latinas on the red carpet. We counted four: Jennifer Lopez, Ana de Armas, Sofia Vergara, and Salma Hayek. Depressing right? We know there are more Latinas in Hollywood, but where are they? At least one of the most recognized Latina actresses is explaining why she hasn’t acted in years. 

A fan recently asked Eva Mendes on Instagram when she’ll be in a new movie. Mendes responded by saying she won’t settle for any project partly because of her daughters. 

Credit: evamendes / Instagram

On Jan. 7, Mendes responded to a fan on Instagram when she asked her,  “When the fans going to see u in some new movies?” Mendes told her kindly that she isn’t offered roles that are good enough for her. 

“Hi! When there’s something worthwhile to be a part of,” she wrote on Instagram. “As a mother now, there are many roles I won’t do. There are many subject matters that I don’t want to be involved with, so it limits my choices, and I’m fine with that. I have to set an example for my girls now. But no worry, I got some side hustles. Ha! Thanks for asking. All the best for 2020.”

Mendes’s most recent role was the 2014 film Lost River directed and written by her baby daddy, Ryan Gosling. Things certainly changed for Mendes when she met Gosling in 2011.

The two first met while filming the 2012 movie, “The Place Beyond the Pines.” There was no denying the chemistry between the two in “The Place Beyond the Pines.” It was an extraordinary film about a Luke (Gosling) who doubles as a bank robber and motorcyclist. He meets Romina (Mendes), the two fall in love, and have a baby. Domestic life isn’t for Luke, and he cannot escape his crime-ridden life. We won’t give any spoilers, but it truly felt like we were witnessing a real-life love story.

Mendes is now the mother of two girls and has gone on to launch her fashion collection with New York & Company and has been busy with that for several years now.

Credit: evamendes / Instagram

While Mendes continues to lead a pretty private life with Gosling and her daughters, her fashion collection has been successful. She has also said that her partner has been very encouraging and proud of her work as a designer. 

“Ryan is incredibly supportive, and he’s always in awe,” Mendes told People magazine last year. “He makes me realize that [making the collection] is actually a lot of work. I have so much fun doing it that I don’t really realize.”

She also added that her in-laws and her family are extremely helpful to her as she develops each collection. 

“Ryan’s mom, Ryan’s sister, my mom, my sisters, my grandma are all my fashion guinea pigs,” Mendes told the magazine. “Nobody is going to be more honest than family, and our family is very honest. It’s something I really appreciate because when designing something, you need real feedback.”

Yet, still, with her success as a fashion designer, we cannot help miss Mendes as an actor. Remember her in “Training Day”?

Her role as Sara opposite Denzel Washington was so intense and incredibly raw. We can see why she would hesitate to be in certain kinds of characters, especially if the part calls for nudity or vulgar language. The role of Sara is also one that we have seen often, which is the stereotypical Latina as a single mother, living in the projects. That has been played out. That movie, however, was how we first learned of Mendes. 

She stretched her comedy chops in “The Other Guys” in 2010 alongside Mark Wahlberg and Will Ferrell. 

That movie was hilarious, and she was amusing as the wife of Will Ferrell. Then again, that role was of a sexy (but smart) Latina who could whip of a home-cooked meal and be stunning all at the same time. Mendes can play the ultimate woman because she is a lot of ways. However, we understand she wants to break away from that notion that all Latinas are curvy, sexy, and feisty. 

Her Instagram is always active, so it makes us feel like Mendes hasn’t gone anywhere.

Credit: evamendes / Instagram

But we still miss you on the big screen, Eva. Come back!!

READ: Here Are 9 Latinos Who Have Become Triple Threats In The Entertainment Industry