This Is What Cardi B Thinks Of Instagram Taking Away ‘Likes’ And Here’s Why She’s Right
Earlier this year, Instagram began trialling the removal of likes in Canada. In a bid to reduce stress and anxiety surrounding the user experience with the platform, Instagram has announced that the social media will be test hiding likes in the US, too —And Cardi B had some thoughts.
Instagram announced that the platform will be hiding ‘likes’ in the US this week.
Instagram’s CEO Adam Mosseri, announced last Friday that the platform will be hiding the number of ‘likes’ on posts this week. The new feature is being met with strong backlash, especially many influencers and celebrities —among them, the opinionated rapper, Cardi B.
Cardi B took to Instagram to protest the feature, arguing that removing likes wouldn’t make Instagram any less toxic because “the comments affect more than the likes.”
The rapper posted a video on Instagram, explaining how she believes that the comments section is more toxic to users than seeing likes or not. She said: “If anything is affecting Instagram right now, I really feel it’s the way the comments have been done or have been changing these past few years.”
Cardi voiced her concerns of the comments section, pointing out how many trolls will post triggering comments just to get reactions.“That’s when I feel like when people started sayin’ nasty things … somebody would just say something so vile because … they want comments back,” she explained.“Because I feel people been saying the most weirdest shit, been starting the craziest arguments, been starting to race bait, all because of comments, because they want to get to the top, they want to get the most reactions.”
The feature was already been tested in other countries, and now that it’s coming to the US, celebrities are sharing their take.
The feature has already been tried out in seven countries including Australia, Ireland, and Canada in recent months. When it was rolled out there, influencers complained that hiding likes would give them less leverage over brand deals and sponsored content now, celebrities are calling out the app for experimenting with removing likes, with some threatening to stop posting to Instagram.
Nicki Minaj says she won’t be posting on IG anymore.
Another rapper known for not holding back on sharing her opinions, threatened to stop posting on Instagram if the feature were to take effect. What indeed would we do with all the time we’d have without Instagram?
Nicki has a sort of conspiracy theory to explain what’s behind Instagram’s new move.
Minaj went on to tweet about her speculation that Instagram is hiding likes to manipulate what posts users get to see in their feed, regardless of how much engagement posts are getting. Nicki’s speculations might have some grounds. She referred to the well-documented phenomenon of YouTube view counts fluctuating after videos are posted, which can happen when YouTube determines views come from bots or other fraudulent sources.
Juicy J also had something to say about the new IG feature.
The rapper predicts backlash against the change, tweeting that he expected people to leave Instagram and go “back to real life.”
Others however, think that the decision to hide likes is a good thing.
Despite having more than 151 million Instagram followers and the platform being crucial to making some of her $350 million personal net worth, Kim Kardashian West seems to agree with Instagram’s decision to hide ‘likes’. “As far as mental health, I mean it’s something that taking the likes away and taking that aspect away from it would be really beneficial for people,” Kardashian West said during The New York Times’ DealBook conference last week.
Tracee Ellis Ross also voiced her support for the change.
Everyone’s favorite person on IG right now, Tracee Ellis Ross, is also in support of removing likes. She said that the like count had “adverse effects.” “It creates a culture that isn’t helpful for well-being and isn’t fruitful for creative energy,” during a panel discussion with Instagram’s CEO Adam Mosseri.
The popularity-contest-style pressure associated with Instagram likes will probably just shift to another one of the many metrics measured on the platform —or who knows, maybe the move will actually make everyone happy? Either way, the social media platform will be rolling out the new feature on a small group of users this week, whether we like it or not. And we’ll be keeping our eyes open to see what the change brings.