This Is The Trippiest Commercial I’ve Seen But Somehow Cardi B And Reebok Make It Work And I Can’t Stop Watching
She has never shied away from getting the biggest, baddest, sharpest and most decorated nails around. But now Cardi B has been taken to the next level in the nail game with nails that come to life with just a thought and can act as new limbs.
In the latest campaign for her brand partnership with Reebok, released Tuesday, the rapper takes viewers to the beauty salon.
Cardi B highlights her famous nails in latest ad with Reebok and it totally works.
A sneaker deal is a rapper’s rite of passage. And Cardi B has famously partnered with Fashion Nova and Steve Madden in the past, but last November she announced she would partner with Reebok, the classic sneaker and athletic-clothing brand.
On Tuesday, the company released a new advertisement, and at its center is the “Press” rapper. It’s absurdist, attention-grabbing, and completely Cardi B.
The video is next level Cardi B realness.
While chatting with a friend under hair dryers everyone in the shop is alerted to Cardi’s one untied sneaker. Without missing a beat, she wills her already long, pink, jewel encrusted nails to do the task for her.
The video sees her nails grow a few feet and work independently to tie up her shoe before retreating back to a more normal length.
With a freshly tied pair of Reebok’s Classic Club C, she turns to a customer and simply says ‘nailed it.’ Living!
These are the hot tenís she’s rocking in her new commerical that she also played a part in designing.
Reebok spoke on the collab with Cardi, and said, “The film is a salute to Cardi’s own life experience, which saw her challenge expectations to become a self-made maven and incorporates boundary-pushing nail art that has become an iconic feature of her style.”
As for the shoes, Reebok describes vintage Club C’s as , “Take it down to pure essence with clean lines and a classic lineage. A Union Jack symbol along the side profile calls up heritage style. No excess, no riffraff. Made for icons.
And the shoes are currently on sale for $75.
People are absolutely living for her ad with the sneaker brand.
Even though it looks like, at least on Twitter, people didn’t even realize the rapper had a collab with Reebok.
But her ad seems to be working because people are already posting screenshots of them buying Cardi’s new shoes.
While some are calling the ad absurd and totally attention grabbing. But ain’t that straight up Cardi B?
I wouldn’t want anything less from Cardi B.