Entertainment

As El Chapo Got Sentenced To Life In Prison, His Daughter Launched A Clothing Line Based Off The Drug Lord And People Cannot Wait To Drop Money On This

It’s been a tumultuous week for drug lord Joaquin “El Chapo” Guzman. On Wednesday, Guzman was sentenced to life in prison plus 30 years and was ordered to pay $12.6 billion in forfeiture. But on that same day, Alejandrina Gisselle Guzman Salazar, one of Guzman’s ten children, was in the midst of officially launching her new clothing line named after her father, El Chapo 701.

El Chapo’s daughter is starting a clothing line in Mexico that is based heavily off the legacy and lore surrounding him.

Credit: Twitter/@afpmexico

The brand-new fashion line made it’s debut at the Intermoda fashion show in Guadalajara this week and is making headlines for its inspiration. Alejandrina Guzman named the brand “El Chapo 701” as a reference to Forbes naming her father the 701st richest person in the world back in 2009. 

The clothing line sells items such as T-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. According to the Mexico Daily News, many of the products that were on display in Guadalajara were made by prison inmates at the Puente Grande prison in Jalisco where Guzman managed to escape from in 2001 out of a laundry cart. The proceeds from sales will reportedly go to helping people in need and assist in the reintegration of inmates back into society.

“In the entire world, he is known as the CEO of Sinaloa or the Lord of the Mountains. He is the unique and legendary 701,” the brands website says.

Products prices range from $35 for shirts to $100 for belts and jackets. 

Credit: Twitter/@1_am-damson

Whether it’s ties, leather wallets, and boots, El Chapo 701 has managed to produce a wide variety of items for the El Chapo enthusiast in your family. Many of the items reportedly sold out very quickly at the Intermoda fashion show amidst growing buzz for the recently incarcerated Guzman. 

But there is already a competing El Chapo brand that is being released. That company has the consent and approval of Guzman and is being headed by his wife. 

Back in March, Guzman had reportedly signed a contract from prison granting rights for his name and likenesses to a company headed by his wife, Emma Coronel. The company is called El Chapo Guzman and just saw it’s first clothing drop last week. The ex-drug lord will not have any role or say in Coronel’s company. 

“I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN, adding that the line will be dedicated to their twin daughters.

Reaction to the El Chapo clothing brand has been quite interesting online as some are praising his daughter for her entrepreneurship skills.

Credit: Twitter/@genesis_araiza

Some people online are looking at the brand launch in a more positive way. One user said “You gotta understand Our people are hustlers. The hustle never stops! YEEE!!! Plus it’s simply supply and demand WHY U MAD HE CAUGHT ALREADY”

Guzman has been viewed differently by various people since his rise to Robin Hood-like reputation in Mexico. He would often give back to the many poor communities in Sinaloa, Mexico making him a beloved figure to many there. But that legacy is mixed to others as Guzman became a drug lord and kingpin for drug cartels in the ’80s and ’90s. 

While the 62-year-old Guzman gets ready to spend the rest of his life behind bars, there is a growing market for brand and name. With nearly 9K followers on Instagram, Alejandrina Guzman has a well-established social media presence for her fashion brand and will no doubt be fueling this popularity behind El Chapo. 

“There are people who give us a lot of support, who like it, who buy things and come from other places to distribute our products,” Adriana Ituarte, a sales representative for the brand told Mexico News Daily. “But there are some people who criticize us, who say we are promoting a drug trafficker.”

READ: El Chapo Will Spend The Rest Of His Life Behind Bars But It’s What He Told The Judge That Everyone Is Talking About

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These $1,200 Gucci Jeans Are Designed With Grass Stains Around The Knees And Are Not Worth The Joke

Fierce

These $1,200 Gucci Jeans Are Designed With Grass Stains Around The Knees And Are Not Worth The Joke

Gucci / Twitter

In these tough times, Gucci’s latest line proves that you might be able to get a fortune out of the jeans you use as workwear in the yard. The upscale label recently launched a new line of jeans and overalls featuring a grass stain effect on their knees. But these are not your father’s cutting the lawn jeans.

The oversized pants retail for a cool $1,400 and feature large pockets and side buttons…

Users on Twitter were quick to question whether or not the new jeans were a joke by Gucci or a reflection of just how tone-deaf the high-end label is.

“How did it take so long for this to become a thing? My entire wardrobe just became more valuable!” one user tweeted in response. A second user commented, “Yeah not a Good Look!!! Wouldn’t buy those Jeans at the Thrift Store for a Dollar!!!”

It wasn’t long ago that the designer brand received criticism for selling warn-in sneakers that were “treated for an all-over distressed effect.”

The kicks were valued at $870. The brand’s description of the shoe design boasted that it was inspired by “vintage” 70s styles.

“The Screener sneakers — named for the defensive sports move — feature the Web stripe on the side and vintage Gucci logo, treated for an allover distressed effect,” the website explained.

Takeaway? Money sure can’t buy good taste.

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Viva Mexico Is Trending On Twitter Proving That Mexico Is More Than Just A Country

Culture

Viva Mexico Is Trending On Twitter Proving That Mexico Is More Than Just A Country

Carlos Vivas / Getty Images

It is Mexico’s Independence Day and that means that Mexicans around the world are honoring their roots. Twitter is buzzing with people who might not be in Mexico but they will forever have Mexico in their hearts. Here are just a few of the loving messages from people who are Mexican through and through.

Viva Mexico is trending on social media and the tweets are filled with love and passion for the country.

Mexico received its independence from Spain on September 16, 1810 and since then the day has been marked with celebration. The day is marked with parties of pride and culture no matter where you are in the world.

Mexicans everywhere are letting their Mexican flag fly.

Tbh, who doesn’t want to be Mexican to enjoy the day of puro pinche pride? The celebration for Mexican Independence Day starts on Sept. 15 with El Grito. The tradition is that the president of Mexico stands on the balcony on Sept. 15 at 11 p.m. and rings the same church bell that Roman Catholic priest Miguel Hidalgo y Costilla rang in 1810 to trigger the Mexican Revolution.

People are loving all of the celebrations for their homeland.

The original El Grito took place in Dolores Hidalgo, Guanajuato in 1810. While most El Grito celebrations take place at the National Palace, some presidents, especially on their last year, celebrate El Grito in the town where it originated.

Honestly, no one celebrates their independence day like Mexico and we love them for it.

¡Viva Mexico! Mexico lindo y querido. How are you celebrating the Mexican Independence Day this year? Show us what you have planned.

READ: Many Mexicans Are Calling Out Fragile Masculinity As Some Continue To Protest A Controversial Zapata Painting

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