As El Chapo Got Sentenced To Life In Prison, His Daughter Launched A Clothing Line Based Off The Drug Lord And People Cannot Wait To Drop Money On This
It’s been a tumultuous week for drug lord Joaquin “El Chapo” Guzman. On Wednesday, Guzman was sentenced to life in prison plus 30 years and was ordered to pay $12.6 billion in forfeiture. But on that same day, Alejandrina Gisselle Guzman Salazar, one of Guzman’s ten children, was in the midst of officially launching her new clothing line named after her father, El Chapo 701.
El Chapo’s daughter is starting a clothing line in Mexico that is based heavily off the legacy and lore surrounding him.
The brand-new fashion line made it’s debut at the Intermoda fashion show in Guadalajara this week and is making headlines for its inspiration. Alejandrina Guzman named the brand “El Chapo 701” as a reference to Forbes naming her father the 701st richest person in the world back in 2009.
The clothing line sells items such as T-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. According to the Mexico Daily News, many of the products that were on display in Guadalajara were made by prison inmates at the Puente Grande prison in Jalisco where Guzman managed to escape from in 2001 out of a laundry cart. The proceeds from sales will reportedly go to helping people in need and assist in the reintegration of inmates back into society.
“In the entire world, he is known as the CEO of Sinaloa or the Lord of the Mountains. He is the unique and legendary 701,” the brands website says.
Products prices range from $35 for shirts to $100 for belts and jackets.
Whether it’s ties, leather wallets, and boots, El Chapo 701 has managed to produce a wide variety of items for the El Chapo enthusiast in your family. Many of the items reportedly sold out very quickly at the Intermoda fashion show amidst growing buzz for the recently incarcerated Guzman.
But there is already a competing El Chapo brand that is being released. That company has the consent and approval of Guzman and is being headed by his wife.
Back in March, Guzman had reportedly signed a contract from prison granting rights for his name and likenesses to a company headed by his wife, Emma Coronel. The company is called El Chapo Guzman and just saw it’s first clothing drop last week. The ex-drug lord will not have any role or say in Coronel’s company.
“I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN, adding that the line will be dedicated to their twin daughters.
Reaction to the El Chapo clothing brand has been quite interesting online as some are praising his daughter for her entrepreneurship skills.
Some people online are looking at the brand launch in a more positive way. One user said “You gotta understand Our people are hustlers. The hustle never stops! YEEE!!! Plus it’s simply supply and demand WHY U MAD HE CAUGHT ALREADY”
Guzman has been viewed differently by various people since his rise to Robin Hood-like reputation in Mexico. He would often give back to the many poor communities in Sinaloa, Mexico making him a beloved figure to many there. But that legacy is mixed to others as Guzman became a drug lord and kingpin for drug cartels in the ’80s and ’90s.
While the 62-year-old Guzman gets ready to spend the rest of his life behind bars, there is a growing market for brand and name. With nearly 9K followers on Instagram, Alejandrina Guzman has a well-established social media presence for her fashion brand and will no doubt be fueling this popularity behind El Chapo.
“There are people who give us a lot of support, who like it, who buy things and come from other places to distribute our products,” Adriana Ituarte, a sales representative for the brand told Mexico News Daily. “But there are some people who criticize us, who say we are promoting a drug trafficker.”