Entertainment

As El Chapo Got Sentenced To Life In Prison, His Daughter Launched A Clothing Line Based Off The Drug Lord And People Cannot Wait To Drop Money On This

It’s been a tumultuous week for drug lord Joaquin “El Chapo” Guzman. On Wednesday, Guzman was sentenced to life in prison plus 30 years and was ordered to pay $12.6 billion in forfeiture. But on that same day, Alejandrina Gisselle Guzman Salazar, one of Guzman’s ten children, was in the midst of officially launching her new clothing line named after her father, El Chapo 701.

El Chapo’s daughter is starting a clothing line in Mexico that is based heavily off the legacy and lore surrounding him.

Credit: Twitter/@afpmexico

The brand-new fashion line made it’s debut at the Intermoda fashion show in Guadalajara this week and is making headlines for its inspiration. Alejandrina Guzman named the brand “El Chapo 701” as a reference to Forbes naming her father the 701st richest person in the world back in 2009. 

The clothing line sells items such as T-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. According to the Mexico Daily News, many of the products that were on display in Guadalajara were made by prison inmates at the Puente Grande prison in Jalisco where Guzman managed to escape from in 2001 out of a laundry cart. The proceeds from sales will reportedly go to helping people in need and assist in the reintegration of inmates back into society.

“In the entire world, he is known as the CEO of Sinaloa or the Lord of the Mountains. He is the unique and legendary 701,” the brands website says.

Products prices range from $35 for shirts to $100 for belts and jackets. 

Credit: Twitter/@1_am-damson

Whether it’s ties, leather wallets, and boots, El Chapo 701 has managed to produce a wide variety of items for the El Chapo enthusiast in your family. Many of the items reportedly sold out very quickly at the Intermoda fashion show amidst growing buzz for the recently incarcerated Guzman. 

But there is already a competing El Chapo brand that is being released. That company has the consent and approval of Guzman and is being headed by his wife. 

Back in March, Guzman had reportedly signed a contract from prison granting rights for his name and likenesses to a company headed by his wife, Emma Coronel. The company is called El Chapo Guzman and just saw it’s first clothing drop last week. The ex-drug lord will not have any role or say in Coronel’s company. 

“I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN, adding that the line will be dedicated to their twin daughters.

Reaction to the El Chapo clothing brand has been quite interesting online as some are praising his daughter for her entrepreneurship skills.

Credit: Twitter/@genesis_araiza

Some people online are looking at the brand launch in a more positive way. One user said “You gotta understand Our people are hustlers. The hustle never stops! YEEE!!! Plus it’s simply supply and demand WHY U MAD HE CAUGHT ALREADY”

Guzman has been viewed differently by various people since his rise to Robin Hood-like reputation in Mexico. He would often give back to the many poor communities in Sinaloa, Mexico making him a beloved figure to many there. But that legacy is mixed to others as Guzman became a drug lord and kingpin for drug cartels in the ’80s and ’90s. 

While the 62-year-old Guzman gets ready to spend the rest of his life behind bars, there is a growing market for brand and name. With nearly 9K followers on Instagram, Alejandrina Guzman has a well-established social media presence for her fashion brand and will no doubt be fueling this popularity behind El Chapo. 

“There are people who give us a lot of support, who like it, who buy things and come from other places to distribute our products,” Adriana Ituarte, a sales representative for the brand told Mexico News Daily. “But there are some people who criticize us, who say we are promoting a drug trafficker.”

READ: El Chapo Will Spend The Rest Of His Life Behind Bars But It’s What He Told The Judge That Everyone Is Talking About

Notice any needed corrections? Please email us at corrections@wearemitu.com

Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

Entertainment

Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

It’s 2021 and we have no shortage of epic collaborations between some of the world’s biggest Latino stars and top fashion brands. Everyone from J Balvin and Bad Bunny to Cardi B and now Maluma have entered the fashion industry to sell a lifestyle. And people are buying!

Maluma and French fashion house Balmain bring us a limited-edition collaboration.

Colombian superstar Maluma has partnered with French fashion house Balmain to launch a limited edition collection that will be available from April 12 through June 1 in all Balmain stores, including brick and mortar and online.

The collection, which includes sneakers, blazers, t-shirts, pants and other ready-to-wear clothing, will also be available at Saks Fifth Avenue as of April 15.

The Balmain + Maluma line marks the first time ever the brand has designed a line with a celebrity. And it seems like the brand’s creative designer is pretty excited about the collab. Through photos on his Instagram, Olivier Rousteing referred to the reggaetón singer as his inspiration, captioned with supportive laudatory messages about merging their cultures and joint design process.

“Maluma, more than him being an incredible singer,” Rousteing notes, “[brings] a lot to the fashion community with his joy and his happiness and the fact that he’s always playing up his style from different kinds of houses from around the world, mixing different cultures as well… I think the collaboration with Maluma is obviously giving to Balmain and pushing the aesthetic more internationally.”

Maluma also seems to be pumped for the opportunity!

Although Balmain has featured other celebrities in advertising campaigns and runway shows, it has never actually enlisted a celebrity to help design a full, name-branded line.

The brand’s high profile, along with the haute-couture retail price of the collection, underscores how entrenched Maluma is now in the global fashion world and how valuable his endorsement and name is perceived by high fashion.

“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma, referencing both his album name and alter ego.

But if you want a piece of the collection be prepared to drop those coins.

Credit: Phraa / Balmain

Items in the Balmain + Maluma collection range from a black cotton T-shirt that retails for $495, to $1,500 high top sneakers to a $2,555 multi-color print bomber jacket.

Notice any needed corrections? Please email us at corrections@wearemitu.com

Mexico City Could Soon Change Its Name To Better Embrace Its Indigenous Identity

Things That Matter

Mexico City Could Soon Change Its Name To Better Embrace Its Indigenous Identity

Mexico City is the oldest surviving capital city in all of the Americas. It also is one of only two that actually served as capitals of their Indigenous communities – the other being Quito, Ecuador. But much of that incredible history is washed over in history books, tourism advertisements, and the everyday hustle and bustle of a city of 21 million people.

Recently, city residents voted on a non-binding resolution that could see the city’s name changed back to it’s pre-Hispanic origin to help shine a light on its rich Indigenous history.

Mexico City could soon be renamed in honor of its pre-Hispanic identity.

A recent poll shows that 54% of chilangos (as residents of Mexico City are called) are in favor of changing the city’s official name from Ciudad de México to México-Tenochtitlán. In contrast, 42% of respondents said they didn’t support a name change while 4% said they they didn’t know.

Conducted earlier this month as Mexico City gears up to mark the 500th anniversary of the fall of the Aztec empire capital with a series of cultural events, the poll also asked respondents if they identified more as Mexicas, as Aztec people were also known, Spanish or mestizo (mixed indigenous and Spanish blood).

Mestizo was the most popular response, with 55% of respondents saying they identified as such while 37% saw themselves more as Mexicas. Only 4% identified as Spaniards and the same percentage said they didn’t know with whom they identified most.

The poll also touched on the city’s history.

The ancient city of Tenochtitlán.

The same poll also asked people if they thought that the 500th anniversary of the Spanish conquest of Tenochtitlán by Spanish conquistadoresshould be commemorated or forgotten, 80% chose the former option while just 16% opted for the latter.

Three-quarters of respondents said they preferred areas of the the capital where colonial-era architecture predominates, such as the historic center, while 24% said that they favored zones with modern architecture.

There are also numerous examples of pre-Hispanic architecture in Mexico City including the Templo Mayor, Tlatelolco and Cuicuilco archaeological sites.

Tenochtitlán was one of the world’s most advanced cities when the Spanish arrived.

Tenochtitlán, which means “place where prickly pears abound” in Náhuatl, was founded by the Mexica people in 1325 on an island located on Lake Texcoco. The legend goes that they decided to build a city on the island because they saw the omen they were seeking: an eagle devouring a snake while perched on a nopal.

At its peak, it was the largest city in the pre-Columbian Americas. It subsequently became a cabecera of the Viceroyalty of New Spain. Today, the ruins of Tenochtitlán are in the historic center of the Mexican capital. The World Heritage Site of Xochimilco contains what remains of the geography (water, boats, floating gardens) of the Mexica capital.

Notice any needed corrections? Please email us at corrections@wearemitu.com