He’s Been Open With His Struggles And Comes Through For His Community When They Need Him
Danny Trejo is one of the most recognizable Latino faces in the world. He is a common feature in Hollywood films, where he often portrays antiheroes. Among his films, we can think of the classic Heat, Con Air, and Machete, the last with frequent collaborator Robert Rodriguez, the Texan director he considers a sort of creative brother. Trejo was born in Echo Park (doesn’t get more L.A. than that!) on May 16, 1944. He is a true example of the American Dream: he survived a rough upbringing and life in prison to become a successful and reformed individual who dedicates big chunks of his time to helping others. He creates jobs through his multiple business ventures and often speaks to youth about the importance of staying out of trouble, particularly if you belong to an ethnic minority.
He is the face of tender “bad hombres” (we just can’t get over this terrible moniker POTUS placed on Mexican men!)
As Daily Breeze recalls, he got a second chance in life after being to prison and suffering from addiction early in life: “Influenced by a young uncle, Trejo was off to a life of crime from an early age and did time in juvenile camps before eventually landing in Soledad and San Quentin state prisons for drugs and other crimes”. Rehabilitation is possible! You can’t judge a book by its cover (hear that, gringos racistas?) and the tough-looking Trejo is proof of that.
He is an entrepreneur at heart, the symbol of Latino hardworking individuals.
Trejo has opened a taco shop, a doughnut shop, and many other business ventures. The Daily Breeze says about Trejo’s many talents: “He’s a successful restaurateur with a growing taco and doughnut empire that shows no signs of cooling down. And even though he doesn’t drink, he’s got a beer out, too, a Mexican lager of course”.
He even has a new beer brand even though he is not a drinker.
This is what Daily Breeze said about Trejo’s cerveza: “Because even though he doesn’t drink alcohol, there really is nothing Trejo can’t do. But surprisingly, while Trejo is pretty much the toughest looking man in all of Los Angeles, his 4.7% ABV straw-colored beer is really smooth with an almost sweet taste, which means you can drink a few and still be able to take Machete in a fight. No, who are we kidding — Machete would destroy any of us”. A rave review in our books! Can you imagine sipping this brew with good old cevichito as you look at the Californian sunset?
He talks about men’s health in an open, frank way.
As The Sun reported, Trejo is on a mission to get dudes talking about their health, including erectile dysfunction. He is quoted as saying: “Every man on earth has experienced this, and if you say no, you’re lying and I’m calling you a liar. So there you go, Danny Trejo, called you a liar and now you don’t have to hide it.” He is even a bit funny talking about the trials and tribulations of not being able to rise to the occasion: “You can be 25-years-old and if you’re tired, you’ve been working all night, it’s late – sometimes it’s not going to happen. But especially in the Latino community where I’m from, men don’t talk about these things – because we’re supposed to be the hunter-gatherer or some sh*t. Well, I hate hunting”. Preach, Danny!
He is funny as hell on social media.
Really, he is like any Latino dad, uploading every single meme or viral trend he finds in a very dad joke kinda way.
He has been able to get meatier roles as the years have gone by: a true underdog story.
Trejo’s acting career has gone from being an extra to having better roles that sometimes play with his badass persona. He told The Guardian: “They Would Always Say, ‘Get That Mexican Guy With The Big Tattoo. I’d Show Up And Have One Line, Like, ‘Kill ’em All!’ Or Somethin’.”
He has one of those faces that just sparks creativity.
Just look at this wonderful piece of street art in Brazil. Trejo’s wrinkled face tells a thousand stories, it is a roadmap of a life that has encapsulated so many experiences that it could fill a hundred lives. Trejo us a symbol of second chances and of the many forms that Latino masculinity can take.
At 75 years of age, he shows that elderly doesn’t mean you can’t work out.
Any 20-year-old flojo would envy Trejo’s sculpted body. He told NY Daily News back in 2007: “I look at the script. If I see a part that says shirt-off, then I go to the gym”. Well, he hasn’t stopped working out by the looks of it (by “it” we mean his badass muscles).
He is a living example of how you can kick ass fighting addiction.
Trejo is now clean, but there was a time when he didn’t know if he would live a long life. He certainly didn’t expect to reach 70. The Guardian conversed with Trejo in 2018: “I didn’t even think I’d make it out of the 1960s. I picked the wrong role model. I picked my uncle, who was a drug addict and an armed robber. But he was the greatest guy in the world as far as I was concerned”. He experienced heroin for the first time when he was just 12-years-old, so the road to redemption was steep.
He is a caring Latino dad.
He has two children: Danielle and Gilbert. He often shares messages for them on social media. He has also helped his son on his own path towards rehabilitation from addiction.
Getting clean is something he did with his son.
He has travelled the path of staying clean with his son and has even collaborated with him in a film project where the young Trejo directs him.
He is super approachable for fans.
Don’t think twice: if you ever see him on the street or a fan convention, ask for a selfie.
He participates in most Latino projects, including the new movie version of Dora la exploradora!
Can you think of a better actor to give voice to Dora’s monkey, Boots? Neither can we.
He supports young female boxers and aspiring musicians. Did you know that?
Trejo Music is his new passion project! As he told Daily Breeze: “Everything good that has happened to me has happened from helping people, and I started this record label to help people. Let’s hear you and if you can fit, you’re on”. The label’s first album: Danny Trejo Presents Chicano Soul Shop Vol. 1. Can we please get it, like tomorrow. He is also a boxing manager and promoter and supports champion Seniesa Estrada.
And, of course, he gave us Machete, an icon of resistance against inhumane border policies.
Before the Trump era kicked in, Trejo was already kicking ass at the border by embodying Mexican ire against racist politicians and gringo vigilantes.