Latidomusic

Bad Bunny’s Concert Parade Made History And Shined A Light On Latino Communities In NYC

Leave it to Bad Bunny to elevate the art of a virtual concert with his first live performance in this era of the Coronavirus pandemic.

The beloved San Benito performed a concert on the back of a flatbed truck slowly driving through the Bronx, Washington Heights, and Harlem. The reggaetonero’s set was streamed as part of Uforia’s monthly music series, through which the music outlet, owned by Univision, has lined up concerts to the end of the year. “It was difficult for me to do a concert without an audience. I didn’t want to,” Bad Bunny said during the show, according to Billboard. “But I’m accepting the new reality and I hope people enjoy this. We need it.”

Based upon the hype and reviews, it’s obvious that we the people loved it.

Bad Bunny’s free NYC concert made history as he paraded across the city in a flatbed truck.

Bad Bunny’s moving concert, which started outside Yankee Stadium and at certain points had him literally ducking under traffic light and bridges, was livestreamed on the Uforia app and his own YouTube channel. The hit concert featured songs off his February album YHLQMDLG, including “Si Veo a Tu Mamá,” “La Difícil,” and “Pero Ya No,” among others.

The history-making performance concluded outside Harlem Hospital, where the rapper thanked front-line medical workers for their efforts during the coronavirus quarantine, and performed his song “Yo Perreo Sola.”

“Respect and thanks to those people who have sacrificed their lives in this city,” Bad Bunny told the crowd, per Billboard. “With a lot of faith in God, I sense that good things are coming. I know we are going through very difficult times. I have made thousands of mistakes, but my only mission is to try to be a better person every day.”

The hit concert coincided with the third anniversary of Hurricane Maria.

Bad Bunny’s concert was a celebration of Hispanic Heritage Month but it also fell on the third anniversary of Hurricane Maria, which devastated Bad Bunny’s home of Puerto Rico. He thanked Latinos for supporting him and offered words of encouragement during the pandemic.

“With a lot of faith in God, I sense that good things are coming,” he added. “I know we are going through very difficult times, but I have hope that people doing things with their heart, spirit, faith and hope, we’re going to move forward.”

Bad Bunny was joined by virtual appearances from reggaeton stars J Balvin, Sech and Mora. The show was produced by Univision’s Uforia, the radio broadcasting and music events division of the company. 

“We are extremely excited to celebrate the richness of Latinx culture during Hispanic Heritage Month with this one-of-a-kind live streaming experience, and also commemorate the Puerto Rico community’s resilience on the third anniversary of Hurricane Maria, in partnership with Verizon,” Jesus Lara, president of radio at Univision, said in a statement. “We are proud to showcase the artistry of Bad Bunny who has had such a profound impact on our culture and the music industry at large.”

Imagine being the lucky resident of this building with a view like this…

A live stream showed the Latin Grammy award-winning artist dodging traffic lights and excited fans chasing him down streets with their cellphones in hand in New York City. 

El Conejo Malo literally brought the concert to people’s doorsteps. He also used the concert as a chance to shine a light on his native Puerto Rico and the third anniversary of Hurricane Maria that devastated the area. P.R. is still in recovery he mentioned. As the sun went down, Benito tore through the hits from his first album X 100pre like “Ni Bien Ni Bien,” “Sólo de Mí,” and “Romana”.

Although Coronavirus has had a major impact on the music industry, Bad Bunny has found ways to keep himself plenty busy.

CREDIT: EMMA MCINTYRE / GETTY IMAGES

Despite spending most of the year in quarantine in his native Puerto Rico, Bad Bunny has been extremely busy. From gracing magazine covers and making history in the process to surprise releasing an entire album, Bad Bunny has kept his fans on their toes.

The reggaetonero was also set to perform two sold-out shows on October 30-31 at San Juan’s Hiram Bithorn stadium, but they’ve been canceled in the wake of Covid-19. So this was the first chance for San Benito fans to witness live renditions from his record-breaking 2020 album YHLQMDLG, and his follow-up surprise album Las Que No Iban a Salir.

The “Yo Perrea Sola” singer also collaborated with Dua Lipa, J Balvin, and Tainy on a hit single, “Un Día (One Day)”. He’s also set to be recognized with the Hispanic Heritage Award for Vision in recognition for his impact as an artist and activist.

You can rewatch the full show here.

Notice any needed corrections? Please email us at corrections@wearemitu.com

Karol G, Bad Bunny, And Cardi B Lead AMA Nominations

Entertainment

Karol G, Bad Bunny, And Cardi B Lead AMA Nominations

Amy Sussman / BBMA2020 / Getty Images for dcp

The American Music Awards included three new categories to highlight Latin music stars. The nominations are officially out and here are the Latinos who are nominated for awards at the AMAs.

Cardi B

Not even a pandemic could keep Cardi B down. The rapper had an amazing year when it comes to her music career, especially with the release of “WAP.” Therefore, it should not be a surprise that Cardi B has been nominated for Collaboration of the Year for “WAP,” Favorite Female Artist – Rap/Hip Hop, and Favorite Song – Rap/Hip Hop for “WAP.”

Bad Bunny

View this post on Instagram

CONFIEN EN MI 🌜✨💫

A post shared by @ badbunnypr on

The Puerto Rican artist is one of the most beloved members of the Latin music world. He has been nominated for the most awards of all male Latin music artist with four nominations. Bad Bunny is up for Best Male Artist – Latin, Favorite Album – Latin for “Las que no iban de salir” and “YHLQMDLG,” and Favorite Latin Song for “Vete.”

J Balvin

View this post on Instagram

Los Angeles acá seguimos !! Pa Lante !!

A post shared by J Balvin (@jbalvin) on

J Balvin will always be an important part of Latin music and the AMA nominations show why. The Colombian artist has been nominated for Favorite Male Artist – Latin and Favorite Song – Latin for “RITMO (Bad Boys for Life).”

Ozuna

Ozuna was the center of a controversial couple of years but his music career has always been strong. This year, he is going against Bad Bunny and J Balvin for Favorite Male Artist – Latin.

Becky G

View this post on Instagram

Hoy a las 3PM PT 😘 #NoDrama

A post shared by Becky G (@iambeckyg) on

The Inglewood-native continues to slay with her incredible music. The AMAs have taken notice and the singer is up for Favorite Female Artist – Latin.

KAROL G

KAROL G is one musician that will definitely be around for a long time to come. The Colombian singer and songwriter has made a major name for herself and landed two AMA nominations. KAROL G is up for both Favorite Female Artist – Latin and Favorite Song – Latin for “Tusa.”

Rosalía

View this post on Instagram

🖤

A post shared by LA ROSALÍA (@rosalia.vt) on

There is a lot of controversy about Rosalía and her inclusion in Latin music. While she does sing in Spanish, people have an issue with her being considered Latin music. However, the AMAs nominated Rosalía for Favorite Female Artist – Latin.

Anuel AA

Anuel AA rounds out the list of nominees for the AMAs. The singer is nominated for Favorite Album – Latin for “Emmanuel.”

READ: Karol G Use Of A Problematic Message To Make A BLM Statement Is A Reminder That Y’all Need To Listen Before They Speak

Notice any needed corrections? Please email us at corrections@wearemitu.com

Bad Bunny And Chester The Cheetah Are Teaming Up To Inspire You To ‘Deja Tu Huella’

Entertainment

Bad Bunny And Chester The Cheetah Are Teaming Up To Inspire You To ‘Deja Tu Huella’

@javarionwest / Twitter

Just last week, Bad Bunny was spotted on the streets of Boyle Heights (a predominately Latino neighborhood east of Los Angeles) with a bag of Hot Cheetos in his hand and a camera crew in tow. Obviously, his mere presence in the neighborhood caused a stir and fans were snapping as many photos as they were allowed to. He even got #BoyleHeights trending on Twitter.

Despite the chaos, none of us knew exactly what was going on. Sure, with the Hot Cheetos bag in his hands, many of us assumed there must be some sort of collaboration taking place – but what about?

Bad Bunny remained silent on the matter and so did Cheetos – until now.

Bad Bunny is partnering with Cheetos to launch the campaign ‘Deja Tu Huella’ – or ‘Leave Your Mark.’

Credit: Cheetos / Frito Lay

It’s been a ridiculously busy year for Bad Bunny. He’s given us two albums, performed a series of concerts (despite a pandemic), been featured on several magazine covers, dropped surprise tracks, given us a limited-edition Crocs collection, and he’s not done yet.

Now, the Puerto Rican artist is joining forces with Cheetos for its “Deja Tu Huella” campaign – a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.

“This initiative is important because it’s the union of two brands, the commercials are amazing, and it’s an encouragement for the Latin community,” Bad Bunny says. “I feel proud because we are using our tools and the motivation to invite Latinos to leave their mark in what they love and to reach their goals whether it’s in music, sports, or the arts.”

Though the artist told Billboard that the campaign would become public so fast. Over the past weekend, he was spotted shooting scenes for the upcoming Cheetos commercial, and the secret was out. “I wasn’t expecting that. The word got around and it was like a sold-out concert,” he jokes.

Through “Deja Tu Huella,” Cheetos wants to celebrate and help lift up the Latino community.

Bad Bunny wants the world to know how proud he is of his Latino identity and he hopes to inspires others to feel the same way.

“I’m leaving my mark in many ways,” Benito told Billboard. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world,” he added.

But the partnership is more than just a campaign.

Cheetos, in collaboration with the singer’s Good Bunny Foundation, is giving back to the Hispanic community with a $500,000 commitment. This complements the recently announced PepsiCo and PepsiCo Foundation commitment to the Latino community with $170 million in support over five years to further build on its long-standing efforts to address racial inequality and create opportunity, according to an official press statement.

“It’s undeniable that Hispanic culture has shaped American pop culture. And it’s that culture that has inspired much of Cheetos initiatives in food, fashion, and entertainment,” said Marissa Solis, svp of marketing, Frito-Lay North America, in a statement. “On the heels of Hispanic Heritage Month, we’re proud to kick off a campaign that pays tribute to the Latinos who are pushing boundaries and rewriting the rules. And, we’ll have a lot of fun along the way when we see what Mr. Bunny and Mr. Chester has a store for fans this November.”

All the speculation started when Bad Bunny was spotted in an LA neighborhood sporting a bag of Hot Cheetos.

Just a week after his incredible performance at the Billboard Music Awards, the reggaetonero was spotted on the streets of Boyle Heights. Given the awards had taken place in LA, this wasn’t totally out of the norm.

But what really grabbed people’s attention were the camera crew – and the bright orange and red bag of Flamin’ Hot Cheetos in his hands.

Of course, rumors started swirling almost immediately that the “Yo Perreo Sola” singer was working on a collaboration with the popular chip brand but neither San Benito nor Cheetos had anything more to say on the matter.

And of course, fans in the area reacted the exact same why I would of if I saw Bad Bunny in mi barrio.

This woman walking her dog in the middle of the street and twerking her nalgas right at Bad Bunny, is the exact reaction I would of had too. And it seemed to have worked since you can very clearly see a reaction on his face.

How would you have reacted if Bad Bunny was filming a commercial on your street? While you were out walking your dog? Try and tell me you wouldn’t have done the same… I dare you.

The Bad Bunny and Cheetos collaboration will be unveiled on Nov. 22 during the 2020 American Music Awards, where he’s nominated for four awards. As part of the AMAs partnership, Cheetos is also sponsoring the expansion of the Latin award categories including favorite male artist, favorite female artist, favorite album, and favorite song.

Oh and one more thing…we now know the reggaetonero’s favorite Cheetos flavor.

Credit: Cheetos / Frito Lay

Get them while you can…because I’ll be buying up the entire supply so Benito has to place orders with me personally.

Notice any needed corrections? Please email us at corrections@wearemitu.com