Entertainment

Bad Bunny Talks New Music And His Future In Reggaetón In A Powerful New Interview

So much of this year has been spent inside our apartments singing and dancing to Bad Bunny hits like “Safaera” and “Yo Perreo Sola” or looking through countless magazines that made him their cover boy.

It seems that 2020 is peak Bad Bunny, as the reggaetónero takes over the world bringing us hit after hit while bringing perreo into the mainstream.

Now, in his latest cover story in The Culture Issue of the New York Times, San Benito gives us insight into what his 2020 has been like, what we can expect from him in the not so distant future and what being a Puerto Rican super star means to him.

Bad Bunny is taking over the world and his latest interview with the New York Times details just how he plans to do it.

‘The World According to Bad Bunny’ – that is what graces the cover of the New York Times’ latest Culture Issue. And it catches your eye – his full face, including his now signature mustache – force you to do a double take to soak in all of his glory. Or maybe that was just my reaction…

Benito Antonio Martínez Ocasio — more popularly known as Bad Bunny, San Benito, El Conejo Malo — is the reggaetónero we’ve all fallen in love with and who is topping charts throughout the world. 

His latest feature story covers everything from his love for Puerto Rico to his next album, but it’s also another major step for the artist in putting both is home and the Latino community on the world stage.

His profile begins with Bad Bunny discussing his album YHLQMDLG, which begins with the song “Si Veo a Tu Mamá”, which has a verse we can all relate to in 2020: “maldito Año Nuevo” (or “this damn new year”). But despite all the BS that 2020 has thrown our way, Bad Bunny has managed to shine through by being an advocate when it comes to so many issues.

Bad Bunny says he feels like an “athlete representing his Puerto Rico at the Olympics.“

San Benito has made it his mission to put his homeland on the map and to showcase to the world the problems that Boricuas face on the island. In the interview, Bad Bunny describes himself as an athlete representing Puerto Rico in the Olympics.

Those problems he speaks of include the island’s status as a commonwealth territory of the U.S. which means its citizens on the island cannot vote for president or have any voting representatives in Congress. 

The natural disasters of Hurricane Maria, Irma and the earthquakes that rung in 2020 also add to the laundry list of problems, and also came with little financial help from Trump’s federal government, which has left Puerto Rico in a vulnerable state to this day.

In language, Caribbean Spanish like that of Puerto Rico is heavily criticized by the so-called sophisticated Latin Americans, but they all bop their heads to Bad Bunny tunes like “Safaera,” “La Romana,” and more.

So many of us love Bad Bunny for his constant activism and he doesn’t disappoint in this NYT piece.

Bad Bunny is known for breaking cultural stereotypes, shattering boundaries others couldn’t dream of, and advocating for women. He’s even openly talked about depression, and shown the world it is okay not to feel okay.

His activism has also shown support for the trans community with the video “Yo Perreo Sola,” dressed in drag, or when he’s done public appearances wearing a skirt and a shirt that read “mataron a alexa, no a un hombre en falda.”

However, in the wake of George Floyd’s murder, Benito was suspiciously mute — no posts on social media, no interviews. He seemed to have disappeared at a moment that so many of us could of benefited from his compassion. Many criticized the singer for his silence.

But on June 12, a TIME article was published about him speaking out, through email exchanges, and how he did not want to just send a basic message, but rather go deeper to “support the fight against a systematic monster that’s been [around for] centuries.”

Bad Bunny also speaks out about reggaetón’s black roots – which so often go unmentioned.

Credit: Kevin Mazur / Getty Images

As for inspirations, Benito called out the prominent Black stars who helped shape reggaetón into the phenomenon that is it today. He admits that’s something he’s still learning about. “As a child, for better or worse, I always lived in my bubble,” Benito says. “Now, I could say – and people do say – it’s a form of privilege. But it’s always been my way of being. Me, in my house and in my bubble, imagining a better, more magical world.”

As he ascends into the pop mainstream, Bad Bunny also opens up about returning reggaetón to its Puerto Rican roots on his album YHLQMDLG. “Since reggaetón went pop all over the world, I don’t feel like people really know the sound that raised me, that I grew up studying,” he says. “This is the album I would’ve wanted to release when I was 15 and dreamed of being a singer.” Benito also hints to the next project, adding, “My next album doesn’t have anything to do with YHLQMDLG.”

It’s a long interview but, come on, it’s with Bad Bunny so the entire interview is worth the read. You can check out the NYT piece here.

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Karol G, Bad Bunny, And Cardi B Lead AMA Nominations

Entertainment

Karol G, Bad Bunny, And Cardi B Lead AMA Nominations

Amy Sussman / BBMA2020 / Getty Images for dcp

The American Music Awards included three new categories to highlight Latin music stars. The nominations are officially out and here are the Latinos who are nominated for awards at the AMAs.

Cardi B

Not even a pandemic could keep Cardi B down. The rapper had an amazing year when it comes to her music career, especially with the release of “WAP.” Therefore, it should not be a surprise that Cardi B has been nominated for Collaboration of the Year for “WAP,” Favorite Female Artist – Rap/Hip Hop, and Favorite Song – Rap/Hip Hop for “WAP.”

Bad Bunny

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CONFIEN EN MI 🌜✨💫

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The Puerto Rican artist is one of the most beloved members of the Latin music world. He has been nominated for the most awards of all male Latin music artist with four nominations. Bad Bunny is up for Best Male Artist – Latin, Favorite Album – Latin for “Las que no iban de salir” and “YHLQMDLG,” and Favorite Latin Song for “Vete.”

J Balvin

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Los Angeles acá seguimos !! Pa Lante !!

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J Balvin will always be an important part of Latin music and the AMA nominations show why. The Colombian artist has been nominated for Favorite Male Artist – Latin and Favorite Song – Latin for “RITMO (Bad Boys for Life).”

Ozuna

Ozuna was the center of a controversial couple of years but his music career has always been strong. This year, he is going against Bad Bunny and J Balvin for Favorite Male Artist – Latin.

Becky G

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Hoy a las 3PM PT 😘 #NoDrama

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The Inglewood-native continues to slay with her incredible music. The AMAs have taken notice and the singer is up for Favorite Female Artist – Latin.

KAROL G

KAROL G is one musician that will definitely be around for a long time to come. The Colombian singer and songwriter has made a major name for herself and landed two AMA nominations. KAROL G is up for both Favorite Female Artist – Latin and Favorite Song – Latin for “Tusa.”

Rosalía

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🖤

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There is a lot of controversy about Rosalía and her inclusion in Latin music. While she does sing in Spanish, people have an issue with her being considered Latin music. However, the AMAs nominated Rosalía for Favorite Female Artist – Latin.

Anuel AA

Anuel AA rounds out the list of nominees for the AMAs. The singer is nominated for Favorite Album – Latin for “Emmanuel.”

READ: Karol G Use Of A Problematic Message To Make A BLM Statement Is A Reminder That Y’all Need To Listen Before They Speak

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Bad Bunny And Chester The Cheetah Are Teaming Up To Inspire You To ‘Deja Tu Huella’

Entertainment

Bad Bunny And Chester The Cheetah Are Teaming Up To Inspire You To ‘Deja Tu Huella’

@javarionwest / Twitter

Just last week, Bad Bunny was spotted on the streets of Boyle Heights (a predominately Latino neighborhood east of Los Angeles) with a bag of Hot Cheetos in his hand and a camera crew in tow. Obviously, his mere presence in the neighborhood caused a stir and fans were snapping as many photos as they were allowed to. He even got #BoyleHeights trending on Twitter.

Despite the chaos, none of us knew exactly what was going on. Sure, with the Hot Cheetos bag in his hands, many of us assumed there must be some sort of collaboration taking place – but what about?

Bad Bunny remained silent on the matter and so did Cheetos – until now.

Bad Bunny is partnering with Cheetos to launch the campaign ‘Deja Tu Huella’ – or ‘Leave Your Mark.’

Credit: Cheetos / Frito Lay

It’s been a ridiculously busy year for Bad Bunny. He’s given us two albums, performed a series of concerts (despite a pandemic), been featured on several magazine covers, dropped surprise tracks, given us a limited-edition Crocs collection, and he’s not done yet.

Now, the Puerto Rican artist is joining forces with Cheetos for its “Deja Tu Huella” campaign – a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.

“This initiative is important because it’s the union of two brands, the commercials are amazing, and it’s an encouragement for the Latin community,” Bad Bunny says. “I feel proud because we are using our tools and the motivation to invite Latinos to leave their mark in what they love and to reach their goals whether it’s in music, sports, or the arts.”

Though the artist told Billboard that the campaign would become public so fast. Over the past weekend, he was spotted shooting scenes for the upcoming Cheetos commercial, and the secret was out. “I wasn’t expecting that. The word got around and it was like a sold-out concert,” he jokes.

Through “Deja Tu Huella,” Cheetos wants to celebrate and help lift up the Latino community.

Bad Bunny wants the world to know how proud he is of his Latino identity and he hopes to inspires others to feel the same way.

“I’m leaving my mark in many ways,” Benito told Billboard. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world,” he added.

But the partnership is more than just a campaign.

Cheetos, in collaboration with the singer’s Good Bunny Foundation, is giving back to the Hispanic community with a $500,000 commitment. This complements the recently announced PepsiCo and PepsiCo Foundation commitment to the Latino community with $170 million in support over five years to further build on its long-standing efforts to address racial inequality and create opportunity, according to an official press statement.

“It’s undeniable that Hispanic culture has shaped American pop culture. And it’s that culture that has inspired much of Cheetos initiatives in food, fashion, and entertainment,” said Marissa Solis, svp of marketing, Frito-Lay North America, in a statement. “On the heels of Hispanic Heritage Month, we’re proud to kick off a campaign that pays tribute to the Latinos who are pushing boundaries and rewriting the rules. And, we’ll have a lot of fun along the way when we see what Mr. Bunny and Mr. Chester has a store for fans this November.”

All the speculation started when Bad Bunny was spotted in an LA neighborhood sporting a bag of Hot Cheetos.

Just a week after his incredible performance at the Billboard Music Awards, the reggaetonero was spotted on the streets of Boyle Heights. Given the awards had taken place in LA, this wasn’t totally out of the norm.

But what really grabbed people’s attention were the camera crew – and the bright orange and red bag of Flamin’ Hot Cheetos in his hands.

Of course, rumors started swirling almost immediately that the “Yo Perreo Sola” singer was working on a collaboration with the popular chip brand but neither San Benito nor Cheetos had anything more to say on the matter.

And of course, fans in the area reacted the exact same why I would of if I saw Bad Bunny in mi barrio.

This woman walking her dog in the middle of the street and twerking her nalgas right at Bad Bunny, is the exact reaction I would of had too. And it seemed to have worked since you can very clearly see a reaction on his face.

How would you have reacted if Bad Bunny was filming a commercial on your street? While you were out walking your dog? Try and tell me you wouldn’t have done the same… I dare you.

The Bad Bunny and Cheetos collaboration will be unveiled on Nov. 22 during the 2020 American Music Awards, where he’s nominated for four awards. As part of the AMAs partnership, Cheetos is also sponsoring the expansion of the Latin award categories including favorite male artist, favorite female artist, favorite album, and favorite song.

Oh and one more thing…we now know the reggaetonero’s favorite Cheetos flavor.

Credit: Cheetos / Frito Lay

Get them while you can…because I’ll be buying up the entire supply so Benito has to place orders with me personally.

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