Entertainment

Bad Bunny And Chester The Cheetah Are Teaming Up To Inspire You To ‘Deja Tu Huella’

Just last week, Bad Bunny was spotted on the streets of Boyle Heights (a predominately Latino neighborhood east of Los Angeles) with a bag of Hot Cheetos in his hand and a camera crew in tow. Obviously, his mere presence in the neighborhood caused a stir and fans were snapping as many photos as they were allowed to. He even got #BoyleHeights trending on Twitter.

Despite the chaos, none of us knew exactly what was going on. Sure, with the Hot Cheetos bag in his hands, many of us assumed there must be some sort of collaboration taking place – but what about?

Bad Bunny remained silent on the matter and so did Cheetos – until now.

Bad Bunny is partnering with Cheetos to launch the campaign ‘Deja Tu Huella’ – or ‘Leave Your Mark.’

Credit: Cheetos / Frito Lay

It’s been a ridiculously busy year for Bad Bunny. He’s given us two albums, performed a series of concerts (despite a pandemic), been featured on several magazine covers, dropped surprise tracks, given us a limited-edition Crocs collection, and he’s not done yet.

Now, the Puerto Rican artist is joining forces with Cheetos for its “Deja Tu Huella” campaign – a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.

“This initiative is important because it’s the union of two brands, the commercials are amazing, and it’s an encouragement for the Latin community,” Bad Bunny says. “I feel proud because we are using our tools and the motivation to invite Latinos to leave their mark in what they love and to reach their goals whether it’s in music, sports, or the arts.”

Though the artist told Billboard that the campaign would become public so fast. Over the past weekend, he was spotted shooting scenes for the upcoming Cheetos commercial, and the secret was out. “I wasn’t expecting that. The word got around and it was like a sold-out concert,” he jokes.

Through “Deja Tu Huella,” Cheetos wants to celebrate and help lift up the Latino community.

Bad Bunny wants the world to know how proud he is of his Latino identity and he hopes to inspires others to feel the same way.

“I’m leaving my mark in many ways,” Benito told Billboard. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world,” he added.

But the partnership is more than just a campaign.

Cheetos, in collaboration with the singer’s Good Bunny Foundation, is giving back to the Hispanic community with a $500,000 commitment. This complements the recently announced PepsiCo and PepsiCo Foundation commitment to the Latino community with $170 million in support over five years to further build on its long-standing efforts to address racial inequality and create opportunity, according to an official press statement.

“It’s undeniable that Hispanic culture has shaped American pop culture. And it’s that culture that has inspired much of Cheetos initiatives in food, fashion, and entertainment,” said Marissa Solis, svp of marketing, Frito-Lay North America, in a statement. “On the heels of Hispanic Heritage Month, we’re proud to kick off a campaign that pays tribute to the Latinos who are pushing boundaries and rewriting the rules. And, we’ll have a lot of fun along the way when we see what Mr. Bunny and Mr. Chester has a store for fans this November.”

All the speculation started when Bad Bunny was spotted in an LA neighborhood sporting a bag of Hot Cheetos.

Just a week after his incredible performance at the Billboard Music Awards, the reggaetonero was spotted on the streets of Boyle Heights. Given the awards had taken place in LA, this wasn’t totally out of the norm.

But what really grabbed people’s attention were the camera crew – and the bright orange and red bag of Flamin’ Hot Cheetos in his hands.

Of course, rumors started swirling almost immediately that the “Yo Perreo Sola” singer was working on a collaboration with the popular chip brand but neither San Benito nor Cheetos had anything more to say on the matter.

And of course, fans in the area reacted the exact same why I would of if I saw Bad Bunny in mi barrio.

This woman walking her dog in the middle of the street and twerking her nalgas right at Bad Bunny, is the exact reaction I would of had too. And it seemed to have worked since you can very clearly see a reaction on his face.

How would you have reacted if Bad Bunny was filming a commercial on your street? While you were out walking your dog? Try and tell me you wouldn’t have done the same… I dare you.

The Bad Bunny and Cheetos collaboration will be unveiled on Nov. 22 during the 2020 American Music Awards, where he’s nominated for four awards. As part of the AMAs partnership, Cheetos is also sponsoring the expansion of the Latin award categories including favorite male artist, favorite female artist, favorite album, and favorite song.

Oh and one more thing…we now know the reggaetonero’s favorite Cheetos flavor.

Credit: Cheetos / Frito Lay

Get them while you can…because I’ll be buying up the entire supply so Benito has to place orders with me personally.

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J Balvin and Karol G Lead 2021 Latin American Music Awards Nominations, Bad Bunny Follows

Latidomusic

J Balvin and Karol G Lead 2021 Latin American Music Awards Nominations, Bad Bunny Follows

KAROLG / INSTAGRAM

The nominations for this year’s Latin American Music Awards have just been released. The most-nominated artists are Colombia’s J Balvin and Karol G with nine nominations each. Right behind them is Puerto Rican superstar Bad Bunny with eight nominations.

The Latin AMAs are recognizing the power of la “Tusa.”

Undoubtedly, 2020 was a big year in Karol G’s career thanks to her monster smash “Tusa” with Nicki Minaj. She’s the only woman in the Artist of the Year category alongside heavy-hitters like J Balvin, Bad Bunny, Maluma, and Ozuna. “Tusa” is up for Song of the Year and Collaboration of the Year, which also grants Minaj a few Latin AMAs nominations.

Bad Bunny and J Balvin face-off in most of the major categories.

Thanks to his feature another one of last year’s big hits, “Ritmo (Bad Boys for Life)” with the Black Eyed Peas, J Balvin is tied with Karol G. It’s also up for Song of the Year and Collaboration of the Year. Balvin’s Colores faces off with Bad Bunny’s YHLQMDLG in the Album of the Year category. Benito is up for Song of the Year as well for his perreo-de-résistance “Yo Perreo Sola.”

The Latin AMAs are also recognizing the rising regional Mexican music stars.

Ozuna follows Bad Bunny with seven nominations. Colombian pop star Camilo and Karol G’s fiancé Anuel AA hold six nominations each. The Latin American Music Awards also has genre-based categories, allowing for rising Mexican acts like Natanael Cano, Christian Nodal, and Eslabon Armado to be among the night’s most-nominated acts with five nominations each.

Thanks to the recent phenomenon of pop stars teaming up with Latin music artists, Dua Lipa, Doja Cat, and Carrie Underwood are among the interesting nominees. Fans can vote for their favorites now and see the full nominations list at LatinAMAs.com/vota. The Latin AMAs will air live on Telemundo on April 15.

Read: 10 Rising Latin Music Stars to Watch For in 2021

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Camilo’s New Album ‘Mis Manos’ is Coming Next Month

Latidomusic

Camilo’s New Album ‘Mis Manos’ is Coming Next Month

CAMILO / INSTAGRAM

Camilo announced the release date for his next album and it’s coming sooner than you think. The Colombian singer-songwriter’s Mis Manos album will be released at the top of next month.

Camilo says this album will be a gift to fans since he can’t tour right now.

“My album Mis Manos will be in your hands on March 5,” Camilo wrote in a post on Instagram. “If everything had happened according to my plans, at this moment I would be on tour, singing face to face with all of you. But the reality is different. I hope that Mis Manos is a flag of hope and joy in these moments when we need it the most.”

Mis Manos will most likely feature Camilo’s latest hits that have gone viral on TikTok, the cumbia-influenced “Vida de Rico” and the polarizing “Ropa Cara.” The latter has gone viral thanks to the booty-shaking dance challenge that Camilo started on TikTok. The pseudo perreo song has lodged itself into people’s minds, for better or worse, thanks to the challenge. Camilo is the most followed Latin music artist on TikTok with 21.9 million followers.

@camilo

Me babeo con mi esposa. Delicia! Guapa! Churro! ROPA CARA! 🛍💰👘

♬ Ropa Cara – Camilo

Another song that will most likely make the cut is Camilo’s “Bebé,” his bachata song with Dominican artist El Alfa. The two performed it for the first time at last week’s Premio Lo Nuestro. Camilo also joined his family, his wife Evaluna Montaner, his father-in-law Ricardo Montaner, and his brothers-in-law Mau y Ricky, to sing their hit “Amén.”

Camilo is currently nominated for a Grammy Award for his last album, Por Primera Vez. He faces competition like Bad Bunny’s YHLQMDLG and Kany García’s Mesa Para Dos in the Best Latin Pop or Urban Album category.

Read: These Are The Latin Artists That Dominated VEVO’s Most Watched Lists For 2020

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